Chapter 379: Rural Absurd Past Events Chapter 379: Establishing a Business Philosophy

·

·

·

Protagonist:

Li Xiulan

This deal closed at 3.88 million yuan, and Wang Dashan took a 2% commission, which is 77,600 yuan.

That sum was not small, but it was actually considered a relatively low commission rate in the industry.

Ordinary companies charge clients around 3% commission, and Wang Dashan only secured this housing source from Mr. Lin by offering an ultra-low rate of 2%.

This transaction could be said to have made all three parties very happy.

Mr. Lin received the funds in time, solving his urgent problem.

Ou Jiajie acquired a house with good appreciation potential at a price far below market value.

And Wang Dashan earned a large commission.

Since he handled this deal personally, the commission did not need to be shared with the salespeople under him, so over seventy thousand yuan was almost pure profit.

If a salesperson under the company had handled it, he would have had to give the salesperson a 1% commission rate, leaving himself only 1%.

Actually, the commission rate he had previously promised his employees was 1.5%, but because Zhang Xiaoyun caused a scene, all the veteran employees left, and now no employee in the company knows about this matter.

After this incident, Wang Dashan felt that increasing the commission rate could not retain employees, so he later canceled this benefit and reduced the commission rate for salespeople to 1%.

But even 1% was actually somewhat higher than other real estate intermediaries.

For ordinary real estate agencies, the money that reaches the salesperson's hands is 20% to 50% of the total commission, usually 20%.

If calculated at 20%, even if the company took a 3% commission, what reached the salesperson's hands would only be six-thousandths of the total price.

Calculated at 50%, if the company took a 3% commission, what reached the salesperson's hands would be 1.5%, but this rarely happens; generally, only housing sources that are extremely difficult to sell can get that figure.

"Mr. Ou, thank you so much this time; it was your trust in me that made this transaction possible!"

On the day the property transfer procedures were completed, Wang Dashan personally came to thank Ou Jiajie.

Ou Jiajie smiled and replied:

"I should be thanking you; if it weren't for you, I couldn't have acquired such a good house at a price over 300,000 yuan below market value! I'll send you a red envelope; if there are such good housing sources in the future, you must tell me immediately!"

Ou Jiajie was very generous and immediately transferred ten thousand yuan to Wang Dashan via WeChat.

Wang Dashan was immediately overjoyed and hurriedly thanked him again.

Undeniably, Ou Jiajie as an opponent was definitely a tough bone to chew.

But as a friend, he was truly first-rate.

"Certainly, certainly; if there are good housing sources in the future, I will definitely report to you immediately!"

Wang Dashan nodded eagerly like pounding garlic and agreed.

Ou Jiajie smiled and patted Wang Dashan's shoulder:

"I just like your sincere temperament!"

Hearing this, Wang Dashan was stunned.

Ou Jiajie's words left him feeling dazed inside.

Not long ago, when he first entered society, sincerity was his bottom line and principle.

But with the passage of time, gradually influenced by society, he also gradually lost the base color of sincerity.

If it weren't for the fact that he urgently needed a big deal to save Shanhai Real Estate from danger this time, he would not have shown unreserved sincerity toward Ou Jiajie.

Wang Dashan suddenly realized.

It turned out that sincerity was his core competitiveness.

He should bring this core competitiveness into Shanhai Real Estate.

Instead of letting outsiders lead Shanhai Real Estate astray.

This was perhaps the detour that growth should take.

Initially, Xu Mingxin's temptation was too great, causing Wang Dashan to completely lose himself.

Now that Xu Mingxin had fallen from power, he was stuck in a quagmire; rising from the quagmire, only when he suddenly woke up did he know how precious it was to remain true to himself.

"Mr. Ou, thank you very much, truly very much; you not only made me money, but also gave me a profound lesson, a lesson that will benefit me for a lifetime!"

Wang Dashan expressed his thanks to Ou Jiajie from the bottom of his heart.

After returning to the company, he immediately formulated a business philosophy for the company—Sincere Management!

And he convened all employees for a meeting, conveying the philosophy of Sincere Management to everyone!

"The so-called 'Sincere Management' is a higher level than 'Integrity Operation'; Integrity Operation means that once both parties reach a cooperation, neither can go back on it, while Sincere Management means that during the negotiation process, we must always maintain sincerity, play no tricks, tell no lies, and not take things out of context; we must explain the pros and cons of the housing source and its true situation to customers one by one, without any concealment!"

An employee immediately expressed incomprehension:

"General Manager Wang, these days everyone is playing tricks; a salesperson who can't play tricks isn't a good salesperson. Can you sell houses without playing tricks? Without using flowery words to say pleasant things, without lightly glossing over the house's shortcomings, will customers buy houses from us?"

Other employees also nodded one after another and echoed in agreement.

Nowadays, competition in the real estate intermediary industry is actually quite fierce.

To facilitate transactions, salespeople using some tricks when showing properties to customers is only natural.

"If we display all our sincerity and the customer still refuses to buy a house from us, then it can only be said that the customer and we have no affinity; I firmly believe sincerity is the foundation of survival, and I want to engrave the concept of sincerity into the very bones of Shanhai Real Estate."

Wang Dashan spoke with a determined tone.

Having experienced wind and rain, ups and downs, he had realized many things.

Tricks can only be played for a while; sincerity is the long-term plan.

"But if a customer asks me some relatively sensitive topics, such as how much I can make from selling this house, should I also answer him truthfully?"

"Just answer truthfully; there is no need to conceal it."

Wang Dashan answered like this.

The employee asked again: "What if he feels I took too much and requires me to return some commission to him?"

Wang Dashan said: "Then it's up to you to decide. If you're willing, agree to him; if not, then forget it."

Wang Dashan also said: "Actually this is a good thing. Don't look at earning less on a single deal. As long as we build up our reputation and win clients' trust — especially high-quality clients' trust — there will be a continuous stream of deals afterwards."

This principle was derived by Wang Dashan from practice.

This high-quality client Ou Jiajie was moved by sincerity, which allowed them to maintain a cooperative relationship even with past grievances.

Just like that, Shanhai Real Estate developed stumblingly for over a year, finally establishing the company's business philosophy, establishing the company's cultural values, and establishing the company's bottom line in operations.

The employees originally all thought a small company that championed sincerity like this wouldn't go far.

Because in these times sincerity isn't worth money.

But unexpectedly, once these values were established, the company's trajectory actually improved at a speed visible to the naked eye.

Clients who took the initiative to come find them for property viewings gradually increased.

The volume of closed deals also gradually increased along with it.

……