Chapter 217

Li Ye and the others rushed to the courtyard in Zaojunmiao.

Although Li Ye basically doesn't stay here overnight, Jin Peng has equipped the daily necessities here, and a color TV is placed in the living room and gathers dust all year round.

The TV at this time has no network cable, and relies on the receiving antenna erected outside to receive signals. Beijing can receive five or six channels,

and the First Hu Hu Shitai and Beijing Hu Hu Shitai have the best signals, with very clear pictures, while the rest of the TV stations have some snowflakes.

At nine o'clock sharp, the First Hu Hu Shitai really started to play a set of promotional films.

A ray of light appeared on the screen, the first ray of light in the morning, slowly waking up the sleeping Beijing. There were gradually figures on the quiet street,

the sprinkler truck drove slowly across the road, the sanitation workers cleaned the street, and the city that was just "half-dreaming and half-awake" suddenly became neat and energetic.

The crowd going to work gradually walked out of their homes, merged into the street, and walked toward their work units with the bicycle army.

As the lens flowed, all walks of life appeared on the screen, and everyone had a happy smile on their faces, indicating that their small lives were all prosperous.

Jin Peng looked at the picture on the TV and couldn't help muttering: "It really used our advertisement. If we use the same advertisement to advertise on the First Hu Hu Shitai, isn't this adding blockage to them?"

The opening part of this promotional film is the opening scene of the Fenghua Clothing advertisement.

It's just that in the Fenghua advertisement, after the shots of people going to work, the models will take the stage next, and in the dim tones of gray, green, and black, red, yellow, and white fashion colors suddenly appear, highlighting a strong contrast.

And this promotional film reflects the situation of all walks of life from the sprinkler truck, sanitation workers, and office workers, until the end, when those fashion models representing the "new era atmosphere" appear.

Obviously, this is a promotional film that was prepared long ago, but after seeing the Fenghua Clothing advertisement, the image materials were temporarily edited and "added" to it.

Except for the shots showing the Fenghua Clothing trademark, basically all the wonderful parts were used.

It has to be said that this change has a very good effect. Because of the different filming requirements and techniques, those casual and natural models and actors made people feel a stronger sense of confidence, highlighting another kind of contrast effect from the side.

The only thing that surprised Li Ye was that at the end of the promotional film, it actually ended with his natural runway walk.

This segment was not in the Fenghua Clothing advertisement, but it was added by the director of this promotional film.

"Actually, it is difficult for our advertisement to be advertised on the First Hu Hu Shitai. Now there is a turning point,"

"Let's borrow its east wind first, let Hao Hao Jian advertise on the provincial TV station as soon as possible, take advantage of the effect of the First Hu Hu Shitai, and deepen the impression in the audience's hearts.

But the advertisement cannot be the original one. Film another advertisement, don't be the same as the previous one, but make people feel 'I have seen it' at a glance. Master Wang will understand what I mean."

"Also, let Hao Hao Jian urgently send a batch of clothing samples for backup, and at the same time increase the recruitment and training of new employees, and ensure sufficient production capacity as soon as possible so that the number of employees in the factory exceeds 10,000."

After watching the promotional film, Li Ye put forward a series of requirements to Jin Peng.

Li Ye did have the idea of advertising on the First Hu Hu Shitai, but after chatting with Wen Wen Qingsheng that day, he knew that the First Hu Hu Shitai does not easily advertise for foreign-funded enterprises now.

For example, *Astro Boy* exchanged the broadcast right for a watch advertisement of a Japanese brand on the First Hu Hu Shitai with the condition of free authorization.

Coca-Cola was even later. It wasn't until 1986 that the First Hu Hu Shitai wanted to buy a BBC documentary but lacked funds, so it let Coca-Cola seize the opportunity, provided 200,000 yuan in sponsorship, and obtained the opportunity to play on the First Hu Hu Shitai.

On the day of the broadcast, 18 TV stations across the country broadcast Coca-Cola's advertisement at the same time, which made it famous all over the world.

The trademark right of Fenghua Clothing belongs to the Hong Kong Seris Company, so if it is really reviewed, there may be some trouble.

But now the First Hu Hu Shitai played this promotional film, which gave Li Ye a glimmer of opportunity.

Jin Peng drove the two back to school. Li Ye sent Wen Wen Leyu back to the dormitory. When they parted, Wen Wen Leyu said: "Remember to come and call me for morning exercise tomorrow morning."

"The little lazy cat finally remembers to exercise? That's right. Stay up late less in the future."

"The little lazy cat is all for you? Hmph~"

Li Ye teased Wen Wen Leyu with a smile, and Wen Wen Leyu left a sentence angrily before going to the dormitory building.

Wen Wen Leyu has been burying her head in translating manuscripts these past few days, and running and bayonet fighting have been interrupted. Li Ye was worried that it would be unfavorable for her physical growth, but now it seems that the little girl still has self-control.

But it wasn't until the next day that Li Ye understood that Wen Wen Leyu not only had self-control, but was also very alert.

From the moment the two started jogging and warming up by Weiming Lake in the morning, people kept staring at Li Ye.

By noon and afternoon, when they went to the cafeteria to eat together, many people pointed at Li Ye.

There was no shortage of girls from all grades.

In this era when the ratio of men to women among students is seriously out of balance, this is no less than adding eighteen layers of taunt buffs to Li Ye, completely pulling the hatred of single dogs to the full.

Fortunately, Wen Wen Leyu has been sticking to Li Ye these past few days, and her powerful aura broke out, which saved Li Ye from too much embarrassment.

She is like a fierce little cat protecting food, making "ao wu" low roars at countless peers who covet her, protecting her personal property that belongs only to her.

But on the afternoon of the third day, the class monitor looked complicated and found Li Ye, handing him two letters.

"These were handed to me by two students from other schools... you'd better write a reply after reading them."

"Letters to me from students from other schools?"

Li Ye took the letters, opened them, and was suddenly surprised, not knowing what to say.

Beautiful handwriting, implicit words, and between the words, the admiration of a girl for a boy was revealed.

This is actually a love letter!

Li Ye hasn't seen this kind of thing for a long, long time.

He wrote it when he was in school in his past life, but didn't send it out. Maybe someone else wrote it to him, but he didn't receive it in the end.

Later, WeChat appeared, "Add a friend," and you could quickly check the favorability value between each other with a flick of your finger, determine the success rate of subsequent development, and be casual. Who would bother to think hard about handwritten letters?

What if you leaked a bad handwriting?

By the time he reached this life, Li Ye's name was known to everyone in Qingshui No. 2 Middle School. Who would write him a love letter?

And not long after arriving at Jingcheng University, the rumor of "Li Ye dancing with a girl by the lake" was brought up at the economics department's class meeting. Everyone vaguely knew that Li Ye had a girl he was dating, so naturally, no one would look for trouble for themselves.

But Li Ye really couldn't think that just a ten-second segment in the promotional film would provoke girls from other schools.

Girls in this era are much more reserved and implicit than decades later. For a girl to write a love letter to a boy, I don't know how much courage she has to muster.

So Li Ye suddenly received two love letters at this moment, only feeling extremely hot.

"I'm not very good at writing replies. Class monitor, can you help me return them?"

"You should read them carefully, and then write a polite reply to them."

"I... alright!"

Li Ye had no choice but to write two good-person cards with careful words and sentences, and asked class monitor Zhen Zhen Rongrong to send them back to them, feeling some unspeakable guilt in his heart.

A handwritten love letter might take dozens of minutes or even longer to finish writing. It was soaked with unknown anxiety, courage, and expectation, but in the end, it only obtained the result he least wanted to see. How cruel.

Thinking back to when he was sent a good-person card, that girl didn't feel any guilt, right? Why is it that when it's his turn, it doesn't work?

Li Ye had helpless troubles here, and the Beijing Film Studio cameraman Wang Wang Luyang was also troubled.

Wang Wang Luyang took the advertising job for the Pengcheng Seventh Factory and filmed for half a month. People treated him well with food and drink, and gave him a big red envelope after filming.

It is said that this is the rule of Pengcheng, and the thickness of the red envelope is directly proportional to the degree of customer satisfaction.

Wang Wang Luyang didn't know how satisfied Manager Jin was, but he opened the red envelope and counted it twice, and was extremely satisfied anyway.

But this satisfaction hadn't lasted for two days before he encountered a troublesome thing.

After handing over the edited advertisement, Wang Wang Luyang didn't destroy the material film, and as a result, it was discovered by people in the unit.

Then the image material was adopted by other production teams, but Wang Wang Luyang didn't get any light, but instead received a reprimand for "doing private work."

Reprimand is reprimand! Anyway, it doesn't lose a piece of meat, but when he knew that those image materials would appear on the First Hu Hu Shitai, the bitterness in his heart was not to mention.

Why?

The red envelope is gone~.

The Pengcheng Seventh Factory agreed with Wang Wang Luyang to film an advertisement every season, which means there is one every three months.

As a result, this first one hadn't been held warm yet, and this mess was made. Not to mention getting red envelopes in the future, it's good if this red envelope isn't returned.

"Alas~, my color TV and refrigerator."

Wang Wang Luyang sighed lightly and closed his eyes with some heartache.

But just as he closed his eyes, he heard someone shouting outside: "Old Wang, Old Wang, hurry up, the leader is calling you to the office!"

"Is there no end to a little thing?"

Wang Wang Luyang went straight to the office angrily, but after arriving at the office, he found that there were several unit heads and several outsiders inside.

"Wang Wang Luyang, the leader of the First Hu Hu Shitai is here to understand the situation."

"Looking for me to understand the situation? What situation?"

"It's like this, after our promotional film was broadcast, many units and audiences called to ask where the clothing in the promotional film was produced. Is it a domestic product produced by ourselves? Or imported..."

"Domestic product, authentic domestic product, domestic product produced by Pengcheng Seventh Factory."

"Oh~"

The person who came clearly breathed a sigh of relief, and then said: "Can you contact the people of Pengcheng Seventh Factory now?"

"Yes, they have a liaison office in Beijing, and several sales stores. I can contact them now."

Wang Wang Luyang has also been in the unit for many years, and he has heard all kinds of things. Looking at the situation on the scene, he seems to understand something.

【I don't have to return that red envelope, maybe... I can get a bigger one.】