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Chapter 315: Crossing the River by Feeling for Samsung

~11 min read 2,109 words

Hearing Li Dongling's appointment that he would become the person in charge of Dongling Gao Ke's mobile phone department overseas, Zhu Zhao Jiang, no matter how much he wanted to be reserved, couldn't help but show a smile on his face.

Anyone could see that the mobile phone department would become more and more important in the future. Taking over Dongling Gao Ke's mobile phone overseas department almost allowed Zhu Zhao Jiang to step into the ranks of Dongling Gao Ke's senior executives with one foot!

The key was that Zhu Zhao Jiang didn't come from the "old guard" of Dongling Gao Ke. Being able to have such a promotion speed was almost astonishing.

One had to know that the current Dongling Gao Ke had already built a complete personnel review system. Wanting to be like when Dongling Gao Ke was just established, with positions changing every few months, or even becoming a senior executive as soon as one joined, was almost extremely difficult.

And now, Zhu Zhao Jiang had created a new record within Dongling Gao Ke. How long had he joined Dongling Gao Ke, and he had reached the manager level.

This wasn't just a false name, but also related to Zhu Zhao Jiang's treatment, salary, status, etc.!

What were his classmates who graduated at the same time doing? Either being a "small transparent" or a "punching bag" in a unit, or expressing themselves desperately in some companies, wanting to get the boss's attention to increase their salary. For the sake of the unit distributing houses or buying houses, they were suffering. Buying a small car was definitely non-existent. Buying a motorcycle worth a few thousand yuan required biting their teeth and gnawing on steamed buns and pickles for a year or a half to get it. But for Zhu Zhao Jiang after the promotion, these might just be a few months' salary!

After Zhu Zhao Jiang became one of Dongling Gao Ke's senior managers, his annual salary basically started at six figures. The key was that he was qualified to take dividends.

Senior executives at the manager level of Dongling Gao Ke were qualified to take dividends. Last year, Ren Yuefeng, Hu Zixian, including Zhang Ao, all took millions in dividends. In addition, there were rewards like real estate and cars. Dongling Gao Ke's senior executive treatment was unique in the country!

Things that Zhu Zhao Jiang's peers might need ten, twenty, or even a lifetime to reach, Zhu Zhao Jiang can now reach out and grasp. For Zhu Zhao Jiang, this can absolutely be described as "riding a fast horse in the spring breeze, seeing all the flowers in Chang'an in a single day."

Of course, compared to the Brazilian Little Smart market developed by Zhu Zhao Jiang, all of this was what he deserved. Compared to the revenue brought to Dongling Gao Ke by the first batch of Brazilian Little Smart orders and subsequent orders, these rewards were somewhat insignificant!

"The overseas mobile phone market will be the most important market for Dongling Gao Ke mobile phones in the future. By the future, over 65%, or even 70% or 80% of the revenue of Dongling Gao Ke's mobile phone department will come from the overseas market."

Li Dongling picked up the tea and took a sip. Letting Zhu Zhao Jiang serve as the mobile phone department overseas manager wasn't just for the gimmick. What he wanted was for the "King of African Mobile Phones" to sell Dongling Gao Ke's mobile phones to the whole world. In the future, why must Zhu Zhao Jiang's title be the "King of African Mobile Phones"? Wasn't the title of "King of World Mobile Phones" fragrant?

In his past life, Samsung Korea had always been at the top of the global mobile phone shipment list. This was even while ignoring the Korean local market and losing the mainland market. Its sales were almost entirely sold by selling to the overseas market. Even Apple couldn't compare to this.

One had to know that by the time smartphones arrived more than a decade later, there was no such thing as a technological gap. Whether it was Samsung, Apple, or Chrysanthemum Factory mobile phones, speaking of which, except for professionals, the difference for others was almost negligible. But Samsung was able to sell mobile phones to number one in the world. There must be some tricks in this.

Still the same sentence: Dongling Gao Ke's mobile phone department had to cross the river by feeling for Samsung. As for whether Samsung would be "plucked bald," that wasn't something Li Dongling needed to worry about.

Not only Samsung and Apple, but in his past life, including Xiaomi, and the Blue and Green mobile phone factories established by Duan Yongping's two disciples, were all rolling inward in the domestic market and then began to go overseas. Xiaomi even had 71% of its mobile phone sales coming from overseas, and the Blue Factory also had 51% of its sales contributed by overseas!

Of course, sales volume was only one aspect. Most domestic manufacturers went overseas, whether mobile phones or cars. Going overseas, because of tariffs, transportation, advertising, and other costs, they were sold more expensively abroad than at home.

But some manufacturers liked to play "reverse operations," for example, a certain computer brand, with 70% of sales coming from overseas, looking quite strong.

But for the same computer and same configuration, it was sold 100-200 USD cheaper abroad than at home, with nearly 90% of the profit relying on the domestic market. It was almost equivalent to using domestic money to subsidize overseas users, and this subsidy lasted for more than ten years. It was called "supporting the domestic computer component industrial chain," but the key chips, graphics cards, and other components were all purchased from Intel and NVIDIA in America. This operation could only be said to be "gods and ghosts are unpredictable"...

Hearing Li Dongling's request, Zhu Zhao Jiang, who was still excited just now, was startled, and the excitement on his face turned into a bitter color.

He had personally run to Brazil and stayed for several months. Precisely because he had experienced it, he knew how difficult it was to develop the overseas market. The overseas market required considering local "local snakes," international competitors, and even local politics, powerful figures, etc. It was several times more difficult than domestic.

This time, being able to develop the Brazilian market had quite a bit to do with the effort of Nippon Telegraph and Telephone Corporation. Otherwise, Zhu Zhao Jiang knew that this order in Brazil wouldn't have been so easy to get back.

But next time, he might not have a helper in the overseas market, and he would need to fight alone with his people.

Seven or eight out of ten of Dongling Gao Ke mobile phone revenue coming from the overseas market—if this sentence hadn't come from Li Dongling, Zhu Zhao Jiang would have sprayed it long ago. Now in the domestic tech industry, count one by one, which one wasn't living in the country, struggling to resist the attack of overseas brands? Who dared to say they would counterattack the overseas market? Seven or eight out of ten revenue coming from overseas was simply a fantasy!

"Li Zong..."

Zhu Zhao Jiang looked at Li Dongling and said with gritted teeth, "I'm not afraid, and I don't mean to question Li Zong, but wanting to do this is probably not that easy!"

Hearing Zhu Zhao Jiang's words, Li Dongling instead had a bit more appreciation for him. Sometimes, whether a thing can be done, the plan is one aspect, but it also requires a bit of "recklessness." Things are done by people. Some things cannot be calculated; they only become clear after doing them.

If one didn't even have the courage and boldness to dare to be the first in the world, and could only complain, then it was impossible to succeed.

"Three feet of ice is not formed in a single day!"

"Wanting to do this, it certainly won't be that easy," Li Dongling said, "Dongling Gao Ke's Marketing Department, Logistics Department, Finance Department, and companies like Fen Zhong Media and Wanjia Appliance City will also fully cooperate with you!"

Li Dongling revealed some of Dongling Gao Ke's trump cards to Zhu Zhao Jiang, telling him that Dongling Gao Ke wasn't without a backup plan, just relying on him to be reckless.

Samsung Korea could become the world's largest mobile phone shipment manufacturer. The reasons were certainly many, including that its major shareholder was Huaerjie investment institutions like Citibank. This was very important, ensuring that Samsung wouldn't be targeted by America like the Chrysanthemum Factory.

Samsung's major shareholder was Huaerjie, which made it actually work for Huaerjie, and Samsung accounted for nearly 20% of Korea's GDP. America could continuously harvest Korea through it.

This is like "the great powers never miss the Great Qing." Why miss the Great Qing? Besides the land taken away from the Great Qing, the most important thing was that the great powers almost didn't need to do it themselves. Through the Great Qing, they could continuously extract huge benefits from the Great Qing. When the Great Qing collapsed, the great powers probably cried even more sadly than those remnants of the old dynasty.

Samsung's role was basically the same. If America directly went down to harvest Korea's leeks, it would cause public anger. Harvesting leeks through Samsung was not that troublesome. Koreans dealing with Koreans was still quite a set, which allowed America not to dirty its hands and still obtain huge benefits.

Besides these, Samsung itself was certainly quite a set. If it really couldn't be supported, Huaerjie wouldn't have kept choosing Samsung. It would have long ago changed to another company to be a white glove!

Samsung mobile phones were the first batch to start in the mobile phone industry, debuting in the same batch as Nokia, Motorola, Ericsson, Sony, etc. They established sales stores and after-sales centers all over the world. This was very important.

Even in the e-commerce era, mobile phones still needed after-sales service. Lei Jun reacted a bit slowly on this point. In the early days of smartphones, the Blue and Green factories weren't the two most glorious ones, but they relied on crazy offline store laying, laying sales channels from big cities to villages, and finally relied on offline shipment volume to roll a group of peers to death.

And Lei Jun, who had always been playing online mobile phone sales, after reacting, opened Xiaomi's experience stores all over the world five years after Xiaomi was established. But it was these five years that made Xiaomi's offline sales always unable to beat the Blue and Green factories, and after the Blue and Green factories also started playing e-commerce mobile phone sales, this gap was even widened.

"Wanjia Appliance City will help Dongling Gao Ke sell mobile phones and other electronic appliance products in the future. You also need to make Best Buy, Costco, Target, Carrefour, Walmart, and other shopping malls become retail channels for Dongling Gao Ke mobile phones."

"But, you also need to establish Dongling Gao Ke mobile phone's own flagship stores and after-sales centers overseas, especially in Europe, North America, Asia, etc.!"

Li Dongling looked at Zhu Zhao Jiang and said, "I hope that you can not only sell Dongling Gao Ke's mobile phones to the overseas market but also establish a perfect sales channel system for Dongling Gao Ke mobile phones overseas, allowing more overseas users to accept Dongling Gao Ke's mobile phone brand!"

"Of course, in the overseas market, the Dongling Gao Ke headquarters will give you enough autonomy. Whether it's personnel, finance, or other aspects, you have the right to act first and report later, just report to me or President Zhang afterward!"

Zhu Zhao Jiang listened to Li Dongling's words and felt that this was probably even more difficult than him getting another 2-million-unit order for Little Smart from overseas.

But Zhu Zhao Jiang had also heard of Li Dongling's style within Dongling Gao Ke. There was no room for him to refuse the requirements Li Dongling put forward, unless he packed his bags and left.

Giving him huge support and absolute autonomy, making him the most powerful man in Dongling Gao Ke's mobile phone department—if he said he couldn't complete Li Dongling's requirements, then Zhu Zhao Jiang felt he needed to submit his resignation application early.

"I will definitely not fail Li Zong's expectations!" Zhu Zhao Jiang said with gritted teeth.

(End of chapter) ===== CHAPTER 316 =====

(End of chapter)

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