Chapter 3859

Su Xinghui was not surprised at all by Teng Huarong's arrival. He knew Teng Huarong very well; Teng Huarong was also a person with commercial vision, and his actions were swift and decisive. If he did not grasp this opportunity in this tainted milk powder incident, it would have surprised Su Xinghui.

And his relationship with Teng Huarong was very good; he had guided Teng Huarong many times, so it was very normal for Teng Huarong to come to him.

He personally brewed a cup of tea for Teng Huarong and asked Teng Huarong to sit down. Teng Huarong took the teacup with some flattered feeling and sat down.

Su Xinghui sat opposite Teng Huarong and said with a smile, "Old Teng, do you have any thoughts this time?"

Teng Huarong said, "Mayor Su, of course I have thoughts this time. Such a good opportunity; it is time for our Tongbao milk powder to soar."

Su Xinghui said, "Old Teng, I can understand your desire to soar, but you cannot have the idea of gloating over others' misfortunes!"

Teng Huarong said solemnly, "Mayor Su, I absolutely do not have any idea of gloating over others' misfortunes. Having such a thing happen, I am also very heartbroken, both for the victimized children and for the milk powder industry in China. This is a heavy blow to the milk powder industry in China, and I don't know if it can restore the trust of users in the future."

Su Xinghui said, "It's good that you don't have this kind of thought. Then, speaking of the matter, this tainted milk powder incident is indeed a very good opportunity for your Tongbao milk powder. One can imagine that for a long time to come, the reputation of domestic milk powder will be questioned, and the domestic milk powder market will also usher in a vacuum period. If you can seize the opportunity, you can take this opportunity to soar."

Teng Huarong said, "Yes, Mayor Su, that is exactly the thought I have, which is why I came to ask for your advice. What should we do to seize this opportunity?"

Su Xinghui said, "This is very simple. Now, the slightly larger milk powder brands on the market have all had melamine problems, while Tongbao milk powder has not had melamine problems. Those milk powder companies will definitely stop production for rectification for a period of time. Now that such a large blank has appeared in the market, Tongbao milk powder can take the opportunity to fill it. Of course, the most important thing is to establish the reputation of Tongbao milk powder."

Teng Huarong said, "I understand the principles, but I still have some misunderstandings about how to establish the reputation of Tongbao milk powder. Now the reputation of domestic milk powder has almost collapsed. I am afraid that everyone will go to buy foreign milk powder and will not be willing to buy domestic milk powder."

Su Xinghui said, "The production of foreign milk powder is limited after all; it is impossible to fully supply our large market of over one billion people, so in the end, we still have to rely on domestic milk powder. As long as the domestic milk powder has a good reputation, it will definitely be able to soar in the future. I know your Tongbao milk powder very well; the quality control is very strict, and the quality is quite good."

"As for how to establish the reputation of milk powder, you can send your milk powder for inspection, find more authoritative institutions to test it, and let them issue inspection reports. To be more authentic and credible, you can let the testing institutions take random samples in supermarkets across the country to test Tongbao milk powder, and then publish the test results in various media. This is the best advertisement."

"Consumers now have a sense of distrust in domestic milk powder, so at this time, do not ask any stars to advertise. Only the inspection reports of testing institutions can let consumers regain their sense of trust. As long as the test results of multiple testing institutions are favorable to you, the reputation of your Tongbao milk powder will be established."

Teng Huarong nodded and said, "Mayor Su, what you said makes sense. When we held the board meeting, some directors said that we should take this opportunity to invite some big-name stars to endorse and grab the market. I almost listened to their words."