Chapter 303

"In Europe, the Silver Mink mouse has indeed started to be out of stock in England!"

The person calling was Lu Chao, the General Manager of Dongling Gao Ke's European company. He called to ask Dongling Gao Ke headquarters to urgently ship Silver Mink optical mice to Europe.

Hearing that the Silver Mink mouse was sold out in Europe, Ren Yuefeng, Zhang Ao, Hu Zixian, and others also showed surprised expressions. The number of Silver Mink optical mice put into Europe wasn't too many, but being able to sell out was still beyond their expectations.

The Silver Mink optical mouse being able to sell out in Europe was also a bit beyond Li Dongling's expectations. He felt that there might be some changes in this.

"In Old Europe, what changes happened in the mouse industry?" Li Dongling asked Lu Chao.

"It's 'Quake', a shooting game newly released in England recently. It can support up to 16 people to form a team for online battles!"

Lu Chao said words that made even Li Dongling a bit stunned, let alone Ren Yuefeng, Hu Zixian, and others.

"You mean, a game drove the sales of the Silver Mink optical mouse in England?" Ren Yuefeng didn't need to be polite with Lu Chao and asked him directly.

As the boss when Lu Chao entered the workplace, and also the person who brought him into Dongling Gao Ke, the relationship between Ren Yuefeng and Lu Chao is basically known to everyone in Dongling Gao Ke. Similarly, Lu Chao is also regarded by many busybodies in Dongling Gao Ke as the number one general of the professional manager faction within Dongling Gao Ke, although Lu Chao himself probably doesn't know this title...

"Not just England, Germany, France, Italy, Finland, and even Eastern Europe are all in the 'Quake' game. After it went on sale locally, the Silver Mink optical mouse welcomed hot sales!" Lu Chao said to the executives at Dongling Gao Ke headquarters across the phone.

"This is the hottest game in England and Europe now. Whether it is office workers in England or university students in university towns, they will gather together on weekends to exchange game experiences of Quake. This is also the game they play the most!"

Whether it was Ren Yuefeng, Hu Zixian, or Gao Peng, Zhang Ao, and others who considered themselves trendsetters now, their expressions were all a bit blank at this time. In this world, they couldn't understand some things.

If you say advertising and door-to-door promotion can sell products, they believe it, after all, they have seen it. But a virtual game can drive the sales of mice. This is really a bit of a fantasy for them.

Li Dongling, hearing Lu Chao's words, could only sigh that interest is indeed the best teacher. If it were learning programming, it is estimated that not many people would be willing to fall into the pit. But if it were a game, it is estimated that no one would need to be taught. Men worldwide, seeing this thing, are estimated to be able to learn it without a teacher.

A shooting game like Quake, in the game industry where a hundred flowers bloom in later generations and various types of games emerge one after another, might not be that attractive anymore. But from the time it went on sale this year until the appearance of Half-Life and CS, it has always been a representative work of shooting games, causing a frenzy in the game industry.

Quake now supports single-player and regional online battles, and the prototype of e-sports games has already appeared.

And this kind of competitive game, not to mention game talent, the threshold for professional e-sports competitions is talent, the kind that God rewards with food.

Excluding talent, it is technology and equipment. When playing battle games, when the technology is similar, it is relying on computer peripheral equipment like mice, keyboards, and computer screens to decide the outcome. Physical cheats are the most fatal!

Now those playing Quake have already entered the threshold and mastered the essence of shooting games. And when playing online battles, the high resolution of the Silver Mink optical mouse almost seconds a host of mechanical mice.

The optical mouse is naturally in a state of crushing the mechanical mouse in terms of resolution and refresh rate, and is more suitable for game use. When users playing Quake in teams found that using the Silver Mink optical mouse felt significantly better than other mice and had a higher winning rate, then there is no need to say more.

When the first Quake game player discovered this "secret," this news wasn't publicized in a big way, but like the wind, Silver Mink mouse quickly swept through the entire Quake game players, and even other game players started to use the Silver Mink optical mouse!

In the previous life, the appearance of a host of graphics card-eating games like Red Dead Redemption, PUBG, Cyberpunk, etc., made graphics cards start to enter a frenzy among the game group. In those few years, with the appearance of a series of game masterpieces, the price of graphics cards was hyped to the sky.

Of course, the frenzy period of graphics cards also couldn't be separated from the reason of mining virtual currency. In that period when the whole world was frantically mining virtual currency, it also pushed graphics cards to a new height.

But this kind of game production, plus the appearance of e-sports, indeed made graphics cards, mice, keyboards, headphones, and even e-sports chairs start to become popular globally. The game's ability to bring goods is quite outstanding.

Seeing the expressions on Ren Yuefeng and others' faces, Li Dongling knew that things like a game driving mice, keyboards, graphics cards, and screens hadn't emerged in this era.

"This is an opportunity for the Silver Mink mouse!"

The opportunity appeared in front of his eyes. Li Dongling wouldn't be hesitant about anything and said directly to Lu Chao on the other end of the phone, "Dongling Gao Ke's European company should contact the game developer of Quake. The two sides can cooperate to hold a game competition mainly based on Quake!

Silver Mink mouse can provide competition fees for the competition, let players form teams to participate in the competition, and the champion can get a $50,000 prize provided by Silver Mink mouse!"

Now there are no e-sports competitions, not even a concept. Li Dongling asked Lu Chao to cooperate with the game developer of Quake to hold game competitions together. This is letting Silver Mink become the first existence in the game industry to eat crabs.

"Hold a game competition?"

Lu Chao felt a bit unable to keep up with Li Dongling's train of thought at this time. He called today originally wanting the headquarters to ship more Silver Mink mice to Europe, but Li Dongling asked Silver Mink to directly hold a game competition.

"The company of Quake will agree to this cooperation!"

Li Dongling tapped his fingers lightly on the desktop, "Holding a game competition can increase the game's fame and influence of Quake among players and help them sell more game discs!

For Dongling Gao Ke, there is no need to count on how much revenue can be earned back relying on the competition.

The most important thing is to use the held game competition to let all competition players and the audience watching the competition see the Silver Mink optical mouse brand, let them know that the Silver Mink optical mouse is the mouse most suitable for games in the world, and let all players be proud of owning game equipment like the Silver Mink mouse. That is enough!"

Investing in e-sports definitely doesn't make money. Not to mention it doesn't make money now, even if it is another thirty or forty years, it won't make money. E-sports competitions rely on tickets, advertising sponsorship, game team peripherals, etc., and it is very difficult to really make money. Major professional game teams mainly rely on the large game competition prizes taken out by game manufacturers to live.

But not making money doesn't mean you can't invest or sponsor e-sports competitions. Samsung is the company that entered the e-sports industry earliest and has never withdrawn.

Did Samsung really earn many dollars relying on e-sports? It is estimated that compared to what it earned, over decades, the money thrown in is much, much more.

But Samsung has never interrupted its investment in e-sports, including game sponsorship, forming teams, etc. Dollars might not have been earned, but fame and influence among the young generation globally have been earned in reality.

Like the audience watching e-sports competitions, over time, when choosing computer screens, it is easy to think of Samsung monitors that sponsored e-sports. Naturally, it will produce a feeling that a screen that can support e-sports competitions must have very high performance. Sometimes, it is just this little feeling that makes users treat Samsung monitors as high-end screens.

In later generations, domestic companies like JD, Bilibili, Li-Ning, Belle, ASUS, Suning, etc., have all invested in game teams one after another. Besides getting a share of the pie, most investments in game teams are actually for publicity and to increase influence among young users. To be honest, these giant companies with market values of hundreds of billions don't care that much about the results of game teams.

Li Dongling is actually also using game competitions to promote the Silver Mink mouse, as well as future keyboards, headphones, computer screens, etc. Not to mention how much money can be earned, it is enough to get a familiar face in the eyes of game players and passersby.

"The computer game industry is an emerging industry. It is just starting now. In the future, it might be an opportunity!"

"Dongling Gao Ke and Silver Mink can invest in some potential companies in America and Europe, and let their new games cooperate with Silver Mink mice and other computer peripheral equipment under Dongling Gao Ke!"

Li Dongling said. After Quake, there are a host of e-sports competitions like CS, Warcraft, Starcraft, League of Legends, DOTA, etc. If Silver Mink can pull these games into Silver Mink's camp, why worry about mice not selling?

Of course, if Silver Mink has the opportunity to invest in the developers of games like CS, Warcraft, etc., then in the future, who knows, the share earned from the games might be more than selling mice and keyboards...

"I... I understand!"

For the things Li Dongling handed down, even if Lu Chao felt a headache, he had to do it. Lu Chao knew that next, he was afraid he would be busy.

"Gentlemen, time to work!"

London, the location of Dongling Gao Ke European Company's headquarters. After Lu Chao hung up the phone, he got up and said to the executives of Dongling Gao Ke European Company like Rodelia, Joseph, and others in front of him.

Rodelia, Joseph, and the others were all tempered when they were with Lu Chao and others against Siemens during Zhang Ao's period, and now they have all entered the ranks of executives.

Lu Chao gave some instructions and started contacting the game developer of Quake, preparing to join hands to hold a game competition. For this kind of thing, no one has experience. Whether it is for Dongling Gao Ke or the game company, they can only rely on themselves to explore and start from a grass-roots team step by step.

But even Lu Chao wouldn't have thought about what kind of influence what he did today would have in the game industry. After all, no one would be able to think at the beginning that one day the hat of the father of e-sports would fall on his own head!

(End of chapter)