Chapter 577: Do Not Learn from the Overlord for the Sake of Fame

What was the biggest regret of Victoria's Secret in the previous life? It wasn't that it encountered a change in the fashion trend style of America and old Europe, but that it was damnably reserved in the hottest years, wanting to sit on the ground and raise prices, and as a result, missed the opportunity and didn't go public.

As a result, after the fashion trend style of America changed, and Victoria's Secret experienced being sold and going bankrupt, it hurriedly went public. The great opportunity was also wasted. It was long gone from being pursued by everyone, and its valuation of 20 or 30 billion US dollars was gone.

Do not learn from the Overlord for the sake of fame. With the precedent of Victoria's Secret in the previous life, for Diweis, it should go public when it should go public. Don't wait until it's cold to be anxious to go public; that would probably be too late.

But harvesting leeks—harvesting domestic leeks, how much can you harvest? It has to be foreign leeks for the oil to be big. After packaging, Diweis runs to the New York Stock Exchange to harvest leeks, and it can probably harvest a huge sum!

"After going public on the Hong Kong Stock Exchange, Diweis can try to enter markets like America and old Europe, and open flagship stores and authorized stores overseas!" Li Dongling said.

Dongling High-Tech directly holds 35% of Diweis' equity, and Focus Media also holds 25% of the equity. The remaining 40% of Diweis' equity is in the hands of Hu Yujun and other founders and management.

Not only Diweis, but other brands focused on by Focus Media, such as the Tianjin Yipin company that launched Beibeijia, all have a large amount of equity in the hands of Focus Media.

Still the same sentence: things without benefits, who is willing to do? Dongling High-Tech and Focus Media spent so much effort, invested so many resources, and lifted these brands from unknown to well-known brands. It is impossible to lift the other party to fire, and then be kicked away by the other party.

There must be means to restrain the other party. This is also the reason why Diweis' management wants to go public and still has to beg Focus Media and Dongling High-Tech.

After Diweis goes public, Dongling High-Tech can also make a big profit. However, Li Dongling didn't think about cashing out anything just after going public.

If Diweis is operated to go public on the New York Stock Exchange, and its market value reaches the valuation of Victoria's Secret at its peak in the previous life, exceeding 29 billion US dollars, if Diweis can reach that point and then cash out, isn't it fragrant?

And Diweis, not only can go public to cash out and harvest leeks, if its products become popular, it can also provide a large number of employment positions for the country!

Operating this kind of company to go public in Hong Kong is not difficult for Baifumin at all. It is just that Diweis' business is a bit different from traditional industries. Otherwise, with Diweis' revenue and profit, whether it is placed in A-shares or the Hong Kong Stock Exchange, it is quite eye-catching.

"Thank you, General Li Zong!"

Hu Yujun's face couldn't help but show joy, and he said to Li Dongling. He felt that this trip was much smoother than he imagined.

Li Dongling raised his hand and stopped Hu Yujun. "Regardless of whether it goes public or not, it is still what I said back then: Diweis' product quality and after-sales must be guaranteed. Relying solely on hype, there will always be a day when the curtain falls!"

Hu Yujun's face changed when he heard this. He knew that since this year, Diweis' management had been busy going public, and they really hadn't paid much attention to product quality.

"After Diweis gains a foothold overseas, it can launch women's clothing, handbags, cosmetics, etc. In addition, it can choose a city in the country to establish a production base!"

Li Dongling said to Hu Yujun. Any industry, if it is done to the extreme, is scale generating profit, just like the lighter business that the Torch Group is doing.

That underwear thing, for women, is basically a rigid demand. Even if you don't count expensive brands, the annual market share is there, and it is needed by the global market.

If Diweis can build an underwear production base, it is enough to change the industry pattern of a county or even a city.

Just like a county in the bulk province of Haizhou in the previous life, it became the global sexy underwear capital. A county occupied 70% of the domestic market, and the overseas market also occupied 50%, with annual revenue of several billion.

Relying on this industry, it supported a large batch of small companies, e-commerce companies, and family workshops, providing employment positions for more than tens of thousands of people.

If Diweis succeeds and becomes an "international brand," then businesses like underwear, women's clothing, cosmetics, handbags, etc., plus store sales clerks, etc., have the opportunity to give birth to a large number of employment positions like the Torch Group, becoming the pillar industry of a medium-sized city!

……

Chen Zuhan, restless, followed Zhang Ao into the suite of the Yuhe Resort Hotel. In the past few years, Chen Zuhan had met Li Dongling a few times, but they hadn't talked deeply.

Relying on being Dongling High-Tech's agent, Chen Zuhan made a fortune, but when facing Li Dongling alone, Chen Zuhan couldn't help but be a bit nervous, especially when he didn't know what Dongling High-Tech wanted him to do this time.

"General Manager Chen, we are old acquaintances. Dongling High-Tech's success today is inseparable from the support of General Manager Chen and other channel merchants!"

As soon as he saw Chen Zuhan, Li Dongling personally poured him a cup of tea, but the more he did this, the more nervous Chen Zuhan became.

He was familiar with this routine. Generally, when someone needed to be a scapegoat, even if the other party was a small person, they would treat them with courtesy. After all, if you want someone to be a scapegoat, can your attitude not be better?

And Chen Zuhan's agency company, compared to Dongling High-Tech, no matter how you look at it, looks like the one to be the scapegoat.

"General Li Zong, General Manager Zhang," looking at the steaming tea, Chen Zuhan smiled bitterly. "My net worth today is inseparable from Dongling High-Tech's support. Whatever needs to be done, as long as I can do it, I will definitely go through fire and water!"

Chen Zuhan was clear that he had no power to resist Dongling High-Tech. If he wanted to continue lying down and earning a lot of money, he had to get goods from Dongling High-Tech. It was he who needed to get goods from Dongling High-Tech, not Dongling High-Tech begging him to sell goods!

"This is too serious. How could Dongling High-Tech let General Manager Chen do those things!"

Li Dongling comforted Chen Zuhan. "However, Dongling High-Tech does need General Manager Chen to do a 'small favor'!"

Li Dongling looked at Zhang Ao. Zhang Ao took out a document and pushed it in front of Chen Zuhan, and by the way, said to him, "This is a Dongling High-Tech internal document. General Manager Chen is the only person to see it besides Dongling High-Tech executives."

The subtext of this was that if the content of this document leaked out, then Chen Zuhan would be the biggest suspect. How should a traitor be dealt with?

Looking at the document at hand, Chen Zuhan hesitated for a moment, then opened the document and flipped through the content, only to see the first page written: "Dongling High-Tech Marketing Department Digital Upgrade Plan!"

This title made Chen Zuhan a bit confused; he didn't know what this meant.

"Plan within the next 12 months, all agents and retail stores at the county level and above that sell Dongling High-Tech products will be equipped with computers and connected to Dongling High-Tech's production and inventory management system!"

"Within three years, all retail stores selling Dongling High-Tech products need to be equipped with computers and inventory software. Stores report daily sales of various products through the inventory management system so that the headquarters can adjust product prices, inventory, promotional posters, etc...."

When he first looked at it, Chen Zuhan was still a bit confused, but the more he looked, the more his heart jumped, and sweat on his forehead came out unconsciously.

Dongling High-Tech is going to incorporate channel merchants. This was the first thought that popped into Chen Zuhan's mind.

Now is the era of channel is king. No matter what you sell, you need offline channels. Strong channel agents can sometimes press the brand side to fight!

But Dongling High-Tech is going to incorporate channel merchants. Once major channel merchants and retail stores are connected to this inventory management system, it is equivalent to seeing at a glance how many products are sold every day, what sells well, what sells poorly, and how much stock is left in the warehouse.

Even if it is stricter, sales prices, whether to cross-region goods, etc., have to be managed by Dongling High-Tech. Channel merchants and retail stores will be manipulated by Dongling High-Tech and can no longer play so many routines and tricks as before.

"General Manager Chen, is it very hot?"

Li Dongling asked Chen Zuhan, who was sweating profusely, with "concern."

"I..."

"This..." Pointing at the document in his hand, Chen Zuhan felt a bit dry-mouthed for a moment.

"Letting channel merchants and retail stores connect to Dongling High-Tech's inventory management system is also to better adjust production capacity. The production department can adjust production capacity according to daily sales."

"Allowing channel distributors and retail stores to connect to Dongling Gao Ke's inventory management system is also for the sake of better adjusting production capacity; the production department can adjust capacity based on daily sales volume."

Li Dongling said to Chen Zuhan with a smile. "This inventory management system is also of great benefit to General Manager Chen's company. It can record every batch of entries, as well as inventory quantity, out-of-stock reminders, machine serial number authenticity certification, after-sales maintenance, etc., all have accounts to follow!"

Dongling High-Tech is preparing to conduct a thorough integration of offline sales channels in the name of technical upgrades.

Offline sales channels will still be the king of channels for more than 30 years in the future. The most famous in the country are Oppo and Vivo. Being able to be a nail household on the mobile phone sales list all year round relies on offline store channels.

Even in the e-commerce era, 76% of domestic mobile phone shipments are sold through offline stores. As for home appliances like computers, TVs, washing machines, refrigerators, air conditioners, etc., the proportion is even heavier.

Most people still like "seeing is believing" when buying these home appliances. In addition, after-sales also makes people feel more at ease. Whether it is really useful is hard to say, but at least there is a store there, and it can be found.

As for Samsung, which is the world's number one mobile phone shipment all year round, it relies on the experience stores built all over the world in advance, as well as the offline retail stores of various agents, to ship wildly every year. Buying mobile phones and computers abroad mainly relies on these offline stores. Samsung has many stores, and after-sales naturally have guarantees.

Dongling High-Tech is now incorporating and organizing these agents, which is the most suitable time. Now these agents have made money relying on Dongling High-Tech and definitely want to continue to earn, not willing to turn against them directly.

But among these agents, there is no lack of people like Chen Zuhan with a high net worth. If it drags on, it is afraid that they will be too big to fail, and it may happen that, like Gree in the previous life, they are actually backstabbed by distributors! ===== CHAPTER 578 =====

But among these agents, there is no shortage of people like Chen Zuhan, who have considerable net worth. If this drags on, I'm afraid they will become too big to control, and it's possible that, like Gree in the previous life, they might actually turn against the brand!