Chapter 651: Nezha!

Chen Luo: "That was rash."

……..

Heavenly King Chen never imagined that a single gesture of goodwill would lead to his social death across the entire internet!

"Did I cry?"

"How come I don't remember?"

Heavenly King Chen felt this was slander!

I clearly just had a lump in my throat and a stuffy nose, but the tears—I definitely held them back!

Upholding the spirit of seeking truth from facts, this means I didn't cry!

However, there is no way to explain this kind of thing.

You go online and post: "I didn't, you're talking nonsense!"

The netizens' reaction would definitely be: "He's so tsundere, love it, love it."

Chen Luo: "I really didn't cry!"

Netizens: "Who would have thought that a mouth so good at Singing would actually be so stubborn."

——There is just no way to explain it!

"Forget it, forget it." Chen Luo looked at the Weibo Hot Search at home, not knowing whether to laugh or cry.

Although he was a man in his forties who felt a bit embarrassed about crying while watching an Animation, the promotional effect this brought was absolutely unexpected.

In fact, after this commotion, the popularity of *Nezha: Birth of the Demon Child* was truly skyrocketing!

The promotional teams for several Spring Festival films, such as *Hidden Dragon in the Abyss*, were stunned.

"What kind of promotional tactic is this?"

"Our painstaking efforts can't compare to someone else's accidental success?"

"Can't learn it, just can't learn it!"

Because *Nezha: Birth of the Demon Child* performed very well on the first day of the Lunar New Year, taking a 20% share of the box office with a 16% screening rate, many cinema chains increased its screenings.

Originally, this film had relatively few late-night screenings.

But who would have thought that so many viewers, in order to avoid being squeezed into the same Cinema as noisy kids, would specifically come to buy late-night tickets!

This made the attendance rate for the late-night screenings of *Nezha* the highest for the same period!

So what are you waiting for? Add more screenings!

And don't forget one point—the ticket price for *Nezha* is low!

Its movie ticket price is lower than the other few films. Even in the same cinema, in a Cinema of the same scale, the ticket price for *Nezha* would be several yuan lower.

This means its attendance rate is truly heaven-defying! That is what led to such a high box office share!

This caused the screening rate of *Nezha* on the second day of the Lunar New Year to see a small increase, reaching 18.9%, surpassing *Hidden Dragon in the Abyss*.

In this extremely special Spring Festival season this year, it is truly not easy for *Nezha* to have its screening volume increased on the second day.

However, the major cinema chains still did not expect that Chen Luo would cause such a scene.

And the enthusiasm of the onlookers was also something everyone had not anticipated.

"I want to see what kind of animated film made Chen Luo cry!"

"Even the opponent praised it, it should be good, right?"

"A bunch of fools, it's obvious they colluded to do promotion!"

"Yes, yes, yes, you're the smart one, anyway I'm going to watch it."

"*Monkey King: Hero is Back* was so good, so I originally wanted to watch *Nezha* yesterday, but I didn't manage to grab a ticket."

"+1, I didn't grab one today either, Anger! The screening rate is too low!"

A large number of viewers began to buy tickets frantically; those who didn't grab tickets today bought the Pre-sale tickets for tomorrow that had already been opened.

This caused the Pre-sale Box Office of *Nezha* on the second day of the Lunar New Year to actually overtake *Monster Hunt 2* and *Journey to the West: Six-Eared Macaque*, ranking first!

This left the cinema chains silent.

Pre-sales can very well reflect the enthusiasm and attitude of the audience.

If you can't grab a ticket today, buy one for tomorrow. If you can't buy one for tomorrow, buy one for the day after.

"So... we still added too few screenings?" the cinema chains thought.

Many industry insiders in the film world were glued to the data today.

Many people felt that, judging from the current momentum, *Nezha* was likely to surpass *Monkey King: Hero is Back* in terms of box office!

………

………

At home, Luo Mo's phone vibrated.

He received the celebration Poster sent by He Yuanguang.

*Nezha: Birth of the Demon Child* took 189 million in first-day box office on the first day of the Lunar New Year, which was equivalent to breaking the first-day box office record for Animation films in Huaxia.

Yes, it was the first-day box office for all Animation films in China, including overseas blockbusters, not just domestic Animation films.

Although the previous *Monkey King: Hero is Back* had a very high total box office in the end, because it was not favored at the beginning and its screening volume was very low, its first-day data was not as eye-catching as *Nezha*.

Since a new historical record had been set, the celebration Poster definitely had to be released, and a series of promotions definitely had to follow.

What is called the rise of domestic animation?

This is the rise of domestic animation!

Film people stared at the results of *Nezha*, one reason being the Hundred Billion Box Office Plan, and the other reason being Luo Mo's own influence.

But animation people stared at the results of *Nezha* because they were concerned about their own future.

Including animation people, everyone initially thought that *Monkey King: Hero is Back* should be the box office Peak Value for domestic Animation films, and it should be impossible to break in recent years; after all, it was a phenomenal film.

But the momentum of "Nezha" is very strong right now!

What does this represent?

It represents that our perspective was too small, our thinking was too limited, and we were too petty!

"So, domestic Animation films also have infinite possibilities!"

"We can also achieve great things by dedicating ourselves to this industry!"

"Animation films are no worse than live-action films!"

"After so many years, the struggle wasn't in vain! I'm finally going to make it!"

For those in the animation industry, if "Nezha" can truly surpass "Monkey King: Hero is Back", and if the total box office can break 2 billion, then this is a signal.

A signal that the domestic animation market can continue to expand!

The overall environment is getting better and better under the efforts of Luo Mo, the one who broke the deadlock.

The wind has already started to blow; if you don't find a way to ride the wind now, you're a fool!

The entire Huaxia animation industry instantly became full of energy!

"Let's see who still dares to say that domestic Animation films are all money-losers!"

In the animation industry, only He Yuanguang couldn't help but think of what Luo Mo had said earlier.

"Three films for 8 billion; he really bet everything on 'Nezha'," He Yuanguang thought to himself.

In truth, even now he couldn't figure out what Luo Mo's deep-down box office expectations for "Nezha" really were.

Of course, if Luo Mo had told the truth, he might have thought Luo Mo was joking.

Guang Shu is too lazy to think about so much now; he'll just follow Luo Mo's lead.

"If I have that spare time, I might as well exercise more."

"The wife is pushing hard for the second-child plan."

In the animation industry, he and Luo Mo are collectively hailed as—men like gods.

Many young people in the animation business are a bit 'chuunibyou'; Luo Mo is called God Luo, while Guang Shu is called Giant Guang.

A giant in the eyes of his peers, but in the eyes of his wife, he is just a useless man.

The rise of domestic animation, I must rise too! — He Yuanguang.

…….

………

After the celebration Poster was reviewed by Luo Mo, Tongguang Studio and Luo Mo Studio released it across the entire internet at the same time.

Many audience members who didn't manage to grab tickets yesterday flocked to the Cinema today.

Film Critic Xiao Cai was one of them.

This girl in a JK Uniform, Not Forgetting Original Intention.

It's the middle of winter, and she's still wearing a JK Uniform inside.

A shirt and a pleated skirt, paired with fleece-lined black long socks.

Having thin legs is just willful; she isn't afraid of the fleece lining, and they are still straight and thin.

But since it is winter after all, she still has to pair it with a thick trench coat.

Well, the aesthetic is still there.

She and her best friend Xiao Fang bought tickets for the afternoon showing of "Nezha".

Consequently, there were a large number of little brats in the Cinema.

The film hadn't officially started yet, and the Cinema was chattering, with children crying and making noise.

But once the feature film started, the children were instantly attracted by the Drama, and each one watched very intently.

Although it was still a bit noisy occasionally, the viewing experience was still acceptable.

What's interesting is that the punchlines for children and the punchlines for adults are not necessarily the same.

There are places where adults don't find it funny, but a group of children laugh very happily. And laughter is contagious; you can't help but laugh along.

At the beginning of the film, Xiao Cai and Xiao Fang both felt that this dark-circled Nezha was very tsundere, very rebellious, and very naughty, making people worry.

When Ao Bing appeared, both women thought in unison: "So handsome!"

"I'm a fan! I'm a fan of this character!"

"When he just called Nezha 'kid', I felt it was so charming!"

But seeing the later parts, when Nezha transformed, they instantly changed their affections.

Too handsome! That roguish kind of handsome!

The entire viewing process was very smooth and very comfortable.

The funny parts were very funny, the passionate parts were very passionate, and the tear-jerking parts were very tear-jerking.

Most importantly, Luo Mo was still his old self, especially formidable in terms of 【Group Portrait】, making the characters incredibly three-dimensional and full.

Let alone the protagonist and supporting characters, even the 【Seal Beast】 guarding the door made everyone feel it was fun and had a lot of personality.

You have to know, a film is not a TV series; its duration is set there, and it's only that long.

With such content density, it is very difficult to portray even minor characters so vividly.

During the film, Xiao Cai couldn't help but say to Xiao Fang: "I don't know why, but I can't bring myself to hate Shen Gongbao either. Am I being too much of a saint?"

The reason Shen Gongbao is a villain actually involves racial discrimination.

He had no chance to be conferred as one of the 【Twelve Golden Immortals】, and it even gives people a sense of the unwillingness of someone in middle age in the workplace with no hope of promotion.

At the same time, that line is just too classic: The prejudice in people's hearts is a great mountain.

Perhaps, he too was once a Foolish Old Man trying to move the mountain?

But later he discovered that he was truly stupid.

A mix of many factors caused quite a few audience members to actually feel empathy even for the villain.

Xiao Fang replied softly, "Isn't that how the characters Luo Mo creates always are? People are complex; it's not like they are either evil to the extreme or good to the extreme."

Of course, later when the Heavenly Tribulation descended, Shen Gongbao abandoned Ao Bing and ran away, which made Xiao Cai grit her teeth in anger again.

But precisely because of this, a sentence popped into her head, and she decided to write it into her film review:

"Perhaps, for this movie, compared to simply discussing who is a good person and who is a bad person, it is more important to discuss what kind of person one should become."

After the movie finished, the lights came on. Xiao Cai and Xiao Fang looked at each other and discovered that both of their eyes were a bit red; it was obvious they had both been moved to tears at the touching parts.

On the way back, the two women prepared to open several large groups of 【Mo Sheng Ren】 to properly promote "Nezha" and call on their sisters to go watch it.

But as soon as the two opened the group chats, they were stunned.

How could it still be their turn to promote it? Everyone had already been chatting away!

They still remembered that when the poster for "Nezha: Birth of the Demon Child" was first released, many people in the group were very unhappy.

"What is Tongguang Studio drawing this time? Why are they giving a child smoky makeup!"

"A child should look like a child!"

"These dark circles, and this way of hanging his head—not cute at all!"

"Speechless, I thought he would be as cute as Jiang Liu Er in 'Monkey King: Hero is Back'!"

"Does this count as dark style?"

But look at their faces now.

"Zha-er is my little baby!"

"Oh my, don't be scared by our Zha-er's unruly appearance!"

"Charge! Charge for me, Zha-er! Mommy is going to send you down the flowery path!"

"Is this watching a movie? No! This is raising a child!"

"Zha-er, my Zha-er!"

Xiao Cai and Xiao Fang: "……"

After returning home, Xiao Cai started writing her film review right away.

She personally liked this movie very much, and while avoiding too many spoilers, she could be said to have praised it lavishly.

Later, as she kept praising, she ended up praising Luo Mo as well.

"The post-credits scene of 'Monkey King: Hero is Back' is 'Nezha: Birth of the Demon Child'."

"And judging from the post-credits scene of 'Nezha', this movie has a second installment."

"Through the post-credits scene, I seem to see the smile on Luo Mo's face, as well as that badass attitude of 【Laozi knew for sure I'd be a hit, the next one is already scheduled in advance】!"

"The final result is, 'Monkey King: Hero is Back' was very satisfying, and 'Nezha' was also very satisfying."

At the end of the film review, she also kept up with current events and talked about Chen Luo.

"I cried watching this movie, and my best friend cried too."

"Or perhaps it could be said that during those few family scenes, almost every audience member in the cinema cried."

"——Today, we are all Chen Luo."

After this film review was published, its popularity was truly not low.

And Xiao Cai, this film critic, hadn't even expected that after she had written over 1,400 words in a free-flowing manner, in the end, the readers only remembered the last few words—Today, we are all Chen Luo.

……..

……..

In the early morning, Luo Mo took one last look at the box office data for "Nezha" and then went to sleep peacefully.

On the second day of the Lunar New Year, the single-day box office for "Nezha: Birth of the Demon Child" rose to 237 million!

On the second day of the New Year, the total box office for all films released combined was still around 950 million; "Nezha" accounted for nearly 25%!

——The box office share was still higher than the screening share!

The most important thing was that the word-of-mouth for this movie had only just begun to ferment.

Looking at "Monster Hunt 2", "Journey to the West: Six-Eared Macaque", "Hidden Dragon in the Abyss", and other movies, one of them had already seen its word-of-mouth collapse.

Well, it was "Journey to the West: Six-Eared Macaque", which was also of the Myth genre.

As mentioned before, the cast for this movie was terrifying; if placed on Earth, it would be equivalent to inviting three of the Four Heavenly Kings, plus Zhou Runfa and Liang Chaowei as extras.

This movie spent a lot of money on special effects, but the Drama was truly rotten.

To the point that the internet could now be said to be filled with curses.

But for other movies in the same period, this was a good thing.

This meant that we could carve up its screening share.

The only question was—who gets more, who gets less?

Looking at the results, the biggest beneficiary was "Monster Hunt 2", followed by "Nezha: Birth of the Demon Child"!

"Hidden Dragon in the Abyss" also had good word-of-mouth, but "Nezha" was too fierce, so it had to step aside.

This caused the screening rate for "Nezha" to rise to 23% on the third day of the Lunar New Year.

Therefore, what Luo Mo was truly looking forward to was tomorrow's box office data.

"Word-of-mouth has started to spread, and the screenings have followed suit."

"Worth looking forward to!"

The Spring Festival period is different from the Shuji Dang.

The Shuji Dang has more days and a longer cycle, following a path of steady growth.

The Spring Festival period has fewer days and a shorter cycle, but everyone is on holiday, following a path of massive single-day explosions.

The box office results of the first ten days are extremely important!

There was no time to take this slowly!

Therefore, Luo Mo Studio and Tongguang Studio also intended to increase the intensity of their promotion.

Before falling asleep, Luo Mo carefully made a plan and arranged his battle formation for the promotion.

But he did not know that a similar incident had actually reappeared on Weibo!

After he fell asleep, who knows what those silly netizens were thinking, but a Hot Search reached the top of the Hot Search list again in the middle of the night.

The Hot Search entry was the very sentence written in Xiao Cai's film review: 【Today We Are All Chen Luo】.

In this Hot Search, silly netizens were all posting those crying emoji memes.

Of course, there were also those memes where the face was crying, but the text said, "I'm not crying, I'm really not crying."

I have to say, those silly netizens really have all kinds of ridiculous images.

This left the onlookers astonished: "Is this Animation really that moving!?"

"Wasn't it said to be explosive and burning?"

"I'm going to go watch it tomorrow, and take my kid with me."

"I was born in the same year as Chen Luo, I'll go give it a try."

Only Heavenly King Chen, on this night during the Lunar New Year, lay awake alone in Guangcheng.

"What the hell? Is this thing never going to end?"

(End of this chapter)