Chapter 383: Yo Yo Yo
In recent years, video platforms have developed aggressively, and many self-made variety shows and self-made dramas are becoming increasingly profitable.
From a certain perspective, for many people working in the entertainment industry, video platforms are capable of holding their lifeblood.
With the development of major platforms, changes in market conditions, the increasingly high barrier to entry, and the fact that copyright is receiving more and more attention, everyone has been competing back and forth, killing off all the small fry until only the four major platforms remain in competition.
Penguin Video possesses many innate advantages, but due to a lack of deep foundations, it sometimes suffers when it comes to capturing market share.
On Blue Star, the number of active members on Penguin Video only ranks third among the four major platforms.
Fortunately, most people now subscribe to memberships to chase new dramas and new variety shows, so there is new hope.
The reason Cheng Wen values Luo Mo so highly is that the effect he brings is terrifying.
There are many people who specifically purchased memberships on Penguin Video for the two "Sword Fairy" series.
During the time "Sword Fairy" was a hit, the growth in membership numbers was very impressive!
This is the significance of a phenomenal blockbuster!
It is just a pity that as "Sword Fairy" finished airing, many people... stopped renewing!
These days, all sorts of messy apps collect money, and many people have gradually realized that if they enable automatic renewal for every single one, who knows how much money will be deducted in a month!
Of course, this also involves the issue of user stickiness.
Once a platform is used for a long time and frequently, inertia will develop.
Cheng Wen not only wants to rely on Luo Mo to raise the membership base, but also wants to rely on Luo Mo to raise user stickiness.
Therefore, he is not only thinking about replacing the current Brand Spokesperson with Luo Mo once their term expires, he even wants to turn Luo Mo into an internal staff member of Penguin Video, letting him take charge of 【Self-made Web Drama】 and 【Web Variety Show】.
It is just that on Luo Mo's side, there has been no indication of his stance.
At the end of their call, Cheng Wen stated his position directly to Luo Mo: since they will be using "Nirvana in Fire" to launch the 【True Color Audiovisual】 feature, they will certainly increase the promotional efforts for "Nirvana in Fire."
Cheng Wen is also very helpless; there were only a few S-Class Projects this year, and last month, one actually flopped again.
This point is somewhat similar to Earth.
Many big moves that everyone was full of confidence in ended up flopping so hard they were too embarrassed to be seen.
Many projects that were not valued ended up becoming inexplicably popular.
Cheng Wen feels that the audience is becoming increasingly picky.
Luo Mo, however, feels that the audience is becoming increasingly particular.
After ending the call, Luo Mo did not rush to continue his editing work, but instead sent a song each to Tong Shu and Fengge Group.
The theme for the third episode of "King of Love Songs" is 【Heart's Tip】.
When Luo Mo saw this theme, he muttered in his heart: "What's with the reduplicated words! So gross."
But for this theme, the song was actually quite easy to pick.
The song for Tong Shu is called "Annual Rings Story."
This song was written by Wu Qingfeng of Sodagreen for Yang Chenglin.
But he himself has actually sung this song as well.
The reason for choosing this song is because some say that annual rings are the heart of a tree.
As for the song for Fengge Group, that was even easier to pick.
Since in the previous episode, the phoenix had already achieved nirvana at the bottom of the sea.
Then, this episode should be "Free Flying," right?
"【In your heart, flying freely.】" After Luo Mo sent the song over, he couldn't help but sing a few lines himself.
I don't know why, although many people say Phoenix Legend's songs are "earthy-hype," but... singing them is just happy!
Moreover, everyone makes fun of Ceng Yi for having few lyrics, unable to sing many words in a song, but one must know that at KTV, those few "Yo Yo" sounds of his are all segments that people scramble to grab.
………
………
On Tong Shu's side, after receiving the song, he began to honestly and obediently practice the song.
Fengge Group has only just received their second song from Luo Mo, and strictly speaking, this is the first song written specifically for them, so it is still fresh!
The two got together and carefully read through the lyrics.
Tian Ming was originally smiling, but as he saw the latter part, his smile became increasingly stiff.
"These lyrics... would they be a bit too... 'refined and popular'?" He deliberated before choosing a word.
"I think it's very good." Xue Ning smiled very happily.
The lyrics for the part she sings are actually really quite good.
But let's look at the part Tian Ming is responsible for?
"【Female: Who is singing?
Male: For you.
Female: Warmed the loneliness.
Male: Aha!】"
For Tian Ming, he could just endure this "For you" and let it pass.
But what the hell is this "Aha"!?
Fine, let's just pretend we are human accompaniment devices, here to embellish Xue Ning's singing.
But this question-and-answer style lyric below is just too shameful!
"【Female: Who is listening to the song?
Male: It's me.
Female: Forgot the loneliness.
Male: I love!】"
Ahhh! It's too shameful, my old face is about to turn red!
Boss, my mother and my grandmother will be watching the show too!
My wife and kids will be watching it too!
My daughter is only three years old, she's only three!
Also, won't there be a bit too many of these "yo-yos"?
He took a look, and there was actually a line of lyrics below with one OK followed by five yos!
When Xue Ning saw the end, her eyes were tearing up from laughter, and she couldn't help but say: "I say Tian Ming, are you sure the boss isn't messing with you! Hahahaha!"
"King of Love Songs, eh! An S-tier variety show! Tens of millions of viewers, eh! Hahahaha!" Xue Ning was out of breath from laughing by the end.
"You should go on stage wearing sunglasses, then wear those bright-colored clothes, appear as an unmoving robot, and then stand by my side going yo-yo-yo—." Xue Ning became more and more delighted as she spoke.
Tian Ming's face turned green as he listened.
He finally decided to go find the boss to probe him.
But just as he arrived at Luo Mo Studio, he didn't dare to be too direct.
So, he needed to find a topic first.
Thus, Tian Ming sent a WeChat to Luo Mo: "Boss, what is your Requirement for the two of us regarding this song, Free Flying?"
"Requirement?" Luo Mo replied: "Let me think."
After five seconds, he sent a message saying: "My Requirement for you two is..."
"I want every two-yuan shop in the country, no, every shop under ten yuan."
"And every park in the country."
"To be playing this song!"
"It would be best if a grocery-shopping auntie's phone rings on the bus, and the whole bus can hear Free Flying."
"Also, it must be a must-pick song at those class reunions and in KTVs."
Looking at this string of Requirements, well, now Xue Ning was also dumbfounded.
"What... what does this mean?" Xue Ning turned her head to look at Tian Ming.
Tian Ming swallowed a mouthful of saliva.
He suddenly realized that now didn't seem to be the time to consider whether the lyrics were problematic.
Instead, he had to consider that the boss's requirements seemed a bit perverted and a bit unreliable, and whether he could actually meet the targets he had set for him.
No wonder the song is called Free Flying.
This is asking the two of us to fly to the heavens!
Tian Ming and Xue Ning read the WeChat Luo Mo sent from beginning to end once more.
"Hiss—".
The two couldn't help but gasp in unison.
——Global Warming.
………
………
Luo Mo did not know what the two members of Fengge Group were feeling at this moment.
If he knew, he would definitely be grinning.
"I was even planning to release a Reggae Version for you guys later." Luo Mo was being unreasonable.
He hadn't considered at all whether Tian Ming would be embarrassed to Sing some of the lyrics inside.
Because he had already sent the song over, which proved—he wasn't embarrassed to write it!
If I'm not embarrassed, what do you have to be embarrassed about?
Stare from the boss. jpg.
In Luo Mo's view, some things are actually quite magical.
It's just that with songs, there are some contents that you don't feel much about when you listen to them or Sing them.
But if the lyrics are written down and placed in front of you to look at, you'll think these lyrics are really funny!
You're embarrassed to Sing them!?
Then I think it's because you aren't Singing loud enough!
In reality, the reason Tian Ming felt so resistant was because during the years that Fengge Group had been obscure, he had embarked on a path that most celebrities were unwilling to take.
By taking this path, he would be seen as a heretic in the circle.
He would be thought of as harboring some big evil in his heart.
He had actually been secretly...
——Studying hard!
His literary attainment was not low, his English was at a level-six standard, and although he mainly did Rap, he had also learned a little bit of Bel Canto.
What he got in return, however, was one OK followed by five yos.
Most importantly, the massive hit of Undercurrent was seen by them as a hard-won success.
This made them wonder if playing like this in the second episode would ruin the audience's favor they had initially built up?
However, time waits for no one.
There were only a few days left until the next Live Broadcast night of King of Love Songs.
Tong Shu was honestly practicing Annual Rings over there.
The lyrics of this song were somewhat profound and thought-provoking in some parts, forming a sharp contrast.
As the "biological son of Luo Mo Studio," Tong Shu's treatment was indeed top-tier.
Paired with his unique voice, it could indeed produce a good effect.
Fengge Group also knew that time waits for no one, so they could only seize the time to practice.
Tian Ming felt that as long as he did more Singing, he would get used to it.
Luo Mo's Requirement for him, however, was to advance from "Singing out of habit" to "Singing with comfort."
Just like the famous line in "White Deer Plain": "When a person is shameless, it really is comfortable."
The most critical thing was that after practicing and practicing, by the end, Tian Ming and Xue Ning began to truly feel that although this path was a bit wild, it seemed quite energetic when the two of them sang it!
For a moment, the two of them couldn't tell whether they had truly sublimated or had embarked on a crooked path.
The new weekend arrived just like that.
The third episode of the King of Love Songs Live Broadcast has started!
(PS: Second update, requesting monthly tickets.
Recently, some readers have reported receiving repeated update notifications multiple times. I have already reported this, and it will be fixed. But I don't know why, people always think I am very bad, and they think that any system errors are just me, this bad egg, pulling some shady stunts. I am very honest when I write books!)
(End of this chapter)
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