Chapter 1377: University student entrepreneurship

Liu Qiangdong's career change was after SARS.

At that time, because of various lockdowns and controls, the real industry suffered a considerable blow. Only then did he get the idea of e-commerce, abandoning the offline counter business and turning to online, relying on selling digital products and providing quality assurance.

Afterwards, it was gradual financing, expansion, and implementing logistics with warehousing centers and regional distribution to compress delivery time, further realizing the expansion and growth of JD. com.

He always said that everyone is a brother......

However, he actually didn't have the idea of transferring positions and fully engaging in e-commerce yet. He was still thinking of expanding the existing counters while laying out online.

No matter how eloquently he spoke, he only had one purpose in finding Wang Yan, which was to let Wang Yan sell computers for him.

Looking at Liu Qiangdong, who was full of expectation, Wang Yan shook his head: "Brother Dong, selling computers is actually a small matter. Even if I'm not allowed to give speeches, I have plenty of ways to sell them. And in the next step, I plan to sell computers in school, sell computers in all universities in Beijing. No, not just selling computers. I also want to sell other electronic products, Walkmans, mobile phones, etc., all must be available.

I've said this much, do you know what I want to do?"

Liu Qiangdong frowned: "You want to do online? Start from university, and then spread to society?"

"More or less, Brother Dong is still very wise." Wang Yan nodded with a smile, "So I said selling computers is a small matter. As long as the price Brother Dong gives is appropriate, you don't lose money, I can make money, and classmates can get benefits, that's a triple win. It's not just computers, there are various other products; I will contact them bit by bit."

"Brother, your idea is good, but it's too difficult to really do it."

"Whether it's difficult or not, we'll talk about it later; we must do it first. Brother Dong, you also know that I'm an orphan, and I have a rotten life, so I just do it. I don't know if it can succeed, but I know that if I do it, it's possible to succeed, and if I don't do it, it definitely won't succeed."

"The startup capital is not small; just developing the website costs a lot of money, and maintenance and operation are another expense. You earned ten thousand today? That's far from enough. Without one hundred thousand or eighty thousand, it's difficult for you to start. Brother, why don't I invest in you."

Liu Qiangdong already knew that it was impossible to recruit Wang Yan to work for him. He also felt that Wang Yan was someone who could accomplish things and wanted to invest to pull relationships. One hundred thousand or eighty thousand wasn't small for him, but it wasn't much either.

Even if the investment lost money, Wang Yan could still work under him. Just based on the level Wang Yan showed in three speeches, one hundred thousand was really just sprinkling water. Relying on this ability, Wang Yan could go be a big fool and lecture people on success studies, and he could earn big money.

But little did he know that he was taking advantage of Wang Yan by investing in him at this time. Of course, Wang Yan didn't mind the advantage, but this would cause Liu Qiangdong to have a misjudgment, mistakenly thinking that it was his investment in Wang Yan's early startup period and his trust in Wang Yan that achieved Wang Yan's later career, and he would uncontrollably have a thought of being a benefactor, which was wrong.

So Wang Yan smiled and shook his head: "Brother Dong, did you forget that I'm from Peking University? Our school has policies and preferential treatment for entrepreneurship; I haven't understood the specifics yet. But I think having an office location is not a big problem, and getting a few discarded computers to support it, the school certainly won't be stingy."

"As for the website development, maintenance, and operation you mentioned, I don't think this problem is difficult either. If there's money, give money; if there's no money, then stress being like-minded. There are talents in school; I'll go fool around in the computer major later, and I can always pull a few people to work for free.

In the early stage, the website is not the main thing. The main thing is me running out to sell computers one trip after another. While selling computers, I accumulate website users, and then gradually enrich and perfect the website's content and ecology. Walking step by step, even if I can't do big things, I won't lose money. According to the investment of various venture capital institutions in our domestic internet companies in the past two years, I estimate that my product will be acquired once it's done."

Liu Qiangdong said amusedly: "Brother, thinking about those is too early; you should do it first. At least you have to take down the university market in Beijing first, then you can be considered to have initially succeeded in entrepreneurship and have the foundation for greater success. As for acquisition and financing, that's still early."

"Prepare for the worst, set out for the best. There are no plums in the distance to quench thirst; how can our comrades walk this long journey?"

"Insightful! Worthy of being a top student from Peking University!" Liu Qiangdong gave a thumbs up, speaking sincerely.

"Studying photography." Wang Yan shook his head, "So I don't need your investment in the early stage. Brother Dong, give more discounts and do a good job in after-sales; that is the greatest support for me and endless money for you. The computer industry is booming; just selling computers, I estimate I can sell for at least fifteen years."

"People can't always sell computers. I'm ten years older than you, but in terms of ideas, I really can't compare to you. You are a genius, and I am a stupid person, only relying on doing things steadily to barely mix up to this net worth today."

"Times create heroes, but when the tide recedes, the true colors of heroes are revealed. Brother Dong evaluates himself as doing things steadily; this is the most rare quality. In my shallow knowledge, the most feared thing in business is being cunning. Most of the businesses today earn money from information asymmetry, fooling the masses, and bullying the masses for not understanding those professional knowledge. They also exploit employees and bully cooperative suppliers.

The masses will grow up sooner or later, employees will wake up sooner or later, and cooperative partners will become strong sooner or later. Little cleverness is hard to last long. Steadiness is the most precious wealth."

Wang Yan raised his wine glass, "Brother Dong, toast to being down-to-earth."

"Hahaha~ Drink, let's not return until we're drunk today. We've left our phone numbers; find me again when you've done it, and we'll communicate specifically then."

"Alright, come, Brother Dong, let's go!"

Just like that, the two drank heavily in the restaurant in Zhongguancun. Finally, as expected, it ended with Liu Qiangdong being dead drunk, and Wang Yan had to call people from Liu Qiangdong's shop to come and take him back.

And the meal money was finally paid by Wang Yan, because Liu Qiangdong was unconscious......

The next day, Monday, students officially started their university courses. The courses for the photography major were not difficult, nothing more than teaching the use of cameras, different specifications of film, different processes of printing, as well as various subdivided photography categories, appreciation of master works, appreciating composition from the perspective of public aesthetics, watching movies to learn techniques and various metaphors conveyed, advertising design......

For all these courses, the students taught are probably standard camera operators, who can do anything, know how to do anything, but can't be called proficient or professional in anything.

But this is human art. On the basis of these, because people are different, there are various different thoughts, and because of these different thoughts, the world is given different presentation methods......

Wang Yan spent four days finishing a round of compulsory and elective courses, conquering all the teachers and professors, even including courses like ideological cultivation and Marxist philosophy. Wang Yan's hard-core thoughts made the old professor who specialized in socialist theory and hung his name in relevant research institutes bow down, and Wang Yan put forward some interpretations of the new era to the old professor.

On Friday, Wang Yan took the prepared project proposal and sat in the conference room of Peking University's "Student Science and Technology Innovation Center". Sitting opposite him were relevant professors from the School of Economics and Management, the director and professor of the University Student Employment Guidance Center, the director and professor of the Student Science and Technology Innovation Center, and the vice president in charge of management work...... The lineup was quite luxurious.

They each had a printed project proposal, a Beijing Daily newspaper, which had news about Peking University students giving speeches and selling computers in Zhongguancun, and excerpted some of Wang Yan's speech words, as well as photos of him standing on a stool with a megaphone, full of passion.

In front of Wang Yan, there was a stack of eight thousand yuan in red bills; this was the commission left over after Liu Qiangdong treated him to dinner and he, Wang Mouren, paid......

Speaking of which, Liu Qiangdong called Wang Yan the next day, saying Wang Yan could drink too much, and they would drink tea in the future, not alcohol, and wanted to send the meal money to Wang Yan, saying Wang Yan was not righteous, and had to settle the bill, etc......

Wang Yan of course didn't want it, only saying that next time there was an opportunity, Liu Qiangdong would treat him back......

Without waiting for everyone to ask questions, Wang Yan took the initiative to start.

"I think this is not a normal specification university student entrepreneurship review scene. I believe the teachers have also read the project proposal. The news in the newspaper is proof of my execution and ability. In the last speech on Sunday, the number of live audience members was at least two thousand by rough statistics. If the government allows it, I want to go again this week, and the number of people will increase, four thousand, eight thousand, and finally over ten thousand is not difficult.

This is not a very high-end project. To summarize, it's nothing more than me being an intermediary, using the possible sales volume to get a favorable price from the supplier, and using the favorable price to open up the market of more universities, and then using the university student market I control to expand other product categories.

In the process, continue to promote Youxiang. com, launch more products, control the price and quality of products at the source, and do a good job in after-sales service. At the same time, promote this model to cities where other famous universities are located. Use the pioneering nature of famous universities to expand and occupy the entire student market. Then promote this website recognized by university students to society.

I think once that step is reached, this e-commerce website will be considered successful.

This involves the screening of upstream products, the docking of downstream consumers, and the corresponding logistics and distribution mechanism. We need to build warehousing centers and build transportation and distribution teams. Undoubtedly, this is a labor-intensive industry. If the university market is unified, it is conservatively estimated that it can directly provide about ten thousand jobs from procurement, sales, customer service, after-sales, transportation, and distribution to barely operate.

If it is promoted to society afterwards and gradually develops and grows, it is conservatively estimated that it can directly provide two hundred thousand jobs in the next ten years, drive three million people related to upstream and downstream industries, and radiate over ten million people in the families of related personnel."

Wang Yan looked at everyone who was gnashing their teeth because of his bragging, and said slowly, "At present, the startup requires an office space that can accommodate thirty to fifty people, and ten computers for website construction, maintenance, and operation in the early stage. Also, the school allows me to promote on campus, hold relevant large-scale activities, and off-campus personnel to distribute on campus......

In terms of employment in the early stage, I welcome poor students who are willing to work part-time one hundred percent, and disabled personnel can be arranged to do customer service work. Long Teng Company will actively assume social responsibility. The company's vision is to make the lives of the masses better.

In the future, after logistics develops and grows, it will also go deep into poor areas to help the poor and help farmers. As long as agricultural products are put on Youxiang. com, there is no need to worry about sales. It can also cooperate with relevant units in poor areas for breeding, which not only solves the supply of meat but also helps poor areas get rid of poverty and become rich. In addition, there are education, medical care......"

Watching Wang Yan talk endlessly, depicting the blueprint for the future, everyone present was stunned.

The reason for such a high specification is that the project proposal written by Wang Yan was too good, simple, direct, comprehensive, and had quite high feasibility, which attracted the attention of relevant personnel. So everyone organized a high-specification interview meeting to weigh the young man.

However, even if they had overestimated Wang Yan's ability, after truly seeing it, they felt that they had underestimated him too much.

Look at this eloquence, look at this pair of nouns, look at this clear project plan, and look at this ideological awareness. All this is on an eighteen-year-old orphan, who is only a freshman, studying photography, and doing art?

Too magical......

The professor of economics and management asked: "Student Wang Yan, you said it very well, but you didn't write the specific development in the early stage in your project proposal. This point must be explained clearly."

"I understand Professor Zhang's meaning. You want to ask how this Youxiang. com is promoted." Wang Yan said, "A pure e-commerce website is very difficult to do in the early stage. I know this very well.

My idea is to make a campus forum, which can allow university students to make friends and discuss, and can also allow graduates of previous years to reunite. With the attribute of making friends and entertainment, this website can be better promoted. I named this network 'Zhiwo', and didn't just use names like campus network or alumni network, which would limit the promotion to society in the future and affect other users.

And Youxiang. com will be hung on Zhiwo, using Zhiwo for diversion. At the same time, some advertising spaces of Zhiwo will also hang information about Youxiang. com. In this way, the promotion problem of the website can be solved. As long as some effort is spent in the early stage, it can be done by word of mouth and mutual recommendation among university students later.

Of course, the premise of everything is to do it with heart. Let university students and the broader masses in society be satisfied, and let them feel our sincerity. If a website could be successful just by doing it casually, the current internet industry wouldn't be crossing the river by feeling the stones and still scratching their heads for profit models."

"Good! Very good!"

The vice president spoke, giving Wang Yan quite high recognition, and gave some instructions on the spot: operate with integrity, don't deceive classmates, don't engage in yellow, gambling, or drugs, and play a positive role, etc.

So Wang Yan's entrepreneurship project was approved and passed. He was given a vacant big room in the school, a batch of computers that were about to be replaced were adjusted, he was helped to apply for and register Long Teng Company, and he was approved for an interest-free loan of fifty thousand......

However, the real implementation has to wait until next week. After all, it is already Friday, and only various matters have been decided.

But from the moment it was decided, the fate of many people has changed because of this......

?? Daily thanks to the good brothers who tipped, voted for monthly tickets, recommendation tickets, and silently read the book for their strong support!

? (End of chapter) ===== CHAPTER 1378 =====