Chapter 413: Proxy War

Li Dongling looked at Du Guoying and could only shake his head. To be honest, Du Guoying being able to bring the Huo Beibei-Jia project to its current stage was already quite good. Compared to pure leek harvesting in his past life, it was already much stronger.

"For the Huo Beibei-Jia project, make some more improvements, add a timer to remind users of the duration of each use. In the future, continue to improve this product to enhance its effect on users.

When promoting... don't exaggerate too much. As for the promotion and publicity, let you and Focus Media handle it, Guoying!

Not just the domestic market, but also the overseas market. Look for agents, especially in Korea, Singapore, Japan, and America, as well as the old European market. These must also be developed!"

Li Dongling gave instructions to Du Guoying. As for publicity, Li Dongling didn't need to worry about anything. On the contrary, Li Dongling had to remind Du Guoying to restrain himself a bit. Don't harvest leeks to the point of cutting off the roots. One must pay attention to long-term development. If the reputation is ruined, it will take more than ten years to repair it.

Huo Beibei-Jia can be sold to overseas markets, especially the Korean and Japanese markets. There is definitely a demand for Huo Beibei-Jia there. Korean youth don't sleep in the middle of the night, drink lots of coffee, and go to the gym. Huo Beibei-Jia definitely suits their taste!

"According to your instructions, Chairman Li, we are preparing to establish a Huo Beibei-Jia Foundation, cooperating with the Zhixing Foundation and insurance companies. For every Huo Beibei-Jia sold, 1% of the sales will be deposited into the Huo Beibei-Jia Foundation.

In the future, the Huo Beibei-Jia Foundation will provide personal safety guarantees for users of Huo Beibei-Jia, and additionally, provide scholarships for users of Huo Beibei-Jia!"

Du Guoying was still thinking about that "Confucian Merchant" title. He didn't have the consciousness of harvesting leeks now; he was completely treating it as an important life career. He was full of energy and prepared to stand and make money.

"If the sales of Huo Beibei-Jia are ideal and the revenue can meet expectations, in the future, Huo Beibei-Jia will also launch adult waist protectors!"

Du Guoying said. For his company that developed Huo Beibei-Jia, as long as they made a name for themselves with Huo Beibei-Jia, and didn't mess around in the future, and the product quality was reliable, then continuing to enter the home medical device industry in the future, developing electronic thermometers, blood glucose meters, blood pressure monitors, etc., would basically be a matter of course.

In the future, they might be able to build a giant company, provided they weren't eager for quick success and instant benefits and could hold onto quality; otherwise, everything would be empty talk. These were things used by people; quality must be guaranteed!

"Huo Beibei-Jia is Focus Media's last battle this year and also a key project for promotion next year!"

Li Yan also expressed his stance at this time. Focus Media had now completely opened up TV advertising channels, especially the "Super Girl" project, which made even the central media accept cooperation with Focus Media.

Now, TV stations in the country that had satellites, except for those in border provinces where logistics problems were difficult to solve and TV shopping businesses hadn't been opened yet, other satellite TV channels, as well as many provincial, municipal, and even county TV stations, were all engaged in TV shopping because it really made money fast!

"There are really too many TV shopping companies now. In just this half year, one or two hundred have popped up, and a large batch of TV shopping companies are registering and looking for TV stations to cooperate with. The most threatening among them are a few TV shopping companies like Acorn International!"

Mentioning the chaotic phenomena in the TV shopping industry, Li Yan couldn't help but complain. Let alone TV viewers, even he himself, when turning on the TV, would watch a TV series for twenty minutes, and Focus Media's TV shopping would be inserted in the middle for fifteen minutes, making his head ache.

"Other TV shopping companies really dare to boast as long as they are given money. They are clearly three-no products, but they dare to make any promise. Some TV stations now have programs for twelve hours a day, and more than half of them are TV shopping!"

Mentioning the chaotic phenomena in the TV shopping industry, Li Yan couldn't help but complain. Let alone TV viewers, even he himself, when turning on the TV, would watch a TV series for twenty minutes, and Focus Media's TV shopping would be inserted in the middle for fifteen minutes, making his head ache.

"Next year, Focus Media must launch a set of TV shopping industry guidelines with the TV Administration, central media, Hanxi TV Station, Guangdong TV Station, etc.; otherwise, Focus Media's TV shopping business will also be stirred up and ruined by that bunch of bastards!"

Li Yan said murderously. Establishing national TV shopping guidelines indeed had the suspicion of attacking opponents for Focus Media, preventing opponents from threatening Focus Media.

But Li Yan was also indeed considering the entire TV shopping industry. The entire TV shopping industry was developing crazily. How long had Focus Media been established, and one or two hundred peers had popped up? The industry scale had already approached over a billion RMB.

If rules weren't set for the industry, Li Yan felt that the entire TV shopping industry would fall into decay. At that time, Focus Media wouldn't be able to escape unscathed.

Even if Focus Media could abide by the rules, but the peers were all rotten, and with the mud and sand coming down, Focus Media wouldn't be able to explain itself. In order to avoid having their rice bowl smashed, Li Yan could only strike hard and dismantle the peers who didn't follow the rules, so as not to bring fire to Focus Media.

Of course, to say Li Yan had no selfish motives would definitely be nonsense. In this world, there is really no one willing to do things without benefits.

Once the national TV shopping industry guidelines were introduced, Focus Media, which promoted this set of guidelines, would have an unchallengeable status in the TV shopping industry. After all, the rules were established by Focus Media, and the right of interpretation was in Focus Media's hands. What could other TV shopping companies use to fight Focus Media?

But wanting to promote this set of guidelines wasn't that easy. Previously, when Li Yan was interviewed by the central media TV station, he mentioned establishing TV shopping industry guidelines, but the opposition was very loud.

It wasn't just other TV shopping companies that didn't want Focus Media to ride on their heads; the opposition from small TV stations, especially county-level TV stations, was particularly loud.

Small TV stations' funding had always been very tight, with not many advertisers sponsoring them, and the local area didn't have spare money to invest in TV stations. It was hard to get TV shopping, which could let them earn a sum. If the TV shopping industry guidelines were introduced, prohibiting TV shopping companies from placing certain advertisements, it would definitely make the small TV stations feel very uncomfortable.

Wanting to promote it, Li Yan knew that it definitely needed support from other aspects. If there could be support from departments like the Economic and Trade Commission, State-owned Assets, Industry and Commerce, etc., it would be much easier.

But this wasn't a resource that Focus Media could mobilize; it needed Dongling High-Tech to come forward and help Focus Media coordinate.

Li Dongling glanced at Li Yan, knowing his thoughts, and after thinking for a while, said, "Dongling High-Tech can help Focus Media coordinate, but Focus Media must also guard the industry rules well and not let the dragon-slaying warrior eventually become an evil dragon!"

"I understand!"

Li Yan said hurriedly, "Focus Media won't disgustingly target other opponents. Once the industry rules are determined, Focus Media will also abide by the rules. Additionally, it will launch more guarantees for TV shopping users, such as price discounts, authentic product guarantees, after-sales, etc.!

This year, in the second half of the year, with the support of warehousing, logistics, and express delivery from Oriental Express, the Focus Selection team has already started the agriculture-assisting business, cooperating with supply and marketing cooperatives and county-level municipal governments to carry out centralized procurement, transporting agricultural products from some regions to big cities for sale!"

Now domestic infrastructure has just started, and roads covering rural areas haven't been built yet. With the current road conditions, it's impossible for Focus Media to directly purchase agricultural products from farmers. They can only carry out centralized procurement through local supply and marketing cooperatives and agricultural departments, then transport them to cities and sell them through TV shopping.

Now Focus Media has just started this business, and it's hard to say how far it can go, but it is an attempt to let agricultural products directly face users.

Focus Media can't just come up and do it on a large scale. They can only probe slowly. It's easy to sprain their waist if they spread the stall too big, and it might make more people suffer along with them.

Li Dongling nodded. It wasn't easy for Focus Media to reach this step. After all, for the current Focus Media, surviving itself is the most important thing; otherwise, everything is empty talk.

"Next year, Focus Media will launch the second season of the Super Girl program. At that time, the talent show will cover more provinces. Additionally, we will try to launch some new variety shows!"

Having tasted the sweetness brought by Super Girl, even if Focus Media didn't want to do it, the central media TV station, Hanxi Provincial Station, etc., wouldn't be willing. That was related to a large amount of advertising fees every year.

Focus Media didn't want to give up this cake either. They wanted to try to launch some new variety shows. Whether they make money or not, it's a different matter. Being able to increase popularity and maintain the relationship with TV stations is a profit for Focus Media.

"Next year, Focus Media plans to license the Super Girl copyright to overseas TV stations, and additionally, seek to cooperate with overseas TV stations to launch TV shopping. Focus Media will seek to open up the overseas market!"

Li Yan remembered Li Dongling's purpose in supporting him to establish Focus Media, which was to expand Focus Media's media channels and resources to the overseas market and cheer for Dongling High-Tech's products.

In fact, Focus Media in his past life also promoted elevator advertising to the entire Southeast Asia, hitting elevator advertising in more than seventy cities in Korea, Malaysia, Siam, Singapore, Vietnam, etc.

But, Focus Media's going overseas in his past life was already too late, nearly ten years late, allowing elevator advertising companies in Korea, Siam, Singapore, etc., to have already developed.

Coupled with the lack of acclimatization, the local area mainly relied on vehicle billboards and outdoor large-screen billboards, making Focus Media's going overseas not smooth. Focus Media overseas still relied on domestic companies going overseas to advertise on Focus Media's overseas advertising platform to make money, but it was also more losses than profits.

"When Focus Media arrives overseas, it must cooperate with local snakes. Overseas rules are different from domestic ones. Installing elevator advertising in Korea and other places requires the consent of the apartment or residential owners' committee. If Focus Media goes to do these things as an outsider, it will be at a great disadvantage!

Focus Media can establish a company locally and cooperate with local snake companies, letting the local snake companies act as agents to negotiate with the apartment owners' committee. Additionally, it must occupy the outdoor advertising and traffic advertising markets!"

Li Dongling gave instructions to Li Yan. If Focus Media directly enters Korea, Siam, and other places, it will probably be targeted. But pulling in local snake companies to cooperate can avoid a lot of trouble.

(End of chapter) ===== CHAPTER 414 =====