Chapter 32: 032 Acceleration
NetEase is a threat.
But, perhaps it is also an opportunity.
Is NetEase a big company?
Of course it is.
However, specifically for the marriage and love business, is it?
Of course not.
Yu Xing didn't panic too much after receiving the call from reporter Song Song Yufeng. He still checked the relevant situation after finishing his own work for the day.
He vaguely remembered that NetEase had done marriage and love, but it definitely didn't have as much presence in the industry as Century Shiji Jiayuan, Baihe. com, and Zhenai. com.
In other words, NetEase didn't do this piece well.
Sure enough, NetEase was even earlier and more important than Yu Xing imagined. It opened the "NetEase City Dating Channel" in 06, and now it has independent marriage and love businesses such as "City Dating", "V Dating Center", and "Very Men and Women".
As for why there are three...
Yu Xing estimated that it was doing internal competition, similar to the model of raising insects.
However, looking at the current business performance, this insect was not raised.
Big companies are not omnipotent. NetEase developed to this day by relying on portals and games, which doesn't mean that its involvement in marriage and love business will be equally successful. And specifically to its threat to Gui Ai Wang...
Yu Xing thought for a dinner time, and paced for a long time by the lake, and finally felt that this looked like a bigger opportunity.
At 10:30 in the evening, Yu Xing called Zhong Zhong Zhiling and called him out of the dormitory to inform him of the innovation threat that might come from NetEase.
"What??"
"How can they do this??"
"Grass!! What do they want to do?"
"This is not bullying!!"
Zhong Zhong Zhiling jumped three feet high. He never expected that a news interview would bring out a huge threat.
"Brother Feng himself said that big companies are not good things." Yu Xing was very calm, "You will get used to it after seeing more. If you don't bully you, you don't give it money to spend. If you bully you, you might have money."
Zhong Zhong Zhiling's face flushed. The company's initial development was just starting to improve, and in a blink of an eye, he encountered a behemoth!
What kind of company is this NetEase?
It is an old Internet company!
The market value must be two or three hundred billion!
Zhong Zhong Zhiling thought of this, and only felt a dizziness in his brain, grass... what is the concept of such a big company?
Just like he frequently mentioned to interns this week, "Do you know what the concept of 10 million is", he didn't even have a concept of 10 million himself, let alone a concept of the size of a company like NetEase.
Zhong Zhong Zhiling was stunned for a long time, and two words surged into his heart.
Finished!
If a company like NetEase competes, what else can Gui Ai Wang play!
He sat on the grass, and the first thing he recalled was himself sitting alone in the bureau...
After a long time, Zhong Zhong Zhiling suddenly reacted. Senior Brother didn't seem to be in a hurry.
This was a morning call, but Senior Brother still did business all day, and there was no panic in his speech just now.
"Brother Xing, what should I do?" Zhong Zhong Zhiling looked up and asked Senior Brother who was standing beside him.
Yu Xing said unhurriedly about his analysis of the situation, and mentioned NetEase's own development of marriage and love business, tearing open the dazzling halo of big companies.
Zhong Zhong Zhiling was happy after being sad, and asked persistently: "Then there is no problem? NetEase, can't win against NetEase?"
"NetEase didn't do well in marriage and love, which doesn't mean it won't do well in our small track. I simply looked at NetEase's three marriage and love websites. They are all aimed at society or company employees. If they don't dislike our meat, and directly aim at the university student group, Century Shiji Jiayuan, Baihe. com, and Zhenai. com will definitely be fine, but we..."
Yu Xing shrugged. He didn't know how NetEase thought, so he could only think about different possibilities.
Zhong Zhong Zhiling stared at Senior Brother and asked: "What will happen to us?"
Yu Xing walked two steps to the lake, was silent for a while and said: "Even if NetEase kills directly into the university student group, I don't think we have no chance."
Zhong Zhong Zhiling's spirit was lifted: "Brother Xing, how to say?"
Yu Xing turned around and said: "When you heard me mention NetEase just now, your reaction, you do it again."
Zhong Zhong Zhiling was confused, what reaction?
"It's that one." Yu Xing pointed, "That angry reaction."
Zhong Zhong Zhiling tried tentatively: "What? How can they do this? Grass, what do they want to do? This is not bullying?"
Yu Xing nodded repeatedly: "Yes, yes, yes, that's it."
Zhong Zhong Zhiling: "..."
"Is reputation important? Look at Tencent. It does this and that now, making many industries have complaints, but it doesn't delay making money." Yu Xing continued to talk about his thoughts, "However, what group are we mainly facing now? It's university students."
He smiled: "At this time, reputation is important again."
A group that can empathize very well.
A group that can understand reason very well.
Yu Xing also mentioned the point in the morning. University students understand university students best. Similar love and breakup can move each other, which has the foundation for building brand culture and company marketing.
Likewise, Gui Ai Wang's operation timeline is very clear, and NetEase's report time will also be very clear. If they also enter the university student group later, this kind of joint innovation behavior can be seen at a glance.
Changing to someone who has been fighting in society, all kinds of bullying and status quo have been seen, maybe they are numb.
Unexpectedly, Gui Ai Wang's founding team is also university students.
Zhong Zhong Zhiling's reaction is the most direct and real.
Therefore, Gui Ai Wang is indignant, pats the table and gets up, angrily confronts the evil dragon. This is the reaction that best fits the attributes of the entrepreneurial team, and it is also the most able to obtain the empathy of the university student customer group.
Yu Xing narrated, which made Zhong Zhong Zhiling dumbfounded.
"School network is a good thing. As long as NetEase dares to innovate together, we have a chance to ferment this matter. If the reputation is big, the hype is up, the traffic will be big, and the cake will be big." Yu Xing shook his head slightly, "We can eat naturally more."
Zhong Zhong Zhiling digested for a long time and said sincerely: "Brother Xing... you are really penetrating..."
"This is linked to our customer group, and it is very natural to think in this direction." Yu Xing was still calm, "Moreover, we have another advantage."
Zhong Zhong Zhiling held his breath and listened carefully.
Yu Xing said slightly proudly: "We don't make money."
Zhong Zhong Zhiling: "?"
Well, don't make money...
"As long as things can be made big, the details of this company will be easily dug out, but one order is only 299 yuan, and we give employees up to 200 yuan, plus there are extra team commissions." Yu Xing smiled slightly, "This company just guarantees the most basic operating costs."
This is Gui Ai Wang's expansion strategy now, and it is also the strategic guidance for the final sale of the company.
Gui Ai Wang doesn't make money, just wants to expand the scale, and can sell the company.
Yu Xing looked at his Junior Brother and smiled: "A company that uses the name of social survey, we can write some black materials first, arouse everyone's anger and doubt, and then let people dig it out, 'Wow, this company is actually so conscientious', how will our customer group think?"
Super conscientious!
Because, really, most of the money is distributed to employees!
Fiercely empathized!
A super conscientious grassroots company, finally found a big company to do a report, but was turned around and jointly innovated by the big company, and for some reason, was inexplicably smeared...
Zhong Zhong Zhiling imagined the situation that might appear, and only felt that goosebumps suddenly rose.
He asked with some difficulty: "Then... will NetEase come?"
"Don't know." Yu Xing looked at the lake and said gloomily, "Hope to come, if so, then borrow the brand for use." ===== CHAPTER 33 =====
End of Chapter
