Chapter 474: History's Number One

What is the concept of a 71% occupancy rate?

It means that if those cinema chains had been willing to give "Monkey King: Hero is Back" more screenings like the Xindi Cinema Chain did, perhaps they could have made more money.

Song Ge felt this number was absurd; one reason was that it left all other films from the same period far behind, and this was while it had many disadvantages of its own.

As mentioned before, many of the screenings arranged for "Monkey King: Hero is Back" were during the day, rather than the golden hours at night.

If the screening times were better, wouldn't that be heaven-defying!?

"No, no, I can't think like that either." At times like this, Song Ge began all sorts of rational analysis.

"There are also many parents bringing their children out to play during the day, so what's wrong with watching a movie!?"

"Yes, yes, yes, if one child comes to watch a movie, at least one parent has to be brought along, and it's even possible for a whole family of several people to come together."

"Hmm, it's caused by the uniqueness of the film itself."

Song Ge muttered a few words, then raised his eyes to glance at his car's rearview mirror, seeing half of his own face in the mirror.

It's so fake that even I don't believe it!

……….

……….

The bustling first day of the Lunar New Year ended just like that.

For many people, today was a day where Luo Mo crazily brushed his presence.

First it was "Lone Warrior", and then it was "Monkey King: Hero is Back".

Film box office data is actually very capable of attracting people's attention. When many people see it online, they will take a glance at it.

But for many ordinary netizens, they won't look closely, only taking a rough look at how much box office this film earned today.

As for the so-called screening rate, occupancy rate... my math is bad, what is this stuff?

The PE teacher didn't teach it well back then, and I was always getting sick.

Therefore, for some onlookers, today they only saw that the first-day box office of "Monkey King: Hero is Back" was over 50 million.

Nothing more than that.

These days, onlookers have already seen too much of that data breaking 100 million on the first day.

Therefore, a box office of less than 60 million will not make them feel any visual or spiritual impact.

But in reality, Luo Mo Studio and Tongguang Studio were already prepared to use this box office data for the first wave of promotion and marketing during the day of the second day of the Lunar New Year.

The reason is simple: compared to those blockbusters, this box office is just average.

But what if it's compared to similar animation films?

—It broke the first-day box office record for domestic animation films!

And it did so with only about 7% of the screening volume!

The first battle was a success, and it was a big victory!

It can be said that this animation industry, on the first day of the Lunar New Year, ignited an unprecedentedly huge sensation!

The degree of sensation was far beyond when "That Rabbit" and "Fog Hill of the Five Elements" became hits.

After all, movies are different.

The aggressive strike of "Monkey King: Hero is Back" allowed animation people to see the hope for domestic animation films for the first time.

After all, looking at the current momentum, a box office of 400 to 500 million is already a certainty.

It is very likely that Luo Mo can recoup his investment! It turns out that an investment of 150 million can also be recouped!

But is this enough?

Luo Mo sat in his home in Beijing, looking at the many jubilant comments from animation people sent to him by He Yuanguang, and said in his heart: "Is this enough?"

He opened the room's window, let the cold wind of Beijing in the early morning blow on him, then immediately closed the window and cursed at himself: "Damn it, it's freezing to death; why am I striking a pose all by myself."

After taking a sip of hot water from his thermos, Luo Mo lay on the bed in a 'wood' character shape, looking at the ceiling and saying: "It's far from enough."

A box office of 400 to 500 million looks pretty, and it seems to have raised the record for domestic animation films several times over in one fell swoop, but the significance is limited.

If it's just recouping the investment and not making money, then the significance isn't great!

Why do many animation people on Earth view "Monkey King: Hero is Back" as a god-like work?

It's because its box office share earned too much money!

The final result of this film was a Big Profit and Extra Big Profit.

Only a phenomenal hit can make the industry start to flourish.

Many people who cannot get investment, hit walls everywhere, and are at their wits' end might also have a chance to show their skills.

The entire industry will radiate infinite vitality and life force.

Is Luo Mo here to save the animation industry?

Actually, he is not.

But if he can incidentally produce such an effect, he would also be very happy.

It was getting late, and he prepared to rest.

He was waiting for Xu Chujing to send him a video call before bed.

Two minutes later, Xu Chujing sent a video invitation from her side.

Once connected, Jing, wearing pajamas, said to Luo Mo: "Congratulations."

"Congratulations to whom?" Luo Mo asked.

"Of course, congratulations to..." Before the word "you" was spoken, Xu Chujing smiled slightly, tucked all her hair behind her ears, and said:

"Congratulations to my boyfriend."

Luo Mo smiled with satisfaction.

In the past, Xu Chujing would occasionally tease him with the term "little boyfriend," which would make Luo Mo incomparably annoyed.

Men, at times, are always very particular about words.

Especially since you have long known that I am a man who carries a sleeping dragon.

"Can we sleep now? My dear boyfriend." Xu Chujing asked with a charming smile in her eyes.

"Let's sleep, goodnight."

"Mm, goodnight."

………

………

The east turned white; the second day of the Lunar New Year had arrived.

Luo Mo had to follow Luo Ba and Luo Ma to visit relatives and offer New Year greetings.

Fortunately, the relationships among the relatives in Luo Mo's family were relatively harmonious, without excessive grudges, so everyone felt quite at ease during the New Year.

Sometimes, friends are the family one chooses for oneself.

So-called relatives, on the contrary, are often born as natural enemies.

Luo Mo had been too busy these past few years, so he actually couldn't spare much time to visit relatives and friends during the Spring Festival.

But this process was something that made him feel at ease.

He was actually a person who valued family atmosphere very much; that sense of warmth and the feeling of joy and harmony could make him feel incredibly comfortable.

Meanwhile, the employees at Luo Mo Studio who had not yet gone on holiday and were receiving triple pay were starting to exert their efforts.

Some promotional work that needed follow-up and maintenance work all had to be completed by them.

As for Luo Mo, this big boss, he had temporarily adopted a very clever system.

——Monarch Offline System.

He was practically a hands-off manager these past few days.

But fortunately, the employees in the studio were already skilled workers, and each one of them was already very understanding.

Therefore, throughout the entire day today, two types of discourse could be seen on the internet.

The first was congratulating *Monkey King: Hero is Back* for becoming the number one in first-day box office for domestic animation films.

This was using data to attract attention, making everyone feel that this film was very impressive and awesome.

As for the other discourse, the studio was only responsible for maintaining order, and it was basically the netizens speaking spontaneously.

To be precise, it was the netizens' crazy complaining.

——"Harder to get than a ticket"!

Tickets for *Monkey King: Hero is Back* were truly too hard to buy.

This caused many people to complain on the internet one after another.

Many who managed to buy tickets were frantically posting their ticket stubs to show off their presence.

"I'm truly speechless; why are the screenings so few?"

"The cinema near my house only has two screenings of *Monkey King: Hero is Back* a day, and the first one is in the morning, damn it. Don't I want to sleep in during the New Year?"

"I bought tickets a day in advance, buying tomorrow's tickets today, and I still couldn't pick good seats; I could only sit near the edge."

"Xindi Cinema is alright! Xindi gives *Monkey King: Hero is Back* more screenings!"

"Haha, I've already seen it; it's very good!"

Human nature is very complex, and also very interesting.

Sometimes, when many people on the internet are shouting that they can't buy tickets, some who have already seen it will jump out and dance around, saying they have seen it, that it is very good, and suggesting everyone keep trying to snatch them.

Things that others cannot experience, I have experienced, and suddenly it feels even better.

This is a very normal psychology.

What's more, *Monkey King: Hero is Back* is really not bad; word of mouth has already started to show signs of fermenting.

I have to say, Luo Mo hit the right timing.

Why is it said that a film's box office is sometimes linked to favorable weather, geographical advantages, and human harmony?

Just like now, everyone is inherently dismissive of domestic animation films, feeling they are inferior to foreign animation films.

Under these circumstances, when the audience walks into the cinema, their psychological expectations are not particularly high.

Then, your work will be much easier to exceed their expectations!

Instantly, it will feel even better.

What's more, this horse-faced monkey is truly damn handsome! The final scene is something one never tires of watching.

There are many other characters in the film, and they are truly cute and really adorable.

The audience has been completely captivated.

Luo Mo and the people on He Yuanguang's side were all happy because of the successful start of *Monkey King: Hero is Back* during the New Year.

But some people were completely different.

(PS: First update, asking for monthly tickets!)

(End of this chapter)