Chapter 3860
Su Xinghui said, "Actually, Shuanglin milk powder and several other famous milk powder brands have always been endorsed by big-name stars, but what happened? They still had problems. Now these big-name stars who endorsed them are all involved in scandals, so using big-name stars to endorse is not a panacea."
Teng Huarong said, "You are so right. Then I will go and find more authoritative domestic and foreign testing institutions to test our milk powder."
Su Xinghui said, "Actually, it is not that you cannot invite stars to endorse. Isn't the Olympics going to be held in our country next year? Originally, those famous milk powder brands became sponsors of the Chinese delegation to the Olympics, but now they have broken out in scandals, and they will definitely not be able to be this sponsor. I suggest that your Tongbao Company can go and be the sponsor of this Chinese delegation."
Teng Huarong's eyes lit up. This is indeed a good way. The Olympics are held in China; what a big thing this is? It can be said that the whole country will pay attention to this Olympics. Even people who don't like sports will watch it. What a good advertising opportunity this is?
Previously, because Tongbao milk powder was a small brand, they were not the opponents of those big brands in competing for the sponsor of the Chinese delegation, and Teng Huarong had never thought about this. He intended to place some advertisements on CCTV and some local TV stations during the Olympics, but the budget was not large.
But now the situation is different. Those big brands have all been involved in this tainted milk powder incident and have been disgraced. The Chinese delegation will naturally not let them be their sponsors anymore. Tongbao milk powder can just take this opportunity to win the exclusive sponsor of the Chinese delegation in the dairy field.
What a good advertisement this is! Tongbao milk powder became the exclusive sponsor of the Chinese delegation. Their name can be broadcast every day in the gaps of Olympic programs. Now the whole country knows the name of Tongbao milk powder. Plus the quality inspection report of Tongbao milk powder, Tongbao milk powder would be popular even if it didn't want to be.
Teng Huarong said excitedly, "Mayor Su, your idea is really great. After I go back, I will go to Beijing immediately and contact the Chinese delegation."
To be the exclusive sponsor of the Chinese delegation, the money required is of course an astronomical figure, but for Tongbao Company, this money is well spent. What advertising effect is better than this kind of advertising effect? It can be said that becoming the exclusive sponsor of the Chinese delegation itself highlights the strength of Tongbao Company.
Actually, for Tongbao Company, although they are not very famous nationwide, they actually have strong strength, especially in the northern provinces, where Tongbao milk powder sells very well, so they are not short of money. Now they just lack an opportunity to become a top domestic milk powder brand, and now, this opportunity has come.
Teng Huarong did not know that if it were in Su Xinghui's previous life, he would not have this opportunity at all because the tainted milk powder incident in the previous life really broke out after the Beijing Olympics. At that time, how could he be the exclusive sponsor of the Chinese delegation? And this opportunity is also a once-in-a-lifetime opportunity. China is hosting the Olympics for the first time; it is really attracting global attention.
Losing this opportunity, it would basically not come again, but in Su Xinghui's life, because Su Xinghui changed fate, Tongbao milk powder finally seized this once-in-a-lifetime opportunity.
Teng Huarong's excited appearance made Su Xinghui very gratified. He knew Teng Huarong very well; Teng Huarong is a person who does practical things, and he is really very strict in quality control, so such a company should succeed.
However, Su Xinghui still said, "Old Teng, there are a few words I still want to say to you."
Teng Huarong nodded and said, "Mayor Su, if you have anything to say, just say it."
Su Xinghui said, "Chairman Hu of Shuanglin Dairy, you should be very familiar with her, right? In your impression, what kind of person is she?"
Regarding Chairman Hu, Teng Huarong is of course familiar with her. They have held meetings together many times. He has always called Chairman Hu "Sister Hu." Although the competition between the two enterprises in Yanbei Province is very fierce, their personal relationship is still good.
Teng Huarong said, "Chairman Hu is a strong woman with great ability. I admire her very much. Under her leadership, Shuanglin Dairy was able to become a top dairy enterprise in the country. This point is better than me. Twenty years ago, the scale of Shuanglin Dairy and Tongbao was about the same; they were just local milk companies."
Teng Huarong did not lie. He indeed admired Chairman Hu very much. A woman who could lead Shuanglin Dairy, which was originally just a local milk company, to become a top enterprise in the industry is really a brilliant achievement. Although she has made an unforgivable mistake now, Teng Huarong is not willing to go against his conscience to belittle her.
Su Xinghui said with a solemn face, "Yes, she is indeed a strong woman who has made major contributions to society. However, she has been brilliant all her life, but in her later years, she failed to maintain her integrity. This is an incomparably profound lesson. Old Teng, I hope you can take it as a warning!"
Teng Huarong understood very well why Su Xinghui would say this. This is the alarm bell Su Xinghui rang for himself. He did not want himself to follow in Chairman Hu's footsteps.
Teng Huarong nodded solemnly and said, "Mayor Su, I understand. I will always take this matter as a warning to myself."
Su Xinghui said, "Infant milk powder and other dairy products must absolutely not have any problems. This relates to the health of our children, and children relate to our future. Anyone who has problems with this will not be saved by anyone, and he will be nailed to the pillar of shame in history forever!"
Teng Huarong said, "Mayor Su, please rest assured. I will put what you said into our factory training, so that the people in our factory can see it every day, and always keep the interests of consumers and the health of children in mind. We will never make that kind of mistake."
Su Xinghui nodded with gratification and said, "I hope you can do what you say, and I also wish Tongbao Company can take this opportunity to soar!"
End of Chapter
