Chapter 93: Thunder on Flat Ground
"Ten years?!"
Ma Dingsi shook his head like a rattle, saying "no" repeatedly, "The time is too long. At most five years. Ronaldo will definitely become a superstar. Five years is long enough!"
Ma Dingsi naturally wants to sign a big contract for Ronaldo. If the time is short, he can also raise the price when renewing the contract in the future!
Ma Dingsi wants to raise the price, but for Lu Chao, there is no room for bargaining at all. This is 8 million US dollars. Once the news comes out, not to mention shocking the European football world, the whole world's sports and star industry will be shocked.
"This offer is already not low, Mr. Ma Dingsi. The endorsement contract provided by Pepsi for record superstar Michael Jackson is only 3 million US dollars. This is still under the condition that Michael Jackson is already famous globally. The endorsement contract Ronaldo got now is 8 million US dollars. He will be on the front page of sports media all over the world, letting the whole world see his value!"
"In addition!"
Lu Chao looked at Ma Dingsi, "Nike's treatment for Jordan, Dongling High-Tech can also do it!
Some people say that his ball skills are as mysterious as an alien. No opponent on the court can guess how he will kick the next foot. Just use the alien as his title. Dongling High-Tech can establish an "Alien" brand. As long as he cooperates with publicity every year and promotes products, and sales reach a certain level, he can be given corresponding bonuses!"
Hearing this, Ma Dingsi was really moved. Jordan is only one, and Nike AJ brand shoes are only one. If it were so easy to copy, it would not be something that countless people talk about.
"Alien?" Ma Dingsi thought about this title, "It is indeed a good nickname."
"I need to make a phone call to notify my player about this!"
After Ma Dingsi notified Ronaldo about this, he also notified another person to come over.
Ronaldo has two most trusted agents. Besides Ma Dingsi, there is another person named Pita. When Ronaldo just came out of the slum and was still in a small team, it was Ma Dingsi and Pita who took money out of their own pockets to buy out Ronaldo from the small team and then cultivate him, giving him a salary. For these two agents, Ronaldo is grateful and trusts unconditionally.
Pita came very quickly. After arriving at the coffee shop, he discussed with Ma Dingsi for a few minutes and then decisively said to Ma Dingsi, "Promise them. Don't care about the endorsement period. Even if the time is longer, you must promise!"
Pita is not as eloquent as Ma Dingsi, he gives people an introverted feeling, but he acts decisively. The two, one in front and one behind, control the fate of more than 100 players including Ronaldo!
"8 million US dollars is enough to make Ronaldo the focus of football. This is just a digital cordless telephone endorsement, and it will not affect Ronaldo's other contracts, especially the shoe endorsement contract is the key!"
Pita said old-fashionedly, "This endorsement contract can make Europe and even the whole world pay attention to Ronaldo. As long as Ronaldo performs well enough, perhaps after two seasons, or even this season, some European giants will snatch him away!"
Hearing Pita say this, Ma Dingsi also agreed. This 8 million endorsement contract, whether it is for Ronaldo or for the Shenzhou digital cordless telephone, is absolutely beneficial. Both sides need this gimmick, and there is almost no reason to refuse.
As for the so-called establishment of the Alien brand, Pita didn't care much. Jordan is only one, and Nike AJ brand shoes are only one. If it were so easy to copy, it would not be something that countless people talk about.
"Happy cooperation. You can see Ronaldo make a goal celebration action for the Shenzhou digital cordless telephone on the court very soon!"
Lu Chao and Ma Dingsi shook hands and nodded to Pita on the side. After the contract was signed, the two sides established a cooperative relationship.
After signing the agreement with Ronaldo and his manager Ma Dingsi, Lu Chao began to ask an advertising company to shoot advertisements for Ronaldo. In addition, in European countries, America, Asia, and other places, they began to register the "Alien" brand.
The registered Alien brand is not limited to electronic, digital, and other products, but also includes shoe and jersey types!
In the future, if Ronaldo really becomes a superstar, then whether his shoe signing is Adidas or other brands, if he wants to launch shoes named after Ronaldo's nickname "Alien," he must find Dongling High-Tech.
———
"Cut!"
"The expression needs to be more exaggerated. Have you watched Stephen Chow's movies? It needs to be nonsensical."
"This is the boss's request. This is an advertisement film worth 120,000 yuan. You must let the audience who see the advertisement remember the brand!"
Yao Luoying, Zhang Ao, Gao Peng, and others all followed Li Dongling to a house, where an advertising team was busy.
"Boss!"
Seeing the people coming in, Sang Tian, who was responsible for shooting the advertisement, hurriedly stood up and called to Li Dongling and Dongling High-Tech executives.
Seeing the house decorated quite luxuriously for shooting advertisements, as well as a host of equipment such as shooting lights, tripods, microphones, tape recorders, etc.
"So this is filming!"
Yao Luoying, Gao Peng, Zhang Ao, and others all looked curiously at the scene in front of them.
"This can only be considered shooting an advertisement. Filming a movie is much more complicated than this!" Hearing Yao Luoying's words, Sang Tian explained.
The sponsor who came to shoot the advertisement this time was quite generous, directly pulling him and the entire advertising shooting team and equipment, including actors, from Guangdong Province.
The advertising fee of 120,000 yuan, a considerable part, was spent on the house used for shooting. This house was decorated according to the furniture of Hong Kong tycoons. The entire advertisement film shaped the Shenzhou digital cordless telephone as a part of modern living furniture.
"That is the lead actor. I feel he is not as handsome as me. Seeing him, why do I feel like laughing!"
Gao Peng looked at the lead actor Xu Xiaoli in the advertisement film and couldn't help touching his chin and said. The lead actor of the Shenzhou advertisement film used for domestic broadcast this time was indeed not related to handsome men and beautiful women in terms of appearance.
"This is Boss Li's meaning. Originally we wanted to invite a star to endorse, but Boss Li requested to find an actor with "characteristics." We temporarily pulled Xu Xiaoli over. He was an art assistant at the film studio before, and this time he was temporarily pulled over!"
Seeing the eyes of the crowd looking at him, Xu Xiaoli, who was looking at the script, gave a smile to the crowd. This smile made the sense of joy on him even greater. Some people standing there without moving would make people feel full of joy.
"Is there really no problem with letting him act?!" Yao Luoying couldn't help asking Li Dongling.
Li Dongling first nodded to Xu Xiaoli in response, and then said, "The most important thing about the Shenzhou digital cordless telephone is to let people remember the Shenzhou brand, not to remember how the actor looks. Dongling High-Tech needs to promote the brand, not advertise for stars!"
"He might become an advertising star!"
After Li Dongling looked back at Xu Xiaoli, he said casually to Yao Luoying, Gao Peng, Zhang Ao, and others.
Hearing this, several people couldn't help but look at Xu Xiaoli in surprise. They didn't know why Li Dongling would say this. No matter what year, advertising stars who can bring goods are very valuable. Even if it is an unknown person like Xu Xiaoli, once he brings a product to fire, a large pile of brands will fight to let him endorse, and he will earn no less than stars. Even more, shooting an advertisement film, 100,000 or 200,000 will be in hand. Ordinary small stars can't get such an advertising fee!
"Two advertisement films must be completed as soon as possible, and the Shenzhou digital cordless telephone promotion plan must not be delayed!"
Li Dongling said to director Sang Tian. This time, in the country, as well as in Southeast Asia, there were two advertisement films in total, both starring Xu Xiaoli. After shooting, post-dubbing, and then put into the country, Hong Kong, Singapore, Southeast Asia, and other places.
"Boss Li, rest assured, I will never delay the shooting!" Sang Tian hurriedly guaranteed.
Li Dongling, Yao Luoying, and others watched the shooting for a while. Xu Xiaoli's exaggerated and humorous performance, a "Hello, is it Xiao Li?", made Zhang Ao and Gao Peng laugh.
The advertisement for the Shenzhou digital cordless telephone is completely unlike the model drama advertisements of the past, where stars are invited to blow products, and in the end, only the star's face is remembered, and the brand is not remembered at all. The plot of the advertisement film is humorous and funny, but it definitely makes people have a deep impression of the brand that appears in the advertisement.
Dongling High-Tech Electronic Industrial Park, Tao Zhiliang has now come to the newly built production workshop. Compared with the previous simple factory building, the conditions of the new production workshop are much better, equipped with central air conditioning, brand new lighting systems, tea rooms, lounges, medical rooms, changing rooms, smoking areas, etc., all of which are available.
However, the production line that Tao Zhiliang manages now is not an electronic pet machine, but a Shenzhou digital cordless telephone production line.
Today is the day when the Shenzhou digital cordless telephone is officially put into production. A group of Dongling High-Tech executives have come here, including Li Dongling, Ren Yuefeng, Hu Zixian, Gao Peng, and others, as well as technical supervisor Song Yajun of the production workshop.
From the raw materials being pulled out of the storage area, through the conveyor belt, processed and assembled through one workstation after another, a Shenzhou digital cordless telephone gradually becomes a complete machine from parts, and finally passes through multiple functional testing areas. Tao Zhiliang followed from beginning to end. When the personnel at the last testing post announced that the test was qualified, Tao Zhiliang let out a long sigh, followed by a burst of applause in the new production workshop.
"Start work!"
After Li Dongling said this sentence, two production lines with a daily output of 450 Shenzhou digital cordless telephones began to produce at full power.
And thousands of miles away in Europe, a shocking rumor suddenly broke out, and then the news spread wildly to the global football world!
"Ronaldo, the striker who plays for the Eredivisie giant Eindhoven, signed an 8 million US dollar endorsement contract with the Shenzhou digital cordless telephone!"
(End of chapter) ===== CHAPTER 94 =====
"Ronaldo, the forward playing for the Dutch giant team Eindhoven, has signed an eight-million-dollar endorsement contract with Shenzhou Digital Cordless Phones!"
(End of chapter)
End of Chapter
