Chapter 121: Chinese Style

As one of the largest music platforms, Penguin Music rarely calls an emergency meeting late at night because of a new song.

What's more, this song is merely the lead single from a newcomer's debut album.

Originally, Penguin Music had been taking a wait-and-see approach, thinking they could wait a few more days until "East Wind Breaks" overtook "Coffee" on the New Song Chart!

This is the rhythm of slaying a god!

Within Penguin Music, there is also a team composed of professionals.

Judging by the internal evaluation, this song "East Wind Breaks" is absolutely stunning.

So far, any song that has come from Luo Mo's hands has been very popular in the market and has never flopped.

However, no one expected "East Wind Breaks" to be this popular in the market, to be this ridiculously strong!

It hadn't even fermented for very long, and it was already exploding against a Heavenly King?

Even when grinding to level up, one needs time to develop before they can go and slay the final big boss, right?

After the emergency meeting was called, the data team immediately pulled all the data for "East Wind Breaks," and then, the senior executives at Penguin Music could no longer sit still.

From 12:00 PM to 10:00 PM sharp, "East Wind Breaks" had only been uploaded for 10 hours, but the number of times this song had been shared on WeChat Moments and Penguin Space could already rank in the top ten in history for single-day share records!

You have to know, other people's data is 24-hour cumulative data, and this song has only been up for 10 hours!

Although Luo Mo is Top Traffic, his fans are notoriously lazy about faking data.

Many traffic stars will call on their fans to boost data, but the Luo Mo fans have always been quite eccentric and don't like to engage in this kind of falsification.

Because they feel Luo Mo doesn't need to rely on fake data to prove himself, and this has instead become a great point of pride for them as fans.

After pulling the data, the head of the data team said: "I took a look today, and a strange new phenomenon has appeared on the internet."

"What phenomenon?" an executive asked.

The head of the data team coughed and said: "This phenomenon has hit the Hot Search on major social platforms, called—Today, have you liked the 'East Wind Breaks' shared by your elders?"

"Huh?" The group of executives was stunned.

The head of the data team explained: "I went to look into it; this viral event started because many songs that young people love to listen to have differences with the elders at home."

"And ever since 'East Wind Breaks' was uploaded, a large number of young people shared this song on their Moments, and then many elders went to listen to it specifically."

"The reason they wouldn't click on other songs shared but would click on 'East Wind Breaks' lies mainly in the song title."

"Many elders at home feel confused when they see the song title."

"After listening, many older people have expressed that this is a good song."

"Slowly, with some netizens leading the trend, this phenomenon was created."

The actions of silly netizens are always this ridiculous; for no reason at all, a craze will suddenly erupt.

And driven by this event, more and more young people have participated in the act of sharing the song, and many people come back to "fulfill a vow"—【Liked it!】

It's a bit like forwarding koi on Earth; after encountering good luck, one has to specifically come back to fulfill the vow and leave a comment saying "It's really effective!"

The head of the data team said: "Judging from the current momentum, 'East Wind Breaks' will very likely rank in the top five of the 24-hour share records."

"After all, the other few songs in the top five all have a certain uniqueness."

"However, in the two hours from 8:00 PM to 10:00 PM, the 2-hour share count for 'East Wind Breaks,' driven by the Hot Search, broke the platform's record!"

This made the Penguin Music executives show shock on their faces, while also revealing smiles of satisfaction and appreciation.

Since one record has been broken, it should be promoted extensively.

Over at Pineapple Entertainment, their cooperation with Penguin Music is not very close; their main partner is Blue Shrimp Music, and various activities and in-depth collaborations are all conducted with Blue Shrimp.

But Luo Mo is different; everyone has cooperated very happily so far, and Penguin has also expressed its favoritism toward him in many events.

Then, let's build some momentum for him this time!

A platform record being broken can actually indirectly promote the platform as well.

"Release all this data!"

"Put up the homepage banner too, and make the title for Luo Mo and 'East Wind Breaks' bigger!"

"No, a homepage banner isn't enough. Didn't Blue Shrimp also do a pop-up and splash screen for Zhao Xueqin's 'Coffee'? As long as you open the Blue Shrimp app, a promotional page and event page will pop up?"

"Let's do one for 'East Wind Breaks' too!"

It's already crushed a Heavenly King on the very first day; giving him Heavenly King-level treatment isn't too much, right?

What's more, they are all very clear that if "East Wind Breaks" explodes in popularity, it's not the same concept as other songs exploding at all!

If it explodes, it means a new genre has been formed!

Next, there will likely be a large number of singles of this type emerging.

This is destined to be an epoch-making day for the music scene, so we at Penguin must be the first to join the carnival and be the number one pioneer!

No one expected that the market across all age groups would love this unconventional song so much; a major innovation has stood its ground on the very first day.

A newcomer's debut single...

—Has founded a school of its own!

……….

The efficiency at Penguin Music is very high; they are very actively loading ammunition into the arsenal Luo Mo is using to bomb the music scene.

When "East Wind Breaks" reached the throne on one platform, it was actually equivalent to the wind rising.

A great wind! An unstoppable great wind!

From this moment on, this song has a feeling of being unstoppable.

On major platforms, netizens have been discussing this song heatedly.

"I thought I hated old-fashioned things, but it turns out I just hadn't listened to 'East Wind Breaks'."

"I don't know how to describe it; clearly this song is very old, but it also seems very new."

"Today I specifically searched for several music reviews. I never used to look at this stuff when listening to songs, thinking these people just say some useless crap. If it sounds good, it sounds good; if it sounds bad, it sounds bad. Writing hundreds or thousands of words of gibberish is meaningless. After looking today, I can only say—if you know how to talk, say more!"

"Many people seem to be saying this is a new genre; is it really that awesome? I just thought it sounded good at first; I didn't expect it to be this awesome?"

"I won't say any superfluous words; my old man used to turn off my songs as soon as he got in my car, but today he had me put 'East Wind Breaks' on loop for the whole ride!"

"Approval from Mom +1!"

Regarding the rapid fermentation of "East Wind Breaks," Luo Mo himself was not surprised.

Many armchair critics, upon seeing this phenomenon, also began to analyze it with reason and evidence.

Some people stated that although this is a new category, it is actually not a duckweed without roots.

Our Huaxia culture is its root.

Therefore, we naturally have a great fondness for this type of song.

Because we are native-born Huaxia people, we have always been nurtured by Huaxia culture; when this type of song combines ancient charm with popularity in a form that fuses the ancient and the modern, one naturally falls in love with it all at once!

Many songwriters with quick reactions have already begun to actively invest in creation, all wanting to be the first to follow the trend.

As for Luo Mo, he didn't have any particular thoughts on this.

In his view, it is truly not easy to produce high-quality Chinese Style songs.

If one wants a massive hit, the difficulty is even higher.

Indeed, it is not a duckweed without roots; it has roots.

But precisely because it has roots, and precisely because everyone has been nurtured by the culture since childhood, many listeners can instead distinguish the good from the bad at a single glance.

What's more, for Luo Mo, playing a song of "East Wind Breaks" on the pipa is merely the beginning.

………

………

The next day, at nine in the morning, Penguin Music began contacting Luo Mo Studio.

After some communication between the liaison personnel on both sides, Luo Mo received a call from an employee at the studio.

This employee, temporarily transferred from Xinyu, told Luo Mo that Penguin had provided a large amount of top-tier resources.

This promotional intensity is at the Heavenly King level.

In the entire Xinyu, up to now, no Singer has ever enjoyed this level of promotion at Penguin Music.

After all, Xinyu does not have any Heavenly King or Heavenly Queen level Singers.

Last night, when Shen Shaoqiu learned that "East Wind Breaks" had overtaken "Coffee" on Penguin Music, he was so excited he couldn't sleep all night.

He knew his move was right; signing Luo Mo with an unprecedented S-Class Contract was the right choice!

The voices of opposition in the company have now all been extinguished, all transformed into "General Manager Shen is wise."

Those peers in the industry who thought Shen Shaoqiu was crazy, thought he was breaking industry rules, and thought he was inflating the market value of a Newcomer, were each left with nothing but envy, jealousy, and hatred.

A debut album that crushes a Heavenly King, a debut album that establishes a new school; such a Newcomer has infinite prospects!

If it can be said that Shen Shaoqiu was a bit unhappy when he watched Luo Mo and Shen Yinuo perform "Happiness" back then, then now, for General Manager Shen, if his future son-in-law is Luo Mo, it seems that is not impossible either.

In the industry, what other young person is worthy of being compared to him?

Luo Mo was not overly surprised after learning that Penguin Music was so generous. He knew very well that Penguin's tenet, and even its corporate culture, has always been very pure, and that is—making money!

The emergence of a new type is undoubtedly capable of broadening the market and injecting fresh vitality into the market.

He only asked one question: "Did Penguin say if there is anything they need us to cooperate with?"

The person in charge of the liaison said: "Penguin Music didn't mention other Requirements, they just said they wanted an exclusive interview."

Luo Mo nodded slightly; this request is a win-win and can also achieve a promotional effect.

Penguin's greatest greed at present lies in the two words: 【Exclusive】.

After thinking for a moment, Luo Mo agreed.

The cooperation has been very pleasant so far, and this little bit of Face still needs to be given.

What's more, Penguin is not negotiating conditions; they brought out the top-tier promotional resources first and then mentioned this matter, which can be said to be full of sincerity.

Luo Mo only said: "I have to leave for the recording site of 'King of Love Songs' at two o'clock this afternoon, I have to go through a rehearsal in the evening, and I have to conduct a closed-door live recording tomorrow, so there isn't much time; let's just do a text-based interview."

The liaison personnel nodded and immediately went to contact Penguin Music.

Penguin's efficiency is very high, and they soon sent someone to conduct the text-based interview with Luo Mo.

Today's "East Wind Breaks" is unstoppable and has already secured the throne on Penguin Music; looking at the various data, "Coffee" has no hope of overtaking it.

As for other platforms, "East Wind Breaks" overtaking "Coffee" is just a matter of time.

So they also want to take advantage of the heat, racing against time, and are eager for Luo Mo to accept the interview immediately so they can publish it in the afternoon.

In the interview, the questions asked were actually all clichés.

The points Penguin cared about most were only two.

The first was why "East Wind Breaks" was chosen as the first song of the first personal album, and why such a breakthrough style was chosen.

Luo Mo's answer was very simple.

"The first album 'Red' refers to China Red. Because the consistency of this album is relatively high, I used this character when naming it. Therefore, I set 'East Wind Breaks' as the first song."

"And the reason for choosing this style is very simple, because the national is the world's."

The interviewer was a professional who had interviewed many big stars, but after seeing Luo Mo's reply, she was still stunned for several seconds.

"'The national is the world's, the national is the world's...' she chewed on this sentence she had never heard before, and her eyes grew brighter and brighter."

The perspective has opened up; this perspective has suddenly opened up!

Unlike other young people who like to boast, as soon as they hear it's an interview, all the content is desperately centered on themselves. This young man doesn't boast about himself, he directly boasts about our culture!

As expected of a young man who always carries the label of traditional culture, this intent is just different!

She had watched "Creating Idols," and what left the deepest impression back then was the video call between Luo Mo and his master, Tong Qinglin.

The content in "Ancient Teachings of Art" and the earnest expectations of the older generation for the Inheritors of culture are still fresh in her memory to this day.

Intuition told her that "the national is the world's"—once this sentence is thrown out, it will be another bomb!

If nothing goes wrong, this sentence will be brought out and used in many occasions.

Just this one sentence alone made this exclusive interview a stroke of genius!

She was emotionally stirred and asked the question that Penguin Music was most, most, most concerned about.

"Luo Mo, 'East Wind Breaks' is already recognized in the industry as a new style and a new genre. So, as the first person to attempt it, have you thought about what this new genre should be called?"

The reply Luo Mo gave was: "I don't dare to coin a new term. Actually, there is a word that has long existed, it just isn't usually applied to music. Since this style of music is an innovation based on traditional Chinese music, I think it can also use that word."

"How about we call it 'Chinese Style'."

(PS: Second update, 4,000 words, requesting monthly tickets!

Sacrificing a book, "Tokyo Literary Era", Japanese entertainment.)

(End of this chapter)