Chapter 122: Xiangtai talks about

The concept of the Golden Week is an imported product from the small days.

Starting in 1999, the State Council spliced the rest time of Spring Festival, May Day, and October 1st, forming a holiday of up to seven days.

In the film market, October 1st also became a key time node for box office competition.

From mid-September to the end of the month, the "Whiplash" crew ran through Beiping, Shanghai, Guangzhou, Shenzhen, and key cities in the Yangtze River Delta at a pace of almost one city every one to two days.

According to the roadshow and film schedule, starting from October 1st, the film will be officially released nationwide.

On the night of September 30th, the crew landed in Changsha.

Xiangtai, which had contact with Wenjie Culture regarding the "Chinese Paladin" project before, as the host, banqueted Lu Kuan and several leading actors.

Since Wenjie Culture currently does not have its own TV drama director and shooting team, it can only choose to cooperate with film and television companies or TV stations.

Tangren? Not considered.

In the past life, Tangren had a small barrier with Liu Yifei during the shooting of "Chinese Paladin," plus the bad records of Liu Xiaoli and Tangren conspiring to intercept, directly excluded.

Other domestic film and television companies, Shanying is biased towards serious dramas, Haiyun is a Beijing circle system, and walks very close to Huayi Brothers.

Dongyang Dongyang Qingyu is the producer of "Don't Talk to Strangers," and it doesn't look like the temperament of doing romantic fairy dramas.

Boss Lu is more optimistic about Zhouyi, but not cooperation, but annexation.

In recent years, Zhouyi Film and Television has been in a stage of vigorous development, and "Love Through Time," which was just produced in May this year, has also become a hit.

Next year's "Xiao Shilang," "Water Moon Cave Sky," and "Spirit Realm Legend" are all childhood classics of a generation.

It's just that it gradually declined after that and gradually faded out of the domestic film and television drama circle.

The reasons for this will not be discussed for the time being, but Zhouyi has the strongest original screenwriter team in the industry and a set of well-coordinated shooting structures.

This is what Lu Kuan covets most, and he has already sent people to contact him to seek shares, otherwise it will take too long to wait for them to die naturally.

It is also normal to swallow directly, reorganize, and enrich the company's product line and subdivided industrial ecology through mergers and acquisitions.

"Director Lu, welcome!"

Lu Kuan was a bit surprised that the head Ouyang Ouyang Changqing came to banquet in person; the importance Hunan Satellite TV attaches to "Chinese Paladin" is evident.

"Zhou Zhou Jielun, congratulations on the big sales of the album!"

"Thank you, Station Master."

Jay Chou is an old acquaintance of Hunan Satellite TV, and he just went to the Happy Camp because of album propaganda before.

Ouyang Ouyang Changqing congratulated Lu Kuan on winning the Venice Golden Lion on behalf of the station, and wished the box office a big sale, and then politely took his seat and opened the banquet.

After three rounds of wine, Yao Jia, the deputy director of the film purchase department brought by Ouyang Ouyang Changqing today, got the leader's eye and cut into the topic first.

"Director Lu, the station has already sent a cooperation invitation to Wenjie before, I don't know how your side is considering it now?"

Soldier to soldier, general to general, Lu Lao glanced at Lu Yao who arrived late at night.

"Director Yao, we do not accept the requirement of your station for full copyright."

"If we cooperate, Wenjie can only give the broadcast rights to Hunan Satellite TV, not full copyright."

Yao Jia's face stiffened, and she continued to throw out conditions.

"The buyout price can be discussed again, and this kind of game adaptation drama still needs effort to go on satellite."

Lu Kuan looked at her in surprise, signaling Lu Yao not to rush to refute.

"Station Master Ouyang, this Director Yao under your hand is not simple; the words are very sharp!"

Ouyang Ouyang Changqing is an old man in the film and television industry, and he knows the three flavors of negotiation. He appreciates Yao Jia's character of daring to fight.

This involves the core demands and game points of both sides.

Wenjie Culture's core demand: go on satellite.

Why not cooperate with film and television companies like Zhouyi for the time being, just because this kind of fairy drama has a certain difficulty in going on satellite.

In the past life, "Chinese Paladin" missed the first-tier satellite TV in 2005 because of the "Game Restriction Order" of the State Administration of Radio, Film and Television. This life, making and distributing in advance will naturally solve this problem.

Currently, except for CCTV, provincial stations like Hunan Satellite TV, which are under one person and above ten thousand people, are the most capable of ensuring "Chinese Paladin" goes on satellite.

The value of going on satellite for the promotion and value realization of a TV drama is unquestionable.

And Boss Lu also has a plan to establish all-round cooperation with Hunan Satellite TV in later variety shows such as Super Girl; this drama is considered a precursor.

Hunan Satellite TV's core demand: full copyright.

This is suffering from "My Fair Princess."

At the beginning, Hunan Satellite TV cooperated with Qiong Yao on this hit drama. Due to the inequality of the status of the right to speak in drama between Taiwan and the mainland at that time, Hunan Satellite TV only got a limited-term authorization from Qiong Yao.

In 2018, "My Fair Princess," which had been rebroadcast countless times before, was released on Hunan Satellite TV again, winning the ratings champion.

But because of the plagiarism incident of Yu Zheng before, Qiong Yao took back the authorization, so Hunan Satellite TV could not broadcast the unauthorized "My Fair Princess" for four years.

At this time, although such neck-choking events have not happened, Ouyang Ouyang Changqing and Lu Kuan cooperated on this "Chinese Paladin," naturally wanting to hold the initiative in their own hands from the beginning, even if they bear more investment, it doesn't matter.

Ouyang Ouyang Changqing smiled: "Director Yao is a young talent introduced by our station, and her words and deeds are very organized."

Lu Kuan sneered and left no room for negotiation: "Station Master Ouyang, the copyright issue is not negotiable."

The scene was instantly suffocated.

Also present today were Hunan Satellite TV's famous hosts Li Xiang and He Jiong, who were both first-line hosts in the country today, reading the room, reacting quickly, and busy smoothing things over.

Li Xiang held a high-footed glass and filled it with local wine from Xiang Province.

"Director Lu, I've heard of your name for a long time, I toast you a cup!"

Boss Lu looked at the host big coffee who was 26 years old this year, and the plump figure had a mature woman's charm.

He also skillfully changed into a smiling face: "Not talking about respect or not, common, common."

Everyone at the scene was a human spirit, seeing that things were not harmonious, so they didn't die on the copyright issue, and focused on talking about wind, flowers, snow, and moon.

The banquet was full of joy, and everyone left.

"Little Yao, you come with me, I'll tell you about things in the car."

Ouyang Ouyang Changqing called the deputy director of the film purchase department he promoted, and ordered the driver to drive.

The old station master and Yao Jia sat in the back row, still flipping through the paper materials of "Chinese Paladin."

Yao Jia on the side looked at the leader who was focused, and was very convinced by his professionalism and dedication.

This new leader who inherited the reform ideas of the former station master Wei Wenbin just started to preside over the comprehensive work this year, and immediately started a vigorous resource integration.

Ouyang Ouyang Changqing is a workaholic.

In that era when provincial satellite TVs were all seeking survival after going on satellite, it is said that as long as the budget and expenses were above 2,000 yuan, he had to ask in person, and he had to attend meetings with more than 8 people in person.

In the short three years from 2002 to 2005, he did three major things, which had a great impact on the entire domestic entertainment circle and provincial satellite TV.

Three major projects: Super Girl, National Ball Ceremony, and the introduction of the Korean drama "Dae Jang Geum."

The influence of Super Girl doesn't need to be described too much; it pioneered the precedent of large-scale national talent shows, cultivated the first batch of fan groups that cannot yet be called fan circles, and invented SMS voting and entertainment hype propaganda techniques. As for whether it is innovation or poison, it is a matter of opinion.

"Little Yao, what do you think?"

Yao Jia was suddenly asked by the leader, and quickly adjusted her state to respond to the question.

She recalled the amazement when she first saw the script of "Chinese Paladin," which was a perfect work organized by Golden Lion Award winner Lu Kuan.

The screenwriters of Tangren in the past life certainly had something to be praised, but there were also many problems.

For example, the nicknames the protagonists gave each other were embarrassing to death, from Tang Yu Xiaobao to the pig woman Xue Cui Jian in "Chinese Paladin 3" later...

For example, changing Anu from the quirky Miao leader to a silly white sweet foodie;

For example, changing Yueru from a heroic female knight to a noisy and unreasonable young lady;

For example, deleting the highlight scenes of Zhao Linger in the original game to balance the character relationship in the love triangle, and for example, Li Li Xiaoyao's rascal character.

Lu Kuan took the serious and meticulousness of making movies to carefully adapt this ancestor of fairy dramas, which almost moved Yao Jia of the Hunan Satellite TV film purchase department for the first time.

It was also her who first strongly recommended this work to the station master.

It is worth mentioning that this Yao Jia is the producer of the divine drama "Ming Dynasty 1566" and the thunder drama "Let's Watch the Meteor Shower Together."

At this time, facing the leader's inquiry, Yao Jia thought about what kind of precise answer to give so as not to let the station master make a wrong judgment.

"I think this is a work that can create a theme, just like Zhouyi Film and Television's 'Love Through Time' this year."

Ouyang Ouyang Changqing didn't even lift his eyelids, flipped through a few more pages, and gave a non-committal hmm.

"How about compared to 'My Fair Princess 3'?"

"The audience of My Fair Princess is definitely much wider than Chinese Paladin, and the ratings should be far higher than Chinese Paladin."

Ouyang Ouyang Changqing acknowledged her judgment: "Hmm, then try to fight for it, don't make concessions on copyright."

The traffic and revenue brought by the two station masters of Mango TV through the three My Fair Princesses are too high, becoming a wide IP moat, keeping Mango TV worry-free for several years.

Their confidence is also very sufficient.

Yao Jia hesitated for a long time, and then hardened her heart: "Leader!"

Ouyang Ouyang Changqing then raised his head and looked at her suspiciously.

"Station Master, buying Chinese Paladin, My Fair Princess 3 is worry-free, but if it is bought by the Jiangsu-Zhejiang-Shanghai station, I am afraid My Fair Princess 3 will be in trouble!"

Ouyang Ouyang Changqing's silent thinking seemed to be encouragement to her, and Yao Jia explained logically.

"Now first-line provincial stations are staring at us, Su Station's 'Heavenly Sword and Dragon Slaying Sabre,' Zhe Station's 'Legend of the Condor Heroes,' etc., but I think this Chinese Paladin is the work that poses the greatest threat to us."

Ouyang Ouyang Changqing is extremely courageous, otherwise he would not create an entertainment empire like Mango TV in the future.

He leaned back on the leather seat, breathed a long sigh of relief, and made a decision on the spot.

"Make concessions in funds to exchange for copyright; if it really doesn't work, talk to them about at least 5-10 years of exclusive authorization."

"Yes! Station Master!"

Generally speaking, TV drama copyright is divided into buyout copyright and broadcast rights.

As the name implies, buyout copyright means you buy it home and operate it yourself, and the remaining second round and other secondary sales and adaptations are up to you.

If Chinese Paladin can go on satellite, the exclusive first round must be on Hunan Satellite TV.

Then the subsequent first batch of broadcasts (everyone plays together) and second-round broadcasts (others finish playing and then play themselves) still have high profit potential.

Yao Jia secretly thought that if Lu Kuan and Hunan Satellite TV signed such a long-term broadcast right transfer, their side would also have to pay a considerable price.

Jiefang East Road, Changsha, Huatian Hotel.

"President Lu, regarding the copyright issue mentioned at the table just now..."

Lu Kuan looked at the general manager of the artist brokerage department who was brought to carry things this time, and handed him a cigarette.

"Lu Yao, tomorrow Yao Jia will definitely look for you again, just go to talk with peace of mind; now it is they who are rushing to cooperate."

"Without Hunan Satellite TV, there is Zhouyi, and there is Tangren chasing us behind, it doesn't matter."

Lu Yao hesitated: "Then the matter of going on satellite?"

Going on satellite is indeed a problem, but compared to having copyright in hand, this is not a big problem.

"Chinese Paladin" is a phenomenal work.

Its profit lies not only in the drama itself, but also in peripheral products, in IP value, in copyright income, in big movie adaptations, etc.

In 2017, there was once a news that "Chinese Paladin," which was broadcast in 2005, still brought considerable copyright income to Jicheng Shares in 2017.

This is called the long-tail effect of boutique dramas.

The most typical is "Friends," which brought more than 20 million USD in revenue to Warner every year after more than 20 years of broadcast.

Boss Lu has a whole set of ideas about harvesting fan economy through IP operation, and copyright will definitely not be transferred.

"Copyright first, everything else can be talked about."

"Yes, President Lu."

With the bottom line and endorsement given by the leader, he knew how to talk.

(End of chapter) ===== CHAPTER 123 =====