Chapter 585: Welding the Car Door Shut

It is already late October 1996, and there are three months until the New Year. According to the current production capacity of the Shenzhou electronic dictionary, it is already very strenuous for the monthly production to soar to 1 million units this year.

After all, it is a new product. It is not that as long as the production line is opened, you just assemble it. In the early stage of a new product, there will be problems more or less, and the functions need to be constantly upgraded, and the components will be improved. Generally, the first generation of products needs to be run-in.

This determines that the production capacity of the Shenzhou electronic dictionary cannot soar too fast. This year, the shipment volume of the Shenzhou electronic dictionary has exceeded 1.1 million units. According to Li Dongling's requirements, the production department still needs to ship 3.4 million units in the three months before the New Year!

This is equivalent to increasing the monthly production capacity to about 1.2 million units. This is not easy. It not only requires Dongling Gao Ke's production department to set up new production lines.

The supply chain manufacturers that supply components for Dongling Gao Ke also need to increase production capacity!

But what gives Duan Youli the most headache is the production capacity next year. The target of over 15 million units makes Duan Youli's head big when he hears it.

Now it is not comparable to the future. Domestically, the world's best supply chain has not been built yet. A unit with an annual shipment volume of over 10 million units is definitely a hit. But for Duan Youli, how to build these 10 million-plus units is his problem.

Hearing the sales targets set by Li Dongling for the Shenzhou electronic dictionary before the New Year and next year, Ren Yuefeng, Zhang Ao, Hu Zixian, and others were also a bit surprised.

Such a sales target is definitely quite amazing. If the sales volume can be achieved, it is almost creating a 10-billion-scale industry for Dongling Gao Ke again!

"Is this sales target a bit... risky?"

Ren Yuefeng couldn't help but hesitate. "What the popularity of the electronic dictionary will be next year cannot be easily concluded now. If the popularity of the electronic dictionary is the same as the electronic pet machine back then, then I am afraid the inventory pressure will be very great!"

The electronic pet machine is a lesson for Dongling Gao Ke executives like Ren Yuefeng. Back then, when the electronic pet machine was in full swing, Li Dongling suddenly sold the electronic pet machine business to Japan's Wan Dai.

At that time, Ren Yuefeng and Dongling Gao Ke were puzzled. Not only them, but there were also many voices abroad criticizing Dongling Gao Ke for being short-sighted.

But, in less than half a year, it suddenly turned around. The electronic pet machine, a trendy product that made America fascinated, suddenly collapsed. Just like not knowing why it exploded overnight, and why it disappeared overnight, suddenly no one was willing to play with it anymore!

And Wan Dai was almost bankrupted by the hundreds of millions of dollars of electronic pet machine inventory. Finally, it survived by luck, but it was also a play by Yamashina Makoto, who was in charge of Wan Dai, in order not to let the Yamashina family who established Wan Dai be driven away.

He actually gave the controlling stake of Wan Dai to Dongling Gao Ke, and then joined Dongling Gao Ke to protect the Yamashina family's controlling stake in Wan Dai.

With the precedent of the electronic pet machine and Wan Dai, Li Dongling setting such a high sales target for the electronic dictionary couldn't help but make Ren Yuefeng worry.

Of course, with Dongling Gao Ke's current status in domestic technology, although it is not to the point of being "too big to fail."

But if there is a huge loss, Hanxi Provincial Government, Development and Reform Commission, Economic and Trade Commission, Foreign Exchange Department, Hanxi State Investment, Pingyang Municipal Government, etc., will definitely pull Dongling Gao Ke and will not let Dongling Gao Ke collapse suddenly.

But if the electronic dictionary's sales and inventory explode, with millions of units and hundreds of millions of dollars of goods piled up in Dongling Gao Ke's warehouse and unable to be sold, the entire Dongling Gao Ke will be severely injured. It is certain that a batch of Dongling Gao Ke's hard-established component industry chains will have to collapse.

Zhang Ao, Hu Zixian, Gao Peng, and others, although they didn't say anything, their expressions were obviously worried.

"Perhaps, even if the shipment volume of the Shenzhou electronic dictionary can reach 15 million units next year, it is far from enough!"

Li Dongling said with a smile. "In the short term, at least within two or three years, in the absence of other educational auxiliary electronic products that can replace the Shenzhou electronic dictionary, it has a market, and it is not just domestic!"

In the past, during the peak period of domestic electronic dictionaries, the annual shipment volume was around 10 to 20 million units. This is only what can be counted—that is, the shipment volume of those big brands and overseas brands.

As for small brands and counterfeit goods, there are even more. It is just like the VCD that has been popular these years. The number of VCDs sold by small workshops, miscellaneous brands, and counterfeit goods added together is not much worse than those big brands!

Although the electronic dictionary is jokingly called the domestic shrunk version of the game console, it is, after all, a serious educational auxiliary product. It really has practical functions, which is essentially different from the electronic pet machine that you get tired of playing in a year or half a year.

In a word, which person can say that they don't like reading books in class during the nine-year compulsory education period, so they don't have to go? There are such individual cases, but among the group of millions or tens of millions of students every year, there are very, very few.

It is the same for the Shenzhou electronic dictionary. No matter whether you like this thing or not, it is helpful for learning English, so it has a market, until it is replaced by a new product of the same type in the future!

"The market for electronic dictionaries is not just the domestic market in the future. The overseas market also needs to continue to be promoted, especially entering markets like Russia, India, Pakistan, etc.

However, agents in these markets must pay first before shipping!"

Li Dongling said. For the Indian market, no matter how cautious you are, it is not too much. There are too many pits. No matter what product you sell there, you must pay first, otherwise it is likely to be a meat bun hitting a dog.

As for whether the electronic dictionary has a market in India, there is no need to doubt it at all. Although India's official language is English left by the suzerain Britain, the proportion of people in the whole of India who can proficiently master English does not exceed 10%!

The whole of India has more than 20 languages, and even every state has its own local language. Besides English, the most used language in India is the Hindi in Indian movies.

But it happens that the upper class in India all speak English. To get into university, study abroad, or take up important positions in the Indian municipal government, you also need to know English, regardless of whether the accent is curry-flavored.

But learning English in India also requires conditions. If everyone in India really had the opportunity to learn English, this thing wouldn't have become a threshold for entering the upper class in India.

In the past, more than 20 years later, when the Internet was in full swing around the world and various English translation and learning software like Google Translate appeared, the version of NetEase Youdao Dictionary software launched for the Indian market had a monthly active user base of over 12 million people.

Although that NetEase Youdao Dictionary is free, more than 20 years later, it still has such a large market in India, so you can discover many things.

If the Shenzhou electronic dictionary can enter the Indian market, even if it is OEM, sticking an Indian local brand to sell, it absolutely has a market, and it may continue to sell hot for many years.

But it is still that sentence: when dealing with India or Russia, stick to one principle: no money, no shipping!

If you should harvest Indian leeks, you must harvest them. In the past, the trade volume between China and India was more than 130 billion USD every year, and they could earn more than 90 billion USD from India. That is to say, India says it hates China, but like America, its body is very honest, importing products from China every year.

This Dongling Gao Ke batch is to test how deep the water in India is for domestic peers and set an example for domestic peers!

"The marketing department should continue to promote overseas and find reliable agents as soon as possible to enter markets like Russia, Eastern Europe, India, etc.!"

Li Dongling said to Zhang Ao, and then turned his gaze to Chen Tao, who was in charge of Dongling Gao Ke's technology department.

"The technology department should upgrade and improve the Shenzhou electronic dictionary and develop more versions and functions!

Not only the electronic dictionary for learning English, but also electronic dictionaries for learning Japanese, Korean, German, French, etc.!"

In the future, there will be more and more international students going out from China. Japan, Korea, Germany, etc., are all potential targets. Launching electronic dictionaries in these language versions definitely has a market.

"In terms of functions, the second-generation version of the Shenzhou electronic dictionary launched next year must increase the pronunciation function, which can play the pronunciation of words and sentences.

In addition, it is also necessary to increase some grammar explanations, increase Tang poetry and Song lyrics, literature, scientific common sense, etc.

Built-in question bank, you can practice, the official website should regularly update the vocabulary and question bank for users to update!"

Chen Tao recorded Li Dongling's requirements one by one. These requirements set by Li Dongling for the technology department are definitely not what one or two generations of products can do. It is estimated that several generations of products have passed by upgrading a part of the functions for each generation of products.

"Besides learning functions, entertainment functions should also be increased. Let Xishanju develop more games for Shenzhou electronic dictionary users to experience!"

"It rose, it rose again!"

"Chuanrong Electronics' stock price broke 58 yuan!"

"This month, Chuanrong Electronics' stock price has doubled!"

The First Business Department of Shuchuan Securities was crowded with people at this moment. Online trading was not popular yet. Although there were already computers, countless people still ran to securities trading halls in various places to watch the market and then manually buy and sell stocks.

When the A-share market was good, if you went late, some trading halls couldn't even squeeze in, and there was no place to stand inside at all.

And during this period, the most eye-catching in the entire A-share market was naturally the Dongling Gao Ke concept stocks, which were simply crazy.

Chuanrong Electronics Company is a company in Shuchuan that makes capacitors and resistors. It is one of Dongling Gao Ke's component suppliers and also the leader in this Dongling Gao Ke concept stock surge, one of the stocks that rose the most fiercely.

Because its plate is small, it is very easy for those investment institutions to pull up, which gives those institutions the opportunity to manipulate the market.

"Can it reach 60 yuan today?"

"Why did it rise again? How many days has it been rising continuously!"

"Turtle son, screw your ancestors, really didn't give a chance to get on the bus!"

"Sold early again!"

In the trading hall, there was constant noise. Seeing Chuanrong Electronics surge again, there was a burst of cheers and scolding. Those who bought Chuanrong Electronics stock were naturally cheering, and those who scolded were those who sold early or had been watching but didn't get on the bus.

"Chuanrong Electronics released a new announcement, and received another new order from Dongling Gao Ke worth 180 million yuan!"

"Boom!"

The sudden explosive news made the trading hall explode. A large group of people ran towards the trader's window, waving banknotes, wanting to buy Chuanrong Electronics stock.

At this time, no matter how cautious the leeks were, they couldn't resist the temptation of such a project. Chuanrong Electronics' stock price soared visibly, and then Chuanrong Electronics released multiple announcements one after another, which completely stirred up the water. ===== CHAPTER 586 =====