Chapter 41: 040 Innovation Movement (Two-in-One)
The breakthrough of orders in Jingcheng and Yangcheng made Zhong Zhiling and Lu Haiying particularly happy.
Unlike Nanjing, Shanghai, and Hangzhou, these two cities are the results achieved by non-core executives, and there is some difference in meaning.
However, when Yu Xing informed the second-in-command and third-in-command of the moths that might exist in Jingcheng, their happiness quickly disappeared for the most part.
"If I had known this, Brother Xing, you should have let me go to Jingcheng," Zhong Zhiling's voice had obvious suppressed anger. "Or, let Xiao Ying go to Jingcheng."
"The time is too short, the business progress in Jin Ling is good, it should not be interrupted, and the business in Lin'an is equally important. The most important thing is that I really didn't expect them to have other thoughts so quickly," Yu Xing is not angry at all now, but joked, "This is the general outside, the monarch's order is not accepted."
Otherwise, why say that college students are bold? Maybe if they don't agree to the two people's requests, they will change a brand and do it themselves in Jingcheng.
Zhong Zhiling was silent. After all, the time was too short and the manpower was too small. Controlling people with people also requires people.
Lu Haiying pondered. At the beginning, the Senior Brother taught to treat people with sincerity. He said that if even kindness cannot be given, then someone must be forcing us.
A moment later, Lu Haiying calmly asked: "Brother Xing, how should this follow-up be handled?"
"Young people inevitably make mistakes. This matter..." Yu Xing said slowly, "Let's look at the effect of the Jingcheng market, but the document publicly announced by Gui'ai Network is calculated according to 200. This point is the same regardless of the documents they take to Jingcheng or other markets."
Lu Haiying and Zhong Zhiling heard the Senior Brother's answer and thought of the company's most core strategy now—selling the company. Anyway, the document is stipulated like this. At that time, whether it is our side or the other side, liquidation or checking accounts can easily figure out things.
This matter is temporarily shelved.
Before hanging up the phone, Zhong Zhiling couldn't help but feel a little regretful: "Brother Xing, this money is coming quite fast..."
Nearly 500,000 in revenue, this money has been able to cover his own deficit.
"Because most of it is distributed, it can be so fast," Yu Xing knew what the third-in-command was thinking and emphasized, "If we don't spare no effort to distribute money, employees will not have such motivation."
The reason why this rough team of Gui'ai Network can be driven to do things is that commission is a key. The revenue made now needs to cover operating costs after paying wages, and there is not much profit left.
Moreover, this is without considering the final redemption.
"Yes, I know, Brother Xing, I just look at the large amount of money, I really want to..." Zhong Zhiling was silent for a few seconds, without hiding the most real impulse, "really want to run away..."
Wages are not paid, run away directly, and his own deficit is over. However, he can't run. This is the responsibility of the company's legal person.
Yu Xing laughed: "Is it? I think so too."
Zhong Zhiling lost his impulse instantly and quickly dissuaded: "Brother Xing, I'm joking."
Yu Xing laughed again: "Is it? I'm also joking."
Zhong Zhiling found that he couldn't afford to joke and quickly ended the exchange of insights with the Senior Brother.
Yu Xing didn't entangle with the third-in-command and finally summarized the fundamentals, talking about the recent focus: "We need market performance. It's good if NetEase comes, it can help us capture the traffic of the transition in August. If it doesn't come, we need the revenue brought by opening up the market more. Don't forget, we need to pay wages."
Revenue has been made initially, but the payment of the first month's wages is not far away. The first batch is calculated according to the 15th-18th, and there are only 10 days left. At that time, the money that can be used in hand will decrease rapidly.
The second-in-command and third-in-command expressed their determination to do the market respectively.
Yu Xing ended another conference call, looked up at the darkened sky, did not return to the apartment, and lit a cigarette on the side of the road.
As long as the wages are paid, the psychedelic happiness brought by the initial revenue will quickly dissipate. As the summer vacation is about to end, the situation in the next month will become difficult.
Although the company is a grassroots team, it is not easy to set up a grassroots team.
Yu Xing smoked and pondered for a long time, and only went upstairs after the mosquitoes bit him impatiently.
Fortunately, although the soul figure needs to consider revenue, wages, business, cities, marketing, threats, the Internet, and sales, the teams in the five major cities only need to ask seniors and seniors for money.
With the good news of the candidate shareholder Yin Baoyi, the framework of Gui'ai Network's online promotion is basically determined.
Yu Xing didn't bargain much about the 50,000 quotation from Yin Baoyi, just let Brother Feng chat more and cut a knife in the name of poor students.
At the same time, he inadvertently mentioned the pattern of the matchmaking industry, inadvertently mentioned that NetEase also has a matchmaking business, and suddenly listed some threats that these companies might bring.
Yin Baoyi didn't chat much about this, just revealed a known news: "NetEase shouldn't, right? Its own matchmaking business hasn't been done well, it definitely won't pay attention to our small company."
Yu Xing frowned when he heard these.
Could it be that his judgment is wrong? NetEase is extremely conscientious?
Or is it that Song Yufeng doesn't know what method to use to persuade the internal innovation impulse?
Or is it that the NetEase matchmaking team really doesn't look at these three melons and two dates?
But no matter what, our own promotion still needs to be promoted, and things that should be done still need to be done.
On July 10, Gui'ai Network published a "College Student Love Survey Report" on the officially opened official website and school network. Among them, an important data is that the probability of college students falling in love to marriage is roughly 14.8%.
Besides that, there are some interesting surveys in the report, such as college students in economically developed areas have a higher proportion of love, and the top three are Jingcheng, Jin Ling, and Yangcheng.
It is different from the imagination of becoming popular overnight. Gui'ai Network itself has no traffic, so it will naturally not attract attention. School network, it also didn't attract too much interest, and this situation only improved slightly until this evening. It is said that the team found by Song Yufeng is working hard.
And, there was an interview from Sina on the afternoon of July 11. The reporter was Liu Yilin, a college classmate of Song Yufeng.
Yu Xing didn't know if Song Yufeng gave his college classmate travel expenses, but he still greeted her first, so he saw Liu Yilin's immediate smile.
The Sina reporter is not old, and it is estimated that she will not get a very good report position, but this one asked in detail, which also allowed Yu Xing to give a more comprehensive project explanation.
The most important thing here is the customer redemption problem.
The answer Yu Xing gave was what he had chatted with offline customers.
"We are doing a long-term social survey. When enough data from different regions and schools are accumulated, we will gradually stop accepting new orders, reduce the team size, negotiate cooperation with rose suppliers in large quantities, and lower most costs."
"Of course, it's not that we definitely won't do it. We will consider more possibilities based on the company's operation."
"Like during this period of specific operation, we found that some couples are actually not interested in roses, so we are also considering changing the final redemption items to wedding photos, banquets, and other gifts when getting married."
"Or, gold, diamond rings, anyway, we will consider communicating with couples more flexibly."
Yu Xing accepted the interview under the company's banner, and there were curious potential customers watching nearby.
The reporter also asked college students on the spot and got some real evaluations, good or bad.
However, after the interview, Liu Yilin also gave Gui'ai Network's number one a comfort: "Don't worry, those bad reviews will not be reported."
Yu Xing thanked the reporter for her consideration.
By the 13th, which was the day of the NetEase report, whether it was the school network or several Tieba with a lot of traffic, it seemed to open the switch all of a sudden, and the "College Student Love Survey Report" from Gui'ai Network received good exposure.
With this exposure, the comments below are naturally from various angles. What really reacted to Gui'ai Network was that the Taobao store and Tmall store ushered in curious inquiries. Of course, it only stopped at curiosity, and the conversion rate was extremely low.
Like Gui'ai Network's offline business, Jin Ling is more representative, and the conversion rate can be roughly 10%, that is, 10 orders can be obtained from 100 couples.
Online is not. The Taobao store and Tmall store ushered in more than 1000 user inquiries in one day, and finally only got 8 orders, with a conversion rate of less than 8 per thousand.
Although online business only picked one day and is not representative, the gap between the two is very obvious. However, online also has advantages that offline is hard to compare. If you want to reach 1000 users offline, it takes at least two to three days for a hundred-person team in Jin Ling, and online is quite relaxed.
"President Yu, such an effect..." Yin Baoyi was a bit uneasy after knowing the conversion on the 13th.
This is 8 orders, totaling 2392 yuan... The previous quotation was 50,000, and the actual collection was 45,000...
"It's okay, things on the Internet need to be brewed, and there will be more later," Yu Xing is broad-minded and has no blame for this aspect.
Yin Baoyi was slightly relieved and also hoped for follow-up reactions.
By the way, she sent Gui'ai Network's actual conversion to her boyfriend, urging him to let the online marketing team do more effects. If there is not much growth later, she would feel sorry for not placing a few orders herself...
Yin Baoyi vaguely understood the mood of her boyfriend returning the travel expenses at that time.
"Don't worry, the school network will still have it, Tieba is probably not targeted enough," Song Yufeng replied to his girlfriend in the company. He needs to work overtime to process some manuscripts today.
The phone no longer vibrated, and his girlfriend would obviously wait until she got home to chat about this.
Just as Song Yufeng was writing furiously, a slow voice suddenly came from behind him.
"Teacher Song, I see you published a report today. Why is the data different from last time?"
Before Song Yufeng turned his head, a chill went straight from his spine to the back of his head, and goosebumps appeared on his arms.
His heartbeat accelerated, his mouth was a bit dry, and he turned his head slowly to see Ying Jiadong, the deputy director of the "NetEase City Dating Channel", standing behind his seat.
Ying Jiadong had a harmless smile on his face. Seeing that his colleague didn't answer, he reminded: "It's that college student love survey report. I heard you say it in the cafeteria last time. Isn't the marriage probability they surveyed less than 21%? I saw that report on our website today, why did the probability become 14.8%?"
Song Yufeng barely smiled on his face and answered subconsciously: "That, that company modified the probability."
Ying Jiadong wondered: "Why modify it? Is the previous one or the current one more correct?"
Song Yufeng swallowed his saliva, his voice was slightly lower: "Probably this one, uh, I heard them say that there is more data, so the probability was corrected."
Ying Jiadong nodded slightly, it was a correction.
He pondered for a moment and made a small request: "It's like this, Teacher Song, our team is very interested in this business. I went back to Yangcheng specifically last week to chat about new developments in the industry at the headquarters."
"The headquarters also thinks it's good. This kind of gambling business is a very novel entry point."
"Can you contact that Gui'ai Network and ask them for some original survey data?"
Song Yufeng's face was a bit ugly: "What are you doing with this?"
"Since they say it's a college student love survey report, they must have taken a lot of regional data," Ying Jiadong said as a matter of course. "One, we want to see if the data is correct. Second, we also want to see if the business can be refined and optimized."
Song Yufeng's heart had already sunk. This is not the lack of interest he asked about earlier...
This is full of interest, and, he has already returned to the headquarters to discuss...
It's over, it's over...
My girlfriend's equity is afraid it will become waste paper...
Ying Jiadong asked strangely: "Teacher Song, is there any problem?"
"Director Ying, this is not very good," Song Yufeng plucked up the courage to tell the truth on the surface. "Our website has reported the development of Gui'ai Network, and it is the first in the whole network. If your team turns around and does this business... it's not very good..."
Ying Jiadong pulled a chair and sat down, sighed, and sought the understanding of the small reporter: "To tell you the truth, Teacher Song, if it weren't for the last resort, I wouldn't want to do this, but, oh, there are 3 teams doing matchmaking in the company. The above really, really wants to have a breakthrough in the matchmaking market, and may merge the 3 teams later."
"The company needs results, and we also need results."
"It's just an idea for a project. If we don't do it, other companies will do it."
"Since other companies will do it, why don't we do it first?"
"Teacher Song, help me."
Ying Jiadong stretched out his right hand, his eyes carrying some requests and scrutiny, and added: "The headquarters will also organize research in a few days."
This is not a personal matter, it is an organizational matter.
Song Yufeng slowly stretched out his right hand.
Ying Jiadong took the initiative to step forward and shook it, laughing: "Teacher Song, thank you. Can you give me the phone number of Gui'ai Network? I can also call and ask when necessary."
Song Yufeng pursed his lips and answered reluctantly: "Okay."
"I know Teacher Song's difficulty," Ying Jiadong let go of his hand and said, "It's okay, there will be no problem. Isn't that a college student team? We are not publishing it today and doing it tomorrow. We have to research it."
Song Yufeng breathed a sigh of relief. Having a buffer time is better than not having it.
He shook his head slightly in his heart. I said it, my girlfriend shouldn't have gone to that company. How can a grassroots fight a big company...
End of Chapter
