Chapter 258

Limited by geography and channels, buyers these days are not like those in the internet era who can pick and choose goods from all over the country or even overseas by holding a phone and opening the malls of Taobao, Tmall, JD, Pinduoduo, or Douyin short videos.

Even for current malls like Asia Shopping Mall, Carrefour, Yaohan, and the most famous Saite Shopping Mall in Yanjing, the variety of goods available for selection within the malls is actually limited.

But for the audience watching the TV shopping channel, they saw Focus Media bring them a wide variety of fashionable, trendy, and cheap T-shirts, jeans, and sunglasses from Guangdong Province, as well as home appliances and furniture from various production sites. Because Focus Media purchases centrally from manufacturers, the prices are cheaper than those sold in local retail stores, which has earned the TV shopping channel unimaginable popularity.

How long has it been since the TV shopping channel was launched, and Focus Media's TV shopping channel revenue has already exceeded 47 million. This performance is absolutely explosive!

However, for Li Yan, the popularity of the TV shopping project is definitely a happy problem. Many companies want this trouble but haven't had the chance, yet Focus Media has already obtained it.

Listening to Li Yan's complaints, Li Dongling also scratched his head. For Focus Media, the speed of making money is too fast, and the supporting facilities cannot keep up.

But in reality, Focus Media has only ignited a fire. In the past life, the domestic TV shopping market also advanced by leaps and bounds in these two years, with nearly a thousand companies fighting in this industry, creating an industry with annual revenue exceeding 20 billion yuan!

A single Beibeijia, relying on TV shopping promotions, could earn 460 million yuan a year. This is over 400 million in the nineties! And this is just one of many TV shopping products. One can imagine how profitable this industry is.

Especially when entering the internet era, if Dongling High-Tech gets involved in the e-commerce industry, the demand will become even larger, so it is better to make some preparations in advance.

Doing it now might cost some money, but Li Dongling needs to nurture Focus Media, let it become an aircraft carrier in the advertising industry, have enough say in public opinion, and even complete overseas expansion. This is very important for Dongling High-Tech.

"Brother Li, the problems of customer service, as well as warehousing, logistics, and delivery, must be solved, otherwise the TV shopping project will likely collapse!" Li Yan complained to Li Dongling.

"The Dongling High-Tech Logistics Department also needs to join in and organize the fleet and warehouses of the Dongling High-Tech Logistics Department into a professional team!" Li Dongling turned his head and said to Gao Peng.

Of course, this is a problem for more than a decade later. Right now, TV shopping is still an emerging industry, a gold mine that has not yet been excavated.

The key is profit. Although the profit of Focus Media's TV shopping project is not low, compared to the profits of electronic pet machines, Shenzhou digital cordless phones, and Xiaolingtong, it cannot compare.

Nearly half of the team selecting products for Focus Media's TV shopping comes from the Dongling High-Tech Logistics Department. In addition, Dongling High-Tech's customer service, warehouses, and logistics fleets in Yanjing and other places are all open to Focus Media, which is why Focus Media has its current situation. Otherwise, how could Focus Media's TV shopping project be so smooth?

When TV shopping is at its hottest, a product placed on a shopping channel of a municipal TV station like Pingyang can receive over 3,000 calls within ten minutes. At peak times, it is possible to have tens of thousands of calls to purchase products within half an hour.

Gao Peng couldn't help but speak up at this time, saying to Li Yan with some helplessness and annoyance, "To support Focus Media's project, the Dongling High-Tech Logistics Department has lent its warehouses and fleets in Yanjing, Shanghai, Yangcheng, and other places to Focus Media. The warehouses are packed with goods."

"We have already done our best!"

Companies doing TV shopping spend tens of millions on TV commercials. During that time, it really lived up to the saying: even if it's a pile of something, as long as you hype it well, you can make money on the TV shopping channel.

In the future, Dongling High-Tech and its subsidiary Feiyan Technology, as well as a host of investments like Oriental Times and Focus Media, will have an increasing demand for warehousing centers, logistics, and express delivery.

The fleet working in three shifts is not enough. Do you know how much the Dongling High-Tech Logistics Department spent on purchasing fleet trucks last month for Focus Media?"

Focus Media also uses Dongling High-Tech's logistics system. Otherwise, given how long Focus Media has been established, how could its makeshift logistics support operations in ten cities simultaneously?

Focus Media also needs to rely on the support of the Dongling High-Tech Logistics Department. Li Yan is also clear about the trouble Focus Media's TV shopping project is facing right now, and Gao Peng has already done his best.

Right now, what Focus Media earns on the TV shopping channel can only be considered the tip of the iceberg. When the market develops and more users accept this shopping mode, future revenue will grow explosively, and Focus Media will likely be even busier then.

Gao Peng was dragged here by Li Yan today. Listening to Li Yan's complaints, he, the chief logistics manager, couldn't help it either.

Li Yan's expression was also a bit awkward. He didn't dare to really challenge Gao Peng. Don't look at how Gao Peng is in front of Li Dongling; outside, Gao Peng is definitely a big figure in the domestic tech industry. Who in the companies of Dongling High-Tech's parts supply chain doesn't have to show some awe when facing Gao Peng, the man who can decide their fate? Many companies beg Gao Peng, trying every means to win him over, just to enter Dongling High-Tech's supply chain.

Li Dongling waved his hand, not letting the two continue to argue, and looked at Li Yan, saying, "Focus Media needs to form a professional team, whether it's customer service, logistics, or express delivery!"

Although there were a few waves later, they were all like a flash in the pan and quickly extinguished until the internet era arrived and TVs were swept into the dustbin of history, let alone TV shopping.

But the emergence of thousands of TV shopping companies, in order to sell goods, used all sorts of deceptive means, blatantly lying about product functions, causing all kinds of counterfeit and pirated goods to run rampant. They quickly ruined the market, and in the end, the whole thing was completely overturned. TV shopping almost became synonymous with counterfeit goods and scammers, and became an object of public scorn. In the eyes of users, it had no credibility at all...

For Gao Peng, Focus Media's project is a case of low profit and high effort. For the products of Dongling High-Tech and its subsidiary Feiyan Technology, the logistics department only needs to bring in raw materials, transport the finished machines to various warehouses, and deliver them to stores. Where is the need for the tediousness of Focus Media's project?

"Dongling High-Tech can join forces with Focus Media to set up large-scale customer service call centers in Yanjing, Shanghai, the capital of Hanxi Province, Pingyang, and other places. The entire customer service business under Dongling High-Tech can be handed over to this call center. In addition, it can also undertake customer service needs for other companies, including outsourcing customer service for communication companies, securities, insurance, banks, etc.!"

Leave professional matters to professional people!

The Dongling High-Tech Logistics Department and Focus Media will cooperate with the Yanjing Supply and Marketing Cooperative to jointly establish an express logistics company. In the future, the express logistics and delivery business of Dongling High-Tech, Feiyan Technology, Focus Media, Oriental Times, and other companies will all be handed over to this company. If there is an opportunity, it can also undertake express business for other companies!"

(End of chapter)