Chapter 16: 015 Helping Out

Yu Xing invited Liu Wan and Liu Zhi to the amusement park; besides keeping his promise, his main goal was to follow up on company matters.

However, after meeting up with Zhong Zhiling and Lu Haiying, he mentioned not a single word about business to Liu Wan, instead fully immersing himself in playing for the entire afternoon.

As noon approached, Zhong Zhiling went to buy water, Lu Haiying took over to accompany Liu Zhi on the carousel, and only then did Yu Xing wipe his sweat and walk over to Liu Wan, who was resting nearby.

“You’re having more fun than Shan Shan,” Liu Wan laughed.

“When adults play with full commitment, children can feel it—they’ll be happier too,” Yu Xing smiled. “When you play, play fully; just like when you work, work fully.”

Liu Wan gave the young man beside her a wry look. “I thought you’d hold off mentioning it.”

She had already guessed what today’s conversation would be about.

“There’s always something that needs doing,” Yu Xing said without hesitation, straightforwardly. “It really is a bother for Sister Ying.”

“Is it that urgent? Haven’t you done any preliminary work?” Liu Wan asked.

Yu Xing reached for Zhong Zhiling’s backpack on the ground and said seriously, “It is urgent, but we’ve also been preparing.”

He handed her a folder pulled from the backpack.

Liu Wan glanced at her niece happily spinning on the carousel, then took the folder, flipping through it—she saw copies of ID cards, followed by a document titled “China University Students’ Dating Survey Report.”

“Oh? What’s this?” Liu Wan was surprised, studying the seemingly legitimate data. “Where did you get these figures?”

“These are the results of our surveys across nearly all universities in Jin Ling,” Yu Xing said seriously. “Technically, its name should be ‘Jin Ling University Students’ Dating Survey Report,’ but to attract attention later, I changed it.”

Liu Wan couldn’t help laughing. “You know how to do research.”

She shook her head slightly. “I didn’t expect you’d do something like this—I thought entrepreneurs like you would just charge ahead blindly.”

Liu Wan noticed more materials at the back and flipped through them: customer analysis, defining 1,100 couples based on Jin Ling’s 115,000 graduating students this year, and 1,400 couples in Shanghai (149,000 graduates) and 2,000 couples in Hangzhou (214,900 graduates).

There was also consideration of team size: targeting 1,100 potential couples in Jin Ling, they planned to build a rapid-response team of 100–140 employees.

Liu Wan frowned slightly at the figures. “Rapid-response team? 100–140 employees? Where are you going to recruit that many people in a short time?”

“Sister Ying, I plan to offer stamped internship certificates to final-year students at different universities once the company is registered,” Yu Xing explained. “As long as they show up, it doesn’t matter how long they stay—basically, we recruit three students from each university in Jin Ling to handle conversion among their own school’s potential customers.”

Usually, universities require final-year students to provide internship certificates.

Jin Ling has nearly fifty universities; three students each means roughly 150 people.

Liu Wan paused—this was indeed a pain point easily noticed by university students…

Hmm, each employee returning to target couples at their own school—that’s a familiar environment.

She turned to look at Yu Xing, whose eyes gleamed with intensity, and asked curiously, “How will you set their wages?”

“Divide them into two or three large teams, pit teams against each other in performance rankings—the top-performing teams get higher team bonuses, and each employee receives individual bonuses based on their personal performance tier,” Yu Xing explained smoothly. “I checked the summer wages at KFC—they’re paying 7.2 yuan per hour now, with a maximum of 200 hours per month, totaling 1,440 yuan.”

“We’ll set a base salary of 850 yuan plus performance bonuses. Now we’ve lowered the price per order to 299 yuan, with the top tier earning up to 200 yuan per order.”

“Of course, this is just the initial plan—we’ll adjust once operations begin. Aside from staff costs, we don’t really need much else.”

Yu Xing said this.

Liu Wan fell silent, re-reading the folder: the survey report, the customer analysis, the team introduction.

And she thought again about the bonus structure.

Each order was only 299 yuan, yet the highest bonus could reach 200 yuan.

Liu Wan set the folder down, mentally reviewing the new project plans she’d encountered these past few days.

Product core: the success rate of the dating contract redemption is extremely low.

Product demand: university students nationwide face similar environments; dating itself imposes certain economic thresholds.

Product team: primarily current students, offering internship certificates to quickly recruit and give them most of the bonuses.

Product branding: they’ve already fabricated a dating survey report…

She ran through it twice, unable to help shaking her head. “Are today’s university entrepreneurs really this execution-driven? You’re aiming to launch fast.”

“We’re still in planning and preparation—our internship certificates don’t even have the official stamp yet,” Yu Xing said diplomatically.

Liu Wan looked at her brother’s disciple with clear admiration. “Do you know what Baihe.com did last year?”

Yu Xing shook his head.

“Last December, Baihe.com released a ‘China’s Marriage and Dating Status Survey Report,’” Liu Wan continued. “It caused quite a stir. Have you thought about where to distribute your university dating report?”

Yu Xing paused. “I plan to try Campus Network—it’s hugely popular among students, and we’ll use it for part of our future operations.”

Liu Wan made a clicking sound, then said after thinking, “Actually, if you treat this as a long-term business, it’s not bad. Use Jin Ling as a base, then expand to other top cities like Shanghai, Hangzhou, Tianjin, Suzhou, and Beijing—just ten cities will do.”

“You’ll cut your potential customer base somewhat, but your conversion rate will rise. Aim for 10 million in revenue across ten cities. Initial manpower costs will be high—you’re not aiming for profit yet, just revenue and brand building.”

“In two or three years, when you’ve established a niche brand in students’ minds, shrink the team, shift to online traffic, and turn 10 million in revenue into 3 million in profit—split the core team’s share.”

“A regular pathologist earns 60,000 yuan a year. If you can make this work for one or two years, you might earn more than most people make in a lifetime.”

Yu Xing stayed silent—it was indeed a viable path.

Liu Wan stared at the young man before her, leaving half a sentence hanging: “As long as…”

Yu Xing, seeing she wouldn’t finish, completed it for her: “As long as we run faster than regulators.”

“Hahaha,” Liu Wan laughed happily. “Exactly. But Yu Xing, you must know—if you don’t cause trouble, regulators are always lagging. Past cases show delays of two to three years, even five or six.”

“We’re in the internet age—once your project reaches scale, it can spread rapidly among students. Every year brings new graduates—that’s your peak season. Off-season? Target current students, or even the general public.”

“Looking at it this way, following this approach truly offers a real chance to make money.”

She smiled. “But you’ll have to take a risk. After all, if you want to make money fast, how else can you do it? There’s no free lunch.”

Yu Xing sighed. “We’re short on cash and can’t afford to wait—we might as well package this whole thing as a product and put it on a market with similar demand. There may be few buyers, but the risk is lower.”

Liu Wan looked again at the folder in her hands, still unable to suppress her admiration for Yu Xing’s execution.

Finally, she set the folder down and asked, “Exactly how much money do you need? Did you really get scammed?”

Yu Xing had just taken a sip of water and choked on it.

He coughed for a while, helplessly saying, “Who told you that?”

Liu Wan shrugged. “It was your beloved Teacher Liu’s guess.”

Two good students suddenly dropped out—something was definitely off.

“No, we just lost money on investments—wiped out our entire family’s savings,” Yu Xing shook his head. “Now we see this opportunity and want to try it. So, Sister Ying…”

Liu Wan closed the folder. “Three days, maybe two. How much registered capital?”

Yu Xing held up five fingers, hesitated two seconds, then switched to one.

“Five hundred million? One hundred million?” Liu Wan nodded. “One hundred million is perfect—it’ll impress people.”

Yu Xing made a soft “uh” sound. “Sister Ying, ten million—that’s enough.”

Liu Wan thought for a moment—it was fine, after all, targeting students.

Yu Xing asked again: “Sister Ying, can we hide the equity information?”

Liu Wan frowned, looking at the young student before her. “What exactly are you involved in?”

“Just an ordinary student entrepreneur,” Yu Xing replied.

Liu Wan scoffed. “I’ve never seen an ordinary student entrepreneur think about hiding equity information right away.”

She continued: “In Xiangjiang, this information must be public. Unless you use a nominee shareholder—but that’s risky. Or a trust, or a multi-layer corporate structure, or private equity—all require money. Do you have money?”

Yu Xing stood up politely, bowed slightly, extended his right hand, and sincerely thanked her: “Thank you, Sister Ying. We’ll wait for good news about the company. Whenever you want a new lipstick, just tell me.”

Liu Wan gave a soft “huh,” smiled warmly, and extended her right hand to shake the hand of this not-so-ordinary young student.