Chapter 591

If Feiyan Technology wants to promote its own car radios, it can only start with domestic car brands. Only by first occupying the domestic car radio market and having its own base can it impact the overseas market.

Car radios are not like mini radios. Mini radios were the first thing Feiyan Technology played with, so naturally, they could snatch the market from old-school radio brands.

But for car radios, there have already been many giant companies overseas for years, including Panasonic, Harman, Alpine, Pioneer, Motorola, and a host of other manufacturers, all of whom have their own bases.

For instance, Japanese cars like Toyota, Lexus, Nissan, and Infiniti are equipped with Panasonic car radios, while the Harman brand is installed in American cars.

These car radio giants all have car brands they have partnered with for years; trying to poach their business will take a lot of effort and time.

But the domestic car radio market has only just begun. In recent years, not many domestic cars have been equipped with car radios.

The main reason is nothing else but cost-cutting. Right now, car prices are astronomical for most people in the country; they couldn't afford a car even if they didn't eat or drink for decades.

To boost sales, domestic car manufacturers have no choice but to constantly reduce configurations to lower prices and increase volume. Gadgets like car air conditioning, power windows, and radios are part of that reduced configuration.

Those overseas car radio giant brands don't look down on the meager business of domestic cars right now because domestic car shipment volumes are indeed not yet high enough.

But for Feiyan Technology, this is an opportunity. As long as they capture the car radio business of domestic car brands, when the domestic car market explodes, the market will naturally belong to Feiyan Technology.

In the meantime, it may take some time to cultivate the market, but for Feiyan Technology, this effort is worth it.

"Feiyan Technology can seek cooperation with old-school car brands like Hongqi, Great Wall, and Hualian. Additionally, they can supply Changan and other emerging car brands!

After occupying the domestic car radio market, we can then start looking for opportunities to cooperate with overseas car brands.

In the short term, we don't need to pursue profit; as long as we can maintain a balance of payments, that's enough. But brand promotion must be done well!

We need to create a concept in the domestic automotive industry: cars equipped with Feiyan car radios are the standard for high-end vehicles!"

Li Dongling said. Whether Feiyan car radios are the standard for luxury cars—isn't that just a matter of how you hype it? As long as you hype it long enough, a 'historical record' will naturally form.

"Not just car radios, Feiyan Technology's car audio equipment must also be promoted according to these specifications. Of course, technically, Feiyan Technology must provide guarantees!"

This isn't Li Dongling trying to play games or anything; it's just that if we don't promote them as a high-end brand, then in the future, Feiyan Technology's car radios and audio equipment might not get a bite of the meat at all. When overseas brands enter the country, we might not even get to drink the soup!

Humans are strange creatures; when buying things, they all like high-end configurations so they feel they haven't been cheated, even if the so-called 'high-end goods' aren't actually that great. It's just a subconscious reaction for countless people.

If Feiyan Technology's car radios and audio equipment were only promoted as mid-to-low-end products, sales might be quite good in the short term.

But in the future, when those so-called overseas high-end radio brands enter the country, believe it or not, car brands and users will instantly abandon the 'affordable goods' and all be willing to buy the expensive foreign-brand car radios.

They'll feel that stuff is high-class and has outstanding performance, and that only cars equipped with foreign-brand car radios and audio equipment are high-end cars, making them look good when they drive out...

Rather than waiting until then to have the market snatched away, Feiyan Technology might as well strike first and promote itself as a high-end brand in advance.

When you're out in the world, your status is given by yourself. As long as Feiyan Technology hypes its own car radios as a world-class brand, who could object? As long as you're thick-skinned, the one who feels awkward will be the other person...

It's not that Feiyan Technology is purely fooling people; after all, once they are listed, isn't the Feiyan Technology brand a listed company? In the car radio industry, how many are listed companies?

Never mind what status Feiyan Technology is listed under; as long as the brand is hanging on the NASDAQ, that's enough.

Yao Luoying listened to Li Dongling's words and couldn't help but feel surprised. She hadn't expected there to be so many tricks involved.

Shaking her head, Yao Luoying said, "I don't know how far Feiyan's car radios and audio equipment can go in the future, but before I leave Feiyan Technology, I will secure enough orders for it!"

After Feiyan Technology completes its listing, Yao Luoying will leave Feiyan Technology. This is no longer a secret; the executives of Dongling Gao Ke and Feiyan Technology have all heard about it.

This is also to release the news in advance so that the management of Feiyan Technology can be prepared and not lose their footing.

For Yao Luoying, completing the handover of Feiyan Technology before leaving and laying the foundation for the Feiyan car radio business is the limit of what she can do!

The next morning, when Li Dongling woke up, only a faint fragrance remained on the pillow; Yao Luoying was already gone. She was at her busiest during this period, and resting like she did last night was time she had squeezed out.

Li Dongling also had many things to handle, but he wasn't as anxious as Yao Luoying.

After getting up, Li Dongling resumed his previous routine. After breakfast, he first ran on the treadmill for half an hour. The reason he didn't run outside was that there was road construction everywhere in Pingyang; running a lap would definitely leave you with a mouthful of dust.

After running, he sparred with Yang Zhi Gao for half an hour of combat training. Li Dongling was already drenched in sweat.

After showering, Li Dongling didn't go to Dongling Gao Ke but rushed to the Yuhe Leisure Resort.

Ever since He Heng from the Foreign Exchange Department inspected Dongling Gao Ke, it was as if a curtain had been raised; personnel from various departments in the provincial capital and Yanjing had been taking turns inspecting Dongling Gao Ke.

If this were any other company, there would definitely be constant meetings and receptions every day, which could be hyped up extensively. But for Dongling Gao Ke, they had already passed that stage.

Or rather, those empty titles didn't have much use for Dongling Gao Ke anymore. Of course, these empty titles were still quite effective at deterring demons and monsters.

Coupled with the fact that the Shenzhou electronic dictionary was in the midst of a hot sale, with both domestic and overseas markets in short supply, a large number of agents ran to Dongling Gao Ke headquarters every day to urge for goods.

This made Dongling Gao Ke headquarters bustling with noise and excitement every day, inside and out; the executives of Dongling Gao Ke all had a huge pile of things to handle.

For some people and matters, it was actually inconvenient for Li Dongling to meet them if he went to Dongling Gao Ke headquarters, and some projects also needed to be kept confidential.

But if a new project were pushed at Dongling Gao Ke headquarters now, how could it be kept secret? I'm afraid that as soon as Li Dongling gathered the team, all kinds of rumors would start to spread. Who knows what kind of wild ideas some people with vivid imaginations might come up with.

Arriving at the Yuhe Leisure Resort, there were fewer troubles.

After Li Dongling arrived at the Yuhe Leisure Resort, cars arrived one after another, including cars with license plates from the provincial capital and other places.

"Old Chen!"

When Zou Tao arrived at the Yuhe Leisure Resort and got out of the car, he was quite pleasantly surprised to see the person who got out of another car and called out to him.

"Boss Zou, you're a big celebrity now!"

Chen Feizhou, who came representing Kingsoft, said to Zou Tao. The two could be considered to have come from the same school; both were originally Kingsoft people, but now, Zou Tao was the head of the Seasun game studio.

Although nominally Seasun and Kingsoft were related, both sides were known in the industry as Dongling Gao Ke-affiliated companies, but once they split, they were split.

With the Shenzhou electronic dictionary selling well, Seasun, which developed 'Fumo Ji' for the Shenzhou electronic dictionary, also gained a reputation in the industry.

Now Chen Feizhou could be considered one of the top five figures in Kingsoft, in charge of technical research and development. His status within Kingsoft was second only to Qiu Bojun, Lei Jun, and Wang Feng, who was in charge of Kingsoft's marketing department.

Hearing Chen Feizhou's teasing, Zou Tao didn't mind. Meeting an old friend still made Zou Tao quite excited. Since he came to Hanxi, he had had much less contact with his old acquaintances from Kingsoft.

Punching Chen Feizhou in the chest, the two hugged, and Zou Tao curiously asked Chen Feizhou, "Old Chen, why did you come?"

After saying that, he looked behind Chen Feizhou again, "Did you come alone?"

Hearing Zou Tao's words, Chen Feizhou clearly looked even more surprised, "You don't know either?"

"Kingsoft received an invitation from Dongling Gao Ke to cooperate on a project, so I rushed over. But even you don't know about this project..."

Chen Feizhou and Zou Tao immediately felt that this new project of Dongling Gao Ke was probably not simple at all; otherwise, they wouldn't have made such a big scene.

The two took a golf cart all the way to the shooting range of the Yuhe Leisure Resort; Li Dongling was meeting them here today.

"Who is that person?"

When entering the shooting range, Chen Feizhou saw a man in a suit sitting upright in the lounge outside the range. Seeing the gaze Chen Feizhou cast over, the man nodded at the two and then said something in Japanese, appearing quite friendly.

"Japanese?"

Chen Feizhou hadn't expected that there would be a Japanese person guarding here, clearly waiting for the person inside to receive him. And today, besides Li Dongling, who else could make this Japanese person wait to be summoned to this shooting range!

After saying a sentence in Japanese, seeing that Chen Feizhou and Zou Tao were a bit confused, the man said in broken Chinese, "I am Makoto Yamashina, please take care of me in the future!"

Until they entered the shooting range, Zou Tao and the other felt that the name sounded familiar, as if they had heard it somewhere, but they couldn't remember.

"Wan Dai, it's Makoto Yamashina, the president of Wan Dai in Japan!"

Zou Tao stopped in his tracks and said suddenly; he remembered where he had heard the name.

Back when electronic pet machines were a huge hit, Zou Tao had also bought one. And later, when Wan Dai acquired the copyright and patents for the electronic pet machines, Zou Tao remembered that domestic media had reported it extensively, and Makoto Yamashina's name had appeared in the media many times.

Of course, the final result was that Wan Dai, which had bought the copyright for the electronic pet machines, lost everything the following year, and even sold itself to Dongling Gao Ke.

Zou Tao still remembered the shock he felt when he saw the news that Dongling Gao Ke had become the major shareholder of Wan Dai in Japan; it was unforgettable. That was the first time a domestic company had taken control of an overseas company!