Chapter 301

After leaving the TV station, Jobs was still thinking about the idea that had just appeared in his mind. He had just said he had a new computer creative idea, and he wasn't deceiving that TV host.

People who like and dislike Jobs now are basically half and half, but no one can deny Jobs' vision and ability to lead Apple through difficulties and reach the height of the previous life.

The emergence of the USB Alliance allowed Jobs to capture the changes happening in the computer industry. And the new computer project that appeared in his mind just now in the studio was to discard those miscellaneous interfaces on current computers and only retain the USB interface and power interface.

This is a computer with a minimalist style, abandoning various interfaces and floppy drives, only having USB, an optical drive, and the Ethernet interface of the internet that is currently hot in Silicon Valley. The more he thought about this project, the more excited Jobs felt.

And in the previous life, this computer was named iMac G3, a computer priced at $1,299 that sold 6.5 million units worldwide, helped Apple earn back $8.4 billion, and also helped Jobs sit back on the throne of Apple President, becoming a tyrant in the eyes of countless designers in the empire...

However, for Jobs now, this new project is just a thought, far from reaching a mature stage. Before returning to Apple, even if his net worth is considerable, the cost of developing a computer, as well as subsequent publicity, promotion, and sales channels, are not things he can handle alone.

And there is the most important point: Jobs' reputation now is really not very good. Because of his personality and temper, the computer industry is basically his opponent. It would be fine if he didn't enter the computer hardware industry, but if he dares to show his head, those computer giants he has teased and joked about over the years will definitely kick him while he's down and try to kill him.

Another point is that over the years, except for Pixar, which was an accident, Jobs has lost money in every industry he has worked in. No one dares to believe him at all. Even Pixar only developed after accidentally winning an Oscar and hugging Disney's thigh. As for his main business, the NeXT computer system, not to mention no one asking about it, anyway, no fool of a computer manufacturer is willing to purchase it. If he does a computer project, it is estimated that no one is willing to invest.

Therefore, Jobs must return to Apple and use Apple's funds and channels to complete his wish. The order cannot be reversed!

Logitech's fame in the mechanical mouse industry is much greater than Silver Mink's. Relying on its foundation and investment in R&D funds, Logitech dares to confidently say that they have long surpassed the Silver Mink mouse in terms of mechanical mice.

Logitech, which is advancing by leaps and bounds in the mechanical mouse industry, has put almost all its heart into this. Although the concept of an optical mouse has also spread in the industry, Logitech hasn't paid attention to it. It's really because mechanical mice earn too much, and Logitech, as the current largest brand of mechanical mice, finds it hard to give up.

But now, looking at this Silver Mink optical mouse that Logitech got from the Mainland through connections, even if it hasn't been sent to the laboratory for disassembly, just after experiencing it, it is enough to make the always arrogant Marini show this expression, which is enough to show exactly what the performance of the Silver Mink optical mouse is like.

The other two Logitech founders, Daniel and Pakosta, saw Marini holding a Silver Mink optical mouse in his hand, and both of their expressions changed drastically.

"It completely surpasses the mechanical mouse. Damn it, how on earth did they think of it!"

And the fact that computer giant companies like Dell, HP, and Compaq handed mouse orders to Logitech is also the best proof.

Now Logitech is already the largest company for mechanical mice. Except for some markets like the Mainland and Hong Kong, Logitech occupies the majority in the mouse industry in other markets.

It can be said that after Silver Mink mouse launched these mouse concepts, the one that benefited the most was actually Logitech!

These few years have been the most comfortable years for Logitech. After Silver Mink finished the patent lawsuit with Microsoft, Microsoft behaved very restrained in the hardware industry and didn't act as aggressively in the hardware industry as before, which allowed Logitech to take a big breath.

Over these few years, Logitech has launched many classic mice in the mouse industry. Although the concepts of scroll wheel mice and ergonomic mice were first created by Silver Mink mouse, because Silver Mink couldn't get much market share in America and Old Europe, it was Logitech that carried these forward.

Inside the Swiss Logitech company, Marini, one of the three founders in charge of Logitech's R&D department, said painfully while holding his head.

Daniel's face was livid. Who could have thought that Logitech was still preparing to compete with Silver Mink in the mechanical mouse industry, but Silver Mink made a feint, abandoned the mechanical mouse, and started working on the optical mouse. This feint made Logitech feel too uncomfortable!

"Enough!"

Daniel shouted at Marini and Pakosta, "Now is not the time for regret. Silver Mink optical mouse has already found Ronaldo for endorsement and started placing advertisements in Europe.

I received news that Silver Mink has already started stocking goods in electronic appliance malls like Wanjia Appliance City through the sales channels of Shenzhou digital cordless phones in Europe, and it will go on sale in Europe immediately!"

Ronaldo is already a football star in European football now. However, compared to his fame on the football field, his favor with advertisers makes other European football stars even more jealous!

Shenzhou digital cordless phones defeated Siemens in Europe and became the largest digital cordless phone manufacturer in Europe, and Ronaldo, who endorsed Shenzhou phones, also became famous in one battle in the advertising industry.

Now countless advertisers for football shoes, jerseys, cars, clothing, food, electrical appliances, etc., are all looking for Ronaldo to endorse them. The endorsement fees he received are more than those of a group of long-established football stars. Ronaldo also unsurprisingly became the highest-earning player in European football this year.

When Dongling Gao Ke's European branch found Ronaldo and wanted him to endorse the Shenzhou USB flash drive and Silver Mink optical mouse, Ronaldo agreed without any hesitation.

And the sales channels that Shenzhou digital cordless phones previously laid out in Europe, as well as those promotion personnel, now also have a place to be useful. Shenzhou USB flash drives and Silver Mink mice can both be sold through these sales channels!

Not to mention, there is also Wanjia Appliance City, a retail appliance mall under Dongling Gao Ke's own sales department. But Wanjia Appliance City is mainly concentrated in Falanxi and hasn't been able to enter all of Europe, still needing time to expand.

But just these European sales channels are already more than enough for the Shenzhou USB flash drive and Silver Mink mouse, enough to allow them to enter the hands of company and home users in major European cities.

"For us now, it is to immediately develop a Logitech mouse that can rival the performance of the Silver Mink optical mouse. The speed must be fast; there isn't much time left for us!" Daniel said with a frown.

Marini raised his head, a painful expression appearing on his face, "But even if we copy the Silver Mink optical mouse, we need time. In addition, there is the patent issue. This time, wanting to get patent authorization from Silver Mink again, I'm afraid it won't be that easy!"

"Then go find Silver Mink, go find their parent company Dongling Gao Ke. If necessary, I will fly to the Mainland myself. Logitech must obtain the patent for the optical mouse. Logitech absolutely cannot lose the optical mouse market!" Daniel said with annoyance.

Back then, when Silver Mink mouse's parent company Dongling Gao Ke was in a lawsuit with Microsoft, it authorized the Silver Mink mouse patent to Logitech at a cabbage price.

This time, Daniel doesn't know what price Logitech will have to pay to obtain the Silver Mink optical mouse patent. Thinking of this, Daniel feels his forehead ache.

"I'm very sorry to disturb you. Our company has newly launched two products that are very suitable for your company. This is the Shenzhou USB flash drive. Yes, it is the new product launched by the same company as the Shenzhou digital cordless phone, endorsed by Ronaldo.

It is equivalent to the memory of 20 floppy disks and can be carried around. It is a product that meets the USB Alliance standard. All computer brands in the future can be used universally. A 16M Shenzhou USB flash drive only needs to be sold for $60!"

A salesperson wearing a suit appeared in a company inside an office building in London, selling the product in his hand vigorously.

The same formula, the same taste. The scene when the Shenzhou phone appeared in Europe last year appeared again on the European continent this year, only the product changed from a digital cordless phone to a Shenzhou USB flash drive and Silver Mink mouse.

Countless sales personnel wearing sales personnel clothes and carrying a backpack appeared in office buildings and homes in streets and alleys in major European cities, starting to sell door-to-door. This is the offline sales channel established by Shenzhou phones back then, which Dongling Gao Ke's European company has been maintaining and is now restarting.

Compared to when it was Shenzhou phones, which could only be promoted offline, now it is naturally much more generous. On TV stations in Falanxi, Europe, Germany, Italy, etc., advertisements of Ronaldo wearing clothes and fiddling with the Shenzhou USB flash drive in front of a computer have appeared!

Not only Europe, but Hong Kong, Japan, Singapore, Korea, Siam, and other places have also started to see advertisements for Shenzhou USB flash drives and Silver Mink mice today, and they have gone on sale in these places.

In the Mainland market, because of the scale of the number of computer users, after a gust of wind for the Silver Mink mouse, sales have started to decline, while the Shenzhou USB flash drive still performs fiercely. Although sales have also declined, daily sales are maintained at around 20,000 units.

And just when domestic media were still reporting on the sales of Shenzhou USB flash drives in the country, an overseas news story directly ignited public opinion.

"Shenzhou USB flash drive lands in Europe, setting a single-day sales record of 57,000 units. In England, Germany, the Netherlands, and other places, Shenzhou USB flash drives have started to run out of stock!"

(End of chapter)