Chapter 563: A High-Stakes Gamble That Will Be Recorded in Film History
As time passed, the two-month-long Shuji Dang was already nearly halfway over.
Regarding the box office performance of his new film, Wang Rong was basically satisfied.
His current expectations were mostly on "I Am Not Medicine God"; as for the film he directed himself, as long as it made money and didn't flop, that was fine.
Of course, human joys and sorrows are not shared; Tian Ou had been very annoyed these past few days.
"Wang Rong and Feng Ji's new films are neither as powerful as my 'Car King 2'!"
"Therefore, the theater chains' screening schedules should have been tilted toward 'Car King 2' to a greater extent!"
"But this Luo Mo actually stuck his foot in!" Tian Ou was truly about to die of Anger.
Regarding the Large-scale Preview of "Medicine God", Wang Rong and Feng Ji were both indifferent.
Because their new films' box office returns were becoming increasingly sluggish, the theater chains would have cut their screening schedules anyway.
As for who the cut screening schedules were added to, that was another matter entirely.
Admittedly, with the Large-scale Preview of "Medicine God", the screening volume for these two directors would certainly be squeezed to a small extent.
But... it doesn't matter!
The two of us are already letting it rot.
Feng Ji's mainstream war film was now only making a few million in box office per day; he had completely stopped paying attention to it.
Filming this movie was originally a task from above, a social responsibility he undertook.
He had already handed in a very good answer sheet; among films of this genre, the box office could already rank in the top three.
Moreover, Luo Mo had greeted him in advance; this Great God-level figure in the director world also wanted to see what kind of results this young man's wild and imaginative ideas would bring.
As for Wang Rong, he cared even less; he was the male lead of "I Am Not Medicine God", and also the Producer.
Tian Ou: So it's just me who's suffering!
In Tian Ou's eyes, every single screening of "I Am Not Medicine God" should have belonged to him, belonged to "Car King 2"!
"Luo Mo, you are snatching food from the tiger's mouth!" a certain director who considered himself a tiger thought indignantly in his heart.
But just a moment ago, he had a phone call with Fang Jie, and the fire of Anger in his heart gradually extinguished.
During the call, he kept repeating four words: "Director Fang has high insight!"
Fang Jie told Tian Ou to keep his eyes on the long term.
She said with a smile: "Luo Mo's kind of Large-scale Preview is actually very risky, very risky. Young people, I guess he's greedy for cheapness, thinking that this way, the movie can gain thousands or even tens of thousands of screenings for no reason."
"However, what if the quality of this movie doesn't meet the audience's expectations?"
"Then, his screening schedule on the premiere day will plummet, and the box office will certainly be greatly affected!"
In fact, this logic is indeed correct.
Thousands of preview screenings are enough for the film's word-of-mouth to spread across the entire internet.
In this way, on the First Day of the film's premiere, it will have to face the so-called Word-of-mouth Judgment!
Originally, this thing basically only arrives officially three days after a movie is released.
Fang Jie's "Puberty" was directly caused to suffer a cliff-like drop by this Word-of-mouth Judgment.
For films of low or medium quality, this kind of operation by Luo Mo has no benefits, only drawbacks.
Fang Jie continued: "Originally, the cinema might have given him tens of thousands of screenings on the premiere day, tens of thousands more the next day, and tens of thousands again on the third day."
"Only after the word-of-mouth fermented would they start adjusting the screening volume."
"Now it's good, the adjustment starts early."
"Then, by that time, wouldn't a portion of these screenings that were supposed to be his be able to go to your 'Car King 2'?" Fang Jie spoke eloquently.
"You calculate it, who exactly is the one who profits."
After being pointed out by Fang Jie, Tian Ou realized!
——I profit! It is I who profit!
Due to the extension of the decryption key, every film in the Hundred Billion Box Office Plan can be screened for a full two months.
Then of course I profit!
In reality, this kind of flashy operation of Large-scale Preview really requires the film production side to have extremely strong self-confidence to dare to go all out.
Even a film of medium-to-high quality cannot reap the benefits.
It must have super-high word-of-mouth, making everyone's Want to Watch index explode!
How many films can reach this level in a year?
Sometimes there isn't even one in a year!
Such films are all capable of being recorded in film history!
——This is a high-stakes gamble!
Betting the entire life and soul of the film into it!
Tian Ou asked himself, he dared not gamble.
Fang Jie was the same.
"Isn't it nice to just release it honestly?"
"If it's meant to be a hit, it will be a hit; if it's meant to flop, it will flop; it's all the same."
"Why must you play so big, why must you seek excitement?"
"Tsk, do you really want the box office to defy the heavens, really want to take 2.8 billion?"
Young people are too reckless.
This is your first live-action film, is it necessary to take such big steps and toss about like this?
Nowadays, there are indeed countless eyes from the industry staring at Luo Mo, staring at "I Am Not Medicine God".
It's just that, because his "popularity" has always been poor, most of these people are looking forward to seeing him make a fool of himself.
Time passed quickly, and July 28th arrived just like that.
"Dying to Survive," the preview screening begins!
……..
……..
In Beijing, Xu Jinzhu "reluctantly" headed out with his mother, Zhao Tong.
Along the way, he was still constantly "complaining" in his classmate group chat.
"My mom is insisting on dragging me along to watch the preview screening of 'Dying to Survive'."
"I really have zero interest in this film. I took a look at the trailer, tsk, it's about a guy selling miracle oil!"
After arriving at the cinema, he actually became a bit more willing.
Because near the ticket machine, among the crowd, women made up a larger proportion.
And there were quite a few young girls.
"Just treat it as coming out to feast my eyes," Xu Jinzhu thought to himself.
He was the type of personality who dared to strike up a conversation, but... today he wasn't here with his mother, was he!
After queuing to pick up the tickets, Xu Jinzhu wanted to buy a cup of "fatty happy water," but was vetoed by his mother with a single sentence: "What kind of carbonated drink are you drinking?"
"I'm 18 years old, do I not even have the right to drink a beverage?"
"I hate this!"
Adults are always like this; when you need money, they say you're an adult, but when you want to do something they don't allow, you're still just a child who needs to listen.
In the end, Xu Jinzhu only got a cup of orange juice mixed with water.
After the two had their tickets checked and entered, they sat down inside the Cinema.
Zhao Tong asked: "Do you know what this movie is about?"
Xu Jinzhu sneered and said: "A vulgar Comedy."
In front of his mother, he really couldn't bring himself to say the four words "selling aphrodisiacs."
"A Comedy is a Comedy, why add 'vulgar'!" Zhao Tong glared at him and said: "Little Luo clearly has very high artistic talent."
The lights inside the Cinema dimmed at this moment.
The movie was about to start playing.
The beginning looked fine, but when Luo Mo, playing Lv Shouyi, appeared on screen, a synchronized sound of surprise rang out in the cinema.
Many young girls secretly covered their mouths after realizing their voices were too loud.
"He looks so slovenly!"
"I almost didn't recognize him."
"His entire posture is also completely different from usual!"
"Holy crap!"
The first part of the movie had quite a few funny moments.
Every time there was a funny moment, Zhao Tong, whose threshold for laughter wasn't high, would always laugh along with the audience in the Cinema.
After laughing a lot, she couldn't help but nudge her son with her elbow and asked in confusion: "Why aren't you laughing?"
"Because it's not funny!" Xu Jinzhu, who had activated his "holding back laughter" skill, said righteously.
"It's not funny? I think it's very funny!" Zhao Tong really thought this was a Comedy now, so she felt it was good.
At the same time, she also started to feel sorry for Luo Mo.
In the movie, there was a scene where Lv Shouyi was receiving an injection at the hospital; when his back was lifted, he was so thin that his spine was slightly protruding, which was exceptionally obvious.
"Oh my, how did he get so thin," Zhao Tong said in a low voice.
Xu Jinzhu muttered in his heart: "He's not even your son-in-law yet, and you're already like this just from watching a movie!"
However, looking at this image, he couldn't bring himself to criticize Luo Mo.
Xu Jinzhu also knew that these days, not many young Actors could do this much for a movie.
It would be good enough if they could just have fewer Idol burdens.
At the very least, Luo Mo's attitude was beyond reproach!
By this time, he had long realized that it wasn't about selling miracle oil at all, but selling Imitation Medicine.
The subject matter was so novel that he had become engrossed and developed a deep interest in it.
Moreover, the content in the first part of the movie really had a sense of satisfaction from a loser's comeback, and it was still very enjoyable to watch.
Although Xu Jinzhu was watching very intently, in his view, as long as he didn't laugh, that was the greatest rejection of the Comedy Luo Mo had filmed!
"I don't even need to say a single bad review; I just won't laugh along with everyone else, and that's it!"
—I'm holding it in!
Finally, the movie played to the scene in the nightclub.
After making a fortune, Yong Ge started throwing money around crazily in front of the nightclub manager.
As a super rich second-generation kid with a good upbringing, Xu Jinzhu felt incomparably disdainful in his heart toward this kind of nouveau riche behavior.
He picked up the orange juice and started chewing on the straw.
At this moment, Cheng Yong threw another large sum of money onto the nightclub table without even blinking.
"Are you going to dance or not?"
"Can you dance?"
"Are you going to dance or not!?"
Every time he said a sentence, he slammed a large stack of money onto the table.
"You just wait for me!" the nightclub manager said viciously.
The next moment, the scene cut, and one could see this nightclub manager in a suit and leather shoes starting to dance flirtatiously by the pole.
"Pfft! Cough, cough, cough!" The orange juice in Xu Jinzhu's mouth nearly sprayed out, and he choked himself directly.
Zhao Tong completely ignored her son's miserable state and laughed out loud along with the audience in the Cinema.
"I have to say, this movie Luo Mo made is quite funny." Zhao Tong, whose threshold for laughter was not high, felt like she was about to laugh until tears came out.
Immediately following that, the Drama progressed to Cheng Yong and Si Hui going home together after drinking, afraid they were about to play cards late at night.
This surging, tempestuous scene left Xu Jinzhu stunned.
Luo Mo! Is this something I can watch with my mother! Ah!?
The subsequent plot also became increasingly rowdy; these people selling Imitation Medicine even got into a fight with those selling Fake Medicine.
Amidst the sounds of joy and laughter, this "Comedy" began to reveal its true colors.
(PS: Second update, requesting monthly tickets!)
(End of this chapter)
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