Chapter 342: Puma Advertisement (Can Be Skipped, Everyday Transition)

Since 1998.

Among sports brands, Adidas is the biggest winner in the Champions League, having been the sponsor of champion teams nine times.

Second place goes to Nike: seven times.

Reebok, Kappa, and Umbro each once.

What about Puma?

Zero times.

In the 2013 Champions League final, the team they sponsored, Borussia Dortmund, ultimately became the runner-up.

Puma's person in charge, Guerden, felt bitter inside!

Last year's European Cup, the teams they sponsored always had the phenomenon of jerseys being torn during matches; in the France vs. Switzerland game, astonishingly, five Swiss players had their jerseys ripped apart.

"I wish Puma didn't produce condoms."

This sentence went viral worldwide last summer.

It even overshadowed the news of Bolt becoming Puma's lifelong spokesperson.

Bavaria.

The snow melted, and spring was in full bloom.

The assistant looked out the window at the countryside scenery and sighed, "This season is perfect for dating girls."

Li Kang nodded, his eyes fixed on the tablet.

What was playing on the screen was not a match replay, but the 1983 Puma classic: Pele and Honggu.

She is the Honggu from the saying "Even if you keep developing, you can't surpass Fa Ge; even if you keep getting red, you can't surpass Honggu."

In the picture, 43-year-old Pele was chasing on the track a young, gorgeous, smooth-skinned, black-haired, youthful Honggu; within seconds, the original ball king caught up to the Hong Kong female star.

At the end, a still of Pele doing a "princess carry" of Honggu was added.

The assistant said, "Back then, European players were more willing to sign with Nike and Adidas, so Puma could only shift its endorsement targets to Africa, Asia, and the Americas."

Swiped the screen.

In 1987, 27-year-old Honggu wore a black dress that made her look more mature and charming, full of allure; the dress quietly turned into a Puma denim outfit... sensual touching movements filled with a wild vibe.

Swiped the screen again.

In 1990, as the sun set, on a dirt slope near the Egyptian pyramids, a man with bulging muscles held onto a large stone pillar, continuously hoeing the ground...

At the start of this period, Puma's style gradually became strange...

Only after signing 16-year-old Bolt in 2002 did the theme return to the right track.

Two hours later.

Li Kang and the assistant arrived at Puma's headquarters shooting base.

Guerden warmly welcomed them, steps hurried, arms wide open, stepping forward to hug.

"Good friends who have come from afar! Let me introduce you... well, I probably don't need to introduce you!"

Not far away.

Griezmann forced out a smile reluctantly.

Aguero's smile was radiant.

Llorente proactively waved to say hello.

There was also a balding defensive star, Godin!

If you like watching funny moments on the La Liga pitch, you'll definitely be familiar with this Atletico Madrid defender.

"Godin and Messi in sync. gif"

"Godin beaten by three punches. gif"

The assistant's gaze wasn't on these stars but stared blankly at a black woman, exclaiming, "Rihanna!"

The other party kept a straight face, not responding.

Rihanna is a Barbadian, a famous female singer.

By 2016, she had 14 number-one singles on the North American Billboard chart.

Relevant data shows that since 2014, her influence has helped Puma capture most of the global sales share.

Griezmann snorted, disdainfully walking to the side.

He doesn't like Asians and blacks.

Aguero doesn't like black people.

Godin doesn't like black women.

Only Llorente and Rihanna exchanged a few words.

The players' agents, however, actively communicated.

The bearded director held the script in his left hand, scratched his back with his right, and muttered softly, "If Puma wants to consider the Asian market, Li's partner still needs to be changed to an Asian girl; I heard Asians generally can't tell black celebrities apart."

The shooting work was very arduous.

Li Kang had never tried changing into over twenty outfits in a single day.

Griezmann finished his shooting task early, leading his agent to leave early.

Next to leave was Aguero, frowning.

Next was Godin, with an unhappy expression.

Only Llorente naturally completed the final part with Rihanna.

Although Rihanna has a fiery temper and sharp tongue, her personality is still not bad.

Four hours later.

Li Kang took the dry towel handed by the assistant and wiped his sweat.

I feel this shoot is more tiring than playing football.

Well, Arsenal's recent schedule has been relatively easy...

The excited assistant lowered his voice: "Li, don't you think Rihanna is beautiful? Her perfume is just as captivating!"

Li Kang hesitated for a moment, not giving an immediate affirmative answer.

To be honest, when the photos of Morgan, Annan, and Mandela are placed together... he can't tell who is who.

Whether one is white or yellow-skinned, the brain's visual system automatically filters out Black people's facial features.

This is based on fact.

For two hundred years, whenever people identified a Black criminal, the innocent little black egg always took the blame...

Only someone at the peak of looks like Yin Man·Bao Yin... might be an exception.

The shoot ended.

Luoyinsi couldn't help complaining to Guerden about the Puma Borussia Dortmund jersey design... it's too tight.

During the 90‑minute match, he constantly keeps tugging at his shirt hem and pulling up his waistband... to avoid exposing his belly button and buttocks... this little move has already become a hot meme online.

During confrontations, it's also easy for opponents to easily pull down his shorts, exposing his buttocks...

Guerden looked troubled, only able to give a perfunctory agreement.

During the 2013–2016 period, Puma's jersey design indeed had many problems.

Rihanna had no time to say goodbye to everyone, rushing off... she's very busy, with endorsements pouring in, and she's also Barbados' national treasure and tourism ambassador—unless her partner is James, don't expect her to stop for socializing.

She's so busy she doesn't even have time to release a new album.

The bearded director stood up, patted his buttocks, took out a few Arsenal and Spain national team jerseys, and excitedly ran to Li Kang's side.

The assistant wondered: "How many Li‑signed jerseys have you asked for in total over the past two years?"

The bearded director shook his head: "Not enough... not enough to give to relatives and friends! All my family are Li Kang's fans!"

Li Kang didn't refuse, smiling as he took the jersey and signed his name.

Soon.

Puma's spring perfume has just been released.

Exactly.

It's perfume.

The cross‑industry collaboration between the football superstar and the Black female singer instantly exploded across the internet.

Accompanied by passionate BGM.

The story unfolds inside a bar.

"Gold‑digging cowboy" Griezmann actively approached the long‑dressed Rihanna, trying to strike up a conversation.

Just as he opened his mouth.

The scent made the Black female singer keep stepping back.

The French star looked astonished.

Suddenly.

Li Kang, dressed in a bartender's outfit, took out the perfume and sprayed it at the two...

Before Griezmann could react, Rihanna had already "gently" moved in.

A line of subtitles popped up: 'Puma, let you enjoy the taste of love.'

The scene cut again.

In the movie theater.

Aguero, wearing a dress shirt, held popcorn, his expression torn.

Pfft~ pfft pfft!

Suddenly, a series of embarrassing sounds came from under the seat.

Rihanna next to him painfully covered her nose.

The surrounding audience also turned their gaze toward the Argentine star.

Awkward.

Aguero acted out the embarrassed expression more convincingly than when he kicks an open goal.

Suddenly.

A head peeked out from behind the Argentine star... Li Kang, with a straight face, took out the perfume and sprayed it a few times into the air.

Everyone felt relieved, adopting a "refreshed and invigorated" pose...

A line of subtitles floated up: 'Puma, resolve all your embarrassment.'

The scene cut again.

Godin turned into a gardener, happily looking at the flower‑filled courtyard.

"Mistress" Rihanna's expression was displeased; she spread her hands, indicating something was missing.

Godin looked clueless.

Suddenly.

Li Kang, riding past on a bicycle, took out the perfume and sprayed it at the courtyard.

Instantly, countless butterflies flocked from all directions.

A line of subtitles floated up: 'Puma, the taste of nature.'

The final scene cut!

A cliff.

Luoyinsi, dressed in denim, gently put his arm around his "lover" Rihanna's shoulder.

A gust of fierce wind blew past.

Rihanna's bangs were disheveled, and her big braid heavily slapped Luo Yinsi's face.

The romantic atmosphere vanished without a trace.

Suddenly.

A fighter jet flew across the sky!

Li Kang, wearing a pilot's uniform, sat in the cockpit with a facial expression.

Suddenly, a heart-shaped pattern traced by exhaust fumes appeared in midair.

"Puma. Not only does it bring flavor."

The BGM gradually faded...

The video frenzied fast-forwarded, Li Kang traveled through different times and spaces, playing different roles in various scenes... repeatedly pulling out a perfume bottle.

Comment, like, and share counts surged wildly.

-【I only just realized it was perfume!】

-【Puma's always confusing.】

-【I thought Li Mingdeng was going to date a female celebrity, but turns out he's just someone who pulls out perfume!】

-【Puma keeps dissing my brother Griezmann—how many times is this now?】

-【I heard Neymar and Suárez are about to become Puma's spokespersons!】

-【Have you seen the news? Xiao Li Zi is the FIFA 2018 cover star, looking forward!】