Chapter 95: The Brave Wins When Meeting on a Narrow Road
Ximen is a well-deserved century-old store in the tech industry today, spanning various fields such as home appliances, energy, transportation, medical care, industrial software, etc. Most people can come into contact with Ximen' home appliance business, washing machines, refrigerators, air conditioners, and other products, but beyond these, in the industrial field, Ximen has few companies that can outperform it.
No matter who it is, facing such a behemoth, saying that they are not worried is absolutely nonsense. Ren Yuefeng, Zhang Ao, and others heard that Ximen jumped out and wanted to be that roadblock, and they were all embarrassed.
If Shenzhou Telephone was only sold in the country, then Dongling High-Tech would not be afraid of Ximen. Ximen has just entered the domestic market now. Although under the leadership of Ximen President Heinrich von Pierer, Ximen is rapidly entering the mainland market, and it has established 15 offices and companies in many places in the country in one breath this year.
But after all, it has just entered the domestic market. Fighting on home ground, Dongling High-Tech is still not afraid of Ximen. But now, the Shenzhou digital cordless telephone is to be sold to Ximen' European base, which makes people have to worry.
It is really that Dongling High-Tech has some fame in the domestic tech industry, but overseas, compared with Ximen now, the gap is really too big. Even in terms of revenue, Ximen is more than a hundred times that of Dongling High-Tech. Under these circumstances, no matter how you look at it, you really can't see where the chance of winning is.
Just now, Ning Wenke of Ning's Trading Company called Li Dongling, besides telling Li Dongling that Ximen suddenly jumped out and wanted to snatch the digital cordless telephone market, she also wanted to ask if Li Dongling wanted to postpone the sale of the product.
How many companies now dare to say that they are challenging Ximen, or even head-to-head? I am afraid that before the war started, they would have been afraid of the war first!
Seeing the expressions of Ren Yuefeng, Zhang Ao, Hu Zixian, and others, Li Dongling knew what they were thinking and said directly, "This time Dongling High-Tech has no way back. Too much has been invested in the Shenzhou digital cordless telephone. Early research and development, advertising fees, and publicity fees have all been thrown out. This retreat is not a question of how much will be lost.
It is that Shenzhou Telephone will probably never be able to land in Europe, and even Dongling High-Tech's future products will not be able to be sold to Europe!"
If they hadn't fought yet and Dongling High-Tech ran away, how would those European electrical appliance distributors view Dongling High-Tech? It is feared that in the future, European tech companies would all want to step on Dongling High-Tech and splash around. Bullying the soft and fearing the hard exists not only between humans, but even more so between companies. Which company is easy to bully, they all want to go up and kick it to take advantage!
"The famous general Zhao She of the Warring States period once said a word: the brave wins when meeting on a narrow road. This time for Dongling High-Tech, it is time to fight with Ximen in the field of digital cordless telephones. If we win, Dongling High-Tech can eat this piece of meat. Even if we lose... we can't let Ximen have a good time!
Furthermore, who wins and who loses is not necessarily the case. Who says Ximen must be able to occupy the telephone field!"
Although Ximen is known as the right hand of God, it is not omnipotent, especially in the performance of the mobile phone industry, compared to its reputation, it can only be considered a drag. Otherwise, it would not have sold the entire mobile phone industry and brand in the previous life!
Li Dongling is not very worried about the competition with Ximen in the field of digital cordless telephones. Ximen is too big. For Ximen, the digital cordless telephone is just a small business. Fighting a department under Ximen is completely different from fighting the entire Ximen!
Even if you really want to disgust Ximen, there are plenty of means. You can make a European version of the refrigerator smashing incident, and then find media to report some accidents and negative news about Ximen, ensuring that it is tossed and turned and has to be uneasy.
It's just that these means can be used for a while, but not for a lifetime. The final decision of victory or defeat must be true strength. Otherwise, even if you can gain the upper hand in the early stage, you will have to lose it back in the later stage!
Hearing Li Dongling's words, knowing that his mind is made up, this time he is going to compete with a giant company like Ximen. Ren Yuefeng, Zhang Ao, and others all have a feeling of being worried but excited.
Ren Yuefeng didn't expect that the first battle he would fight after coming to Dongling High-Tech would be so hard. If he loses, that's it, but what if he wins? Ren Yuefeng will become a famous coach in the professional manager industry in the country, and even in Asia. His net worth will increase by a hundred times. A professional manager who can defeat Ximen will not be sought after and snatched by people?!
"Fight!"
This time, it was Ren Yuefeng, who had always been steady, who shouted first, "If Ximen also sells digital cordless telephones, we need to invest more advertising and promotion in Europe, so that Shenzhou digital cordless telephones appear in European retail stores such as Metro, Carrefour, MediaMarkt, Media, Saturn, etc.!"
"I'm going to Europe!"
Zhang Ao also stood up and gritted his teeth this time. As Dongling High-Tech's marketing manager, if he goes to the front to supervise the battle, the effect will be much better. If problems arise, they can be handled directly, without having to cross the ocean and apply layer by layer.
"Dongling High-Tech will provide enough funds to the European office. If an emergency occurs, you can decide for yourself first and report to the headquarters afterwards!"
Li Dongling stood up and walked a few steps, giving Zhang Ao the power to act cheaply in Europe, "If necessary, you can find Logitech and let Logitech give up part of the profit, let Shenzhou Telephone take Logitech's sales channel, in addition..."
Ximen adds blockage to Dongling High-Tech, and Li Dongling doesn't need to talk about martial arts, "If necessary, send a batch of machines to Europe, you can let Shenzhou Telephone and electronic pet machines be bundled for sale, buy a Shenzhou telephone and get an electronic pet machine!"
Facing the sudden pressure from Ximen, Dongling High-Tech did not fear the war under heavy pressure, but erupted with amazing resistance. Whether it is Ren Yuefeng or Hu Zixian, they can see that if Dongling High-Tech is not crushed this time, the entire Dongling High-Tech will undergo a qualitative change. In the future, even if facing giants like IBM, Japan's Sony, etc., Dongling High-Tech will no longer have fear!
All the executives of Dongling High-Tech began to take action. Zhang Ao selected a few capable people, got flight tickets to Europe through the Provincial Industrial Department, and flew over overnight.
The promotion of Shenzhou Telephone in the country is proceeding in an orderly manner, starting to increase production capacity and invest in advertisements. With the continuous increase in the popularity of Ronaldo's advertising endorsement, the popularity of the Shenzhou Telephone brand is also getting higher and higher.
In Hong Kong, Ning's Trading Company, Ning Wenke shook her head at several executives in her office after putting down the phone, "He refused to postpone the sale of Shenzhou Telephone!"
The people in Ning Wenke's office are all executives of Ning's Trading Company. Now even if her father Ning Wantian is still in a coma, Ning Wenke has already sat firmly in Ning's Trading Company.
As the general agent of Dongling High-Tech in Southeast Asia, Ning's Trading Company can get 20% of the revenue from the sales of electronic pet machines in Southeast Asia. It seems that the profit is lower than other products, but the electronic pet machine is really popular now, and they are all sold at a premium. Ning's Trading Company takes goods from Dongling High-Tech at 15 US dollars, and when shipping to distributors and retailers, it can hit more than 16, 17, or even 18 US dollars. Selling one machine, Ning's Trading Company can earn 3 or 4 US dollars!
Now Ning's Trading Company has completely survived the crisis, and its monthly revenue is constantly hitting new highs. This year, the Ning's Trading Company under Ning Wenke's leadership is likely to exceed the time when her father Ning Wantian was in charge.
In the entire Ning's Trading Company, there is no one who opposes Ning Wenke, and no one dares to. After all, who is willing to go against money? All the other large and small shareholders of Ning's Trading Company follow Ning Wenke's lead, fearing that Ning Wenke will stop doing it.
"Head-to-head with Ximen?!"
"Is Dongling High-Tech crazy? That's Ximen!"
Hearing that Li Dongling did not delay the shipment and wanted to head-to-head with Ximen' pressure, for a time, a group of Ning's Trading Company executives in Ning Wenke's office exploded.
"In terms of brand awareness, influence, sales channels, and product quality, how can Shenzhou Telephone compare with Ximen? If they really fight, I'm afraid they don't know how they died!"
A Ning's executive couldn't help but say. He really felt that Dongling High-Tech was hitting a stone with an egg, "Ning's Trading Company, really going to the dark with Dongling High-Tech, I'm afraid the finance that has just improved will be dragged down again. This Shenzhou telephone is not an electronic pet machine. A machine is 150 US dollars. The capital pressure is too great!"
The selling price of the Shenzhou digital cordless telephone is set at 150 US dollars per unit, and the RMB selling price is 1,200 yuan. This selling price is between ordinary landlines and "Big Brother." "Big Brother" sells for 10,000 or 20,000 yuan now, which is equivalent to 1,000 or 2,000 US dollars. Shenzhou Telephone is much cheaper than "Big Brother." Of course, compared to ordinary landlines, it is still a bit expensive.
Ning Wenke glanced at the executive who spoke, "I believe Shenzhou digital cordless telephone will not be worse than Ximen!"
"That's Ximen..." The executive still wanted to speak, but after seeing Ning Wenke's eyes, he didn't dare to say more, but still muttered in a low voice, "Good electronic pet machines are not sold, and they have to engage in some telephones. Is that something an ordinary company can engage in!"
"Ning's Trading Company needs to stand with Dongling High-Tech. Starting tomorrow, contact the channel merchants of Ning's Trading Company and officially start promoting and stocking Shenzhou telephones. The first batch of 30,000 machines will be sent over this Sunday!"
With Ning Wenke's influence in the company now, after she decided, a group of executives, even the old ministers, did not dare to oppose it. Whoever can make money for the company, whoever speaks is useful!
After everyone left, Ning Wenke held a cup of coffee, stood by the window, looked at the busy crowd downstairs, and thought of the scene when she met Li Dongling. Although they only met once in Hanxi, it made Ning Wenke remember deeply. It was that afternoon that directly changed the fate of her and Ning's Trading Company!
Others don't believe that Li Dongling and Dongling High-Tech can beat Ximen, but Ning Wenke has a few expectations for Li Dongling in her heart. It's unclear, but she just feels inexplicably that it seems that Dongling High-Tech has hope to turn the tables this time. She doesn't believe in Dongling High-Tech, but because Dongling High-Tech has Li Dongling!
And since taking over Ning's Trading Company, Ning Wenke has also seen intrigue and intrigue, but looking around, in the entire Hong Kong, including the mainland, how many people dare to fight with foreign giants continuously?
Ning Wenke raised her coffee cup, seemingly able to see Hanxi faintly, and touched the window glass lightly. She wants to bet this time, let Ning's Trading Company stand in line with Dongling High-Tech, even if she may completely lose the opportunity to cooperate with Ximen in the future!
(End of chapter) ===== CHAPTER 96 =====
End of Chapter
