Chapter 584: Flowers Blooming Inside and Outside the Wall

When the Shenzhou electronic dictionary was not just an educational auxiliary device, and its game attributes were also discovered, its popularity and demand among users began to surge!

Just like the electronic pet machine back in the day, when it became a trendy electronic product among young people, the popularity of the Shenzhou electronic dictionary began to soar, and the demand began to explode.

Not just schools, but also some people who had entered society began to purchase the Shenzhou electronic dictionary as a game and entertainment device, playing the games on the electronic dictionary as relaxation after work or after getting off work.

The addition of these people made the demand for the already out-of-stock Shenzhou electronic dictionary skyrocket.

And with families and schools as the link, the popularity of the Shenzhou electronic dictionary began to spread to small and medium-sized cities, county towns, and even towns!

In school, having a Shenzhou electronic dictionary was basically being a person pursued by little partners. When you took out the electronic dictionary in the dormitory, instantly, more than twenty people could surround you!

When something becomes popular, it always seems a bit inexplicable, but it can spread across the country and even overseas at an astonishing speed. Before the arrival of the Internet era, this seemed a bit unscientific, but the fact was just like that. Some things just become popular for no reason.

Now that the Shenzhou electronic dictionary is out of stock, it's not that Dongling Gao Ke is playing any "hunger marketing." The new production lines of the Dongling Gao Ke Electronic Industrial Park are being desperately set up, and the production lines are almost turning until they smoke. The daily production capacity is almost approaching 24,000 units!

But this daily production capacity, divided into two—part placed domestically and part supplied overseas—presented an effect similar to pouring a basin of water into the sea; you couldn't see a shadow at all!

And this is also what Cao Taizheng was talking about—over at Yangcheng Department Store, they act like they're just putting on a show every day, releasing only one or two hundred units in the morning before hanging up the 'No Fighting' sign, practically leaving the buyers' appetites whetted to the point of snapping.

It's not that Dongling Gao Ke is unwilling to give goods, but that more than 10,000 units every day, after being dispersed to stores in domestic cities, county towns, and towns, really disappear in an instant!

"Boss Chen, when exactly can you supply the goods?"

"Yeah, Old Chen, we've been brothers for so many years, give us a definite word!"

"In Yangcheng, I heard that several major malls can still get some goods every day, but in our Fengcheng, we haven't received a single unit this week!"

A group of distributors in Guangdong Province were all crowded into the office of Chen Zuhan, the general agent of Dongling Gao Ke in Guangdong Province, reaching out for Shenzhou electronic dictionary goods, urging Chen Zuhan to sit there with a look of lovelessness.

At first, they all wanted to squeeze some goods out of Chen Zuhan's hands, but then some sarcastic voices came out, starting to question Chen Zuhan for only caring about raking in money for himself, only supplying goods to his own stores in Yangcheng, and not caring about the life or death of them, the distributors in other parts of Guangdong Province.

Chen Zuhan, who was already holding a belly of fire, slapped the table and stood up, pointing at the distributor from Fengcheng who had just been sarcastic to him. "Are you saying I'm playing tricks?"

The person pointed at by Chen Zuhan was a bit afraid of the angry Chen Zuhan, but still bit the bullet and said, "But everyone has no goods in their hands now, and only the malls in Yangcheng still have some units..."

"Those goods were squeezed out of my teeth by me! Yangcheng Department Store and Wangfujing Department Store can't run out of stock for the sake of popularity!"

"On the contrary, you guys," Chen Zuhan pointed his finger at the group of distributors in the office, "the units scalped by scalpers in the Guangdong market—where exactly did they come from? You should all know better than me!"

The distributors pointed at by Chen Zuhan all had some embarrassment on their faces. Everyone was a peer who knew the roots and the bottom, and they weren't outsiders who could be easily fooled. They all knew those little tricks.

Most of the Shenzhou electronic dictionaries sold by scalpers in the Guangdong market now flowed out from the hands of these distributors. Otherwise, where else could those scalpers get the goods?

"Boss Chen, everyone knows you're not easy, but the goods must be there. Now is the best time for the market. If you miss this wave of opportunities, you'll regret it for a year!"

Other distributors in the urban areas of Guangdong also spoke to Chen Zuhan one after another. They came here only for money. Now the Shenzhou electronic dictionary is worth more than gold.

As long as they can get the units, they don't have to worry about selling them at all. These distributors, as well as the electronic retail stores and sales clerks they cooperate with, are all counting on making a big profit in these few months.

In just these two or three months, these distributors have the opportunity to earn more than half a year's or even a whole year's income, and their net worth can soar by a large margin. Who is willing to miss such an opportunity?

"I know!"

Chen Zuhan looked at the group of distributors around him who were looking forward to it, and sighed helplessly. "I'll fly to Hanxi tomorrow!"

While Chen Zuhan was preparing to fly to Hanxi to rely on his face to pull a batch of units back to Guangdong, a group of channel merchants who had not been recruited by Dongling Gao Ke before were now regretting it.

Those channel merchants and agents who were hesitant and watching when Zhang Ao recruited them that day were now regretting it so much that their intestines were turning green.

These channel merchants didn't expect that the Shenzhou electronic dictionary could sell so hot, and according to the current trend, the electronic dictionary is likely not a flash in the pan in the country, but very likely to have hot sales for a long time.

This made those channel merchants regret it even more. According to the rules set by Zhang Ao when he faced these channel merchants that day, except for the first batch of units, in the future, the Shenzhou electronic dictionary would be prioritized for supply to channel merchants who had been recruited by Dongling Gao Ke and connected to Dongling Gao Ke's inventory management system.

Before the Shenzhou electronic dictionary went on sale, any channel merchant, as long as they introduced this system and accepted the management of Dongling Gao Ke's marketing department, was basically considered recruited and became a "member of the family" channel merchant of Dongling Gao Ke.

But now, with the popularity of the Shenzhou electronic dictionary, even if channel merchants want to be recruited by Dongling Gao Ke, Dongling Gao Ke has to be willing to take them!

"Now the channel merchants and agents over there are all breaking their heads to get their stores equipped with computers and connected to Dongling Gao Ke's inventory management system!"

In the conference room of the Dongling Gao Ke headquarters, Zhang Ao said to Li Dongling with a smile. Dongling Gao Ke didn't even need to hold them; when facing the huge benefits brought by the Shenzhou electronic dictionary, the bodies of those channel merchants softened on their own.

This time, Dongling Gao Ke faced the channel merchants almost without fighting and forcing them to submit!

Those channel merchants, in order to get the goods of the Shenzhou electronic dictionary, are now willing to agree to any conditions. Things like reserve and face simply don't exist in front of white silver.

Ren Yuefeng, Hu Zixian, Chen Tao, Gao Peng, Duan Youli, Gao Zhiyuan, and a host of other Dongling Gao Ke executives were also in the conference room. Hearing Zhang Ao's words, they couldn't help but laugh, obviously in a very good mood.

The explosion of sales of the electronic dictionary domestically and overseas was naturally the best news for Dongling Gao Ke executives.

"Currently, the shipment volume of Shenzhou electronic dictionary units has exceeded 1.14 million units, and the sales revenue of the units is around 800 million RMB. Accessories like SD memory cards, unit protective cases, and USB data cables have also exceeded 70 million, and the sales revenue is being returned one after another!"

Ren Yuefeng stated the data since the Shenzhou electronic dictionary went on sale. The current market is completely a seller's market. No matter how many electronic dictionaries Dongling Gao Ke produces and places on the market, they disappear without a trace immediately.

"The most important problem now is that the product is not enough. Needless to say, the agents in various places domestically, the threshold of the marketing department is almost being stepped on by those people!"

"The agents in the overseas market, whether it's the TV shopping platform cooperating with Focus Media, or Hong Kong's Ning's Trading Company, Japan's Bandai, SoftBank, Nippon Telegraph and Telephone, including agents in Siam, Singapore, and Malaysia, are all calling every day, demanding more units to be sent over!"

Zhang Ao said. Those overseas agents of Dongling Gao Ke are actually more anxious than domestic ones because they are selling Shenzhou electronic dictionaries at double the price. In Korea, a Shenzhou electronic dictionary has already been hyped up to 300 USD!

The selling price of units in Hong Kong, Singapore, Malaysia, Siam, and other places has also soared significantly. Now, the profit of those distributors selling Shenzhou electronic dictionaries is already the highest among all electronic products, even higher than selling mobile phones, cameras, TVs, computers, air conditioners, etc. How can this not make those distributors crazy for it?

As soon as Zhang Ao said this, the eyes of everyone in the conference room couldn't help but look at Duan Youli's face. The general manager of Dongling Gao Ke's production department, who has been the scapegoat for years, is already "cloudy and light" about this scene. Since he took office, which year has he not been a scapegoat?

Every time a new Dongling Gao Ke product goes online, there is a serious shortage of supply in the short term. Whenever this happens, Duan Youli is the object of the scapegoat. He is already numb; anyway, he is used to being scolded.

Users who didn't buy the units scold him, the general manager of Dongling Gao Ke's production department, for always playing monkeys, colluding with those scalpers, and pitting users' money at high prices.

Agents also scold him for delaying their money-making. The sales clerks in those retail stores also scold him for never giving enough goods, making them earn less commission.

People in Dongling Gao Ke's after-sales maintenance department also scold Duan Youli, saying that the units produced have a lot of problems and need their after-sales personnel to clean up the mess. Anyway, it's all kinds of scolding.

But can Duan Youli really be blamed? He prepared 1 million units this time. This is hoarding goods at great risk. Looking at domestic electronic technology, including overseas companies like Nokia, Motorola, Sony, and Siemens, which company dares to hoard 1 million units at once when launching a new product?

This is because the Shenzhou electronic dictionary was sold out. If it hadn't been sold out, the production department's warehouse would probably be full, and Duan Youli would have to take full responsibility!

Being able to prepare 1 million units already shows that Duan Youli has huge courage. But who knew that the Shenzhou electronic dictionary would bloom inside and outside the wall and sell out both ways? This made Duan Youli helpless and had to continue to be the scapegoat.

"The production department needs to increase production capacity as soon as possible. This year, domestically and overseas, strive for the total shipment volume of Shenzhou electronic dictionaries on both sides to exceed 4.5 million units. Next year, the total annual shipment volume of Shenzhou electronic dictionaries will exceed 15 million units!"

Li Dongling coughed and said. He also knew that this was not Duan Youli's problem. Duan Youli can definitely be considered a supply chain master now.

He can constantly pull up Dongling Gao Ke's production capacity and coordinate the supply of Dongling Gao Ke's component industry chain companies, constantly improving production capacity while ensuring quality.

This management and coordination skill is already the top in the electronics industry. To put it bluntly, if Duan Youli really wants to leave, there are plenty of giant companies domestically and overseas willing to pay a high price to poach him, letting Duan Youli help them rebuild production lines and supply chains.

But Duan Youli, who was still cloudy and light just now, was worried after hearing Li Dongling's words to excuse him. ===== CHAPTER 585 =====