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Chapter 259

~10 min read 1,980 words

Hearing about the establishment of a customer service call center and a warehousing, logistics, and express delivery company, Gao Peng and Li Yan couldn't help but be surprised.

Although these two industries have already appeared in the country, they have not yet become mainstream. For example, in the pager industry, there were pager operators, who were treated like flight attendants in society, which was actually customer service for pagers.

But in the telephone and mobile phone industry, large-scale customer service call centers have not yet appeared. After all, before this, there had never been a project like TV shopping that required large-scale customer service.

As for the express delivery industry, signs of it appeared two years ago. SF Express and Shen Tong had already been established. One focused on business from Hong Kong to Guangdong Province, and the other was for delivering customs declaration forms from Hangcheng to Shanghai.

Postal express is of course the undisputed boss. Not to mention now, even fifty years later, the postal service is still irreplaceable. Letters, official documents, college entrance exam papers, etc., all need to be delivered by the postal service. In addition, there are remote areas and deep mountains that are not profitable, places that express companies look down on, which also need postal delivery.

Even for overseas logistics and express delivery, if express companies can't handle it, the postal service can still take it on. The postal service has logistics channels covering the country and even overseas, and things can definitely be delivered.

But in terms of speed in some areas, it can't compare to express companies like SF Express and the "Four Tong and One Da." For example, for customs declaration forms from Hangcheng to Shanghai, the postal service takes three days for one trip. And how does Shen Tong play? The boss of Shen Tong takes the customs declaration forms, sits on a green-skin train to Shanghai at 2 AM, transfers to a bus for two and a half hours after arriving at the station, and delivers the forms to the customs declaration company before 8 AM.

To earn this travel fee, Shen Tong was risking its life. If he doesn't earn this money, who dares to?

Due to the current Postal Law, whether private express companies are legal has always been in dispute. For example, when Shen Tong was unloading goods, if they ran into someone coming out to pee in the middle of the night, they would be scared and run away in their trucks, fearing the trucks would be impounded.

SF Express at this time wasn't much better. Nicknamed the "Rat Club," its office was hidden behind a small shop. When sorting in the warehouse, the windows had to be covered tightly with bricks. A group of workers sorted goods while sweating profusely. SF Express boss Wang treated his subordinates better than other express companies in later generations. It's not without reason that bonuses and listing red envelopes were issued during festivals. Those people who fought for the world with him back then really had a hard life.

In later generations, only a few express companies like SF Express, JD, Tiantian, the "Three Tong and One Da," and the latecomer J&T Express remained. But in fact, in these few years, the domestic express delivery industry is in a wild era, with thousands of express companies fighting each other.

The express delivery world also saw a large wave of express companies like Zhaijisong, DDS, Little Red Horse, HIES, Huachi, and Shendun fighting in the express industry.

The word "fighting" is not an adjective now, but a real fight. Express companies and couriers grab territory and customers from each other, and they really use their hands. Behind the tricycles used by various express companies to deliver goods, there are iron rods to deal with greetings from friendly merchants, or to give friendly merchants who break into their territory an intimate contact between iron rods.

Little Red Horse Express, which originated in Yanjing, was once the king of the express industry, until the boss of Little Red Horse went to East China. This trip, he thought he was a fierce dragon crossing the river, but the intensity of the express industry in East China scared the boss of Little Red Horse.

In the East China express market, price wars were fought fiercely, with a profit of only a few cents per package. When the winner couldn't be decided, both sides started using the oldest way to decide the winner: comparing whose fists were harder.

Both sides lined up their people, took various knives and iron rods to fight, the winner occupied the territory, and the loser got out. This tragic competitive atmosphere made the boss of Little Red Horse have no intention of competing with express companies in East China. He wanted to make money, but the other side was risking their lives. How can this be fought!

Lei Busi at the press conference at most greets friendly merchants and won't really do it, but industries like health supplements and express delivery are really fighting each other. Only those who stand and live are qualified to earn this money!

"Whether establishing a customer service center or a logistics and express company, we must first undertake internal business from Dongling High-Tech, Feiyan Technology, Focus Media, Oriental Times, etc., and then undertake external business when the time is right!"

Li Dongling said to Li Yan and Gao Peng. Other express companies fight so fiercely for express orders, but for the logistics and express company established within Dongling High-Tech, there is no shortage of orders. Just taking logistics and express orders from Dongling High-Tech and its parts supply chain companies is enough to live very comfortably, so there is no need to fight to the death with other express companies.

After the new Postal Law is released, the legality of private express companies is determined, and the landscape of the express delivery industry is basically established.

At this time, if the express company under Dongling High-Tech is interested, it can just come out and clean up the old landscape. JD boss Liu played it this way, killing a Cheng Yaojin halfway, relying on a self-built logistics system to fight against the rising Alibaba boss Ma, and resisting the impact of live streaming and short video platforms.

Gao Peng and Li Yan looked at each other and nodded. Li Dongling's meaning is already very clear. In Dongling High-Tech, for things determined by Li Dongling, for everyone in Dongling High-Tech, there is only the question of how to complete them.

Moreover, it is true that no one can help Focus Media's TV shopping project right now. After all, this is a fresh thing, there is no target for reference, and it can only rely on itself!

"In addition, Dongling High-Tech and Focus Media will set up a customer service call center and a warehousing and logistics center, and we must pull in cooperation from CCTV, the Yanjing General Supply and Marketing Cooperative, and the Telecom Company!"

Li Dongling instructed Gao Peng and the other. Li Dongling does not expect these two industries to bring much revenue to Dongling High-Tech. These two industries are the kind that can provide large-scale employment positions. The significance of their existence is even more important than the revenue earned!

Pulling in the participation of TV stations, telecom, and supply and marketing cooperatives can prevent Dongling High-Tech's warehousing and logistics company from being constrained. Express companies like Shen Tong and SF Express are all hiding now, fearing impoundment and fines. If the express company under Dongling High-Tech can cooperate with CCTV, supply and marketing cooperatives, and other companies, it doesn't need to hide at all and can carry out business openly.

Preparing to build a customer service call center and a warehousing, logistics, and express company can solve a large part of Focus Media's trouble, and Li Yan also breathed a sigh of relief.

Gao Peng rubbed his hair. Once these two major companies are established, his logistics stall will likely be spread even wider, and there will be more things to deal with. The logistics departments of other companies have only a few people and are all idle departments, but the future personnel scale of Dongling High-Tech's logistics department might be much larger than some companies!

In addition, the Dongling High-Tech Logistics Department might be able to incubate listed companies in the future, spinning off the call center business and logistics and express business to send them to be listed...

"For Focus Media's TV shopping project, even if the profit is lower, quality and after-sales must be handled well. The reputation must not be ruined!"

Li Dongling instructed Li Yan again. If the brand of Focus Media Shopping Select is done well, it will be enough for Focus Media to eat dividends for decades.

Whether it is the TV shopping era, the e-commerce era, or the live streaming era, as long as the brand of Focus Select Shopping has a reputation, it can be played!

Like boss Yu of New Oriental who does English now, more than a decade later, after the training industry became sluggish, he broke through again by relying on live streaming. In addition, there are Lao Luo who owed a lot of debt from playing with mobile phones, Gaohe who sells cars, old domestic laundry detergent brands, etc., all relying on live streaming to wait for or have already completed a turnaround.

If Focus Media can live to the era of live streaming, relying on its reputation over the past decade, as well as a powerful supply chain, logistics, and after-sales system, it won't crush those streamers. Borrowing the east wind to be glorious for another decade is likely the problem.

"As a leader in domestic TV shopping, Focus Media has the significance to make due contributions to this industry!"

Li Dongling looked at Li Yan and said, "After you return to Yanjing, you can join forces with Yanjing TV, Hanxi Provincial TV, etc., to propose to the radio and television management department to establish TV shopping rules and establish TV shopping industry order. We cannot let the industry established by Focus Media be ruined by those bad companies and scam companies!

In addition, improve the broadcast time, product authenticity, after-sales, returns, and exchanges of TV shopping. As an industry pioneer, Focus Media has the responsibility to establish an industry order!"

Li Dongling stood up and patted Li Yan on the shoulder. Li Dongling's force was not great, but it fell on Li Yan, making him feel that half of his body was a bit numb.

At this moment, there was only one thought in Li Yan's mind: to establish new order and rules for the TV shopping industry. He might become a maker of industry rules. In the future, all practitioners in this industry will have to act according to the rules he set. This is much more exciting for a man than how much a company earns!

In the past life, Yanjing Radio and Television also rectified the TV shopping industry, but it was too late. The reputation and credibility of TV shopping had been completely ruined, just like a collapsed ruin. How can a ruin be rebuilt, and how can a broken mirror be reunited?!

Now, Focus Media joins forces with CCTV and other TV stations to push a set of rules for the TV shopping industry. It is hard to say how useful this set of rules is. After all, wealth moves people's hearts. When there is 100% profit, someone will ignore the consequences and break any rules, even at the risk of beheading.

But having a set of rules is better than having no rules at all, letting those TV shopping companies fleece customers at will. Most importantly, Focus Media must protect its own reputation and credibility.

(End of chapter)

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