Chapter 223: No, buddy?

Liu Yifei messed around with him for a while, her fair pretty face flushed.

She tucked the broken hair by her ear: "Your brain is full of women or money all day long, don't you have anything that is detached from vulgar interests?"

Lu Kuan laughed: "You don't like money, right? That's great, you can endorse derivative products for me for free when the Inquiry Realm sells them later."

"You mean these clothes?"

"Of course, not just clothes, everything used for eating, drinking, and playing."

"As long as it touches *Zhu Xian* and *Chinese Paladin*, it can be sold."

Liu Yifei was surprised: "This... is there anyone who buys it?"

Boss Lu's eyes were already a blue ocean.

Not just someone who buys it, the number of people who buy it is huge.

Disney has a famous "locomotive" theory:

The film project itself can lose money, but the film must drive the profits of related DVD, derivative products, adaptation rights, and other industrial branches.

In the later years, just a princess dress of Princess Elsa in *Frozen* sold for 450 million US dollars in the year of the film's release, exceeding the film's total North American box office.

And the development of the domestic derivative product market has been relatively backward, for too many reasons.

For example, the coal bosses in the early stage and the internet capital in the later stage didn't look down on this little money, for example, the difference in the box office split ratio between domestic and foreign countries.

And very importantly, the issue of copyright protection.

But later, after the managers put the issue of copyright protection on the agenda, they didn't see any film and television company or classic IP have a very amazing derivative product market operation mode.

Among them, besides the old-fashioned science fiction, fantasy, and superhero themes that are more suitable for derivative product development, in fact, martial arts and Xianxia rooted in local Chinese culture have development potential.

Just like the collaboration between Mana and *Mojin: The Lost Legend*, and the 12-inch figure of Zhang Zhen produced by a toy company in Yiwu for *Brotherhood of Blades 2*, the sales were quite good.

And the 2016 animated film *Big Fish & Begonia*, which sold 50 million in derivative products two weeks after its release, directly recovering the film's investment cost.

In the TV drama sector, the one that can provide reference value for *Zhu Xian* is *The Untamed* in the later years.

Whether it is the personal marketing of traffic stars, fan economy harvesting, or derivative product development, it can be considered a textbook case of the mainland entertainment industry.

*The Untamed* opened an official store on Taobao, launching a total of dozens of types of derivative products such as standees, Q-version pendants, and notebook journals.

In addition, there were national style digital albums. The more albums purchased, the more photos, behind-the-scenes, etc., related to actors and the crew that hadn't been released could be unlocked, successfully stimulating fans' desire to buy.

Boss Lu pondered for a few seconds: "Liu Xiao, how about I open a derivative product store?"

"You want to be a supermarket boss?"

"Online supermarket."

Liu Yifei said in surprise: "Like Taobao?"

"You also know Taobao?"

"Of course, I will go to see how *Chinese Paladin* DVDs are selling inside!"

Taobao was just established in 2003, catching the tail of the epidemic. In less than two months, it had 17,000 registered members, an average daily visit of 25,000, and more than 2,000 new products.

This year, it launched Ali Wang Wang, increasing transaction convenience, and 2004 would become the largest shopping website in Asia.

If he remembered correctly, in 2004, SoftBank would invest in Ali for the second time with 60 million US dollars, maybe...

Lu Kuan turned to Liu Yifei again: "Liu Xiao, wait for me to start an e-commerce website, will you endorse it for me?"

"Give money."

"You don't like money, right?"

Liu Yifei said disdainfully: "You still want to exploit me for a lifetime? No money, no talk!"

"Liu Xiao, you make me feel strange now."

"Why? You, Lu the Skinner, two years aren't enough, you still want to keep... me?"

She was too embarrassed to say that word.

Boss Lu smiled and didn't speak. You think you can run away?

In the evening, Lu Kuan immediately gave instructions to Zhong Lifang of the Inquiry Realm, asking her to contact Ali in Lin'an directly to seek cooperation intentions.

The best situation was to be as smooth as the previous investment in Focus Media, but Lu Kuan knew in his heart that Ali and Focus were not enterprises of the same level.

It wasn't because of the comparison of their current strength and valuation, but the level and pattern of the two leaders.

Zhong Lifang was a composite talent in the film and television media industry. In the later years, she helped Galloping Horse complete a sky-high financing of 750 million US dollars.

She also broke into Manhattan, New York, and Hollywood alone to fight head-on, finally taking down the famous American special effects company Digital Domain.

It was just that the opponent she faced this time was too strong. She spent three days in Lin'an, but she didn't even see Ma Yun's face.

Ali officially replied that it would not consider financing for the time being, which meant a polite refusal.

It wasn't until Boss Lu received an unexpected call during a break from filming on the fourth day.

"Yin Zhiping, hello, I am Feng Qingyang."

Boss Lu just wanted to curse 'idiot' and hang up the phone, but suddenly remembered it was you!

Ma Yun liked to give nicknames to members of the entrepreneurial team, and because he loved Jin Yong, he called himself Feng Qingyang.

"Feng Qingyang, hello!"

"Hahaha, Director Lu is indeed a wonderful person, no wonder you can make such good movies."

Boss Lu was also very curious about this person: "Ma Zong, where are you? We are filming a Xianxia drama, flying around is quite interesting, come and give some guidance when you have nothing to do."

"Damn! How can I guide you, a Golden Lion Award-winning director?"

"I just returned from Japan, and heard from the office that you have an intention to cooperate, but the situation is indeed relatively special now. I appreciate your kindness, Director Lu."

Special my ass, isn't it just getting another sum from Masayoshi Son.

"Haha, easy to say, business doesn't succeed, but benevolence remains. By the way, if Taobao wants to do advertising, you can find our Focus, the target audience is about the same."

"Oh? President Lu is actually a major shareholder of Focus? That is really my ignorance!"

Ma Yun was very surprised. He thought this was just a director holding banknotes and buying wildly everywhere. It turned out to be an all-rounder who operated across industries.

Lu Kuan looked at the gesture given to him by assistant director Wu Ershan, chatted with Ma Yun for a few more sentences, and hung up the phone.

It was about the same as estimated. Entrepreneurs like Ma Yun didn't want everyone's money.

Ali introduced SoftBank, besides solving the urgent need for funds.

It was more about considering the development convenience brought to it by the Japanese telecommunications company, the largest in the field of e-commerce.

SoftBank's capital penetration in the Asian market enabled Ali to obtain more development experience and resources than this sum of money.

And his film and television company, in Feng Qingyang's eyes, seemed like it had nothing to do with it, not eating from the same trough.

He immediately gave another task to Zhong Lifang, who had just returned from a business trip: "Go to Zhongguancun, find a store called Jingdong Multimedia, and get the boss's number."

"I'll finish filming early in the afternoon, tell him I'll go find him personally."

Old Ma, oh Old Ma, today you don't know how to appreciate favors, tomorrow I will make you unable to climb high!

It just so happened that Dongzi was just preparing to enter the online market this year, so I will cultivate a competitor for you from scratch.

A *jie-jie-jie* voiceover should be added for Boss Lu here.

Rebirth is rebirth, but what he knows is just the matter of the film industry. It is impossible to be all-encompassing and scoop all the money into his hands.

Whether it is the Blog Network or e-commerce, an enterprise leader who can take charge of his own affairs is indispensable.

It just depends on whether Dongzi is easy to fool and whether he is easy to control in the later stages.

Today is Valentine's Day. At 4:30 in the afternoon, the thoughtful Boss Lu gave the crew an early holiday.

He calculated how to capture Dongzi in the evening, and then prepared to get in the car to open the Zhongguancun copy.

"Hey!"

*Damn! *

Lu Kuan was startled by the lurking Liu Yifei when he opened the car door, and almost swung a fist out!

"People scaring people, do you know it scares people to death? If I hadn't had time to stop my hand just now, you wouldn't be able to film tomorrow!"

Liu Yifei joked: "With your three-legged cat skills, I just dodged it easily, okay?"

Boss Lu couldn't do anything about her: "Liu Xiao, your aunt and grandmother are in Beiping, don't you accompany them after filming?"

The little girl's eyes rolled around. Today is Valentine's Day...

It wasn't that she had to spend it with the washing machine, but to ensure that he didn't spend it with anyone else!

"They... my mom took them to play in Shacheng, and they won't be back until very late!"

"That won't do, I have business entertainment tonight, it's not suitable for you to follow."

Liu Yifei said dissatisfiedly: "What's not suitable? Just add a pair of chopsticks! I can't eat much."

"Could it be that you want to do something bad?"

"To tell you the truth, I'm going to fool people, your following will affect my performance!"

Liu Yifei was even more excited: "Fooling people is good! I like watching you fool people the most! Let's go, let's go, Miss Liu will pay the bill tonight."

February 14, 2004, 6:00 PM, bottom commercial space of Yinfeng Building, Suzhou Road, Zhongguancun.

Dongzi poked his head to look at the drooping night, sighed, and returned to the store.

"Brother Zhang, it's fine to close the door at 8:30. Today is Valentine's Day, go home and accompany your sister-in-law."

Zhang Qian was Dongzi's fellow villager from Suqian, bringing his sickly wife, working in Beiping while seeing a doctor.

This Jingdong Multimedia on Suzhou Road was the first one Dongzi opened in 2001. Although it had developed into more than a dozen chains, he generally still waited here.

He felt at ease handing over the shop of his rise to his simple and honest fellow villager.

"Don't rush, President Dong. Your sister-in-law is cooking porridge and spreading *hutazi* at home today. You are alone if you go back, why not come to my house to eat?"

Liu Qiangdong's face darkened. He didn't blame the honest fellow villager who spoke straight, the family gap between himself and his girlfriend was a bit big.

Today is Valentine's Day, the two should have spent it together, but his girlfriend hadn't made preparations to make him public to her family.

Dongzi's girlfriend was now in politics, and in the later years, she served as the director of the Policy Research Division of the Housing Reform Office and the director of the Comprehensive Business Division.

"Old Zhang, I really want to go eat, especially the fried shrimp pancakes your wife made last time, it's really delicious!"

*Ke* is a Subei dialect, a universal verb.

Eating can be called *ke* rice, drinking can be called *ke* wine, playing with women can be called...

Usually, he would have agreed to the fellow villager's invitation, but ever since the boiling point last year, the turnover of several stores in this year had not been very good.

In the middle of the year, he saw Taobao's online model and had been considering the development of Jingdong Multimedia.

The Subei boy who started from scratch had been holding his breath in his heart. This breath made him full of energy and also carried pressure.

"By the way, Old Zhang, if someone comes to find me later, saying they are from a film company, don't bother with them."

Old Zhang was stunned: "The lady during the day? I don't think she looks like a liar? Driving a Mercedes, right?"

"Hehe, now there are all kinds of liars. Those driving Mazdas cheat those driving Mercedes, and those driving Mercedes cheat those driving Rolls-Royces."

Although he didn't have a Rolls-Royce yet.

But what that woman said was too perfunctory. What 'our boss will come to invite you for a drink tonight, you just wait for him in the store'.

Is this the appearance of talking about business properly? A film director, looking for a seller of electronic consumer goods to drink, and on Valentine's Day.

Are you kidding?

Asking her again, she stammered and said nothing.

It was also his own fault for thinking too much. He waited in the store until six o'clock, it was dark outside, and it was freezing cold.

Forget it, go back and study Taobao online.

In the later years, it was exactly 2004 that Dongzi opened the Jingdong Multimedia website. A year later, realizing the blue ocean online, he closed all offline stores.

While Liu Qiangdong was thinking silently, the voices of a young man and woman came from far to near.

"Is it here? You've already taken me to the wrong two stores."

"The road last time was different, I don't remember!"

The girl's chirping complaints were crisp and agile, reminding Dongzi of his encounter with his girlfriend in his freshman year.

How good it would be if life could always be as simple as in an ivory tower.

"Last time? You are so busy and still have time to stroll around Zhongguancun?"

Boss Lu was silent.

Last time, that was 2020 in his past life. This Zhongguancun North Street had already been demolished several times.

Revisiting the old place in the dark, without a navigator, how could he find the way.

"Here! Just here!"

The whole street was muddy after the snow melted. There happened to be a pool of pitch-black muddy water in front of the store. Boss Lu carried two bottles of wine and jumped onto the steps.

"Come up, I'll pull you."

He reached out to Liu Yifei and pulled her hard to jump over.

The little girl felt the scorching heat in his palm, feeling very comfortable in her heart, wishing she could stay with him every day, wishing she could have taken a few more wrong stores.

Dongzi looked at this pair of student lovers entering the store with a motherly smile.

"Two handsome guys and beauties, what do you want to buy?"

Even though he was already a small boss with more than a dozen chain stores, Dongzi hadn't forgotten his instinct as a gold-medal salesman, familiarly preparing to start promoting products.

"Our store has the most complete products in Zhongguancun, clearly marked prices, absolutely no fakes! Two, please feel free to choose."

Thinking that the best-selling item in the store recently was the MP3 newly released by Lenovo, before the guests could answer, he hurriedly walked into the counter and took out a sample.

"This is the recently hottest-selling Lenovo MX8610, great sound quality, high battery life."

"Know Liu Yifei? That Zhao Linger! She endorsed it!"

Dongzi outputted a lot, seeing the two people in front of him looking at him blankly, thinking they didn't know Zhao Linger and Liu Yifei.

"No."

"Have you watched *Demi-Gods and Semi-Devils* recently? Wang Yuyan, here! Wang Yuyan!"

He pointed his finger at Liu Yifei's Lenovo advertisement poster on the wall, looking at Lu Kuan and Liu Xiao standing in front of him, speechless.

Liu Yifei: Are you okay?

Liu Xiao whispered in his ear: "Is the person you are fooling a fool? I can do it too!"

Boss Lu was stunned!

No, buddy, you are really face-blind?

A thousand-year injustice! A thousand-year injustice!

I admit I misunderstood you for pretending to be cool for decades!

Old Zhang really couldn't watch it anymore and ran out of the cashier: "President Dong, people... this lady is Liu Yifei!"

"What?"

Dongzi's signature service smile, usually used to train salesmen, froze, falling off his face like a broken mask.

He held his breath and looked again. How could this girl wearing a winter hat not be that Zhao Linger!

*Damn! I'm blind. *

Dongzi's heart turned rapidly. The actress was here, could it be that this young man was that film director?

A film director who looked for him to drink on Valentine's Day?

His gaze quickly locked on Lu Kuan, and a paper bag he was carrying.

Yanghe Dream Blue.

Dongzi's hometown was Suqian, the capital of wine. How could he not recognize this new product that only came out after the distillery reform last year.

He walked out of the counter excitedly and grabbed Boss Lu's hand: "Oh my, I was really confused, how could my eyes be so bad!"

"Sorry, Miss Liu, blame me, blame me."

Liu Yifei pursed her lips and smiled: "It's okay, it's okay, thank you for your support of the product I endorsed."

Lu Kuan laughed: "Liu Zong, don't be polite. I am Lu Kuan. Did our company's Little Zhong come here today?"

"It's also my fault, I'm not familiar with the road here, I circled around several times outside before finding the place, you've been waiting for a long time."

Dongzi had a straightforward personality. Although he hadn't figured out what this person was looking for him for, guests were guests, and it was the first lunar month, so there was no reason to let the guests stand stupidly.

"Director Lu, it just so happens to be mealtime, shall we eat and talk?"

Saying that, he pointed to the wine bag in his hand: "You came prepared! You even brought wine from my hometown."

Boss Lu laughed: "I am also from Su Province, this wine isn't just from your hometown."

Legend has it that Dongzi was a man of temperament. Lu Kuan was also fighting a prepared battle today, specially catering to his preferences, wanting to get drunk with him!

Zhang Qian had a straightforward personality and said happily upon hearing this: "Oh! Everyone is a fellow villager, it's not easy to meet outside!"

"President Dong, why not invite Director Lu to my house to eat? I'll go buy some side dishes, and let my wife cook a few hometown dishes?"

Liu Qiangdong didn't know Lu Kuan's character and looked embarrassed, thinking about how to refuse.

"Good! Let's go. Restaurants outside aren't clean, it's more comfortable to eat at home."

Dongzi saw that he didn't seem to be polite, smiled and agreed, and ordered Old Zhang to lock the door and pull the rolling shutter.

Zhang Qian rented a house near the North Street. Although it wasn't big, it was clean and neat.

Dongzi and Old Zhang led the way in front, Liu Yifei followed Lu Kuan closely, and the wild cats around were meowing, which startled her courage a bit.

"You like cats, right? Do you also know how to be afraid?"

Lu Kuan saw her pulling his sleeve tightly and teased her with a smile.

"These little cats must be hungry. Shall we bring something to feed them later?"

Old Zhang said: "Miss Liu is really kind, not like a big star at all. But don't worry, my wife often comes to feed the wild cats nearby, it doesn't matter."

"Really? That's great!"

Pushing open the old unit door and entering the rented house on the first floor, the small dining table was already full of local dishes.

"Whoa! Hard work, Sister-in-law Zhang."

Lu Kuan smiled, opened the wine, and looked at the dazzling array of dishes on the table, saying politely.

Liu Yifei thoughtfully wiped the dining table in front of him and set the bowls and chopsticks, living like a sensible little wife.

Zhang Qian's wife spoke in non-standard Mandarin: "Oh! A big star can come to our house to eat, I'm really happy, just afraid that this food isn't high-end, you..."

The little girl waved her hands repeatedly: "It's okay, it's okay, I'm not picky, I love everything."

Liu Qiangdong had also gone out for business entertainment for the past two years. He estimated that a heaven-favored girl like Liu Yifei was probably similar to his girlfriend.

*Food is not tired of fine, food is not tired of thin*, today it was considered a grievance for others.

"Should I call a few more dishes from a nearby restaurant?"

"Just afraid of offending the two distinguished guests, hehe."

Lu Kuan waved his hand: "Really don't need to, none of us are poor and particular, Liu Xiao is also very grounded."

A village girl, after all.

Say no more! You will know how much she can eat in a while!

The three men filled their small wine glasses, about 3 liang each.

Liu Qiangdong raised his glass first: "Director Lu, how shall we drink this wine today?"

"Follow your Suqian rules, I'm fine with anything."

Dongzi and Old Zhang looked at each other, knowing that this person had capacity, so they didn't play those hypocritical sets.

"It's the first lunar month, how about a four-four wish?"

Boss Lu smiled and didn't speak, touched a note with them, and drank it in one gulp first.

"Good! Energetic!"

"As expected of our Su Province men, really capable!"

Liu Yifei watched from the side and clicked her tongue in secret. She had seen Lu Kuan drink many times, but was it a bit too fierce tonight?

A 3-liang glass, came up and did a four-four wish.

More than a jin down, this is?

Drinking like this outside, you can't even see the cold dish!

"Dishes are here! Miss Liu, be careful, don't get burned."

Old Zhang's wife brought a basin of Jianghuai specialty dishes and placed them in front of everyone, steaming hot.

Liu Yifei was also a bit hungry, and a burst of fragrance hit her nose, making her index finger move.

"Sister-in-law, what is this dish called?"

Lu Kuan explained to her: "This is small fish pot stickers, a home-cooked dish in the Jianghuai region."

The Jianghuai region eats water and eats water. This dish originated from Hongze Lake, one of the four major freshwater lakes in China.

Many boatmen leave the big fish to sell after fishing, and the fresh and tender small fish are directly cooked with clear lake water, supplemented by spicy seasonings.

Then use flour paste to stick a thin layer around the pot, which is fresh and fragrant.

"Really fragrant!"

Liu Jingze held the bowl and ate the pot stickers dipped in soup, his lips were hot and he couldn't stop, and he couldn't bear to part with this delicious taste.

Lu Kuan found it funny looking at her baring her teeth, thinking that this was indeed a good dining partner, eating everything deliciously.

Dongzi had been observing from the opposite side.

What is this Director Lu Kuan looking for him for?

Another thing is to gossip about his relationship with this Lenovo MP3 endorser.

After three rounds of wine, seeing that the timing was about right, Boss Lu decided to start trapping Dongzi.

"Liu Zong, we are all fellow villagers, you are seven or eight years older than me, I'll call you Brother Dong!"

Liu Qiangdong waved his hands repeatedly: "No, no, Director Lu, you are really embarrassing me."

"You are an internationally renowned director, going out to win glory for our country. I am just a stinky stall owner, how can I let you call me brother!"

Boss Lu feigned anger: "Damn! What are you saying, we are all fellow villagers, money and power are external things. There is no distinction between high and low on this table today."

"Besides, I'm not afraid to expose my shortcomings. What director, artist, filming movies isn't just to make money!"

Liu Qiangdong laughed heartily, but became even more cautious in his heart.

Valentine's Day, bringing a little beauty, a big star, carrying two bottles of hometown white wine to drink with him, and still keeping a low profile in his words.

What exactly is this for?

Could it be that I, Liu Qiangdong, am also a hidden second generation?

Is there any inheritance I don't know about?

Dongzi searched all over his heart, but didn't find any possibility that his father and mother could have gold buried in any piece of land at home.

"Director Lu, we are all men, just say it straight, don't mention anything else, just look at the fact that we drank happily tonight."

"As long as it's something I can help with, I, Liu Qiangdong, have no two words!"

Boss Lu smiled and put down his wine glass. Liu Yifei on the side saw his dead look and knew he didn't hold back any good farts. This is the pre-casting of the spell.

"Brother Dong, is the physical store business easy to do now? In the area of home appliances and electronic consumer goods?"

Zhang Qian was already a bit confused by drinking, and before he could complain, he was interrupted by Liu Qiangdong.

"Very good, I have 12 stores in my hand now, basically daily sales can reach 10,000-20,000."

This cow blowing made Boss Lu's mouth twitch.

In the later years, Dongzi recalled the difficulties of entrepreneurship, mentioning that the inventory backlog was serious after the boiling point, and more than 40 million worth of goods were pressed in the warehouse and couldn't go out.

During the epidemic, he tried to find buyers by posting online, and unexpectedly found that the effect was quite good, which moved him to do e-commerce.

That is, he took this step correctly, and he was able to completely clear the inventory at the end of 2004, fight back, and have a total income of 30 million.

Now facing Lu Kuan's bottom-line probing, he was like Cao Cao at Guandu, facing Xu You's probe into how much military grain was left.

He wouldn't say the truth even if he died, because he hadn't figured out the purpose of this little fellow villager yet.

"Brother Dong, don't talk in the dark. I don't think the inventory in your dozen stores will be less than 30 million."

"Oh? Where does this judgment of Director Lu come from?"

Boss Lu opened his phone and showed him the contact name of Ma Yun.

"This Ma Zong who does Taobao, I don't know if you have heard of it."

Dongzi's mouth twitched. It wasn't just heard of, he had been studying this person for a while.

"I chatted with him today. He does e-commerce and has also contacted many offline physical stores. Your inventory backlog after the epidemic is not a secret."

"Let me be more detailed. All appliance manufacturers have sales tasks. You don't enter goods, they can't complete the tasks."

"You enter fewer goods, you can't eat the policies and rebates, the cost is high, so no matter how rampant the boiling point is, you dare not not enter goods, right?"

Liu Qiangdong was silent. He didn't expect a film director to know so much about the appliance consumption industry.

In fact, it wasn't that Lu Kuan understood appliance consumption. Because he ran a public relations company in his past life and engaged in welcoming and sending off, he understood the characteristics of tobacco and alcohol consumption.

Take any tobacco and alcohol store offline as an example, the tobacco license they handle from the Tobacco Bureau has levels.

Different levels can purchase different cigarettes, and the higher the level, the fewer the quotas for good cigarettes, and the more profit.

During the boiling point and the mask period in the later years, tobacco and alcohol stores might not hoard other goods, but cigarettes must be hoarded regardless of cost.

Because as long as you haven't completed the sales task in this period, your tobacco license will drop in level in the next period.

After the epidemic passes, it will be impossible to buy high-level, high-profit good cigarettes.

Appliance distributors are the same.

Boss Lu saw Dongzi was silent and threw out an olive branch directly.

"Liu Zong, the transfer of consumption scenarios from offline to online is a major trend. Taobao, established last year, is very excellent in terms of member numbers, store occupancy, and transaction volume."

"I think you won't be able to see the opportunities inside with your business sense."

Dongzi laughed dumbly: "Director Lu, we didn't know each other before, right? Could it be that you have secretly investigated me?"

"Oh! Actually, it's a coincidence!"

Lu Kuan thought about how to naturally cover up this period.

"Liu Xiao! Right! Liu Xiao."

"Liu Yifei endorsed an MP3 product, right? The company did research on the sales of the product."

"We found your post online, and your promotion of Jingdong stores on the Blog Network, so we found you."

Liu Qiangdong asked to the end: "You are a director, why are you staring at this line again?"

Listen to my explanation, listen to my explanation!

"There are many ways to make money in the film and television industry, among which the derivative product market is a big cake."

"Derivative products?"

"That's right, just like the celebrity endorsement products in your store, you can treat derivative products as products you produce yourself."

"For example, I filmed a science fiction blockbuster with different character shapes, weapons, and costumes."

"I find a factory to produce it myself, stick a brand on it, or directly authorize other factories to use it, and collect authorization fees."

Liu Qiangdong reacted: "You want to sell this derivative product on the internet, right?"

"That's right, the audience of derivative products is national, even global. Offline store sales are beyond reach, so I moved the mind of e-commerce."

Dongzi said awkwardly: "But I sell appliances, these clothes, toys, souvenirs, etc., I haven't done them either!"

"Damn! Too simple, she is here!"

Lu Kuan pointed to Liu Yifei. Everyone looked at her, and saw the little girl carefully picking fish bones, her lips red from the spicy taste.

Liu Xiao focused on eating while listening to his white talk, and her vivid eating appearance was reflected in everyone's eyes so unexpectedly.

*Hmm... just now it wasn't polite words, it was indeed not picky. *

"Director Lu, you mean?"

"Derivative products are fan economy. As long as the work and actors are popular, there is no worry about selling. You just need to control the channels and costs."

"Let me give you an example, *Harry Potter and the Sorcerer's Stone*, know it? Last year, the domestic premiere box office was 56 million RMB. Do you know how much its derivative products sold in Hollywood?"

Boss Lu counted with his fingers: "Magic robes, wands, magic hats, all kinds of messy things, sold for 200 million US dollars."

Not to mention Zhang Qian and his wife, even Dongzi couldn't help but gasp.

Are foreigners all fools?

What's the use of buying that broken thing? Just find a branch and whittle it yourself.

"To do e-commerce in China, first you must have stores to enter, second you must have customers to choose."

"Cooperate with me, two problems can be solved directly. Our Inquiry Realm produces at least 5 or 6 film and television works every year, with countless derivative products that can be developed and sold. You start one step ahead of Taobao!"

Dongzi was moved.

He only heard about the box office of this Director Lu's movies, but *Chinese Paladin* really became popular all over the country in just one summer vacation!

If there were so many fools buying magic wands and magic robes abroad, then just find a T-shirt and print some character portraits, and selling a few dozen for a few yuan cost is fine!

*No! No. *

Dongzi thought of a very serious problem: "Director Lu, this thing is easy to imitate, and the control in this area in China is now..."

Boss Lu pointed to Liu Yifei again: "She is here!"

"They infringe on rights, use our logo and characters to make clothes without permission, these can be imitated."

"But we can provide extra services!"

"For example, each piece of clothing has the autograph of the goddess Liu Yifei, purchase can participate in a lottery to participate in fan meetings, or participate in crew visits, set visits."

Boss Lu slammed his wine glass on the table heavily!

"Our quality is high, our service is good, is it a problem for fans to recognize our online store to buy?"

"Besides, whoever infringes on rights, I will check who. My several movies are checking piracy, and I am familiar with the National Office for the Fight Against Pornography and Illegal Publications, rest assured."

Liu Yifei looked at him resentfully.

Sign your sister's name! All the ones in the country are brought to me to sign, I'm going to be exhausted!

This dog thing only knows how to use me to make money.

Liu Qiangdong suddenly presented a beautiful commercial picture, only feeling that the beautiful wine in his abdomen was fragrant and the pancake in front of him was tempting.

"Director Lu, thank you for looking up to me, but there is one last question, I really have to spit it out!"

"Say."

"You have contacted Ma Zong of Ali, then why didn't you invest in him?"

*Damn, you really ask which pot is not open. * I didn't even laugh at your face blindness.

"Hey, to tell you the truth, Brother Dong, I really don't know anything about doing business. I'm afraid of being cheated!"

"Cough, cough, cough!"

Boss Lu just started to express his feelings, and Liu Yifei on the side coughed violently!

What do you mean? Dismantling my stage?

"No, I was just choked by a small fish bone, it's okay, it's okay."

Boss Lu silently picked up a piece of pot sticker and put it in her bowl.

"Don't talk too much when eating fish, it's dangerous."

"Brother Dong, where did we just talk to, oh! I really don't know how to do business."

"The only thing I can do is film movies, play... play light and shadow art! So I must find someone I can trust to cooperate in this line."

"Ma Zong, well, Zhejiang merchants, they are all famous for knowing how to do business. If I play tricks with me, I really have no way."

"But you are different! We are all fellow villagers, we know the roots and the bottom, money, resources, I give it to you, I am at ease!"

Boss Lu slammed the table pretending to be straightforward!

"I will put in 30 million, accounting for 70% of the shares, and you, old brother, will enter with management, and organize this stall first."

"We can discuss things, I am busy with creation and have no time to manage, you are fully responsible, okay?"

Dongzi rubbed his hands with a smile. His total revenue last year did not exceed 30 million, and so much inventory was backlogged.

Now people bring resources, money, products, spokespersons, and ideas.

Maybe this is an excuse, but that doesn't matter!

In the later years, after Liu Qiangdong completely turned to the online market in 2005, he once encountered Waterloo. Sales did not see significant growth compared to when he was laying goods offline, and the total revenue for the whole of 2005 was about 12 million.

This year, a businessman from Zhejiang offered 18 million to buy his website. Dongzi once signed his name, but finally decided to persist under the persuasion of several veterans.

Like most big bosses who started from scratch, Dongzi, who came from a poor boy, didn't see any strategic determination in the early stages of business development.

From opening a restaurant to selling discs, and then wanting to learn from Gome to be an offline giant, and then turning to online after the boiling point.

The most difficult time was August 2006. In order to expand the scale, Dongzi borrowed 2 million from a venture capitalist at an interest rate of 10%, which shows his embarrassment.

At this time node, facing such a gold master giving money, channels, products, spokespersons, and ideas.

If he wasn't more than ten years older than Lu Kuan and still a man, he almost thought he was being fooled to replace Liu Yifei's position.

"Nothing to say, brother, *ke* wine!"

Dongzi's blood surged, and he took a high-footed glass from the restaurant's storage compartment and filled it with at least 4-5 liang.

"Director Lu, no! President Lu, this glass, I, Liu Qiangdong, express my respect, thank you for looking up to me! I'm done!"

Swallowing half a jin of wine, Dongzi sat down steadily without any drunkenness.

He had already begun to look forward to the scene where his girlfriend's family would look at him differently when he succeeded one day!

The night was hazy. Boss Lu refused Zhang Qian's couple to see them off, but couldn't resist Liu Qiangdong's enthusiasm, so the two walked side by side.

A little tail followed on the side, playfully stepping on Lu Kuan's shadow.

"Brother Dong..."

"Oh! President Lu, it's really inappropriate for you to call me that, we are all fellow villagers!"

"Like this, you call me Dongzi, it's more intimate, isn't it!"

Boss Lu clicked his tongue in secret. It is still people like Dongzi and Guoli who can do big things. No matter how much they drink, their brains are still clear, and their mouths are not messy at all.

The flattery, the low-key, the impassioned statement, nothing is missing.

"Good! Dongzi, you can rest assured and work with me! You are 30 this year, right? You will definitely be able to find an 18-year-old college student as your wife in the future!"

Liu Qiangdong was dumbfounded. How could he have imagined that the artistic big director who had been speaking sincerely all night could say such unscrupulous words.

Liu Yifei rolled her eyes silently.

Thinking about bad things all day! And instigating others.

"Don't dare! Don't dare! Oh, I am also a person with a partner, not like you young people."

Boss Lu looked at the old vegetable pretending to be cool and smiled without speaking.

Many years later, the cow you blew today will hit your eyebrows like a bullet.

Boss Lu was in a good mood today. Although the crew was delayed for a few days because of the costume problem, he finally opened up a new business without much expense.

E-commerce burns money, but this huge derivative product gold mine absolutely cannot be abandoned. If it can really be done, it will definitely be worth more than the price.

Up to this point, the film industry chain planned by Boss Lu has added an important link—derivative products.

It is also a link that can be used as a cash cow in the later stages.

"Let's go, send you home."

"Are you going back to Changping or the Hutong?"

Lu Kuan didn't hear her voice, turned back and saw she was still stepping on the shadow!

"It's only 9 o'clock, what's the rush?"

*Damn*, it's upside down.

【If you say you want to go home after eating, then you go home now.】

Liu Xiao, is that what you mean?

"My mom is still on the highway, even if I go back now, I am alone, it's not safe!"

Boss Lu was speechless, thank you for your trust in me, but I don't trust myself a little!

(End of chapter) ===== CHAPTER 224 =====