Chapter 19

As for the Chinese market, it has yet to reach the heights of the future.

The annual box office champion, "Mancheng", earned only 250 million RMB.

Only "Night Banquet", "Huo Yuanjia", "The Da Vinci Code", "Jin Gang", and a few others surpassed 100 million in box office.

Ning Hao's "Crazy Stone" earned 23 million in box office upon release, but its reputation has not yet exploded.

Amidst this chaotic situation,

the "Spider-Man" teaser trailer quietly appeared on Columbia Broadcasting System,

as well as on numerous cinema advertisements, the internet, and offline advertising screens.

At the North American headquarters of Sony Entertainment, Chairman Howard Stringer was listening to a report.

"Mr. Stringer, the online and offline trailers have been deployed, and the posters are finished, but they must wait until the next phase to be rolled out."

"How is the effect of the trailer?" Howard leaned casually against his chair.

"Spider-Man" was indeed strategically important, but he also had to prepare for failure.

If the trailer had been outstanding, his subordinates would have reported the good news long ago; it would not have come to him asking.

"There is no effect yet; media attention and public interest are both low, and Google search indices show no significant growth."

"Isn't Spider-Man a hot IP? The situation should be better."

"Mainly because live-action films are a huge pit, and Spider-Man is Asian... that is very hard for people to accept."

The old "Batman" series ended miserably,

the "X-Men" series was stillborn,

and even Ang Lee's "Hulk", an Oscar-winning director, could not escape the fate of losses.

Whether investors or audiences, everyone was thoroughly disappointed; it is normal that no one is optimistic about "Spider-Man".

"Alright." Howard Stringer let out a long sigh.

"Contact Martin Campbell and Daniel Gregg, and strive to shoot the 007 sequel as soon as possible."

Just as Sony executives were disappointed by the initial response to the "Spider-Man" trailer,

this trailer was quietly spreading on the emerging video website YouTube!