Chapter 94: Collision

"This is the largest endorsement fee in the history of European football and even world football. Ronaldo, who is only 18 years old this year, has created a new record in football history!" De Telegraaf of the Netherlands reported first.

The advertising endorsement fee of 8 million US dollars blew through the entire European football world like a storm, and with the fueling of Ronaldo's agents Martins and Pita, this matter was directly detonated by the media!

"A new generation of football king?!"

La Gazzetta dello Sport also reported, "Ronaldo, who transferred to Eindhoven this year and has an annual salary of only 400,000 pounds, has obtained the largest endorsement contract in football history. This is a big gamble. Can he reach the level matching this endorsement fee!"

"It's too crazy. We don't know where this Shenzhou digital cordless telephone company came from, but now, the entire football world knows this name. This is undoubtedly the biggest big gamble in football history!" L'Équipe of Falanxi reported.

Bild of Germany used a joking tone to call out to the giants of the Bundesliga, "The Bundesliga team's introduction target for next year has appeared!"

"This is the craziest piece of news that has appeared this year. Regardless of whether it is a gimmick or really optimistic about this young player, we have already remembered the names of Shenzhou Telephone and Ronaldo.

For Ronaldo, what he needs to do next is to prove himself to the entire European football world; otherwise, he will become a laughing stock in the global football world!

Of course, if Ronaldo really becomes a superstar, then football players in Europe, you should all thank Ronaldo. His significance to football is like Jordan to basketball. He will lead the arrival of a golden football era!"

Kicker magazine also commented that if Ronaldo's performance next can reach the level matching his endorsement, it will make a group of advertisers re-recognize the influence of European football, and other football stars or even football leagues will also have the opportunity to get large advertising endorsement fees and sponsorship fees. A new football era may descend from this.

Regarding Ronaldo getting this huge endorsement fee contract, the entire European football world was blown up. There are all kinds of remarks, some think this is a hype, and some think that Shenzhou digital cordless telephone is imitating the cooperation between Nike and Jordan in those years. All kinds of discussions are constant.

But the sensation caused by the 8 million US dollar endorsement contract between Shenzhou Telephone and Ronaldo has already appeared. From Europe to America to Asia, this piece of news has begun to spread like the wind.

Even in America, which is not so interested in football, major sports and entertainment news reported this piece of news for the first time, attracting the attention of the sports and entertainment industries in America.

Ganjiang Publishing House, the headquarters of "Football Club," the football magazine with the highest circulation in the mainland, a magazine staff member received a call and hurriedly came to the office of Zhong Lifei, the editor-in-chief and president of the magazine.

"Editor-in-chief, big news!"

Looking at the staff member who ran in and gasped, Zhong Lifei poured him a glass of water, "Now in the European football world, the transfers have all been completed. Did Vieri, Boban, Bergomi, or Carlos explode in the game today?"

Now the country cannot broadcast European football matches live. At most, it irregularly shows some videotapes of several major European leagues. Under these circumstances, magazines like "Football Club" report some news and status of European top stars and clubs from time to time, allowing domestic fans to know the latest news and patterns of the global football world, as well as which major football events, etc., which naturally makes the magazine very popular.

I don't know how many fans rely on a magazine to understand the football world, and then when bragging, they argue with each other about who is more powerful, and no one can convince the other. But under these circumstances, it still planted a seed of football in the hearts of countless young fans.

"None of them," said the staff member of the magazine who is responsible for contacting overseas media, gasping for breath, "It's Ronaldo!"

"The Brazilian young player we reported on before in our magazine, what happened to him?!"

Zhong Lifei remembered Ronaldo. Before, when "Football Club" magazine reported and summarized the new generation of football stars in the European football world, it included Ronaldo, Beckham, Zidane, Raul, and others.

"He got an endorsement contract..."

Hearing the first half of the sentence, Zhong Lifei didn't take it too seriously, "This is very normal. Now there are more and more companies looking for football stars to endorse. They will earn more and more in the future. Football is the world's number one sport."

"8 million US dollar endorsement fee!"

"How much?"

Zhong Lifei, who had just taken a sip of water, didn't have time to swallow it and sprayed it out directly, doubting whether he had heard it wrong, "How could he get an endorsement fee of 8 million US dollars? Baggio didn't get such an endorsement fee!"

"It's true. The person who provided us with the news said that the European media, such as De Telegraaf, La Gazzetta dello Sport, etc., have already begun to report it, and the product Ronaldo endorses... is also a company in our mainland, the Shenzhou digital cordless telephone launched by Dongling High-Tech!"

Zhong Lifei's brain was completely chaotic at this time. The words "Dongling High-Tech, Shenzhou Telephone, Ronaldo" kept turning in his mind.

A domestic company made the world's largest football advertising endorsement. No matter how he thought about it, Zhong Lifei felt a bit magical. That is 8 million US dollars. How many sacks of money would it be if converted into RMB? He felt his scalp numb when he thought about this.

Zhong Lifei didn't know whether to say Dongling High-Tech had ambition or was stupid and bold, daring to take such a large endorsement fee to sign a player who was still in the rookie period.

"Immediately issue a special issue, report the news of Dongling High-Tech, Shenzhou Telephone, and Ronaldo's endorsement fee!

In addition, call a few people and buy the fastest train ticket to Hanxi. I want to interview the boss of Dongling High-Tech!"

This matter was too shocking. Zhong Lifei knew that as long as it was reported, it would probably completely detonate public opinion. "Football Club" must report it first.

The next day, the special issue of "Football Club" was issued. As the football magazine with the most influence and the most purchasing users in the country, when it reported that Ronaldo endorsed Shenzhou Telephone for 8 million US dollars, it instantly detonated domestic public opinion.

On that day, the sales volume of "Football Club" magazine also set a historical record since its inception. The magazine sold on that day was directly snapped up, and even if it was reprinted several times, it was still sold out.

After "Football Club" magazine reported it, first sports media reported it, and then other media began to report it one after another. After all, the amount of this endorsement fee was too exaggerated. Throwing down 64 million yuan just for an endorsement fee, as for the matter of paying in ten years, not many people paid attention to it. Anyway, they just remembered this astronomical endorsement fee. For people in the country, this news is really no different from a fantasy.

And regarding whether this endorsement fee is worth it or not, and whether it should be or not, it also caused fierce discussion in domestic media and society.

Some think that this endorsement fee is completely thrown into the water. If you spend such a large sum of money, it would be fine if you find a star. If you find a young man, isn't it purely throwing it into the water? And domestic brands have never stood firm overseas before, except for electronic pet machines...

Later, someone found a blind spot. Shenzhou Telephone and the currently popular electronic pet machine were actually developed by the same company. Soon someone concluded that Dongling High-Tech spent such a large sum of money just to let Shenzhou Telephone replicate the performance of electronic pet machines overseas, but whether it can be realized, there are still countless people questioning it.

Of course, there are also supporters. Shenzhou Telephone can be considered to have set a precedent for domestic companies this time. Whether it is a success or a failure, it has experience and reference significance for the future of mainland companies going overseas, although the cost is a bit high.

But whether it is praise or criticism, borrowing this wave of public opinion, the reputation of Shenzhou digital cordless telephone has begun to spread to various countries. Even people who are not interested in sports and football have seen or heard the name Shenzhou from television, radio, newspapers, and magazines. Even if they don't know what it is, as long as they have heard the two words Shenzhou and have a slight impression in their minds, that is enough.

Spending 8 million US dollars to advertise in front of football fans all over the world and people in dozens of countries and regions all over the world, is it worth it? That depends on how many Shenzhou telephones can be sold!

While the outside world was discussing, Dongling High-Tech also officially announced through many media that Dongling High-Tech has developed the world's first digital cordless telephone and will start selling it in the near future!

"Distributors in Europe are still very interested in Shenzhou Telephone. Many electrical appliance distributors want to test the water with a portion of Shenzhou digital cordless telephones!"

Lu Chao's phone call came from Europe. This endorsement hype was obviously very effective. Distributors in Europe also wanted to take Shenzhou Telephone to test the water.

"First put 5,000 Shenzhou digital cordless telephones into Europe, mainly into England, Falanxi, Germany, Italy, the Netherlands, and other places.

In addition, the country, Hong Kong, Japan, Singapore, South Korea, and other places must also put products into the market. In Asia, take the sales channel of Ning's Trading Company!

Advertising and placement must also keep up!"

In the Dongling High-Tech office, Li Dongling said to Ren Yuefeng, Zhang Ao, Gao Peng, and others.

Dongling High-Tech does not have its own stores and sales channels overseas, so it can only rely on Ning's Trading and other sales channels, and it also needs to constantly throw advertising fees. How it will sell, in fact, Ren Yuefeng and others are also a bit bottomless in their hearts.

Just then, the electronic device on Li Dongling's desk suddenly rang. After connecting the phone, Li Dongling said to the person on the other end of the phone, "President Ning..."

Ren Yuefeng, Zhang Ao, and others saw Li Dongling connect the phone, and didn't know what he heard, but his face changed suddenly, and then returned to normal, but his voice carried a hint of chill.

"Thank you, President Ning, for the reminder. I know. Postpone the sale?!

No, sell as usual. This time, no matter who is standing in front of the Shenzhou digital cordless telephone, they can only crash into it. Shenzhou has no way back!"

After hanging up the phone, Li Dongling saw the worried look of Ren Yuefeng and others, adjusted his thoughts, and said with a smile, "It's Ximen that jumped out, claiming that they are the first company in the world to develop a digital cordless telephone!"

"Wow!"

Hearing the name Ximen, Ren Yuefeng, Zhang Ao, and others were all shocked. The reputation of this European giant company is really too loud. It suddenly jumped out, obviously wanting to challenge Shenzhou Telephone. How could they not be worried? That is a veteran tech giant Ximen that has been born for more than 140 years, a level existence with IBM.

(End of chapter) ===== CHAPTER 95 =====