Chapter 427: People Comparing to People Will Die of Anger, Goods Comparing to Goods Should Be Thrown Away
After *Industrial and Commercial Newspaper* reported Beibeijia's sales, Beibeijia began to capture cities and land across the country, and financial media began to constantly report Beibeijia's sales.
"Beibeijia's three-day sales exceeded 210,000 sets!" *Yanjing Business Daily* reported, and also matched a picture of the scene where long queues formed in front of the store selling Beibeijia in a Yanjing mall.
"New Miss Hong Kong champion Li Shanshan wears Beibeijia when going out, showing the style of Miss Xiangjiang!"
Entertainment newspapers also ran out to join the fun. It was a photo of Miss Xiangjiang champion Li Shanshan going out by car. In the photo, Li Shanshan was wearing a set of Beibeijia under her coat.
The traces of posing in this photo couldn't be more obvious. In fact, this was an advertisement Focus Media paid for in Xiangjiang.
Not only the Miss Xiangjiang champion, but also the second runner-up Lin Li. Focus Media invited quite a few stars in Xiangjiang, including Zhong Chuhong, Guan Zhilin, and a group of actresses, to advertise for Beibeijia, preparing to shape Beibeijia into a trendy and fashionable product.
In this day and age, the Xiangjiang trend is not only in the country, but also has a huge influence in Taiwan, the ROK, Siam, Malaysia, Singapore, Japan, and other places. These regions are called the overseas ticket warehouses of Xiangjiang movies. Otherwise, relying on the Xiangjiang box office market alone, how could Xiangjiang dare to produce movies with costs of tens of millions of Hong Kong dollars, and how could it be called the Oriental Hollywood!
Oriental Hollywood is not a compliment, but a real Asian movie hegemon. Every year, movie revenue from Southeast Asia and other places brings a large amount of box office revenue to Xiangjiang movies. These regions contribute to Xiangjiang movie box office just like English-speaking movie box office regions such as Canada, Mexico, and England contribute to Hollywood.
And what Focus Media is preparing to do next is to promote Beibeijia to these regions influenced by the Xiangjiang trend. Inviting Xiangjiang stars to endorse it is naturally the most cost-effective.
Regardless of whether the routine is old or not, the overwhelming advertisements, plus the media reports, and even the Xiangjiang stars in movies and TV shows have started to wear Beibeijia. Can you still say it's useless?
Beibeijia's original positioning, plus the fashion and trend concepts brought by Xiangjiang stars, made Beibeijia explode on sale.
"Beibeijia went on sale for a week, with total sales exceeding 360,000 sets, and sales exceeding 107 million RMB!"
"Beibeijia set a new record in the TV shopping industry, becoming the fastest product in TV shopping history to break 100 million in sales!"
"Professionals estimate that Beibeijia's net profit is around 37%. Beibeijia earned 30 million RMB for its developer in a single week!"
"Because sales are too hot, offline Beibeijia retail stores in some regions are already out of stock!"
"According to rumors, more than 70 agents have gathered at the headquarters of Focus Media, wanting to become agents for Beibeijia in various places. At present, the agency sales rights for Beibeijia in places like Guangzhou have exceeded 3.28 million!"
The constantly reported news made everyone who paid attention to Beibeijia products feel one thing: Beibeijia sold like crazy, bombing out a transaction volume of 100 million RMB in a single week.
Not to mention the peer companies in TV shopping, who felt like they had opened their eyes, even a group of health supplement peers who were always considered to be making money every day were a bit jealous. This speed of sucking money was only a little worse than the Sanzhu health supplement empire, whose advertisements were brushed onto pig pens...
But Sanzhu, which earned 8 billion RMB this year, played how many advertisements and hired how many ground-pushing personnel, and how much was the profit? And Beibeijia's profit was almost reaching 40%, almost crushing Sanzhu's profit.
And the news that came out later made the entire TV shopping industry in an uproar.
It was still the news poked out by *Mainland TV Newspaper*, "Beibeijia's operation and promotion company, Focus Media Company, is currently in contact with ROK TV stations such as CBS, MBC, SBS, and CJ Group.
Focus Media officially announced the establishment of Focus Media ROK branch, hoping to cooperate with ROK TV stations to launch TV shopping projects, introduce products like Diweisi and Beibeijia into the ROK market, and seek to promote variety shows like 'Super Girl' to the ROK, and complete cooperation with the ROK in many aspects such as TV shopping, advertising, variety shows, elevator advertising, and text message advertising in the future.
The ROK market is the first step of Focus Media's overseas market. In the future, Focus Media will also seek opportunities to enter markets such as Japan, Singapore, Siam, and Malaysia!"
While the one or two hundred TV shopping companies in the country were shocked by Focus Media's big moves, including Yang Dongjie, the founder of Acorn International, and others, seeing the report on Focus Media in *TV Newspaper*, they couldn't help but sigh.
Yang Dongjie was not surprised that Focus Media could sell Beibeijia to this point. It was more that he felt the gap between Acorn International and Focus Media. This gap was not just revenue, but more of a pattern!
Compared to Focus Media, which was either promoting TV shopping industry rules in the country or developing overseas markets, Acorn International was simply playing house like a grass-roots team compared to Focus Media...
This feeling of seeming to never be able to surpass the other party and never having a chance to defeat the other party was what made people feel helpless and desperate.
Yang Dongjie, who was calling the wind and summoning the rain in the TV shopping industry in his previous life, now faced Focus Media but felt a bit disheartened, and his Dao heart was a bit shattered.
As an investor in Acorn International, Luo He noticed Yang Dongjie's change in mentality, patted Yang Dongjie on the shoulder, took a bottle of wine from his office, and poured a glass for Yang Dongjie.
"Yang, Focus Media is a company under Dongling Gao Ke. How many companies in the mainland are rivals of Dongling Gao Ke?"
Luo He's words were very clear. Acorn International is not as good as Focus Media, but that's because Focus Media has a big gold master. What's shameful about losing to Dongling Gao Ke? Not to mention domestic companies, even overseas companies have been defeated by Dongling Gao Ke.
Yang Dongjie heard Luo He's words and always felt that there was something wrong with them, but it seemed there was no problem.
"Now is also an opportunity for Acorn International. The larger the market Focus Media opens up, the more it is an opportunity for us!
Do you know NASDAQ? We don't need to compare with Focus Media. As long as we can maintain profitability, Acorn International has a chance to land on NASDAQ. Yang, at that time, a lot of US dollars will be waiting for us!"
Luo He's eyes were fiery. Beibeijia's violent sales proved that the scale of the TV shopping market was even larger than imagined.
As the second-ranked company in the domestic TV shopping industry, Acorn International couldn't compete with Focus Media, but Focus Media eats meat, and Acorn International drinks soup. That's not too much, right?
What Luo He cared about was not whether Acorn International could surpass Focus Media, but whether Acorn International could be listed on NASDAQ!
As an American investor, Luo He knew that Wall Street was the destination for achieving financial freedom. As long as it is listed, you can get a lot of US dollars, which is much more than working hard to carry goods through TV shopping!
Seeing Beibeijia's violent sales, it wasn't just Acorn International that felt envious, but also companies in many other industries, including the somewhat down-and-out "giant" company, Sitong.
In the past few days, the overwhelming reports of Beibeijia made Duan Yongji feel annoyed. Especially compared to Sitong Group, whose revenue hit a record high this year, reaching 6.6 billion RMB, but its stock price in Xiangjiang kept falling.
Sitong's main business is still typewriters, as well as selling printers and computers from overseas in the country. It looks like it earns a lot, but the profit is frighteningly low, and typewriters are becoming less and less profitable, which makes Sitong Group's stock price in Xiangjiang keep falling.
A brother in the same boat is Legend from the Taishan Industry Research Association. Legend's revenue this year was 100 million higher than Sitong, reaching 6.7 billion RMB, but because the board card R&D failed, the stock price also plummeted.
"Is it true that as long as it's a product invested by Li Dongling and Dongling Gao Ke, it can sell well?"
Duan Yongji threw the newspaper in his hand onto the desk forcefully and couldn't help but get angry. In the past few days, the building built by Sitong Group in Zhongguancun was completed. It is the tallest building in Zhongguancun now and one of the landmark business districts, but it didn't have any heat at all. The media were all chasing Beibeijia and Focus Media.
It's really people comparing to people will die of anger. Sitong worked hard to sell so many things and earned 6.6 billion a year, but it was sprayed by various people, and the stock price kept falling.
But Beibeijia, this thing that popped up suddenly, sold 100 million products in a week, and now it's tossing about selling it overseas to earn foreign exchange.
How could Duan Yongji not be annoyed? It was fine that Dongling Gao Ke's products sold well before, then it was Dongling Gao Ke's Feiyan Technology, and now it's a company Li Dongling invested in casually that can earn so much. Duan Yongji's mentality is really a bit unable to hold on.
Li Wenjun, Chu Zhong, and other confidants of Duan Yongji who were staying on the side all lowered their heads and didn't dare to talk nonsense. It's really that Sitong has never won once since it met Dongling Gao Ke. It's simply too weird.
Duan Yongji sighed. He really regretted a bit that he didn't swallow Dongling Gao Ke when it first became famous back then. If he had, would Dongling Gao Ke's fame today belong to Sitong Group?
Although Duan Yongji also knew that this might be wishful thinking, the true helmsman of Dongling Gao Ke is Li Dongling. Without Li Dongling, could Dongling Gao Ke reach this point today?
But at this time, Duan Yongji still couldn't help thinking that if Dongling Gao Ke were in Sitong's hands, take Focus Media for example, he would have plenty of ways to raise the stock price.
For example, every year or two, let Focus Media "create a god" of a brand, just like Diweisi and Beibeijia, and then acquire them. This way, he could continuously raise the stock price and continuously harvest leeks...
But now, he could only watch helplessly, but couldn't eat any dividends. Even Duan Yongji, who had always been deep in the city, couldn't hold back.
"Li Zong!"
When Du Guoying and Li Yan rushed to the courtyard behind the Dongling Gao Ke headquarters, after passing security and entering the door, they saw that besides Li Dongling, there were two other people sitting at the stone table drinking tea, seemingly discussing things.
Du Guoying didn't know much about these two people, but Li Yan saw them and didn't dare to be slow, hurriedly stepping forward to greet them. You have to know that on weekdays, how many people want to see these two people, but don't have that opportunity. ===== CHAPTER 428 =====
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