Chapter 96: Middle-Gate Sniping

"Ximen is the first company in the world to launch a digital cordless telephone field. We started research and development very early. This is the glory of Ximen, not some company!"

Franker, the manager of the newly formed digital cordless telephone business unit of Ximen, faced the interview of German Television Channel 1 and specifically emphasized that Ximen was the first company in the world to develop this thing.

"But Shenzhou digital cordless telephone is the first company to announce it!"

"Shenzhou?!"

Listening to the reporter of German Television Channel 1, Franker laughed disdainfully, "Sorry, I haven't heard of this name. Which company developed it? Oh, it's the company that sponsored a rookie football player?!"

Laughed a few times, Franker restrained his laughter, and his expression became serious, "I don't know why the collision happened, and I haven't seen Shenzhou Telephone, but I want to say that professional things should be handed over to professional people. Ximen digital cordless telephone is a product with German blood. It represents professionalism, technology, and quality. It is not that you can influence the user's judgment by inviting a small football star to endorse!"

"Then does Manager Franker think that Shenzhou will become a competitor of Ximen digital cordless telephone?!" The reporter of German Channel 1 asked Franker again.

"Competitor?!"

Couldn't help but puff out a laugh, Franker felt a bit dumbfounded when hearing this question, "The goal of Ximen digital cordless telephone is the landline users of the whole world, not a certain company. Let's make a bet. I don't think Shenzhou digital cordless telephone can sell 1,000 machines in Germany. We will sell it in Europe on the same day as Shenzhou Telephone!"

Franker pointed his finger at the lens of the camera, as if issuing a battle letter to Shenzhou Telephone, his domineering spirit revealed, as if a charge could completely defeat the opponent.

Ximen digital cordless telephone is about to be sold, and Franker also intends to engage in some gimmicks for publicity. In fact, Ximen is quite passive this time. Ximen originally wanted to establish a new brand for the digital cordless telephone business group, but didn't expect Shenzhou to appear suddenly. Ximen was a bit hasty, and the new brand had not yet been established, so it could only use the Ximen brand first to fight a battle with Shenzhou in the digital cordless telephone field.

However, Franker didn't have much worry about Shenzhou. Even the momentum created by Shenzhou's sponsorship of Ronaldo, he thought that as long as Shenzhou was defeated, everything Shenzhou did would finally be a wedding dress for Ximen.

"Are you sure that Shenzhou Telephone cannot sell 1,000 machines in Germany?!" The reporter of German Channel 1 also became interested and chased after Franker.

"If Shenzhou Telephone sells more than 1,000 machines in Germany, I will..." Franker originally wanted to say that Ximen digital telephone would withdraw from Germany, but felt it was not appropriate, so he changed his words, "I will apologize to Shenzhou Telephone and admit that it is the world's first digital cordless telephone!"

"But I feel that this question doesn't need to be considered at all. Regardless of brand awareness, user acceptance, sales channels, or publicity teams, Ximen is the top in the world. When which German buys a product and faces Ximen and other brands, will they choose other brands instead of Ximen?!"

Franker spread his hands, as if he heard an extremely ridiculous question, but in his words, there was a hidden threat. He didn't say that he wanted those electrical appliance distributors and retailers in Germany to choose one of two between Ximen and Shenzhou, but he also let them polish their eyes and know who to cooperate with!

After the interview, Franker walked towards the office of Ximen President Heinrich von Pierer. Before entering, he tidied up his clothes before knocking on the door.

When Franker entered, a gentle middle-aged man was sitting inside. Heinrich von Pierer, who was lowering his head to process documents, saw Franker and signaled him to sit down.

Heinrich von Pierer is a rare president of Ximen for so many years who is not an engineer. He is from law and economics.

Different captains of a ship will make the ship go in different directions. After Heinrich von Pierer took the helm, Ximen' performance was several times more active than before, attacking everywhere in the global market. It was either establishing branches in emerging markets such as the mainland and Brazil, or spending heavy money to acquire opponents. Since Heinrich von Pierer took office, Ximen has swallowed nearly 400 companies of all sizes.

Perhaps this is the style of the head of a giant company in this era. Heinrich von Pierer is like this, and the same era's General Electric President Welch, IBM President Gerstner, and Japan's Inamori Kazuo are all like this.

However, being able to be mentioned in the same breath as the presidents of those giants of the same era, Heinrich von Pierer's means are also quite old-fashioned. Franker was quite in awe of this president.

In Heinrich von Pierer's eyes, the business under Ximen must be ranked first in the world, and at worst, third. If it is ranked fourth, then this business department will wait to be "processed." As for how to process it, it is nothing more than splitting and selling, or directly dissolving. In short, Ximen does not raise idlers...

And under this system promoted by Heinrich von Pierer, Ximen has departments split every year, or even directly dissolved, and department members leave. This move has too much deterrent power for managers like Franker, and they dare not have any dissatisfaction with Heinrich von Pierer at all. Otherwise, he and the department behind him will wait to be processed!

"The digital cordless telephone department is very important to Ximen. This market is a business with quite stable profits and a long duration. If you can occupy this market, Ximen may increase more than 70 million users in the future. Within ten years, the revenue brought directly to Ximen may exceed 10 billion US dollars.

Besides the benefits brought by directly selling digital cordless telephone machines, the users of digital cordless telephones in the future may also affect Ximen' telecommunications, switches, communication equipment, and other businesses. Do you understand what I mean?!"

Heinrich von Pierer's voice was not loud, his tone was flat, and even carried a bit of gentleness, but Franker didn't dare to be careless at all.

"I understand. Ximen digital cordless telephone will definitely not fail!" Franker hurriedly expressed his position.

Heinrich von Pierer looked at Franker and nodded, picked up a steel pen and tapped on the table, "A new generation of mobile communication equipment - mobile phones is rising in the market. It is very likely to replace products such as "Big Brother" and become the mainstream communication equipment of the new generation.

Ximen is also preparing to enter this industry. If everything goes well, digital cordless telephones and mobile phones will form Ximen' communication equipment department. I hope you will be the first general manager of this new department!"

When Franker heard this, he wanted to remain calm, but he still couldn't help but show joy on his face. Once he becomes the general manager of Ximen' communication equipment department, it means that he will become another major department manager of Ximen after home appliances, energy, transportation, medical care, and industrial software departments. In the future, he will have the opportunity to climb to the higher management level of Ximen, and even one day when Heinrich von Pierer retires, he will have the opportunity to touch the throne of Ximen president!

Watching Franker's departing figure, Heinrich von Pierer lowered his head to process documents again. Regarding the dispute between Ximen and Shenzhou, he felt that there should be no problem. Franker is not the kind of top professional manager, but he occupies the right time, the right place, and the right people, and he is still a local snake. Can't he beat a newcomer?!

Not to mention Franker doesn't believe it, even Heinrich von Pierer himself doesn't believe it. This is like telling an elephant that it can't beat an ant. It is estimated that the elephant itself doesn't believe it. Heinrich von Pierer thought that there would be other brands competing with Ximen for the market, but he never thought it would be Shenzhou digital cordless telephone...

Franker's news interview quickly spread in Europe. Shenzhou Telephone originally had quite a bit of heat by virtue of its astronomical endorsement fee, and now Ximen jumped out again, threatening to drive Shenzhou out. Media reports from sports, entertainment, technology, and other industries, plus the media that joined in the fun and didn't think it was a big deal, made the news heat of this matter begin to be full.

After Europe, the news also spread to Hong Kong and Southeast Asia, and then spread to the country again. The melon-eating masses who were still discussing Shenzhou Telephone's astronomical endorsement fee, seeing Ximen as a roadblock, wanting to sell digital cordless telephones with Shenzhou on the same day, caused an uproar!

Zhong Lifei, the editor-in-chief of "Football Club" magazine, took the editorial department staff out of the Hanxi provincial capital railway station before seeing Ximen' news.

Seeing the news in the newspaper, several people from the Football Club magazine looked at each other. How long were they on the road, and there were big news again. Ximen is a world top 500 company. Dongling High-Tech is against it. No one feels that the latter has a chance of winning.

"Editor-in-chief, do you still want to go to the Dongling High-Tech headquarters?!" A magazine staff member asked Zhong Lifei.

"Go, why not go? Since we are here, if we don't interview, wouldn't it be in vain? We do football magazines, and other things have nothing to do with us!"

Saying this, Zhong Lifei also knew that once this Shenzhou digital cordless telephone failed miserably in the European market, it would probably become a black swan event in the football world.

The effect of football league sponsorship and player advertising endorsement will also be questioned. What world's number one sports, spending a large sum of money to advertise, and still losing all the money, then who will advertise?!

Not only advertisers, but it is feared that fans will question the influence of football. Peripheral products related to football, jerseys, shoes, posters, including magazines like "Football Club," will all be affected in sales. But since they have come, Zhong Lifei has no way back.

……

"Maybe I shouldn't have taken this endorsement. If Shenzhou Telephone fails, the impact on Ronaldo's commercial endorsement will be too great!"

The overwhelming reports of European media and the pressure brought by Ximen made Ma Dingsi begin to regret. Once Shenzhou digital cordless telephone sales are bleak, Ronaldo will have to carry the title of advertising endorsement poison, just like the box office poison of stars. Who will dare to find him to endorse in the future?

Ronaldo, who was doing physical training in the training room, remained silent after hearing Ma Dingsi' words and continued to do his training.

Pita said at this time, "It's useless to regret now. Tomorrow is the time for Shenzhou Telephone to be sold. Ronaldo, you must perform well in tomorrow's game. If Shenzhou Telephone's sales are indeed bleak, we will find some media to release press releases, Shenzhou Telephone sales have nothing to do with Ronaldo!"

"I know!"

Ronaldo was also holding a burst of evil fire in his heart. Since he took the astronomical endorsement fee, all kinds of mocking voices in the football world have been endless. Now there is the matter of Ximen, and the mocking voices towards him have become even greater, which made Ronaldo's heart hold a burst of evil fire, and he wants to vent it all on the court tomorrow!

(End of chapter)