Chapter 426: Handling

The person who called Li Yan was Xu Yanwei, the general manager of Oriental Express. Oriental Express now provides logistics and delivery services for companies such as Dongling Gao Ke, Feiyan Technology, Torch Group, Focus Media, and Oriental Times Mall.

To put it bluntly, as long as it is a company in the Dongling Gao Ke system, any business related to logistics and express delivery is done by Oriental Express.

The predecessor of Oriental Express was the Dongling Gao Ke logistics department. After Focus Media launched its TV shopping business, the delivery by the post office was too slow. As for express companies like SF Express and ZTO, they were still playing hide-and-seek underground and didn't dare to show their faces at all.

Without express delivery, the TV shopping business of Focus Media was seriously affected. Having no choice, after Li Yan ran to the Dongling Gao Ke headquarters for help, Li Dongling let the Dongling Gao Ke logistics department take out the logistics department's fleet and warehouses to form the current Oriental Express.

Unlike express companies like SF Express, ZTO, and STO, Oriental Express doesn't need to hide. Although according to the current Postal Law, Oriental Express also cannot undertake personal express delivery business.

But Oriental Express doesn't need to do personal express delivery at present. The orders from Dongling Gao Ke's subsidiaries alone were enough to make Oriental Express full. Dongling Gao Ke's PHS mobile phones, Shenzhou U-disks, etc., need Oriental Express to transport them to all parts of the country and then deliver them to various retail stores.

There are also Feiyan's radios, lighters produced by Torch Group, Focus Media's TV shopping orders, etc., all of which need Oriental Express to do. Just taking internal orders alone, Oriental Express couldn't finish them.

In addition, after Oriental Express was established, it successively attracted several waves of investment. The Yanjing General Company of the Mainland Supply and Marketing Cooperative invested in 20% of Oriental Express's equity, mainly with warehouses and fleets in some regions.

In recent years, supply and marketing cooperative stores across the country have been hit hard by malls, supermarkets, and convenience stores. Countless have closed down, and warehouses and delivery fleets have begun to sit idle, even becoming a burden on supply and marketing companies.

Supply and marketing companies transferring some warehouses, stores, and fleets to Oriental Express is actually also reducing the burden in exchange for 20% of Oriental Express's equity.

And Oriental Express just happens to need these warehouses. Both sides are taking what they need. In addition, with the addition of the Yanjing General Company of the Supply and Marketing Cooperative, Oriental Express doesn't need to hide like current companies like SF Express and STO.

Besides the General Company of the Supply and Marketing Cooperative, Li Dongling also brought support from the State Investment Group to Oriental Express. The State Investment Group under the State Economic and Trade Commission obtained 10% of Oriental Express's equity with 8 million yuan.

With the Supply and Marketing Cooperative and the State Investment Group escorting Oriental Express, as long as Oriental Express doesn't fail itself in the future and can catch the spring breeze of the e-commerce era, it might not have no chance to become an express giant like SF Express or JD. com.

Oriental Express doesn't need to make much money; as long as it can support itself and provide warehousing, logistics, and express delivery for Dongling Gao Ke, that's enough. In addition, this is an industry that can provide a large number of employment positions.

In his past life, JD Express had 400,000 employees, and SF Express also had nearly 180,000 employees. Sometimes, employment positions are even more important than revenue for a company. The saying that the livelihood of a million boatmen depends on it is not an empty phrase.

"Li Ge is also waiting for news. If Beibeijia's sales don't meet expectations, let alone going overseas, even domestically, I'm afraid..."

Du Guoying hasn't become a marketing master yet, and his grasp of human nature isn't that precise. After Beibeijia went on sale, he was also a bit unsure in his heart, although he had already done quite a few sleazy operations.

"We'll see the results tomorrow!"

Li Yan glanced at Du Guoying and said. To be honest, seeing Du Guoying's positioning of Beibeijia, he and the market department of Focus Media were a bit surprised.

In this life, Du Guoying indeed didn't promote that Beibeijia could have any magical effects like treating hunchback, high and low shoulders, or improving vision. But he cleverly positioned Beibeijia in terms of development, future height, and parents' cultivation of their children.

To be honest, this is even more lethal than blowing that Beibeijia can cure all diseases. In the entire East Asian region, including families in America and Old Europe, for parents, as long as it's a normal family, who wouldn't consider their child's life?

Even if they know it's an IQ tax, they probably have to try it. They would rather kill by mistake than let go. What if it works? The result is that it's useless, which is enough to make many parents regret for life!

This is the propaganda positioning of the youth version of Beibeijia. Du Guoying is grasping the mentality of family education and parents. Even if he hasn't evolved into a marketing master, Du Guoying's grasp of human nature is already quite seasoned.

And for the adult version of Beibeijia, Du Guoying adopted another strategy, which is to let adults straighten their hunched waists due to work and life, and wear Beibeijia to improve their figure, so that adults can have a good figure during weddings, interviews, and some important occasions.

This trick can't be called brilliant, but it hit the needs of many adults. They suddenly discovered that their waists and backs were hunched under the tempering of life and the beating of society.

They buy Beibeijia, actually holding a comforting mentality—what if it's useful to wear it? Although in fact, they find that most of what they buy back is left in the corner to eat dust.

In addition, it's for weddings, interviews, and meetings with important people. Using Beibeijia can make them look in a good mental state. For many buyers, holding Buddha's feet temporarily is enough.

Du Guoying's grasp of human nature for the youth version and adult version of Beibeijia surprised the old guns in the advertising industry recruited by Focus Media. They didn't expect that Du Guoying, who was clearly debuting officially for the first time, had already surpassed quite a few old guns in marketing. Even they might not necessarily be better than Du Guoying.

"Beibeijia is a product pushed by Tianjin Yipin Company. The founder is Du Guoying, who used to be a teacher and ran sales. This time it's like popping up suddenly!"

In another TV shopping company in Yanjing, the sign hanging at the door is Acorn International Trading Company. At this moment, inside Acorn International Company, the founder Yang Dongjie is discussing Beibeijia with investor Luo He and several senior executives.

It's really that in the entire TV shopping industry, now, who can bypass Beibeijia, which popped up suddenly?

This kind of almost carpet-bombing promotion opened the eyes of a group of TV shopping companies, including Acorn International.

In a short period of time, Beibeijia's advertisements were spread across online and offline, covering TV, radio, newspapers, magazines, elevators, malls, outdoor advertisements, etc. Almost everywhere the naked eye could see and hear, there were Beibeijia advertisements.

Acorn International caught the east wind of TV shopping and made rapid progress after its establishment, launching TV shopping channels on multiple municipal TV stations, because most of the TV shopping resources of central media and provincial TV stations were snatched away by Focus Media.

Although Acorn International developed well, compared to Focus Media, it was not at the same level at all. Even if it is now the second-ranked company in the TV shopping industry, if you add Acorn International and the fifty TV shopping companies behind it, the revenue still doesn't match Focus Media.

According to the report of *Mainland TV Newspaper* last month, in the entire domestic TV shopping industry, Focus Media alone occupied more than 58% of the market share, and the most profitable central media TV shopping and provincial TV shopping channels were all occupied by Focus Media.

It can't compare to Focus Media, but Acorn International is now like a fish in water. In the second month of its establishment, it achieved a balance of payments and then began to make a profit. This can also show how profitable TV shopping is now.

Just as Yang Dongjie and a group of Acorn International senior executives were discussing where Beibeijia popped up from and speculating on Beibeijia's sales, suddenly an Acorn International supervisor received a call.

"What's the matter?"

Seeing that the supervisor was stunned after answering the phone, Yang Dongjie asked.

"Found some news about Tianjin Yipin, the parent company of Beibeijia," the supervisor said, "The major shareholder of Tianjin Yipin is a Hanxi investment company, and this Hanxi investment company belongs to Dongling Gao Ke!"

When Yang Dongjie heard this news, he was also stunned for a long time. He now knew why Focus Media promoted Beibeijia so vigorously. This was invested by Focus Media's parent company, Dongling Gao Ke, and possibly even Li Dongling. Could Focus Media not attach importance to it?

"Watch TV, Yang Zong!"

A subordinate pushed open the door of Yang Dongjie's office and shouted at Yang Dongjie.

Yang Dongjie turned on the TV and tuned to the Central Media Economic Channel, only to see the host saying in front of the camera.

"According to the latest report of *TV Newspaper*, Beibeijia's sales on the first day through the TV shopping channel have exceeded 50,000 sets, of which the youth version sales exceeded 35,000 sets, and the adult version of Beibeijia sales exceeded 15,000 sets. The total sales volume exceeded 14.95 million yuan, of which 84% of the sales were traded in big cities like Yanjing, Guangzhou, and Shanghai.

This is the most popular product with the highest first-day sales since the TV shopping business appeared in the country!

At present, Beibeijia's offline retail stores are still being counted. Industry experts believe that Beibeijia's offline retail may be between 20,000 and 30,000 sets. On the first day of Beibeijia's sale, sales may be between 70,000 and 80,000 sets..."

Yang Dongjie and a group of people from Acorn International all looked at the TV blankly. Beibeijia sold nearly 15 million through just one TV shopping channel, and this was only in one day. Focus Media, following Diweisi, created another new "god." How could this group of peers in Acorn International fight Focus Media? The two sides were almost completely not in the same dimension.

"Beibeijia, operated and promoted by Focus Media, released its sales today, exceeding 83,000 sets, with sales breaking 24.8 million RMB!"

The next day, *Industrial and Commercial Newspaper* exclusively obtained Beibeijia's sales statistics from Focus Media, which was only a day and a half, and Beibeijia bombed out sales of more than 24.4 million.

(End of chapter) ===== CHAPTER 427 =====