Chapter 583: Spreading

Unlike the overseas market, Dongling Gao Ke had pricing power over the market price of the Shenzhou electronic dictionary domestically. Although the price of units in the hands of scalpers had also risen due to the initial shortage of supply,

the domestic scalpers ultimately feared Dongling Gao Ke and dared not make the price too outrageous. Otherwise, once Dongling Gao Ke's production capacity came up, the units they hoarded would all end up in their own hands.

But the overseas market was different. Dongling Gao Ke's overseas sales channel system had not yet been established, and Dongling Gao Ke hadn't built many overseas flagship stores.

In addition, the invested Wanjia Appliance City had not yet become the mainstream sales channel for overseas electronic and electrical products. In the short term, Dongling Gao Ke still mainly relied on those overseas agents to sell goods, and it couldn't interfere too much with the pricing power of those agents.

That is to say, the price at which the Shenzhou electronic dictionary was sold overseas was determined by those agents.

Like the agents supplying Korea, after Dongling Gao Ke deducted tariffs and shipping costs, the cost price of the Shenzhou electronic dictionary given to local agents was higher than domestically, but at most it was only about 20% higher—that is, about 840 RMB, equivalent to about 105 USD.

But those Korean agents, after seeing the hot sales of the electronic dictionary in Korea, raised prices three times in one week, from 120 USD to 130 USD, and then soared to 150 USD!

But human nature is to buy when prices rise and not when they fall. The more the price of the Shenzhou electronic dictionary rose in Korea, the hotter the sales became. By the third day of sales, the sales volume had more than tripled!

As the most "involutionary" place in the world, Korea's involution was extreme. Whether it was to get into a good Korean university and become a beast of burden for a large conglomerate after graduation, or to enter the powerful Korean Prosecution Service, one had to be rolled into a twist.

When Korean students take the college entrance exam every year, juniors kneel to pray for the seniors, hoping they can pass. It's not that they have such a good relationship with those seniors who rely on seniority; it's that they are afraid those people won't pass and will continue to repeat the year to compete with them for spots!

Not only rolling with the previous year's seniors, Korea is basically a "stitched monster." Not only does it continue the Confucian set, but Korea now also absorbs the university recommendation letter system from America and old Europe, which was only canceled twenty or thirty years later.

That is to say, Korean students applying to Yonsei University and the like still need three teacher recommendation letters. Anyone who has ever received a recommendation letter knows what this thing is. Basically, Korean students are held firmly in the hands of those who control the recommendation letters and dare not resist at all!

As for how many cram schools there are in Korea, it's estimated that even Koreans themselves don't know. Anyway, in Korea with 50 million people, there are over 100,000 cram schools. That is to say, basically everyone goes to cram school; if you don't, you can't roll past others. It's truly "if you don't roll to death, you roll until you die."

Some Korean families even take out over 80% of their income to pay for cram school fees!

Under these circumstances, when the Shenzhou electronic dictionary advertised that it could improve the English scores required for the Korean college entrance exam, for Koreans who emphasize "three up and four down," it was almost a "divine artifact"!

The Korean college entrance exam really requires rolling for every single point, otherwise they wouldn't report to so many cram schools. And no matter how much the Shenzhou electronic dictionary helps improve English scores, for Koreans, it was something to try. If you don't buy it yourself, what if your competitor buys it and it's useful?

And buying a Shenzhou electronic dictionary, given the current income of Korean families, is much more cost-effective than reporting to cram schools!

As for what "three up and four down" is in Korea, it means sleeping three hours a day gives you a chance to get into a good Korean university; sleeping four hours means you might not pass.

It's no wonder that it's rumored that young Koreans don't sleep. After being a beast of burden for a conglomerate during the day, they still have the energy in the second half of the night to go shopping, eat, exercise, and go clubbing. That's a habit formed over a decade, relying entirely on American iced Americano coffee every day.

It's estimated that there are 400 grams of caffeine in 500 grams of Han River water, and another 100 grams is a certain drug originally used to treat heart disease...

After media outlets reprinted reports that the Shenzhou electronic dictionary's single-day sales in Korea broke 30,000 units, the sales volume of the Shenzhou electronic dictionary in the Korean market began to soar, and the price changed every day!

"According to the TV shopping platform jointly launched by Korea's SBS TV station and Focus Media, which represents the Shenzhou electronic dictionary, the sales volume of the Shenzhou electronic dictionary in Korea has broken 90,000 units. Currently, the inventory of the first batch of Shenzhou electronic dictionaries placed in the Korean market has been completely cleared!

The latest price of the Shenzhou electronic dictionary in Korea has already broken the price of 165 USD!"

Big scalper Shen Anming clenched his fists, watching the news on TV, muttering to himself, "The price of the Shenzhou electronic dictionary in Korea has really doubled!"

The old hand Xue Jingwu also had an excited look. He didn't expect that this day would come so quickly. The Shenzhou electronic dictionaries in the Korean market were sold out; could other Southeast Asian markets be far behind?

"Shenzhou electronic dictionary sales in Hong Kong hit a record high. Ning's Trading Company claims that inventory in Hong Kong is also in a state of tension!"

"The electronic dictionary has also successively raised prices in Japan. Currently, the single-day sales volume of the Shenzhou electronic dictionary in Japan has broken 20,000 units!"

"Electronic retailers in Singapore, Malaysia, Siam, and other places claim that they hope Dongling Gao Ke can provide more Shenzhou electronic dictionary products to the local area as soon as possible!"

"Dongling Gao Ke's marketing department claims that the first batch of 1 million Shenzhou electronic dictionaries placed domestically and overseas has basically been sold out!"

All kinds of dazzling news kept coming back to the country through media in Hong Kong, leaving a host of companies in the domestic electronics industry dumbfounded. They saw the hot sales of the Shenzhou electronic dictionary domestically.

But when it was also sold out abroad, it made domestic electronics and electrical manufacturers like BBK, Xia Xin, TCL, Kejian, and Changhong jealous.

For so many years, they had always been muddling along in the domestic market, while Dongling Gao Ke was killing it overseas, launching products that could stir up huge waves overseas!

It's not scary not to know the goods, it's scary to compare the goods. Like the domestic home appliance industry, they were still struggling to resist the offensive of overseas brands in the domestic market, but Dongling Gao Ke's products were selling hot overseas, earning a lot of foreign currency. This contrast couldn't be more obvious.

Especially in news and newspapers, the scene of hundreds of people queuing up to grab a Shenzhou electronic dictionary in Korea was published, which stimulated the nerves of countless people!

After class at a school in Pengcheng, as soon as the teacher left, a group of students gathered around a little fatty. Taking out a yuan from their pockets, they said to the little fatty, "I want to rent it for an hour!"

"It's my turn! You rented it in the morning!"

A group of people waving money in their hands, wanting to rent the little fatty's Shenzhou electronic dictionary, started arguing.

"Don't argue, don't argue!"

The little fatty said, skillfully taking a yuan from someone's hand, handing the unit to him, and then saying to the others, "Everyone line up, everyone gets a turn. You can pre-order in advance now, come to my house tonight to play with the electronic dictionary!"

In the blink of an eye, the little fatty's hands were stuffed with several yuan. The little fatty smiled, smoothed out the yuan, put them in his pocket, and felt that he had enough money to buy coins at the arcade this week, and could even buy a few more bags of snacks to eat.

Otherwise, why say that a profiteer is born? He could discover business opportunities from a young age!

The little fatty's English ranked first or second in the class. Originally, his family bought him the Shenzhou electronic dictionary to improve his grades, but the little fatty soon discovered that besides learning English, the Shenzhou electronic dictionary also had several games like Five-in-a-Row and electronic pet machines. The most attractive one for them was that "Fumo Ji" (Demon Subduing Record).

After bringing the electronic dictionary to school to play once, every time between classes, a group of people would surround him. The little fatty discovered a business opportunity and rented the electronic dictionary to classmates to play at a price of one yuan per hour.

These rents weren't much, but they were enough for the little fatty to buy game coins at the arcade every week, and he could also buy snacks. This business, he actually managed to get it going...

"It's the Tungsten Dragon Sword!"

A group of people surrounded the person who had just rented the unit from the little fatty to watch him play the game. When the news spread that he had dug out the Tungsten Dragon Sword, excited voices came from around.

According to the planning of *Fumo Ji*, this was the peerless divine sword in the game, of the same nature as those legendary weapons in later online games. For people who hadn't experienced many RPG games, the appeal of this style of game was truly too great.

Yin Weihao was also among the group of brats watching. On the way home, he was still thinking about the game in *Fumo Ji*.

At dinner, Yin Weihao finally couldn't hold it in anymore and said to his father, "Dad, I want a Shenzhou electronic dictionary!"

Yin Zhuangjie was stunned. "What electronic dictionary?"

He had been busy with company matters during this period and hadn't watched much TV. At this time, his wife flipped through several TV channels and arrived at a Focus Media TV shopping channel, and the electronic dictionary advertisement immediately appeared.

"This is a new thing that improves English grades. I heard it's selling very hot right now!"

Yin Zhuangjie looked at the Focus Media advertisement and felt it looked very familiar. Then he suddenly said, "Is it the company that sells the Back-Straightener (Beibeijia)?!"

Yin Zhuangjie couldn't help but recall the scene last year when the Back-Straightener went on sale and he was almost surrounded by Back-Straightener ads—TV ads, newspapers, elevator ads, bus ads, mall billboards, it was all Back-Straightener ads.

"How many times did he honestly wear that Back-Straightener after buying it back?"

Yin Zhuangjie thought of the Back-Straightener and couldn't help but say that after buying that thing back, this stinky brat Yin Weihao honestly wore it for less than a month before stuffing it in a corner to eat dust.

Furthermore, Yin Zhuangjie looked at Yin Weihao suspiciously. No one knows a son better than his father. He knew Yin Weihao's character. Not to say how bad his studies were, but he was definitely not a person who was that active in learning. He had even hired a tutor for Yin Weihao before, and he didn't see this spendthrift's grades improve much.

"Are you really using the Shenzhou electronic dictionary to learn?" Yin Zhuangjie stared at Yin Weihao and asked.

Yin Weihao, who was being stared at, bit the bullet and nodded. He couldn't say that he bought it back to play *Fumo Ji*, or Yin Zhuangjie would probably whip him with a leather belt until he was broken.

"Just buy him one. What if it's useful?" Yin Zhuangjie's wife said at this time.

"What's the use? It's probably just fishing for three days and drying the net for two!"

Although he said so, looking at the little rabbit, Yin Zhuangjie still softened his heart. The next day, when he went to the company, he specifically went to an electronic retail store near the company, preparing to buy one for the little rabbit.

As a result, he ran to two stores in a row, and Yin Zhuangjie came up empty-handed. There was no stock at all. One of the stores even asked Yin Zhuangjie to pay first and then threatened that he should come back to pick up the goods after half a month. This made Yin Zhuangjie surprised by the popularity of the Shenzhou electronic dictionary.

Coming out of another retail store, Yin Zhuangjie didn't want to go to other stores to look anymore, feeling that it would probably be in vain!

Just as Yin Zhuangjie, who was a bit disappointed, was about to leave, Cao Taizheng, who had been observing outside the retail store for a long time, walked towards Yin Zhuangjie. "Boss, are you looking for this?"

Seeing the Shenzhou electronic dictionary in the hands of the small scalper Cao Taizheng, Yin Zhuangjie's eyes showed joy, but then he looked at Cao Taizheng vigilantly. "Scalper?"

Cao Taizheng didn't deny it. "Just running around the world to earn a living. This is a genuine product bought at Yangcheng Department Store. The invoice and procedures are complete, and there is after-sales service. Does the boss want to take a look at the goods?"

Seeing that Yin Zhuangjie was still hesitating, Cao Taizheng said with a smile, "Now the Shenzhou electronic dictionary is out of stock in the whole of Yangcheng. Those malls in the whole of Guangdong Province only sell a hundred or so units every morning, and then there is no stock!"

Hearing this, and thinking back to the scene where he ran to so many stores today, Yin Zhuangjie knew that the scalper in front of him probably wasn't lying.

"How much?" Yin Zhuangjie took the unit and flipped through it.

"One price: 1,000 yuan. Small business, no bargaining!"

"How much?"

Yin Zhuangjie's hand shook, and the unit in his hand almost fell to the ground. He stared at Cao Taizheng. "Why don't you go rob someone? The store only sells it for 700 yuan, and you sell it for 1,000?"

With this shake, Cao Taizheng's heart also trembled. "Boss, do you know what this is? High-tech product!"

"In Korea, do you know how much this unit sells for now? 300 per unit, USD!"

"At this price, it's out of stock in Korea. You can't buy it even if you want to. I'm only selling it for 1,000 yuan. If you don't believe me, go to Yangcheng and ask around. This is absolutely a 'conscience' price!" Cao Taizheng made a gesture to take back the unit in Yin Zhuangjie's hand.

Just as Cao Taizheng's hand was about to touch the unit, Yin Zhuangjie gripped the unit tightly. "I'll take it!"

After Yin Zhuangjie drove away, Cao Taizheng counted the money again. In the past few days, he had sold most of his 100 units. After selling them, he could earn more than 30,000 yuan. In less than a month, he had earned 30,000 by scalping Shenzhou electronic dictionaries!

However, Cao Taizheng knew that he could only be considered a small-time player. He heard that the big scalpers like Shen Anming played a big game. Tens of thousands of units were scalped by those people overseas, and what they earned was all foreign currency, and it was double the profit!

When the official stores of Dongling Gao Ke and the authorized stores of various agents couldn't buy any units, the price of the Shenzhou electronic dictionary in the country started to soar.

But compared to the prices in Korea, Japan, and other places, the price increase in the country could already be considered "gentle." The price in Korea had already doubled nearly three or four times!

And in the market, whether domestic or overseas, the popularity of the electronic dictionary soared in a straight line.

Especially the game function inside, which also started to be known by users, and the audience for the electronic dictionary became more and more numerous.

After all, the domestic version of the game console wasn't blown out. If you can't afford Sony or Nintendo game consoles, can't you afford the domestic version of the electronic dictionary? ===== CHAPTER 584 =====