Chapter 477: Screen Allocation Doubled

After this image by Xu Cheng became popular on Weibo, many people in the comment section began tagging the official accounts of Luo Mo Studio and Tongguang Studio.

Both studios quickly noticed the image and each gave it a like.

After the likes, the popularity of the image soared even higher.

Now that things had reached this point, many artists saw that Teacher Xu Cheng had made a good start and immediately followed suit.

Some did it for the popularity, while others, just like Xu Cheng, simply wanted to do something for Monkey King: Hero is Back.

Or rather, they felt they had to do something.

Early on the morning of the fourth day of the Lunar New Year, He Yuanguang specifically sent a WeChat message to Xu Cheng to express his gratitude.

The two had known each other for five or six years, but they had never been very close.

What surprised Xu Cheng was that this very morning, an investor who had previously been unwilling to put money into his project took the initiative to call, stating that he was willing to invest a certain amount into his animation project.

"Did he see the potential of the domestic market?"

"Or was it because of the popularity of that image yesterday?"

Xu Cheng was not sure, and he did not ask further.

He only knew that the film Monkey King: Hero is Back was truly changing the entire domestic animation market!

"All of us owe Luo Mo a huge favor!"

……..

……..

On the fourth day of the Lunar New Year, Luo Mo and the others had been waiting for a long time.

Because starting from today, the screen allocation for Monkey King: Hero is Back was going to be adjusted.

Honestly, many cinema chains actually felt that this person, Luo Mo, was a bit stubborn and a bit aloof.

When negotiating various terms with his studio earlier, this person was somewhat impervious to reason, unwilling to make too many concessions, and did not know how to bow his head.

But so what?

They still had to obediently increase his screen allocation.

There was no help for it; who would turn away from money?

The screen allocation for Future Across the Board, which featured a passionate performance by Water Emperor Song Ge, was slashed, dropping directly by 4.7%.

The screen allocation for this film fell below 10%, and 80% of the cut portion was reallocated to Monkey King: Hero is Back.

Moreover, this was only the first cut.

If the box office and word-of-mouth for Future Across the Board continued to decline, then a more ruthless second cut would be waiting for it!

Conversely, the screen allocation for the other major animated film, Bear Battle, did not change much.

One reason was the need to cater to the young-age market; this was the only film purely for children this year.

Another reason was that because tickets for Monkey King: Hero is Back were hard to come by, many parents, after failing to grab tickets and facing their children's crying and fussing, could only choose a... budget alternative first.

"Don't cry, don't cry. How about I take you to see Bear Battle today? We'll go see Great Sage tomorrow; I've already bought the tickets. We'll watch two days in a row, so wipe away your tears!"

The director of Bear Battle never dreamed that there would be such a source of traffic...

This also caused the film's box office to successfully break 100 million on its fourth day of release.

However, its word-of-mouth in the adult market was very average.

Regarding this, the director was also very aggrieved.

"You can't just come to watch our Bear Battle with expectations because you felt unsatisfied after watching Monkey King: Hero is Back, right?"

"Judging by the title, it is definitely not the type you want to watch!"

"And then you scold me after watching it; how innocent am I?"

However, this also ignited an ambition that the director had long hidden deep in his heart.

"Is it... time to make an animated film suitable for all ages, or even one aimed solely at adult audiences?"

Besides these two films, there was another film whose screen allocation had a significant change.

This phenomenon was unexpected, yet also within reason.

That was the film with the highest box office in the Spring Festival slot so far—Casino Game within a Game!

This gambling film continued the classic style of previous Baodao gambling films.

Its early popularity was very high, and audience expectations were also very high.

But its word-of-mouth fell into polarization.

Some people felt it was very nostalgic and felt that the flavor was still there.

While others felt it was fucking terrible.

Judging from the box office curve and the seat occupancy rate curve, this film was in a steady decline.

The word-of-mouth was also getting worse and worse; many viewers did not buy it, feeling that it was filmed in a messy way and was confusing to watch.

The cumulative box office of Casino Game within a Game would likely break 1 billion today.

Yet the cinema chains still gave it a small cut, reducing its screen allocation from 33% to 30%.

Because Dragon Detective, which ranked second in box office, actually had very good word-of-mouth; although its daily box office did not rise like Monkey King: Hero is Back, it was extremely stable.

It must be said that the market for domestic Suspense themes has been really good in recent years, and the audience is quite into it.

For films of this genre, watching them in a Cinema provides better audiovisual effects, stronger stimulation, and a fully immersive atmosphere.

The equipment in the Cinema is conducive to an immersive experience for the audience.

Therefore, its screen allocation actually rose from 26.8% to 30.2%.

The film currently ranked third in box office was also cut by 3%.

This also made Monkey King: Hero is Back the film with the highest growth in screen allocation, which could be said to have directly doubled, reaching 14%!

Such doubling growth is something rarely seen in these years.

This caused many industry insiders in the film world to discuss this movie heatedly.

"The most critical thing is that this is the first time it has been adjusted upwards."

"In other words, if its subsequent box office performance is ideal..."

"The screening schedule will definitely be able to rise again!"

Facts proved that *Monkey King: Hero is Back* really had an effect similar to Hunger Marketing.

Over these past few days, many people on the internet had already been complaining that the screening schedule for this movie was too sparse.

Many people watching a movie do not feel satisfied just because they have bought a ticket.

Because many seats in the Cinema are not in viewing areas that make people feel comfortable.

For example, for tall people, sitting in the first few rows is just exhausting.

If there are more screenings, it is easier to grab good seats.

So, amidst these voices of complaint, the screening volume for *Monkey King: Hero is Back* finally rose significantly; what kind of result would this bring?

Many people will feel that they have won.

Their Requirement has been met.

Our voices have been heard.

This is also a strange feeling on a psychological level.

It will drive a portion of people to flood into the cinemas.

At the same time, *Monkey King: Hero is Back* itself possesses a magical charm that makes some audience members voluntarily go to the cinema for a second viewing, or even a third or fourth!

For these people, if they couldn't buy a ticket, they might just let it go.

But if tickets are plentiful, then they will go and enjoy it once more.

Nothing else, they just Want to Watch this horse-faced monkey melt stone into armor and wave flames into a robe!

"What are you waiting for! Charge!"

"Monkey, oh monkey!"

"Army of monkey-raisers, attack!"

"Great Sage, I'll grab a ticket to raise you!"

"I have no other purpose, I just don't know why, but there are so many pretty young ladies in the cinema for this movie!"

"Yes, yes, yes, there are many handsome young men too!"

The growth in screening volume, along with the immense enthusiasm of the masses for watching the film, made even Luo Mo feel a bit excited.

He was looking forward to something today.

He was looking forward to an honor that *Monkey King: Hero is Back* had never achieved on Earth.

You must know that *Monkey King: Hero is Back* was considered a Shuji Dang movie back then.

The Shuji Dang is a very good release window, but it is a bit different from the Spring Festival release window.

The Spring Festival release window starts from the first day of the lunar year, with several days of box office explosions, and then only starts to decline once many people begin to return to work.

As for the Shuji Dang, although many students are free, those who need to work still have to work.

Therefore, under normal circumstances, the number of viewers is relatively balanced, higher on weekends, and not as terrifying as those few days during the Spring Festival.

Consequently, *Monkey King: Hero is Back* on Earth never once broke 100 million in single-day box office!

"Perhaps I can make a push today; perhaps there is a chance," Luo Mo thought to himself.

If this ambition of his had been spread a few days ago, it would probably have made people laugh their heads off.

Yes, in the current film market environment of Blue Star, breaking 100 million in a single day is not rare.

But you have to know, this is an animated movie.

*Legend of the Red Dragon* previously ranked first in domestic film history, with a total box office of only over 100 million.

Even for *Castle of the Dragon*, which swept the globe, its highest single-day box office record in Huaxia was only 84 million.

You, on what grounds?

On the grounds of this horse-faced monkey?

Yes, it is precisely on the grounds of this monkey.

Don't forget, the monkey also has a title—Fighting Victorious Buddha.

In this life of mine, I must fight, I must battle, and I must win!

You just polish your eyes and watch closely.

"*Castle of the Dragon*, is it?" Luo Mo muttered to himself.

"Don't forget, aren't there enough dragons... that have been bullied by the monkey?"

(PS: Second update, requesting monthly tickets.)

(End of this chapter)