Chapter 414: Stoking the Fire

Countless domestic companies went overseas in his past life, but those who could gain a foothold overseas were less than one in ten, and countless were pitted.

These were all tuition fees. Whether it was Japanese companies or companies in America and other places, they had all paid tuition fees. Some were big pits, and some were small pits.

Markets like Korea, Siam, Singapore, etc., could still be tested. As for the India market, just forget it. Anyway, Li Dongling was not prepared to let Dongling High-Tech take risks in the India market. Even if he died, he couldn't go.

In his past life, several major domestic mobile phone manufacturers, which one hadn't been pitted for billions in India? India makes money, India fines, don't even think about taking a cent away, and finally, they even lost the entire mobile phone industry chain in vain.

Of course, it wasn't just domestic companies paying tuition fees in India. America, Korea, old Europe, and other places were pitted even worse by India. All companies that had fantasies about India's billion-plus user market were finally pitted to the point of being unbearable to look at.

As for markets like Korea and Southeast Asia, whether it was Focus Media or other products of Dongling High-Tech entering, they all needed to find a local snake to cooperate with; otherwise, they would probably be pitted too.

Like Focus Media entering the Korean market in his past life, wanting to install advertising screens in the elevators of an apartment, it also suffered a lot of muffled losses.

Southeast Asia is a society of human relationships. To handle the apartment owners' committee, you need to give the several people in charge of the apartment owners' committee high-end mobile phones, luxury goods, perfume, etc., before they will agree.

But don't think that the apartment owners' committee is very noble. Basically, the elevator advertising fees were taken by the several people in charge. Under the situation where other residents could only get three or five RMB a month, the apartment residents were definitely unwilling and began to complain that elevator advertising was disturbing the people, demanding it be removed.

This led to the fact that after finally reaching an elevator advertising agreement with an apartment owners' committee, the money was given, but after two months, the apartment owners' committee turned hostile, terminated the contract, and replaced it with another local elevator advertising company!

And they couldn't even win the lawsuit because the apartment owners' committee represented all the apartment residents, coupled with the local urinary nature, which generally favored locals, making the lawsuit impossible to win.

After Focus Media was pitted for several years in his past life, it changed its strategy, established a new company locally, and then introduced local snakes to cooperate, letting the local snakes act as Focus Media's agents.

Koreans are very good at handling their own people. These snake companies have intricate connections with local councilors, police stations, inspection offices, etc., and even have relationships with local "vibrant" social groups. They have quite a lot of means to handle Koreans.

Hearing Li Dongling's words, Li Yan was dumbfounded. Having never dealt with overseas, he didn't know that there were so many routines inside. If he hadn't been prepared and rushed in, Li Yan felt that half of Focus Media's life would probably be lost.

Du Guoying was no better. It was true that he was good at fooling people, but he relied on his mouth. Overseas, they were really holding sickles to harvest, without any nonsense.

Now, Li Yan somewhat understood why Li Dongling needed Focus Media to expand its media channels overseas. If there were no people of their own locally, anyone who went there would have to step into a pit.

"Focus Media needs to make more preparations, first contact snake companies in Korea, Singapore, Siam, and other places, and then enter the local market!" Li Yan said.

Li Dongling drank the last drop of wine and was also slightly tipsy. "Overseas risks certainly exist. Different periods have different risks, but the opportunities are also there!"

"Now, in Southeast Asia, businesses like talent show variety shows, TV shopping, advertising SMS, elevator advertising, etc., have all just begun to rise. For Focus Media, it is also the best opportunity!"

The so-called bigger the wind and waves, the more expensive the fish. In these few years, the economic situation in Korea, Singapore, Siam, Malaysia, etc., is different from domestic ones, but the level of TV programs, communication levels, etc., is not much stronger than domestic ones.

Talent show variety programs have just begun to rise all over the world. Let alone now, after ten or twenty years, domestic variety shows, TV series, songs, short videos, etc., are quite capable in Vietnam, Siam, Malaysia, and other places. Over there, they are still remaking domestic songs, TV series, etc.

Focus Media holds the copyright to the Super Girl singer talent show. It's hard to say in old Europe or America, but in Southeast Asia TV stations, it's not a problem to open up the situation.

TV shopping is also the same. In Southeast Asia, it has just begun. Like Korea's TV shopping industry, it has increased seventy times in ten years. The scale of TV shopping is even larger than domestic ones, occupying 10% of Korea's domestic retail market, with an annual output value exceeding over 5 billion US dollars.

Additionally, the scale of TV shopping in Siam, Singapore, Malaysia, etc., is also increasing day by day, at least before the e-commerce era is popularized locally. If Focus Media can get a piece of the pie in the local TV shopping market, it is almost equivalent to rebuilding a Focus Media overseas!

In the future, if Focus Media can gain a foothold overseas, and even have the opportunity to become a bridgehead for domestic products overseas, selling domestic electrical appliances, clothing, daily necessities, toys, etc., through Focus Media's channels, as long as the quality can be guaranteed, with the price advantage of domestic products, are you afraid you won't be able to open up the situation?

After Li Yan and Du Guoying stayed at the Yuhe Leisure Resort for one night, they left in a hurry. Next, they were busy with the launch of Huo Beibei-Jia. It is estimated that they wouldn't be able to have any free time for this New Year.

For Huo Beibei-Jia, Li Yan was prepared this time to use Focus Media's entire publicity channels and resources to carry out a wave of promotion, which was also a test of how much influence Focus Media now had in the domestic media industry.

Additionally, there was one more point. Li Yan had once boasted in front of the media that Focus Media wanted to support one hundred companies like the current domestic number one underwear brand, Dewis.

Dewis became famous in one battle through Focus Media's TV shopping platform. In a short period of time, it ranked among the domestic underwear brands with the highest popularity. Before the end of this year, it was already reported that Dewis's revenue exceeded 223 million RMB, although a large part of this revenue had to be shared with Focus Media, TV stations, etc., that helped it advertise, and its own profit wasn't high.

But Dewis's performance was really too explosive, and it was also one of the reasons why so many TV shopping companies popped up. Dewis's performance directly ignited the entire TV shopping industry because it really made people feel too crazy.

Now turning on the TV and flipping through the advertisements of a few channels, you can still see Dewis's advertisements. And Focus Media was prepared to support one hundred companies like Dewis...

Everyone knew that this was Li Yan's wild talk at the beginning. But if the second product supported by Focus Media, Huo Beibei-Jia, also stood up and could reach Dewis's, or even exceed its height, then how would the outside world view Li Yan's wild talk at the beginning?

Whether Huo Beibei-Jia could reach the height of Dewis underwear, Li Yan wasn't sure, but he wanted to try a wave. If this wave was successful, then he, Li Yan, and Focus Media would probably be able to be deified directly. At that time, let alone A-shares or the Hong Kong Stock Exchange, the New York Stock Exchange would probably welcome Focus Media with open arms!

After Li Yan and Du Guoying left, Dongling High-Tech also held a meeting in the staff auditorium of the Dongling High-Tech Industrial Park. Supervisors from Dongling High-Tech headquarters, as well as branch and department supervisors from all over the country, and excellent staff members elected by various departments also attended.

It was basically impossible to discuss any major events in such a meeting. It was basically making Dongling High-Tech's performance this year public. The symbolic significance was greater than the actual significance. To a certain extent, it was also a means to increase cohesion. After all, the people who attended this meeting represented their status and identity in Dongling High-Tech.

Li Dongling, Ren Yuefeng, Hu Zixian, Zhang Ao, Gao Peng, and other major management of Dongling High-Tech all appeared.

"This year, the shipment volume of Little Smart reached 11.2 million units, ranking among the world's top four mobile phone manufacturers. In the future, Dongling High-Tech's mobile phone goal is to become number one in the industry..."

On stage, Ren Yuefeng shouted the posture of punching Nokia, kicking Motorola, and catching up with Ericsson. A large burst of applause erupted in the auditorium, especially from the personnel on the mobile phone business line. The more money Little Smart made, the higher their income naturally was.

Li Dongling and Hu Zixian and others looked at each other. There were many people attending this meeting today. Zhang Ao's words would definitely be spread out. At that time, it would inevitably cause a huge uproar.

But, Li Dongling actually wanted to use the media's mouth to shout these words out. In these few years, he just wanted to create momentum for Little Smart and attract more gold-master buyers' attention to it; otherwise, who would take over?

"Dongling High-Tech's performance hit a new historical high again. The Little Smart mobile phone business is becoming Dongling High-Tech's largest business. Little Smart has become the world's fourth-largest mobile phone brand!"

In Hanxi Province, the *Huashang Daily*, which was just founded this year, took the lead on the front page to report the content of Dongling High-Tech's conference, even faster than local Pingyang media.

Compared to old-brand newspaper offices, the new newspaper office lacked resources but was full of energy. The *Huashang Daily* specially sent reporters to squat in Pingyang, basically specializing in reporting Dongling High-Tech's news. This time, the speed was very fast.

Once the *Huashang Daily*'s news came out, it instantly caused a huge uproar in the domestic technology industry. Since Little Smart went on sale, everyone knew that Little Smart was very profitable, but they didn't expect it to be so profitable.

A new mobile phone brand actually soared directly to the ranks of the world's top four mobile phone shippers. It sounded a bit frightening.

"If Little Smart's production capacity can be further improved, it is expected to surpass Ericsson next year and rank among the world's top three mobile phone brands!"

The *Beijing Business Daily* also followed closely to give a prediction, making the already noisy market even more uproarious.

And at this time, the *Economic Daily* also burned a fire. "Currently, overseas, including Japan, Siam, Malaysia, Brazil, Colombia, and many other places, PHS business has been opened one after another. In the future, the global PHS mobile phone scale is expected to be further improved!"

(End of chapter) ===== CHAPTER 415 =====