Chapter 255: Supreme Honor

【National Reading】, this is a nationwide campaign currently being promoted by Huaxia in this world.

The campaign will last for three years and is jointly promoted by multiple official organizations.

On Earth, there have also been many so-called 【National Reading Promotion Ambassadors】, but their nature is significantly different from the title Luo Mo has received.

For example, some reading platforms might also say they are holding such an event and then select a promotion ambassador.

Perhaps the media might also hold a National Reading event and then select an ambassador.

It depends on what is standing behind the event.

It also depends on the level of importance the authorities place on the event.

It's just like the Best Male Singer at the Golden Melody Awards versus the Best Male Singer at those bush-league awards; do you think they are the same concept?

Moreover, sometimes there isn't just one promotion ambassador; there might be four or five, or even ten.

But Luo Mo's is different; only one person is selected each time, for a term of one year.

Another person will be selected again next year, though reappointment is possible.

It mainly depends on the results and influence brought about by the promotion ambassador.

For this kind of nationwide event, posters, slogans, and promotional articles can be said to be visible everywhere when the time comes.

This event is not as simple as just entering campuses, and it doesn't just encourage students to read.

Under these circumstances, the name Luo Mo will appear with high frequency in various settings, and his promotional images will also frequently brush up his presence!

This is not just a simple honor; it can also be of some help to his National Popularity.

It is worth mentioning that when the promotional images are taken, they must be taken well.

After all, some personal photos, once they appear with high frequency, are very easily ruined by netizens.

Brother Wu Jing is the most typical example.

Whether it is the picture of him wearing a suit and extending one hand, or the picture of him wearing sportswear with the word "China" written on it, they have all brought endless joy to everyone's life.

After all, who can refuse the joy of playing with Wolf Warrior?

Wolf Warrior, am I right?

……….

……….

As a Top Traffic in the industry, although Luo Mo has been busy with work recently and his exposure to the Masses is not as high as when he participated in variety shows before, anything about him can make it to the Hot Search.

For the 【Strangers】, they were originally waiting for Luo Mo to post on Weibo tonight to promote "Classic China".

At the same time, they were also waiting for the official Weibo of "Classic China" to post a few more 【Reader】 posters of Luo Mo.

They waited and waited, and waited and waited, only to be met with a bomb that detonated the entire internet!

"Luo Mo? National Reading Promotion Ambassador!?"

"What kind of god-tier person have I become a fan of!"

"Oh, it's nothing special, he just keeps promoting traditional culture, relying on his own traffic to make more people pay attention to Opera, calligraphy, suona, etc., then created a music genre called Chinese Style, made two patriotic animations with who knows how many hundreds of millions of views, wrote a few poems that others couldn't write, and has a cultural variety show waiting to be aired, that's all."

"Luo Mo: Get out there and read!

Me: Yes, sir!"

"I can't look at him straight anymore. I just looked at his picture and felt like his mouth was moving, telling me to get out and read."

"Hahaha, I'm so scared, so scared that I'll dream of him at night. In an indescribable dream, he shows those eight-pack abs, pins me against the wall, and whispers in my ear: Hmm? Still not going to read?"

The 【Strangers】 started acting silly on the internet again.

And don't even get me started; as they turned on their silly mode, the direction of this event suddenly took a turn.

Everyone's joy in creating memes and writing skits was ignited, causing the heat of the event to skyrocket!

On Weibo, the view count for the 【Topic】 【National Reading】 was originally only over 20 million because the event had not yet begun large-scale promotion and publicity.

As a result, in just two hours, the 【Topic】 view count broke 100 million.

On the Hot Search list, the symbol at the end changed from 【Boiling】 to 【Explosive】!

As for those traffic idols in the industry, they were all dumbfounded.

Getting on the Hot Search is a common occurrence for them.

It's just that sometimes they get on the Hot Search because of negative news, then write an apology letter or record an apology video, and get on the Hot Search again.

They can't even learn Luo Mo's fancy ways of getting on the Hot Search.

"Speechless, I've been practicing traditional Yueqi recently, wanting to learn from him and gain some favor."

"This is killing me, he could even get the status of 【National Reading Promotion Ambassador】? How did he do it!"

"His level of prestige is just too high!"

"I'm just puzzled, why am I scolded by netizens every day? Even when the company finally gets me some endorsements or titles, I still get scolded for not being worthy."

Once this news was announced, let alone these traffic idols, even Xu Chujing felt incomparably shocked, completely unable to figure out how Luo Mo managed to do it.

In fact, Luo Mo........ didn't really know himself either.

But he could vaguely guess some of it.

Perhaps for many people, receiving such an honor might make them jump three feet high on the spot, grinning from ear to ear.

But Luo Mo felt the pressure.

"To wear the crown, one must bear its weight." This is a very simple truth.

This is an honor, but even more so, a responsibility.

"What can I do in this process?" He began to ponder.

……….

……….

Compared to the shock and heated discussion in the entertainment industry, the cultural circle was a completely different scene.

In this entertainment industry where academic qualifications are generally not high, and one can be called a top student just by being able to solve a quadratic equation, everyone only feels envy and jealousy.

But the cultural circle is different; they will hate!

The cultural circle attaches extreme importance to this matter of 【National Reading】.

Especially those who write books.

Setting aside the honor for a moment, let's talk about money first.

Everyone is a book author; if someone were to obtain the status of 【National Reading Promotion Ambassador】, wouldn't the books they publish sell like crazy!?

Getting on the list of wealthy writers is absolutely not a dream.

So, in secret, many people are competing.

Some people do it for fame, some people do it for profit.

But this group of people never thought that someone outside the cultural circle would obtain this honor.

And they never thought that this person would be Luo Mo again!

"Luo Mo! Luo Mo! Why is it him again?"

Scholars have always looked down upon one another since ancient times.

"Literature has no first, martial arts has no second"—this is not just talk.

If your work sells better than mine, I can say you don't have as much substance as I do.

If your work has more substance than mine, I can say that the things you write are incomprehensible to everyone, and if the masses don't like them, what's the use?

If you write poetry that is simple and easy to understand, I say you don't understand how to write poetry at all.

If you write poetry that is obscure and difficult to understand, I can then say you don't know what it means to be truly popular yet refined, and that you are just pretending to be high-brow.

In this circle, there are also a particularly large number of so-called Mad Scholars.

The literary circle loves to tear each other down, no less than the entertainment industry.

Like on Earth, many years ago, it was also common to trigger chaotic battles at the drop of a hat.

It's just that in recent years, the people in this circle haven't received much attention, and the exposure hasn't been as big as in the entertainment industry.

Moreover, the chain of contempt within the cultural circle is very intense.

Of course, there certainly exist many people of high moral standing and artistic achievement.

But those who are active are definitely the ones who are more Dancing.

It's just like on a high-speed train; you can't hear the gentle and refined people communicating with each other, but those who love to cry and make a scene, or talk loudly on the phone, are the ones who attract your attention.

Many people had already been unhappy with Luo Mo long before, and at this moment, they are frantically bad-mouthing him behind his back.

But on the surface... not many dare to.

You don't even look at who gave Luo Mo such status and honor?

Therefore, the form of this event is very different from the previous few times.

There will be far fewer clowns.

But to say whether they are convinced or not, they are definitely not convinced!

Of course, there is also a group of quick-witted people who have already started to switch sides.

"A bunch of idiots, still scolding Luo Mo behind his back; do they really think there are walls without cracks in this world?"

"He became the Promotion Ambassador, this is a fact; what's the use of scolding, why not hurry up and suck up to him?"

"Since he is the National Reading Promotion Ambassador, then when he accepts interviews, someone will definitely ask him to recommend books."

"He himself is a Top Traffic, his traffic is terrifyingly high, and coupled with this special status, if he casually recommends a book, what a terrifying impact that would cause?"

It's very strange; someone who is not in the cultural circle might suddenly be able to influence next year's book sales charts.

The energy he possesses right now is extremely terrifying!

A single word from him can bring a book that isn't popular back to life, or make a book that is already popular even more so!

Many smart people have hearts as clear as a mirror: "At the very least, Luo Mo is an existence we cannot afford to provoke next year."

……….

……….

At nightfall, taking advantage of the exposure of his status as 【National Reading Promotion Ambassador】, CCTV and Penguin Video began to vigorously promote "Classic in China," which premieres tomorrow night.

After all, Luo Mo's identity in it is that of a contemporary 【Reader】.

With this back and forth, don't the two identities echo each other!

Once the promotion was launched, it immediately sparked heated discussions among netizens.

"Ah, I usually don't like watching CCTV programs; I feel they are too old and boring. But this time, I'm inexplicably looking forward to it!"

"Yeah, there are almost no young people watching CCTV programs now, especially variety shows."

"If Luo Mo is in it, I'll watch; he never disappoints."

"I have to say, if it weren't for him, I would be extremely resistant to the name of this variety show alone."

These days, many people don't even like to read books, let alone watch variety shows related to books.

Just thinking about it feels boring; it will probably be dry and dull the whole time, with nothing worth watching.

But in reality?

Will it really be dry?

Afraid you'll shed enough tears to dry out!

This program, just like "That Rabbit," will make your blood boil, make you feel proud, make your heart surge, and also make you... shed tears like rain!

The next day, at twelve o'clock noon, the official Weibo of "Classic in China" sent out the final promotional post before the premiere.

"At eight o'clock in the evening, see how Luo Mo defines 【Reader】."

(ps: First update, asking for monthly tickets!)

(End of chapter)