Chapter 574: Medicine

"Dying to Survive," during its preview period, has topped the box office!

This shocking news is a nuclear-level promotional explosion!

Its rise to the top will make all films in the same period feel like they have lost Face, and they will all need to look up to this new film directed by a Newcomer!

More than half of the film industry is dumbfounded at this moment.

Still the same saying: "Wicked! Too wicked!"

Many people have not yet digested or absorbed this brand-new model of 【Large-scale Preview】.

Good heavens, you went straight to the top of the charts during the preview period, ranking number one!

In just a few short days, how many miracles has Luo Mo created, and how many people's perceptions has he refreshed?

From a certain perspective, this is no longer just a simple new film release.

Nor is it simply a Newcomer director rising abruptly.

It cannot even be considered just Luo Mo teaching the film industry a lesson.

In this game, he is already the destined winner.

Therefore, this is a revolution by this young man against the current film industry!

…….

For the employees of Luo Mo Studio, these past few days have been filled with a sense of pride and elation.

Every time Luo Mo comes to the studio, they all call out "Boss" with smiles, feeling a sense of reflected glory.

Before the official preview of "Medicine," Luo Mo sent them to contact major cinema chains to strive for more screening slots.

Those few days, the work experience was terrible, and they suffered greatly.

Being perfunctory was considered good.

If they were willing to give you a fake smile and brush you off, that was already considered a friendly attitude.

No one thought they were normal people; everyone thought they were a group of idiots under a crazy boss.

What was there to talk about?

This was the first time anyone had heard of such a thing; didn't you find it ridiculous and baffling to make such a Requirement?

But now it's different; everything has changed.

Even if you don't go to the cinema chains, the contact personnel from the chains will take the initiative to find you.

For cinemas, the higher the box office, the more revenue share they naturally get.

With a thud, they knelt before money.

We compromise, we admit defeat, we have no vision!

And the box office of "Medicine" over these past few days has indeed not disappointed any party.

This gave them a sense of accomplishment, making them feel that the efforts of the previous period were all worth it.

As for Luo Mo, he didn't say any meaningless nonsense at the studio to boost morale or tell everyone to work hard and keep it up; it was actually very simple: "Once this busy period is over, everyone gets a big red envelope!"

Spiritually, they were already satisfied.

Materially, it naturally had to keep up.

As soon as the words fell, violent cheers erupted in the studio.

Everyone knew the thickness of the red envelopes the boss gives out, and in an instant, their motivation was even higher.

Everyone began to look forward to tomorrow, looking forward to how much box office "Medicine" would rake in during its official premiere.

And under Luo Mo's crazy operation of 【Large-scale Preview】, major cinema chains began to frantically increase the screening slots for the premiere day of "Medicine."

After Luo Mo returned home, he teased Xu Chujing, saying: "Guess what the screening rate for 'Medicine' will be tomorrow."

Xu Chujing guessed: "30%?"

"More than that, a little higher." Luo Mo smiled brightly, feeling incredibly happy.

Xu Chujing poured him a glass of water and asked: "So what exactly is it?"

"34.6%!" Luo Mo said.

Upon hearing this, Xu Chujing also looked surprised.

Luo Mo said: "The cinema chains all arrange screenings based on the data they have in hand; in fact, if it weren't for the fact that Director Chen and the others' new films are being released in the same period as 'Medicine,' the screening rate could probably be even higher."

The directors Luo Mo mentioned are the other two directors in the 【Hundred Billion Box Office Plan】.

Now, only 4 directors' new films have not yet been officially released; besides Luo Mo and Li Dongliang, it is those two.

As mentioned before, because of the intervention of the Review Department and various parties, the 【Hundred Billion Box Office Plan】 has strong support and resource allocation.

In terms of screening slots, there is also a guaranteed minimum for the first day.

Otherwise, the screening rate of "Medicine" could probably be even higher!

In fact, these two directors only received a screening rate slightly higher than the guaranteed minimum.

Yet they couldn't say anything.

Because anyone with a discerning eye knows that it was actually the two of them who dragged "Medicine" down.

If there were no such guarantee, their new films would only be lower.

Like on Earth, after "Dying to Survive" exploded during the preview period, the screening rate on the day of the premiere reached a terrifying 49.3%!

And the even more terrifying part is yet to come.......

After the release, the screening rate continued to skyrocket, breaking 60% at its peak!

It was equivalent to you opening a ticketing app to search for films in cinemas, and looking around, a large area of the Cinema was showing "Medicine"!

Still the same saying, because this is a new model and a new route, Luo Mo is very content.

The road is still long; this is just the first step of the official release.

He is not in a hurry at all.

At this moment, Xu Chujing looked at Luo Mo and asked, "Do you think that if we hadn't used the Large-scale Preview method this time, but instead followed the conventional release route, what percentage of screen share could we have reached?"

"A guaranteed minimum, I suppose. Anything over fifteen percent would be considered a favor from the theater chains."

So, how should one describe this wave?

——Ha, won big!

………

………

The sky brightened; a new day had arrived.

August 2nd was a Saturday.

This meant that many people were off work and had free time.

Therefore, today's box office was indeed even more worth looking forward to.

In reality, many filmmakers had suffered from insomnia last night.

Because at 1:00 AM, the real-time data on many ticketing apps had refreshed.

If you checked the box office for "Dying to Survive" at one o'clock in the morning on August 2nd, you would see an incredibly eye-catching number.

——104 million!

Because this film was in such high demand during the preview period—and was even once thought to be a tactic of Hunger Marketing—its 【Pre-sale Box Office】 results were very, very good.

Many people chose to buy tickets in advance to avoid not being able to get good seats, or even failing to grab tickets at all.

Who could have imagined that a film, just one hour into its premiere day, would have a cumulative total box office exceeding 300 million!

This made many industry insiders discover another benefit of 【Large-scale Preview】.

That is, when doing publicity, the data will look very good, very eye-catching, and very shocking!

Look at "Dying to Survive"; on the First Day of release, they could already post a Poster celebrating the box office breaking 300 million across the entire internet!

With publicity effects like this, how could it not be good?

Everything before their eyes made Li Dongliang and the others look on with extreme jealousy, their hearts filled with envy.

In the group chat of the 11 directors for the 【Hundred Billion Box Office Plan】, Director Feng Ji was the first to speak in the morning, offering a wave of congratulations to Luo Mo and Wang Rong.

Even if others were unwilling in their hearts, they still performed well on the surface; since Feng Ji had taken the lead, they all chimed in the group to offer congratulations.

Looking through the chat history in the group, Director Fang Jie had clearly become reticent during this period.

Director Tian Ou hadn't been popping up often lately either, not as high-spirited as he was a few days ago.

Honestly, Luo Mo didn't care at all whether the congratulations coming out of their mouths were sincere or fake.

He just kept moving forward, the box office singing a song of triumph, and you all just keep shouting for me.

If you are sincere, then everyone is happy.

If you are reluctant, you still have to shout for me.

By the afternoon, Luo Mo received a call from a staff member at his studio.

"Alright, I understand." After hanging up the phone, Luo Mo's gaze tightened.

"What's wrong?" Xu Chujing sensed something unusual and couldn't help but ask with concern.

"Nothing much, just that someone has started to play dirty and is trying to find ways to stir up trouble online," Luo Mo said.

"Oh? What kind of trouble are they stirring up?" Xu Chujing asked.

Xu Chujing was not surprised by the fact that someone was playing dirty.

Having been in the entertainment industry for so many years, she knew that capital and capital would secretly engage in crazy arm-wrestling and various forms of sabotage.

Rivals would often publish hit pieces, each wishing for the other to die.

In the total cost of the vast majority of blockbusters, there would be a huge amount covered for 【Reputation Maintenance Fee】.

Some films invested as much as 100 million in this area.

This, on one hand, is to maintain the audience, and on the other, to counter others playing dirty.

Luo Mo was very confident in the reputation of "Dying to Survive," so the investment amount in this area would not be very large.

But since someone was maliciously playing dirty, he still had to keep a slight eye on it to prevent unnecessary trouble.

Xu Chujing felt that this malice had actually arrived so early, faster than expected.

Luo Mo, however, was very grateful for certain systems on Blue Star; at least after "Dying to Survive" underwent Large-scale Preview, the film source had not leaked, and unlike on Earth, piracy was not rampant before the official premiere.

This was the most Deadly thing!

Many people who have pirated versions to watch will simply not support the genuine version. Conversely, a large portion of these people often have a lot of hostility and love to criticize in order to show off themselves.

Compared to that, everything else was just small trouble, small problems.

Without the piracy problem, Luo Mo found some of the comments stirring up trouble online to be somewhat laughable.

He said to Xu Chujing, "Look, these are some of the comments compiled by the studio."

He pointed to one of them and said, "This one is the most widely cited; the general meaning is that for a film like 'Dying to Survive,' there isn't much difference in the viewing experience between watching it in a theater and at home, and since it lacks heart-shaking visual effects, it's simply not worth spending so much money to consume in a theater."

Upon hearing this, Xu Chujing frowned.

But the current Blue Star was indeed still in a stage where special effects were rampant; as long as many films had enough grand scenes and the special effects were shocking enough, the box office would not be low.

People hadn't seen much of the world yet, hadn't become numb, and all felt it was very satisfying to watch.

"This kind of narrative really needs to be addressed; as far as I know, there are indeed many people who are only willing to go to the theater to watch special-effects blockbusters," Xu Chujing said.

Luo Mo waved his hand and said, "There's no need to think of ways anymore."

He held up his phone, searched casually on Weibo, and then showed her the comments under the marketing accounts.

In Luo Mo's view, a good film cannot be slandered or have a narrative forced upon it just like that.

On the contrary, if you try to stir up trouble for it, it might very well make it even more popular!

It can make many onlookers and bystanders develop an even stronger interest in this film.

Hehe! Thanks to you old friends for the promotional funds invested in "Medicine God"!

Xu Chujing looked at the netizen comment with the most likes and couldn't help but read it aloud:

"【Who says there are no shocking special effects in 'Medicine God'?

I clearly saw the human heart!】"

(PS: Second update.

A sincere question: I won't ask how many words a day you all consider a long update, I'll ask in a different way—in your hearts, how many words a day is not considered short?)

(End of this chapter)