Chapter 302

The news transmitted back from Old Europe left the country speechless. The Shenzhou USB flash drive was already selling like crazy in the country, but didn't expect that after arriving in Europe, it would be even fiercer than in the country!

According to the orders for Shenzhou USB flash drives, a 16M memory USB flash drive is priced at $60, and a 32M memory USB flash drive is priced at $75. On that day in Europe, the 16M and 32M memory USB flash drives combined bombed out over $3.67 million in revenue, which converted to RMB depreciation of over 29.4 million!

Once the news came out, the entire domestic tech industry, tech companies big and small, all looked at Dongling Gao Ke with some jealousy. Previously, they also knew that Dongling Gao Ke's overseas revenue was very high, and more than half of Dongling Gao Ke's entire revenue came from the overseas market, but they didn't expect it could earn money like this.

I still remember that just a month ago, Dongling Gao Ke was still shouting through media like the Pingyang City Daily that it wanted to survive, that Dongling Gao Ke was only one step away from bankruptcy, etc. As a result, turning around, in one day, relying on one product, the Shenzhou USB flash drive, it earned 3.67 million from foreigners. Does this look like it's about to go bankrupt?

If this is about to go bankrupt, then other domestic tech companies feel they might as well go bankrupt!

Moreover, this 3.67 million is earned in foreign exchange. There are a lot of companies in the domestic tech industry that spend foreign exchange, but how many can earn foreign exchange?

The emergence of the Shenzhou USB flash drive allowed the domestic tech industry to see for the first time what a high-tech product is, what a patent is, and what high profit is. There has long been a group of companies in the country that disassembled the Shenzhou USB flash drive. What is the cost of a Shenzhou USB flash drive? It doesn't exceed 35% of the selling price, and even less than 30%!

But Dongling Gao Ke dares to sell it for 500 or 600 RMB, and both domestic and overseas are willing to pay for "high-tech products." How high-tech products earn money was presented completely in front of countless people in the country for the first time. This was a not-so-small shock for tech companies big and small.

After the overseas news was transmitted back to the country, many domestic media, after being stunned, started reporting even more fiercely.

And there are also many media and companies analyzing the reasons for the hot sales of Shenzhou USB flash drives overseas.

"Old Europe's modernization of office work is higher than the Mainland. For example, Microsoft's revenue in the Netherlands alone is higher than the revenue in the domestic market. The scale of computer users in Europe is second only to America, and the demand for USB flash drives is also higher than the domestic market.

Not just the product, the Shenzhou parent company Dongling Gao Ke is currently the only company in the country that has established a relatively perfect set of publicity, promotion, and sales channels in the European market, and has established strategic cooperative relations with European local retail channel merchants like Wanjia Appliance City!

My newspaper office conducted telephone interviews with users living in Europe and learned the news, understanding that the sales department under Dongling Gao Ke's European branch has hired a considerable number of local international students, current university students, housewives, third-party sales personnel, etc., in England, Germany, France, Italy, the Netherlands, and other places to help it represent and sell products.

By way of commission, these personnel are hired to promote and sell Shenzhou USB flash drives offline. For every Shenzhou USB flash drive sold, the commission given to these sales personnel reaches 15%, which is about $10.

This allowed the sales volume of Shenzhou USB flash drives in Europe to not only not start to decline after the first launch, but instead continue to set new sales highs in Europe.

Those sales personnel with experience and customer channels can even get orders for hundreds. Opening one order is equivalent to the salary of several months for a middle-class office worker in Old Europe with a monthly salary of $1,500. How can it not make people crazy for it?

In addition, Dongling Gao Ke has Ronaldo, a rising star in European football, as an endorser to help it quickly increase product awareness!"

"Single-day sales volume broke 70,000 units, really making people crazy. I don't mean to question the function of the Shenzhou USB flash drive, but now it is too crazy. Do you dare to imagine that today I had over six waves of people coming to my door to sell Shenzhou USB flash drives!"

And after this report came out, someone dug up the news of Dongling Gao Ke signing Ronaldo for a sky-high price of $8 million before.

The Industrial and Commercial Times used this report to tell those companies in the country that envy and are jealous of Dongling Gao Ke that the Shenzhou USB flash drive can sell hot in Europe, and what it relies on is not luck, and also reminded other domestic companies that if they rush to Europe rashly, it is estimated that even the bone dregs will not be left.

Regardless of media and public opinion, Shenzhou USB flash drives have started to go on sale in Old Europe, Hong Kong, Japan, Singapore, and other places.

In the future, if Ronaldo becomes a new generation football king, then Dongling Gao Ke's endorsement signing will not only be a matter of gold content, but a sign of earning a fortune.

But now, with the reports of domestic football newspapers and magazines like Football Club, Ronaldo's brave performance in European football matches is constantly reprinted back to the country, letting domestic football fans start to know that Ronaldo is becoming a new generation of rising football superstars in Europe and even the world, and even a football king!

And the sales channels established by Dongling Gao Ke in Europe, as well as a large number of offline promotion personnel, ensure that Dongling Gao Ke can quickly promote a product to countless people in Europe in a short time!

"But whether Dongling Gao Ke's situation overseas can be replicated is currently worth discussing. If you risk entering the overseas market, you may encounter huge difficulties. Relevant companies need to consider carefully."

The Industrial and Commercial Times, on the first page the next day, used a large space to "reveal" the reasons for the hot sales of Shenzhou USB flash drives in Europe. There are external causes and also Dongling Gao Ke's own internal causes. Time, place, and people are all indispensable.

"I went to major European appliance malls like Metro, Saturn, and Wanjia Appliance City today. Originally, I wanted to buy a microwave oven, but when I came out, what I had in my hand was a Shenzhou USB flash drive and a Silver Mink optical mouse!"

After this detailed report came out, it dispelled many companies that wanted to go overseas to try their luck. They don't have Dongling Gao Ke's sales channels overseas, nor do they have the strength to spend a lot of money on advertising.

"A product from an Asian company set off a storm in Europe. Since the Shenzhou USB flash drive landed in Europe, the sales volume of floppy disks and CD burners has started to be cut in half in various parts of Europe!"

Selling one Shenzhou USB flash drive can get a $10 commission. Taking advantage of the current hot sales of USB flash drives, if you can reach a cooperation with a company and sell ten or even dozens of USB flash drives a day, that is a commission income of hundreds of dollars.

Now domestic companies know why Dongling Gao Ke can make those ground-pushing personnel in Europe sell products for Dongling Gao Ke like crazy.

At that time, when Dongling Gao Ke signed Ronaldo, countless people were puzzled, questioned, and even mocked Dongling Gao Ke for being muddled, floating when it had a little money, spending such a large amount of foreign exchange to invite a foreigner to endorse, and puffing up their faces to look fat.

Dongling Gao Ke signed Ronaldo for $8 million for ten years. This endorsement doesn't seem to have lost money, but instead, with Ronaldo's performance in the football industry, it is becoming more and more valuable...

As for giving offline ground-pushing personnel a 15% commission, selling one product requires giving ground-pushing personnel a $10 commission, which is 80 RMB. For domestic companies, it is even more of a fantasy. They don't necessarily have a profit of 80 RMB when selling a product, let alone giving sales personnel 80 RMB.

And after bombing out a sales volume of 57,000 units, for the sake of high commission, major European electronic appliance retail malls and Dongling Gao Ke's European ground-pushing personnel are all frantically promoting Shenzhou USB flash drives.

Old Europe's Western European economy is developed, per capita income is high, computer users are many, and USB flash drives are a rigid demand for computer office work. Naturally, many companies and users buy them.

European media also started to report on the performance of Shenzhou USB flash drives in Europe. There are praises and also dissatisfaction with this ground-pushing model of Shenzhou USB flash drives. Various public opinions are constant, but they still cannot stop the hot situation of Shenzhou USB flash drives in Europe. After all, there are no opponents now.

"Shenzhou USB flash drive daily sales in Hong Kong exceeded 3,000. Due to the source of goods, some Hong Kong USB flash drive retail stores have already increased prices for sales!"

"Singapore USB flash drive sales are hot. Singapore's Lianhe Zaobao claims that Singapore's Trek company is seeking to obtain USB flash drive patent authorization from the parent company of Shenzhou USB flash drives!"

"Hebrew tech company M-systems officially announced its entry into the USB flash drive industry, but the company questioned the patent legality of the Shenzhou USB flash drive on the USB interface, believing that the USB flash drive patent should not have a profit nature, which hindered the development of USB flash drives globally!"

"Hong Kong's Ta Kung Pao statistics: as the only Shenzhou USB flash drive independently developed by a Mainland company in the tech industry, in the Asian range, excluding the Mainland market, sales have exceeded 110,000 units!"

"Shenzhou USB flash drive meets cold in Japan, daily sales volume is less than 1,000 units. Japanese municipal agencies and related companies are not willing to accept Shenzhou USB flash drives!"

The entire Shenzhou USB flash drive is in a raging situation in the Mainland, Hong Kong, Singapore, Old Europe, etc., with sales constantly setting new historical highs, but in Japan, it has rarely met the cold.

"Shenzhou USB flash drive, what on earth is going on in Japan?!"

Hanxi Dongling Gao Ke Company, when Zhang Ao, the head of Dongling Gao Ke's sales department, got the sales volume of Shenzhou USB in Japan, he was also a bit dumbfounded.

The sales volume of USB flash drives in Japan actually didn't sell as well as markets like Hong Kong, Singapore, and Korea, and even not as well as places like Siam. At least some departments of the Siam municipal government also purchased a batch of 20,000 USB flash drives for municipal office use.

But in Japan, USB flash drives completely don't sell. Whether it is municipal office departments or those companies, they seem to have no interest in USB flash drives at all.

You must know that Japan is now a major computer-producing country, with a bunch of computer brands like Toshiba, Hitachi, NEC, Epson, Sharp, Panasonic, Fujitsu, etc. Plus per capita income, home computer users are not few at all, but they can only sell a few hundred USB flash drives a day, which makes Zhang Ao a bit unable to figure it out.

Li Dongling took the sales table, glanced at it, put it aside, and said to Zhang Ao, "No need to worry about the sales volume of USB flash drives in Japan!"

"No need to worry?" Zhang Ao asked in surprise, "Japan is a global major computer country. If we just give up like this..."

"Not only us, change to another USB flash drive manufacturer, even if it is a USB flash drive produced by Toshiba, it won't sell in Japan!" Li Dongling said to Zhang Ao.

Once these words came out, Ren Yuefeng, Hu Zixian, Chen Tao, Gao Peng, and others sitting in Li Dongling's office also looked at Li Dongling in surprise. You must know that now in any industry in the world, no one dares to directly say they are giving up the Japanese market.

"Japan is a very special industry, both radical and conservative. In order to become the world's number one in a certain industry, it will pay any price to get it.

But when it becomes the world's number one in a certain industry, it will... be especially conservative and won't change easily. Japan's floppy disk industry is now the world's number one. Whether it is floppy disk production or floppy disk users, they are all the world's number one. Japan won't give up floppy disks easily. It might use floppy disks for thirty or even forty years. Who knows?!" Li Dongling said with his hands spread.

This time it was Ren Yuefeng, Zhang Ao, and others' turn to be dumbfounded. Just a floppy disk with 1.4M memory size, Japan can use it for thirty years. If these words weren't said by Li Dongling, and he didn't look like he was joking when he said it, they would have thought Li Dongling was telling some cold joke.

With such performance and memory size of a floppy disk, it is obviously going to be eliminated. Now there are computer industry manufacturers that are not prepared to produce computers with floppy disks anymore. At the latest, in two years, floppy disks are estimated to disappear from the mainstream computer industry. But Japan still wants to use them for thirty years. Hearing it sounds like a ghost story!

But Li Dongling really didn't tell them any cold joke. Japanese floppy disks have indeed been used for more than thirty years. Thirty years later in the previous life, the main office equipment used by Japanese municipal departments was still fax machines, floppy disks, magnetic tapes, and optical disks.

Only after related supporting facilities and parts couldn't be replaced did Japanese municipal, police, and other departments issue notices prohibiting the use of optical disks and floppy disks to store files.

Therefore, let alone the Shenzhou USB flash drive, it can't take down the Japanese mobile storage device market. Even if a Japanese local company like Toshiba produces USB flash drives, it similarly can't get the market in Japan.

Not only USB flash drives, but also after entering the internet era, when physical records were about to disappear worldwide, they still sold like crazy in Japan. No one can grasp the brain circuits of the Japanese.

The current Japan is a pioneer in the tech industry. Various new technologies, especially new products in electronics, are all led by Japanese companies. Companies worldwide follow Japanese companies like Sony to copy homework.

No one knows that one day, Japan could change from a radical in technology to a conservative, and finally become a stubborn faction, starting to close the country. It can only be said that those who took the Qing Dynasty's compensation eventually became the Qing Dynasty. This iron law no one can break!

"No need to worry about the sales volume of Shenzhou USB flash drives in Japan. In Hong Kong, Korea, Old Europe, America, Canada, and other places, do a good job in the publicity and distribution of Shenzhou U."

"In America, hasn't the sales volume of Shenzhou USB flash drives been counted yet?"

Li Dongling asked. Dongling Gao Ke doesn't have its own sales channels in America. Plus the agreement reached with Microsoft to establish the USB Alliance before, it simply handed over the general agency rights of USB flash drives in America to Microsoft.

Zhang Ao said immediately upon hearing this, "The first batch of Shenzhou USB flash drives has been air-freighted to America and has started to be sold, but the sales statistics haven't come out yet!"

Li Dongling nodded, preparing to discuss with Ren Yuefeng, Hu Zixian, and others about the overseas sales of Silver Mink mice, which is also the main reason for calling them over today.

Compared to the Shenzhou USB flash drive, which had hot sales overseas after the press conference, the Silver Mink mouse is also a bit "unacclimatized," far from the sales frenzy it had in the country.

There is no way. The Shenzhou USB flash drive has no competitors now. If you want to use it, you can only buy a Shenzhou USB flash drive. But the mouse is different. Even if the performance of the Silver Mink optical mouse is more advanced and the user experience is better, it is not a rigid demand.

Except for those detail freaks who are particularly concerned about mouse control, or personnel who use dedicated mice for office work and games, other computer users are actually not that particularly concerned about what mouse they use.

It has to wait until the computer market is completely mature, and everyone changes from a novice to a "proficient" computer user. At that time, they will start to pay attention to the details of computer equipment. In addition, there is the arrival of e-sports competitions. E-sports is a catalyst for computer equipment!

After the arrival of the e-sports era, the requirements for computer products like chips, graphics cards, screens, mice, keyboards, e-sports chairs, etc., will suddenly increase. At that time, even the importance of single products like graphics cards, chips, and mice to users has already exceeded the computer brand.

At that time, users don't care about the computer brand at all, but care about the performance of graphics cards, chip performance, and the user experience of keyboards, mice, and headphones. For these products, they are willing to pay separately to purchase.

Even Nvidia's Huang Yidao has become an existence that countless men in the electronics industry love and hate. His knife control of the performance and differences of each graphics card to the extreme.

Huang Yidao won't let those who pay for his high-performance graphics cards suffer, nor will he let those who don't want to pay for high-performance graphics cards take even a tiny bit of advantage. It can really be called a soul-stirring knife, cutting the wallet with every knife. Relying on a superb knife technique, he cut the graphics card into an Hermes in the eyes of men!

But that is a matter for the future. Now the golden age of graphics cards, screens, mice, keyboards, etc., hasn't arrived yet, and it can't become a selling point. Nvidia is also just starting now, and the sales volume of the first graphics card launched is bleak. Nvidia is like this, so one can imagine what kind of days other computer accessory companies are living.

It is not that easy for Dongling Gao Ke to promote the Silver Mink optical mouse overseas. It is not that it can definitely get the market by relying on performance. Otherwise, Logitech wouldn't need to OEM and label mice for computer manufacturers like HP, Dell, etc.

Li Dongling was just about to speak when a sales manager ran in hurriedly, handed a Shenzhou digital cordless phone to Zhang Ao, and whispered, "It's from America!"

Li Dongling and others, upon hearing this, also quieted down. Zhang Ao answered the phone.

"I am Zhang Ao!"

"Have the sales statistics of Shenzhou USB flash drives in America come out?"

"Are you telling the truth?!"

The voice coming from the phone made Zhang Ao stand up with a thud, and his breathing became heavy.

After hanging up the phone, Zhang Ao said while panting, "It's Zhou Hualiang, the manager of Dongling Gao Ke's American branch, who called. The sales volume of Shenzhou USB flash drives in America broke 90,000 units in a single day, and the sales amount broke $5.7 million!"

Inside the office, after a moment of silence, a round of applause broke out. As the largest computer market in the world now, the Shenzhou USB flash drive handed in an answer sheet that exceeded expectations in America!

With this sales volume in America, it is enough to disperse the encounter of the USB flash drive meeting the cold in Japan. You must know that the USB flash drive is a product of long-term flow. As long as it stands firm, it can earn a steady stream of dollars for Dongling Gao Ke in America!

Li Dongling was also clapping. At this time, a phone on his desk also rang suddenly. After Li Dongling answered the phone and heard the other party report their name, he couldn't help but say in surprise, "What did you say? Silver Mink is out of stock in Europe?!"

(End of chapter)