Chapter 1775: High-end health products

This night, the three words "Rejuvenating Pill" caused a huge earthquake and sensation in the circle of top European and American tycoons.

The next morning, Ye Chen received a message from Wan Pojun.

He had already secured three forward bases on the northern coast of the Gulf of Aden.

The reason why the efficiency could be so fast had a lot to do with the connections and reputation that the Wanlong Palace had in the Middle East over the years.

Although they had just experienced a big defeat some time ago, it was rumored that they had eaten half of the Ye family, so in the eyes of the outside world, their strength was not only still not to be underestimated but even improved compared to before.

There are many wars in the Middle East, so these countries are also willing to have a good relationship with mercenary organizations like the Wanlong Palace, so that they can not only avoid the Wanlong Palace standing on the opposite side of them in the future, but also have the opportunity to let the Wanlong Palace stand by their side when they encounter danger.

Moreover, Wan Pojun also used his connections to directly purchase a batch of weapon equipment that had just retired from active service from Saudi Arabia at a very low cabbage price, including three Soviet-made helicopters that had removed their weapon systems.

In this way, it became easy to directly air-transport armed escort personnel from the coastal base to board the ship.

Wan Pojun stationed three hundred Wanlong Palace soldiers in these three forward bases, and from now on, they could officially start escort work.

Ye Chen was naturally very happy to hear this news. He immediately gave He Zhichiu's contact information to Wan Pojun and asked him to contact He Zhichiu directly.

From now on, all ships of Yisu Shipping passing through the Gulf of Aden will be provided with armed escort by the Wanlong Palace.

Wan Pojun just sent good news. After Ye Chen sent Xiao Churan to the company, Wei Liang also called him.

As soon as the call was connected, Wei Liang said respectfully: "Master Ye, after nearly twenty hours of continuous trial production, our team has successfully trial-produced the Jiuxuan Liver-Protecting Tablet. In addition, the Solid Gold Life-Extending Powder you want to use as the base medicine for the Jiuxuan Rebirth Pill has also been trial-produced. Both original medicinal muds are in my hands. When do you think I should send them to the Champs-Élysées Villa?"

The location of the Jiuxuan Pharmaceutical Jin Ling factory was in the suburbs, closer to the Champs-Élysées Hot Spring Villa, so Ye Chen said directly: "Wei Liang, you go there now, and I will rush there immediately. If you arrive early, just wait for me for a while."

"Good!" Wei Liang said without hesitation: "Master Ye, then I will set off!"

Ye Chen drove straight to the outskirts of the city and arrived at the Champs-Élysées Hot Spring Villa an hour later.

At this time, Wei Liang was waiting at the entrance of the hot spring villa with two high-end mobile insulation boxes.

Ye Chen got out of the car and greeted Wei Liang directly: "Go, go in and talk."

After speaking, he opened the villa's main door with his fingerprint and took Wei Liang directly into the villa.

Ye Chen basically didn't come to this villa except for refining medicine, and his wife Xiao Churan didn't have time to toss around here. As for Ma Lan, her legs and feet were not convenient now, and it was impossible for her to run here alone, so refining medicine here was most suitable for Ye Chen.

In the villa, Wei Liang hurriedly opened the two mobile insulation boxes and handed two pieces of medicinal mud, each the size of a brick, black all over, and at a temperature of about zero degrees, to Ye Chen, respectfully saying: "Master Ye, these two are the medicinal muds we trial-produced. Please take a look."

The prescriptions provided by Ye Chen basically need to be steamed under high pressure in a reaction kettle and then purified with a centrifuge.

The medicinal essence purified is this kind of black medicinal mud that emits a rich medicinal fragrance.

Some pill-type medicines are basically directly rubbed into medicinal pills of different specifications with medicinal mud, such as Wuji Baifeng Pills and Liuwei Dihuang Pills.

If the medicine tastes too bitter, generally the medicinal mud will be dried first, and then the medicine will be wrapped in a layer of sugar coating on the production line to make tablets, such as the most common Vitamin C Yinqiao Tablets and Huanglian Shangqing Tablets.

Ye Chen took some of each of the two medicinal muds, crushed them with his fingertips and smelled them, nodded with satisfaction and said: "These two medicines are made very well. Remember to give a red envelope to the team working overtime when you go back."

Wei Liang breathed a sigh of relief and hurriedly said: "Rest assured, I will pack red envelopes for everyone when I go back..."

As he spoke, he added: "By the way, Master Ye, the cost of the Solid Gold Life-Extending Powder is too high. It is all precious medicinal herbs. Just trial-producing this piece of medicinal mud used nearly 100,000 yuan of medicinal herbs..."

Ye Chen nodded and said seriously: "This kind of great replenishment medicine has very high requirements for

Wei Liang sighed, "This is the law of business and also the reality of the situation. It's just like those luxury cars that cost millions; the cost of materials and brand value are piled up there, and they are inherently meant to serve the wealthy. Ordinary people simply have no opportunity."

Ye Chen sighed, "It is indeed a law of business; there is no way around this point."

As he spoke, Ye Chen said to Wei Liang again, "Wei Liang, try to produce a batch of this Solid Gold Life-Prolonging Powder first, and introduce it to the market as a high-end tonic from our Nine Mysteries Pharmaceuticals. As for the price, it naturally needs to be set high. The domestic retail price should be at least ten times the estimated total cost, and abroad, it should be over twenty times."

"After it is produced, you can let some high-end clients try it first to see their reaction. If they have a very urgent demand for this medicine, then the price can be appropriately raised further."

This point is not because Ye Chen is greedy, but because the selling price of high-end medicine inherently contains an extremely high premium, especially for high-end tonics, which are outrageously expensive.

Although the popularity of cordyceps has dropped a lot over these years, the price has not dropped at all. High-end cordyceps costs more per gram than gold.

As for things like ginseng and deer antler, it is the same.

Wei Liang naturally understood this business logic very well and said to Ye Chen without hesitation, "Master Ye, rest assured. I will immediately set about making a batch of samples as soon as I return."

As he spoke, he hurriedly added, "By the way, Master Ye, for a potent tonic like the Solid Gold Life-Prolonging Powder, I suggest we don't make it into a medicine. It would be better to make it into a health supplement. The review systems for health supplements in countries around the world are much more relaxed. Moreover, once we position it as a health supplement, we can not only sell it in pharmacies but also in supermarkets and online. That way, there will be much higher flexibility."

Ye Chen nodded, "Do as you say."

Wei Liang asked him, "Master Ye, then what should we call this health supplement of ours?"

Ye Chen thought for a moment and blurted out, "Let's call it Nine Mysteries Solid Gold Powder! After the medicinal paste is thoroughly dried and powdered, make it into capsules and launch it for sale as a high-end health supplement."

Speaking of this, Ye Chen instructed him again, "However, we should not cooperate with any pharmacies or supermarkets. After all, our product is definitely the best in its category, and coupled with the fact that Nine Mysteries Pharmaceuticals now has considerable fame, there is absolutely no need to rely on other people's sales channels."

"Letting others sell for us not only takes away our profits but also brings us management risks."

"Just like some well-known white spirits called national liquors, it's one thing for distributors to add various markups, but the market is also flooded with a large number of fakes. Many people mix the real with the fake, making the market foul and chaotic."

"A bottle of white spirit at 1499 is already expensive as hell, yet you can't even buy it. If you want to buy it, you have to pay double the price. This unhealthy model is almost entirely caused by distributor speculation, so we will cut out the distributors directly and only do direct sales!"

"We will open an online flagship store at that time and let all users order online. In the future, when there are more varieties, we can also open direct-sale stores offline. This way, we can ensure the terminal price is stable and eliminate fakes!"

Wei Liang said without hesitation, "Okay, Master Ye, I will immediately start working on the official online flagship store!"