Chapter 237: The Heaven-Defying Personal Influence

A poem, paired with the eighth episode of "Year Hare Affair" titled "Man's Ambition to Leave Home," can be said to have both set the netizens' blood boiling and brought them to tears.

"I am proud to be from Sichuan!"

"We will forever remember everything that was sacrificed back then!"

"It's not just the Sichuan Army; this anime actually contains a microcosm of every region."

"Yes, it reminds me of that saying from our province: If the Chinese nation is to perish, it will only happen after every Hunanese is dead!"

"Luo Mo's script for this second season is so Ox, and this poem is also so Ox!"

"Sob-sob-sob, watching this makes me want to join the army again."

Regarding the matter of joining the army, the netizens' imaginations ran wild.

One netizen remarked: "I suddenly understand why the episodes of 'Year Hare Affair' are so short; it turns out it's not an anime, it's an extended recruitment advertisement."

"Yes, for an advertisement to be this long, they really put their heart into it!"

"The anime put its heart into it, but Luo Mo, who keeps stabbing us in the heart, has no heart!"

The second season of "Year Hare Affair" once again topped the Weibo Hot Search list in high profile tonight.

The poem Luo Mo wrote sits at the second position on the Hot Search list.

However, all of this is merely the beginning.

……..

……..

In this era of massive traffic, whether it's marketing accounts or the media, everyone loves to ride the wave of traffic.

The explosive popularity of "Year Hare Affair," along with this poem by Luo Mo, has sparked nationwide attention.

This has led many marketing accounts to take advantage of everyone's focus on these topics to launch many articles, starting to recount the war and popularize history.

Although most of them are chasing traffic, the effect is still there.

This has allowed many netizens who were originally uninterested in these things to gradually realize the greatness of our predecessors.

Just like "Awakening Age," which is hailed as the eternal god on Earth; after it became popular through word-of-mouth, it also made many people interested in that period of history and willing to take the initiative to learn about it.

Marketing accounts are indeed "trimming their sails," but who told Luo Mo, the one who controls the wind, to manage everything so well?

This made those media outlets with special status unable to hold back, and this time, it can be said to be a collective mobilization.

Among them, a certain newspaper—which netizens call official media when they like it and a second-rate paper when they don't—even wrote a sprawling article of over four thousand words for Luo Mo and "Year Hare Affair."

Other media outlets with special status also published articles one after another, extensively affirming the second season of "Year Hare Affair" and Luo Mo.

Such glory, such treatment—how many stars in the entertainment industry have enjoyed this?

This made the netizens click their tongues in wonder.

"While others are still desperately trying to gain fans and traffic, Luo Mo has already started walking down the most solid path."

"This is killing me, what kind of man have I actually become a fan of!"

"It's a pity this guy didn't go take the civil service exam."

"Hahahaha, traffic-whores, come in and get scolded; see what real positive energy is!"

On the contrary, the poetry circle, which previously looked at Luo Mo with some displeasure, had to hold their noses and come out to applaud this time.

This untitled short poem has already gained social recognition and the praise of media outlets with special status; that group of jumping-jack literati is very clever in this regard and truly dare not speak up to criticize.

Criticizing stars makes them feel noble.

Even if your poetry is written well, you are full of the stench of copper, situated in the decadent entertainment industry; how could you be the same as us?

Even if netizens scold them, they don't care; they can even style themselves as "Mad Scholars," feeling that their status is higher.

But it's different now; go ahead and be "mad" again and see what happens?

The "Mo Sheng Ren," known by netizens as the most vicious organization, had long since recorded the Weibo accounts of those who initially criticized "Green Jade Case" in their little notebooks.

Taking advantage of having so many media outlets backing Luo Mo, they one by one viciously went to the comments sections of these "literati and ink-washers" Weibo accounts.

"Sir, I would like to ask again: is 'Green Jade Case' good or not?"

When these people woke up, those who didn't have much attention to begin with opened their social media accounts and saw 99+ messages; they were initially overjoyed, thinking: "Could it be that I've suddenly become famous?"

But upon opening these messages, they each fell into a state of bewilderment.

"Luo Mo, it's Luo Mo again!"

They did not expect that after such a long time, he could still pull off a counterattack.

Only this time, standing by his side to back him up is the "Prosperous Age," and the surrounding "Ten Thousand Lights."

——"Suddenly looking back, that person is there, in the dim light." - "Green Jade Case"

……..

……..

The short "Year Hare Affair," with two episodes a day, finished airing very quickly.

The television station will rebroadcast it, and it can be watched on video websites at any time anyway.

It's just that the influence it created is still continuing.

He Ping'an has received many calls from old friends these past few days—those same old men who sat next to Luo Mo at the National Day Gala.

They are all becoming increasingly curious about Luo Mo and want to see him again, only to be refused by He Ping'an.

He feels it is inappropriate.

But since these people would call, He Ping'an thought: "If this kid were to film some military-themed TV series or movie, he should be given the green light all the way."

After all, if you want to film some grand scenes, you need planes and tanks.

Moreover, this type of film and television work also requires the guidance of professionals.

——It's not something an ordinary person can film.

"And in these past few years, it seems no one has been willing to film this type of movie," He Ping'an sighed.

Such film and television works, even if they become hits and receive rave reviews, are not as profitable or as effective at promoting people as idol dramas and commercial films.

In this day and age, promoting people is the primary factor.

After all, the money earned from a drama or film might not even be as much as what can be made after a person becomes famous by taking on a few more endorsements, attending a few more events, and doing a few more live broadcasts!

Moreover, looking at the current entertainment industry, there aren't many new-generation actors who can film this type of subject matter.

This is just like martial arts actors; there is a bit of a gap in the succession of talent.

……..

……..

On the other side, our subject Luo Mo is currently practicing sword dancing on the super-large balcony of his own flat.

He originally practiced his Basic Skills every day, and during this period, he has been relatively focused on sword practice.

A full set of movements, one could say, is as graceful as a startled swan and as smooth as flowing clouds and water.

Good fight scenes can bring people ultimate visual enjoyment.

The reason why *Crouching Tiger, Hidden Dragon* on Earth was able to trigger a huge response internationally is that the fight scenes within it, one could say, played an indispensable role.

That kind of artistic conception, that kind of aesthetic, they are unable to film it; they would only watch with their mouths wide open, a look of shock on their faces.

When tired from sword dancing, Luo Mo would sit on a rattan chair and then play with a paper fan.

Dancing with a fan is actually quite difficult; the opening and closing of the fan, as well as some movements between the fingers, all require small techniques.

But—it is truly handsome!

Based on the benefits of his transmigration, Luo Mo has a feeling that all his memories of everything on Earth are branded into his brain.

So this includes the martial arts movements in the film and television works he watched.

Some movements within his capability, he can replicate, possessing the ability comparable to a 【Martial Arts Instructor】, but this requires paying with enough sweat and practicing over and over again.

It is already the end of November, and Luo Mo is wearing a short-sleeved shirt, having worked himself into a full sweat.

The muscle lines on his body are not the type that is particularly bulky, and the whole person does not look particularly large, giving one the feeling of broad shoulders but a slim waist and strong arms.

It has both the aesthetic that the Masses can appreciate and does not lack power!

This kind of physique can be summarized in four simple words—women will crave it.

After putting down the sword, Luo Mo went to the bathroom to take a shower.

After washing up, he checked the time while wiping his wet hair with a towel.

Today is the day of the 【Golden Melody Awards】 ceremony; in another half hour, the studio team will come to his home to do some simple makeup and styling for him, and then coordinate his outfit.

Whether a person is popular or not, the treatment is completely different.

It is just like when Wu Jing was not yet that popular, he specifically bought a classic Dior suit to wear to various events.

After he became popular, every time he wore it, the brand would happily post about it on social media.

For a Top Traffic star like Luo Mo who hasn't signed any major endorsements, there will be many brands specifically sending clothes over.

While others are still thinking about signing the lowest-level 【Brand Muse】 cooperation with major luxury brands, Luo Mo has already rejected endorsements from 3 top international luxury brands.

And looking at the specifications of the cooperation, the highest specification is 【Brand Spokesperson】, followed by 【Brand Ambassador】, and then 【Brand Friend】 and 【Brand Muse】.

Among them, only the Brand Spokesperson can receive money, receiving an endorsement fee. The brand also has to specifically produce hard advertisements for you and customize exclusive products.

As for the next level down, the image ambassador, although there are soft promotions and customized products, generally speaking, they will not give money.

As for the 【Brand Friend】 level, it is when you attend events like the 【Golden Melody Awards】 that they will provide you with support and package you up. The celebrity helps "drive sales," while also relying on the big brand to add prestige to themselves.

Luo Mo is very cautious about cooperation like 【Brand Spokesperson】; who knows if these brands will suddenly have an incident one day?

This phenomenon is common; it feels like every few days, a few international big brands will suddenly cause trouble.

He is not short of that bit of endorsement fee, and he absolutely does not need any luxury brand to elevate his personal status.

His status and standing within the circle are already ridiculously high.

To date, he has not accepted a single endorsement, and his studio is notoriously "picky."

Compared to this, those other traffic stars who madly accept big brands and frantically rake in money simply cannot understand his operations.

In Luo Mo's view, if a celebrity endorses a product, they must be responsible for it. You rely on your own influence to monetize, and while raking in money and calling on everyone to buy, you must also shoulder this responsibility.

This is also one of the reasons why Luo Mo insisted on establishing his own studio to control the right to speak.

If he had signed with Pineapple back then, with Wang Shisong's personality, he would definitely have accepted anyone who came along.

A Top Traffic star not accepting endorsements?

Is there something wrong with his brain?

Many traffic fans nowadays take pride in making the sales of products endorsed by their Idol skyrocket, to demonstrate the awesomeness of their fan group and use this to mock the fans of their rivals.

Luo Mo does not want that.

He thinks the current silly atmosphere of the 【Mo Sheng Ren】 is quite good……..

After finishing his hairstyle and changing into his suit, it is about time for Luo Mo to take a car to the 【Golden Melody Awards】 ceremony venue in Shanghai.

The 【Golden Melody Awards】 has already been promoting and building momentum for the past few days.

And this year, the heat is undoubtedly far exceeding previous years.

There is no way around it; everyone wants to see what kind of harvest this heaven-defying monster Luo Mo will have when he attends a large-scale awards ceremony for the first time.

(PS: First update, only a few hundred votes away from fifth place, asking for monthly votes!)

(End of this chapter)