Chapter 97

Li Dongling had naturally seen the news coming from Hong Kong, but at this moment, Li Dongling and the people at Dongling Gao Ke had absolutely no time to engage in a war of words with Frankl in the media; the entire Dongling Gao Ke was running around the clock.

"The advertisements have already been launched, including those on national media, and provincial and local stations in Yanjing, Shanghai, Pengcheng, and Su-Hang—they have all been invested in!"

Ren Yuefeng said. Zhang Ao had gone to Europe, so he had temporarily taken over the Marketing Department. The price point of the first generation of Shenzhou digital cordless phones destined that, for now, the users purchasing them domestically would be concentrated in large cities or provincial capitals; it was somewhat unrealistic for people in county seats and towns to spend 1,200 yuan on a telephone.

However, once the cost of Shenzhou phones decreased in the future and they began to lower prices continuously, the number of users buying them in county seats or towns would also increase steadily.

Li Dongling looked at the group of people present, "Starting tonight, the advertisements will be fully launched. Tomorrow, no matter what, Shenzhou digital cordless phones must begin sales!"

Regardless of whether Ximen was also planning to launch their machines tomorrow and intentionally engage in a head-to-head confrontation with Shenzhou, the Shenzhou phone was already an arrow on the string and had to begin sales.

To a certain extent, the digital cordless phone was Dongling Gao Ke's battle for a foothold. Fighting a proper, upright battle against a giant company—if they really lost, it didn't mean Dongling Gao Ke would truly cease to exist; there was still a massive amount of cash flow sitting in Dongling Gao Ke's account, enough to pay the current staff's salaries for several more years.

The key was that if they lost this time, Dongling Gao Ke would develop a psychological fear of overseas giant companies in the future. If they wanted to go global again, who knew how long that would take. It was possible that it wasn't just one product that would be defeated, but that several years of time would be squandered!

In a residential complex in Yanjing, Feng Miaoyu of the Yanjing Business Daily sat on the sofa, running errands, and watched a TV drama. Halfway through the broadcast, commercials began to appear. Feng Miaoyu knew the reason for this.

Now that domestic TV stations had begun to operate on a self-financing basis, major TV stations and newspapers were all desperately trying to attract advertisements. The national media TV station had even established an Advertising Department specifically for this purpose. Feng Miaoyu had also heard that the newly appointed director of the national media Advertising Department was preparing to create some sort of "Bid King" advertisement. In any case, they were making a huge splash and had sent invitations to all the famous companies in the country.

Feng Miaoyu knew that there would only be more and more advertisements on TV in the future. Just as she was preparing to get up after seeing the ads on TV, a commercial suddenly appeared before her eyes.

Unlike other commercials that started with handsome men and beautiful women stars posing, with background music hyping the product,

the commercial Feng Miaoyu saw started with a neatly dressed man in glasses. For some reason, seeing this man, Feng Miaoyu felt he was full of comedic appeal, making her unable to help but want to laugh.

The plot of the commercial was fast-paced. The man in glasses held flowers and waited by a phone, seemingly preparing to wait for a date call.

At this moment, the phone rang. The man answered it full of joy, but after picking up the phone and listening, his face changed. He dragged out his voice impatiently, "Little sister... it's a call."

Afterward, several more calls came in succession, and the man in glasses used the same tone, "Mom... it's a call." After a few calls, the man was already full of disappointment and threw the phone backward. But in that instant, he saw his girlfriend's phone number on the caller ID, and he hurriedly made a leap to catch the receiver that was about to hit the ground.

The noise came to an abrupt end, and then a voice appeared, "Caller ID you can see, Shenzhou digital cordless phone." After this tagline, the scene returned to the man in glasses, "Hello, Xiaoli?"

Seeing this, Feng Miaoyu finally couldn't help but laugh. She had watched the entire commercial from start to finish. Feng Miaoyu had never seen such a nonsensical, witty, and funny commercial before. However, after laughing, Feng Miaoyu found that she had truly remembered the brand "Shenzhou."

Seeing this brand, as someone from the Yanjing Business Daily, she was naturally clear that Shenzhou was currently competing with Ximen for the digital cordless phone market. Although she had never been in contact with Shenzhou phones or its parent company, Dongling Gao Ke, she had quite a few feelings about them.

Dongling Gao Ke's electronic pet machines selling out overseas was something Feng Miaoyu had been the first to report through the Yanjing Business Daily, which had allowed the Yanjing Business Daily to reap a massive wave of sales, and Feng Miaoyu's status at the newspaper had also improved by a large margin.

But looking at the commercial before her, Feng Miaoyu could only sigh. If it weren't for running into Ximen, she felt that Shenzhou phones might have sold very well. But now, they could only sell domestically; she didn't believe that Shenzhou could challenge Ximen overseas.

Tonight, TV users in the country, as well as in Hong Kong, Korea, Japan, Singapore, and other Southeast Asian regions, all saw the advertisements launched by Shenzhou phones.

There were two commercials in total. Besides the one Feng Miaoyu saw above, there was another one. It was also the same man in glasses from the commercial. He went out to get a delivery, but the door was blown shut by the wind, and he was locked outside. But this time, the man in glasses didn't panic at all; he sat on the delivery, took out a Shenzhou phone without haste, and called his family to send the key back.

The two commercials—one made people remember the brand Shenzhou, and the other made the audience who saw the ad clearly understand the features of the Shenzhou phone: small, convenient to carry, and no need for a phone line; you could even keep it in your pocket at home!

The launch of the two commercials stood out among the monotonous ads. Not to mention domestically, even in the foreign advertising industry, they attracted no small amount of attention, letting people know for the first time that commercials could actually be filmed this way.

In Europe, the commercial produced by Dongling Gao Ke featuring Ronaldo also began to be launched on TV stations in England, Germany, Falanxi, Italy, and the Netherlands. Shenzhou phones would enter the markets of these five regions in the first batch.

"What do you mean, Metro and Carrefour are unwilling to cooperate with Shenzhou phones?!"

Zhang Ao, who had arrived in Europe, had lost weight over the past few days. Hearing the words of Lu Chao, the person in charge in Europe, he couldn't help but ask with anger.

Among the veteran executives of Dongling High-Tech, Yao Luoying's position was a bit awkward. Her current position was assistant general manager, and she previously helped Li Da handle Dongling High-Tech's affairs while concurrently managing the human resources department. This meant Yao Luoying was effectively managing two major departments: human resources and administration. However, once the new general manager took office, her position and authority would definitely be affected.

The topic suddenly shifted, and Li Dongling said, "I plan to split the Feiyan brand acquired by Dongling High-Tech into an independent brand and company. Within a few years, I hope to operate the Feiyan company to go public!"

When acquiring the Feiyan brand before, besides wanting it to transform into mini radios and car radios, making it a stable cash cow for Dongling High-Tech, Li Dongling also had the idea of letting it go public!

Hearing about going public, Hu Zixian, Zhang Ao, Gao Peng, and the others' eyes suddenly lit up. Gao Peng was the first to be unable to hold back, "Let it get listed on the Shanghai Stock Exchange?!"

Why do so many companies want to go public? Besides being able to make their net worth skyrocket, there is one most important point: being able to cash out!

Before going public, no matter how high the company's valuation is, it is just a string of numbers, and it is difficult to turn it into real money. But after going public, it is not necessarily the case. Selling the shares in hand can allow one to cash out a large amount of cash and put it into one's own pocket!

Li Dongling also needs to let Dongling High-Tech's executives and technical talents see hope, letting them know that by following Dongling High-Tech, one day they can also receive equity rewards and have the opportunity to become millionaires, multi-millionaires, or even billionaires. Only in this way can the company's management be stabilized and more talent be retained.

As the parent company, Li Dongling needs the controlling interest of Dongling High-Tech, so in the short term or for a long time, he will not let the parent company Dongling High-Tech go public.

But if Dongling High-Tech does not go public, splitting off a new brand and letting it go public is possible. Rewarding part of Feiyan company's equity to Dongling High-Tech's executives and technical talents can also allow Dongling High-Tech's executives to gain net worth and even achieve financial freedom.

"Listing on the Shanghai Stock Exchange, and then to Hong Kong. Perhaps one day, Feiyan can also fly to New York or NASDAQ, becoming the first domestic company to ring the bell in America!" Li Dongling laughed.

Hearing this, even an old hand like Hu Zixian could not help but get excited. If they could really ring the bell and go public in America, they would be considered to have left their own names in the world. Of course, the most important thing was still being able to gain a large net worth.

"Assistant Yao," Li Dongling looked at Yao Luoying, "After the Dongling High-Tech department adjustment, you can go to the human resources department, or you can choose to go to the newly formed Feiyan Technology Company!"

Yao Luoying and Li Dongling looked at each other, lowered their heads to think for a moment, and then firmly said, "I will go to Feiyan Technology Company!"

Yao Luoying was naturally aware of the slight rumors within Dongling High-Tech about her and Li Dongling. Leaving the parent company Dongling High-Tech and going to Feiyan was the best choice for her.

Hearing Yao Luoying choose to go to Feiyan Technology, Li Dongling nodded gently. With one of his own people at the helm of Feiyan Technology, Li Dongling was certainly more at ease.

Forming Feiyan Technology Company was basically to sprint for NASDAQ. Its performance had to be made quite beautiful so that Feiyan Technology could complete its listing within a few years and harvest a large crop of leeks!

Still the same saying, it's not that domestic leeks can't be harvested, but foreign leeks are more cost-effective. In a few years, the spring breeze of the Internet on NASDAQ will blow. By then, if Feiyan adds a bit of Internet concept stock, the stock price will fly to the sky, enough to harvest several crops of leeks!

(End of chapter) ===== CHAPTER 88 =====

"I don't care where you come from, what race you are, and I don't care what you think. I only need you to sell Shenzhou phones for me starting tomorrow!

Whether you sell them yourselves or find others to help you sell them, the person who sells the most machines tomorrow, besides getting a thirty-dollar commission per machine, can also get a five-thousand-dollar bonus. If you can maintain the number one sales volume for two consecutive days, you get a ten-thousand-dollar bonus; three days, twenty thousand; five days, number one in sales gets a hundred-thousand-dollar bonus. If you can maintain number one in sales consecutively and become the person with the highest sales for the month, then I want to congratulate you—you will receive a five-hundred-thousand-dollar bonus. Additionally, I will apply to headquarters to get you a Beetle car!"

Zhang Ao pointed at the small pile of money mountains beside him and shouted at the group of people before him. The group of sales personnel in front of him was silent at first, then, like water splashed into boiling oil, they suddenly erupted.

(End of chapter)