Chapter 294: The Sword Saint's [Dao]

When you reach the summit, all the other mountains look small.

As the Drama progressed, and with word-of-mouth continuing to ferment, "Sword Fairy" advanced steadily, finally breaking a 1% viewership rating on Octopus TV during the plot arc where Li Xiaoyao goes up to Mount Shu.

Many years ago, it wasn't rare for local Television Networks to break a 10% rating.

But now?

My lord, the times have changed!

In the past, the number of Television Networks you could see on your television was limited, and there wasn't much room for choice, so viewership ratings were naturally on the higher side.

And now, everyone doesn't like watching television stations; isn't it better to just watch on the internet?

What's more, modern televisions can be used directly to watch internet video platforms; for example, Penguin Video can be watched directly on the television, so even fewer people watch television stations.

Of course, watching video platforms on a television is still quite a pain. Because you have to open a new membership.

The membership on a mobile app and the membership on a television are not interchangeable.

Under the influence of many factors, people used to be numb when seeing ratings break 10%, but nowadays, seeing ratings break 1% makes jaws drop.

Throughout the whole of last year, among the three major Television Networks, there was one that didn't produce a single hit show with a rating over 1%, not to mention the other second or third-tier local Television Networks.

Like Octopus TV, it hasn't produced a hit of this level for many years.

Therefore, when the Television Network released the data, all the station heads and executives of the local Television Networks were completely stunned.

Too fierce, this data is too fierce!

"Xu Guan really picked up a treasure this time!"

"The current momentum of 'Sword Fairy' is great; it might even go up further!"

"The year-end battle, and it was actually the least favored 'Sword Fairy' that broke through the siege."

"Since ancient times, immortal-hero stories have produced hits; it really is true."

Yes, everyone is now starting to shout that phrase: "Since ancient times, immortal-hero stories have produced hits."

But in reality, the immortal-hero genre has been flopping for many years in a row.

Changhu TV is now feeling a bit of a headache.

A show like "Thirty Only" that sells anxiety is very easy to fall apart in the ending.

The subject matter itself focuses on the marriage and Romance of people in their thirties; no matter what kind of ending is given for this type of show, there will be people cursing it.

Because within this group, everyone's views on Romance vary greatly.

Some people dare to love and hate, regardless of everything.

Some people might not choose to divorce for the sake of their children or for the sake of face.

Audiences are very hard to please now; if it were real life, perhaps the party who made the mistake would change their bad habits, and that would be the end of it. But this is a television Drama after all; even if you change, and even if everyone's life is sweet and happy afterward, there will still be a group of people shouting: "They should just get a divorce!"

There is no right or wrong here; it's just that if you use everyone's values and social phenomena as a selling point, then you will eventually be backlashed by it!

Changhu TV watched as the various data points for "Thirty Only" declined, and originally they were still quite calm. It was only because everything else in the same period was trash, and there wasn't a single one that could fight; even if we were going downhill, we were still the strongest.

Who the hell knew that "Sword Fairy," which appeared halfway through, would be so fierce? It really did Sword Flight and soared straight up!

This viewership... are you Afraid you're going to heaven!?

At this moment, the publicity department and marketing department of Luo Mo Studio couldn't sit still anymore.

The heads of these two departments went to find Luo Mo together and asked: "Boss, should we release the news that 'Sword Fairy' will have a sequel now?"

The current situation is excellent, and the limelight of "Sword Fairy" is unrivaled for the moment!

It's not just that the viewership rating broke 1%; the total number of views on the Penguin Video side has also broken 3 billion!

In contrast, "Lost Sin," this web Drama that claimed to have the largest investment in history, only just broke one billion in total views, which is only one-third of "Sword Fairy."

This time, Luo Mo is equivalent to rubbing Song Ge on the ground again.

Announcing to the outside world at this time that "Sword Fairy" is actually a series and the second installment is in preparation is equivalent to throwing a bomb!

Luo Mo was not in a hurry; he knew that "Sword Fairy" had only just begun to exert its strength!

"Wait a little longer, no rush," Luo Mo said.

Let the Sword Fairy fly for a while longer.

………

………

With the unfolding of the Lock Demon Tower plot, the actor of Jiu Jianxian, Wei Hongming, climbed onto the Hot Search again.

The reason is very simple—Jiu Jianxian is showing off again in the show!

In episode 24, Jiu Jianxian gifted his Wine Immortal Sword to Li Xiaoyao.

Yes, it is that Wine Immortal Sword that stole the show in the early stages, was all kinds of cool and flashy, had maxed-out special effects, and Burning budget.

"Hey, you don't need it anymore?" Li Xiaoyao held the Wine Immortal Sword, looking shocked.

Jiu Jianxian stood up, walked forward a few steps, and then showed his Back Shadow, with his back to Li Xiaoyao.

As everyone knows, in most martial arts and immortal-hero works, once someone turns their back to the masses, that is a signal for showing off.

Sure enough, only hearing him slightly lift his head to look at the firmament, he said indifferently: "What would I use this thing for?"

Then, Jiu Jianxian said in a low voice: "I myself am the strongest precious sword."

He pulled it off, he pulled it off again!

This caused Wei Hongming's fan count to rise by another wave.

Even though he is just a supporting character and doesn't even count as a member of the main cast, he relied on the character's charm and, with the help of the director Luo Mo, the temperament and aura he acted out caused Wei Hongming's fans to surge by nearly 2 million in just a few short weeks!

The biggest sentiment of this talented Actor recently is: "It's really good to be famous."

Many times, the reason why some ambitious and aspiring Actors want to be famous is that after becoming famous, they can have more choices.

In the past, you might have had to go to the set to audition yourself and fight tooth and nail for a role, and you couldn't even touch many good resources.

But when you are famous, many good plays will automatically come to your door for you to choose from.

In these past few days, Wei Hongming has come into contact with several scripts he wouldn't have dared to imagine before, and he has also added several famous directors on WeChat.

Producers and presenters who used to give him the cold shoulder now all smile at him when they see him.

Wei Hongming knows very clearly in his heart: "All of this was obtained with the help of Director Luo Mo!"

Previously, during the filming process, Luo Mo had extremely high requirements for him, and he even felt in his heart whether it was a bit too nitpicky.

But he is an Actor with a relatively high degree of obedience, and he did not raise any objections to this.

Now, all the effort has received double the return!

Wei Hongming is also very expectant now; he is looking forward to: "Where exactly is the limit of 'Sword Fairy'?"

………

………

It is not just Wei Hongming; many people in the industry are now very curious about what the Peak Value and upper limit of this drama "Sword Fairy" actually are.

Ever since Li Xiaoyao and Lin Yueru went to Mount Shu to rescue Zhao Ling'er, the ratings have been rising all the way.

Today, the ratings announced on the 【Television Network】 have already risen to 1.14!

Zhao Ling'er's identity as a Nuwa Descendant was officially announced by the Sword Saint, and he also stated that his original intention was to trap Zhao Ling'er in the Lock Demon Tower for 70 years.

Jiu Jianxian questioned him why it was 70 years, and why he had to make a little girl suffer for 70 years and separate her from Li Xiaoyao.

The Sword Saint told him: "70 years is a deadline."

"A........ deadline for Li Xiaoyao."

This is equivalent to telling everyone that, viewed from the perspective of one who has attained the Dao, Li Xiaoyao can only live for another 70 years.

In fact, this segment of content also reflects from the side that the 【Dao】 of the Sword Saint is different from the 【Dao】 of Jiu Jianxian and Li Xiaoyao.

In his view, if Li Xiaoyao could see through love and desire and avoid this suffering, it would be of great benefit to both his martial arts and his character.

Jiu Jianxian immediately retorted wildly on the spot: "Everyone has their own choices; do you want Li Xiaoyao to be as lonely and arrogant as you?"

He turned his head away, not looking at his senior brother.

Because of the death of Ling'er's mother, Qing'er, and the divergence in the 【Dao】 they each sought, the two had a dispute, which eventually even escalated into a physical confrontation.

The battle between the Sword Saint and Jiu Jianxian on the lake of Mount Shu was another battle of Burning budget.

The audience felt that this was simply a visual feast; the male viewers couldn't escape it at all, with an extremely strong sense of immersion, watching it and wanting to go to Mount Shu to cultivate the Dao immediately!

"Five minutes, I want to know the address of Mount Shu!"

"I'll pay ten thousand yuan, please, Great Gods, take me to Mount Shu!"

"Damn it, this is too cool!"

"Discussing the Dao through water, it's superb!"

At the same time, after this battle, a corner of the past involving the Sword Saint, Jiu Jianxian, and Qing'er was also unveiled.

This is equivalent to revealing part of the suspense from the first episode to the audience, telling everyone why Jiu Jianxian went to Nanzhao Kingdom to save Qing'er and the childhood Zhao Ling'er in the first episode.

The mystical pendant that runs through the "Sword Fairy" series also reappears at this moment.

Logically speaking, many viewers do not like to watch 【Memories】 between characters; everyone feels that this is just padding and talking nonsense.

But in reality, it mainly depends on whether this segment of content is filmed well.

The Sword Saint Yin Ruozhuo, in order to attain the Dao, went down the mountain carrying the pendant gifted to him by Jiu Jianxian Mo Yixi.

He went to deliberately take up everything in order to let go of everything.

In order to experience the seven emotions and six desires of the human world, he begged down the mountain, took imperial examinations, had his wedding night........

Everything had once been in his hands, and then, he abandoned everything again.

He deliberately shaped everything, and after experiencing everything, under the guidance of Qing'er, he finally reached the realm of 【Supreme Good Like Water】.

Looking at Jiu Jianxian Mo Yixi, what about him?

To use a more popular saying now, it is that Jiu Jianxian, relying on the pendant he gifted to the Sword Saint, experienced everything the Sword Saint went through in an immersive way.

As a result, the protagonist, the Sword Saint, let go of everything, while he, the bystander of this immersive experience, became deeply trapped in it.

The pendant also became his mental knot, and even his inner demon!

What if I hadn't given the pendant to my senior brother back then?

Would it have been me who met Qing'er?

Would all the subsequent tragedies not have happened?

The two, who already had white hair, stood on the surface of the lake, and Jiu Jianxian glared at the Sword Saint in Anger, saying: "If attaining the Dao means sacrificing everyone to fulfill oneself, I would rather remain obsessed and never wake up!"

After the episode where the two great masters of Mount Shu discussed the Dao on the water aired, the reputation of "Sword Fairy" actually climbed once again!

Many netizens realized at this moment that this Xianxia drama is vastly different from the mainstream fairy idol dramas of today.

It is truly discussing the 【Dao】!

This drama has its own core inside.

Inside, there is a collision of thoughts and friction of viewpoints.

Everything returns to the core of 【Fate】.

All of a sudden, controversy arose on the internet, and countless people began to express their own views on this scene of discussing the Dao.

Some people stand with the Sword Saint, while others stand with Jiu Jianxian.

A war of words was on the verge of breaking out.

Everyone acted like an outer sect disciple of Mount Shu, keeping the word 【Dao】 on their lips.

This caused many marketing accounts to call this phenomenon—【Nationwide Mount Shu-ification】!

(ps: Second update, asking for monthly tickets!)

(End of this chapter)