Chapter 88: 086 Drawing Inferences (5k)

The semi-natural growth of the website's registered users was very gratifying.

What was even more gratifying was that after seeing the information shared by "Bai Xiaosheng," these users also uploaded the relevant situations they knew, which undoubtedly formed a positive cycle initially.

Compared to the website's active provision, the valuable information spontaneously brought by users was healthier.

As of 12 o'clock that night, Song Yufeng, who was too excited to sleep, quietly climbed out of bed, checked the data with his laptop, and the website's registered users were 1,256.

Now, he couldn't sleep even more!

The next morning, Song Yufeng changed his breakfast to Red Bull, forcibly making his confused brain excited, insisting on working on the front line as chairman, constantly changing his online identity to spread the existence of Bai Xiaosheng.

One moment he was a junior sister who had just entered university, one moment he was a junior student whose internship was killed, one moment he was hesitant about postgraduate entrance exams and work, one moment he was comparing the treatment provided by different companies...

Song Yufeng was banned from the forum yesterday, so he was smarter today and started using multiple accounts to operate.

In the morning and afternoon, part-time college students came in two more waves, and together with the 13 yesterday, they made up 50 people. Yu Xing still came out to explain. The process was almost the same as before. These two batches of college students smartly raised concerns, and were also dispelled by the value of this matter.

Compared to yesterday, the Bai Xiaosheng website had more relevant information today.

——ZTE, Ericsson, China Merchants Bank, Agricultural Bank of China, Shanda, NetEase, Google...

Not only information about the internet industry, but the latest information mainly fed back from phone calls involved large, medium, and small companies in all walks of life, and the content of the information was also varied in addition to salary.

——Software development, business training, city subsidies, overseas opportunities, household registration issues, written tests and interviews, company avoidance...

Yu Xing saw this information and felt dazzled, but it would definitely help the retention of website users.

At five o'clock in the afternoon, Yu Xing, who was also a user but mainly mixed among the website users, walked out of the office and announced that it was time to get off work like yesterday, but he heard a small objection from the employees before he returned to the office.

"General Manager Yu, I'll go back later. I'll communicate with the operation and maintenance company about work," programmer Yan Haoran said loudly, referring to the outsourced operation and maintenance.

Yu Xing suspiciously looked at this employee who performed differently from yesterday and asked directly: "Is it really work or do you want to perform in front of me?"

Yan Haoran was a bit embarrassed. Today hasn't ended yet, and the company's user registration volume rushed to 2,000. The website seems to really have something to do, so it's really necessary to perform...

Chairman Song Yufeng smoothed things over: "Brother Xing, can't it be both? Can't there be an enterprising spirit in work? My excited enterprising spirit is about to be hurt when I hear you say this."

"Hey, I'm a college student," Yu Xing dispelled the atmosphere and said bluntly, "Our company is not large now, and everyone is young. Just say whatever you have. I'm a villain first and a gentleman later. I don't want to play those rigid sets with everyone."

He continued: "Although I don't want to mention that the last company was sold for more than 2 million quickly, I will mention it today. I think our company's potential is greater than my last company. We will complete angel round financing next month, and I will probably meet A-round investors at the end of the year. As long as everyone does their work well, the company will issue stock option rewards. I am also looking forward to the future of us growing the company together."

Chairman Song Yufeng took the lead in clapping.

Yu Xing smiled and returned to the office.

Yan Haoran hesitated for a few seconds and looked at Chairman Song Yufeng.

"It's okay, get off work if you should, there's nothing wrong with the website," Song Yufeng understood the meaning of this look. "Don't worry, what Brother Xing said is all sincere words. We just need to complete the work."

The four employees still got off work.

After a while, Song Yufeng invited the boss downstairs to eat, and took the opportunity to commend his work today: "Brother Xing, 1,500 people increased today, I have to divert at least 500!"

Yu Xing praised: "Okay, then take a walk, and you continue to do this."

"Brother Xing, it's time to get off work..." Song Yufeng was really tired today. First, he didn't sleep well yesterday, and second, he was racking his brains all day. "Didn't you just say that it's fine to do the work well..."

Yu Xing said with a straight face: "You are the chairman, you are a shareholder, you work for your own company, why so many words? When is your girlfriend coming? I'll give you more face then."

Song Yufeng couldn't even say a word of rebuttal. Brother Xing is too good at controlling people...

That night, he didn't climb out of bed excitedly to look at the data, and slept like he was dead.

However, the results of the next day were still remarkable.

In two days, Bai Xiaosheng's registered users reached 4,159, which not only exceeded the employees' imagination but also exceeded Yu Xing's expectations.

If it could rise at such a rate, wouldn't it be possible to complete the goal of 50,000 registered users in three months in one month?

Such a thought in Yu Xing's mind only flashed by. He knew that such growth could not last long, but he also had more hesitation now. The website's feedback was so good, should he expand more directions next?

He had ideas and goals to learn, but the website was indeed done for the first time, and the environment and configuration of each other were completely different.

Yu Xing believed that the first step of "Maimai" was definitely different from his own, so could he make more appropriate adjustments?

He tried to chat with Zhong Zhiling and Lu Haiying, and the feedback he got was that they extremely believed in his judgment and strategy, so he gave up communicating with Song Yufeng and called Liu Wan Ying instead.

Xiao Ying is still better.

Xiao Ying, who doesn't show cats, is also a knowledgeable consulting company elite.

"More than 4,000 users? Without hard promotion, such results should be considered very good," Liu Wan Ying flew from Xiangjiang to Jin Ling this afternoon and was quite happy to hear Bai Xiaosheng's results. "I think we can do some promotion."

Yu Xing said: "The website has added a lot of information in the past two days, involving different industries, and the response is very enthusiastic. I see that their discussions with each other have produced very valuable content. Do you think I should promote multiple industries or focus on the internet?"

"Wait, wait," Liu Wan Ying heard such a discussion. "Let's talk in twenty minutes. I'll make a cup of coffee, open the computer to look at your website, and think about what you said."

Yu Xing couldn't help laughing: "Is it so formal?"

"Unemployed people looking for the feeling of work," Liu Wan Ying replied and ended the call.

She made a cup of refreshing coffee, took out her laptop, and seriously looked at Bai Xiaosheng today.

Liu Wan Ying had been quite busy these past few days, saying goodbye to familiar colleagues and friends. Today, she arrived in Jin Ling and went to the hospital to visit her sister-in-law who was protecting the fetus, and couldn't pay attention to the development of the website.

Looking at this, compared to the previous internal test, the relevant posts actually filled the page.

Liu Wan Ying first browsed through it, clicked into the posts with high discussion volume one by one, then closed the laptop, and wrote down her preliminary thoughts on paper.

Twenty minutes, not a minute more, not a minute less, Yu Xing's call came again.

"The website is good, there is a lot of information, and it is indeed content that can attract workplace reserves," Liu Wan Ying praised first, then said, "It's just that the page is a bit messy and not very refreshing."

"If you are not in a hurry to sell this website, do similar activities every year at this time. The previous batch of college students got useful information through here, presumably they would be happy to help again. This kind of succession is a good expansion channel."

She said this and suddenly laughed: "You just like to grasp the urgent psychology of college students, right? Either emotion or material."

Love is to satisfy emotional needs, and work is to ensure material necessity.

Yu Xing replied seriously: "I want to send blessings to college students' love, and I also want to escort their work!"

"Hmm, let's listen to it for now. Every year there is such fixed information, I believe the website's influence will become greater and greater, but this is indeed only a certain period of time in a year," Liu Wan Ying said about her thoughts. "The so-called various industry information is temporary. In the final analysis, you do this with a vertical segmentation idea to cut in, right?"

Yu Xing recognized: "Yes, Xiao Ying, workplace social networking and workplace topics, this is not available on the market now. Companies like Tianji Net are doing recruitment. They are learning from LinkedIn abroad."

LinkedIn is a successful social recruitment platform abroad, but it hasn't entered China yet, and it's not that there are no companies trying to do workplace fields in China, for example, Tianji Net, which was established very early and has been operating since 2004.

The founder of Tianji Net is Lin Tinghan, former vice president of Sina, who has both ability and resources, but it is said that Tianji Net is currently negotiating a merger with a French company.

Honestly, Yu Xing didn't even notice this workplace social company that claimed to have millions of members when he was preparing for Bai Xiaosheng, and he only knew about its existence recently.

He estimated that Tianji Net's negotiation of a merger with a foreign company was also impacted by the financial crisis, and the direction after the merger...

Since he hadn't heard of it, it must be dead.

Inferring from the ending of "death," he looked at Tianji Net's operation again, which could almost be called a negative textbook.

——Positioning for high-end people, in principle, does not refuse students to join, but strictly controls their proportion.

——It says workplace social networking, but it is still doing recruitment and advertising, which seems to be no different from its friends.

Smart people like Lin Tinghan also fancy the vertical segmentation field of the internet, but everyone's operation of this vertical segmentation field is still very different.

"Recruitment doesn't need to be rushed. Build a good content foundation first and build up the user scale first. This is the priority I think," Liu Wan Ying agreed with Yu Xing's statement. "As for the multi-field expansion you just mentioned..."

She cautiously gave her thinking: "You want to bombard internet matchmaking, you want to do workplace topics, normally, your audience in this regard is naturally compatible with various internet companies."

"Compared to internet companies, other industries, whether it is the working environment or the attention, are naturally weaker than internet company employees."

"Vertical fields benefit from this verticality, but they are also inevitably constrained by it."

"If you don't do the best customer group in the vertical direction well and make brand tonality, the expansion in multiple directions now is probably... not so appropriate."

Liu Wan Ying found a word to describe her perception.

It may not be unsuccessful, but it seems not so "appropriate."

She finished her thoughts and waited for the response from the other end of the phone.

Yu Xing pondered for a long time and said slowly: "It makes sense. Since this is the case, Bai Xiaosheng's customer priority is still concentrated in the internet industry, then our promotion resources should also be concentrated in first-tier cities."

"Internet companies are mainly located in Beijing, Shanghai, Guangzhou, Shenzhen, plus Lin'an."

"Use good steel on the blade. Our subsequent promotion will be concentrated in these 5 cities. Even if we raise new money, we will resolutely not expand to other cities."

"As long as the big and medium-sized internet industry factories form a concentration effect on Bai Xiaosheng, internet companies in other cities will naturally be attracted."

Vertical segmentation fields have the highest priority customer groups, and the distribution of these customer groups determines the direction of the company's investment, so that we can make full use of the resources in our hands and constantly widen the distance from competitors.

Liu Wan Ying only said the first half. She heard Yu Xing's thinking at this moment and couldn't help but marvel: "Boss Yu, do you know what I am particularly surprised by?"

Yu Xing probed: "My sincerity?"

Liu Wan Ying: "Bah!"

Yu Xing said seriously: "You can bah me, but you can't bah my sincerity!"

"I am surprised by your drawing inferences!" Liu Wan Ying said, "I raised this question, but you also got the answer to other questions. Yu Xing, I think what you just said is very right! If you raise more money, you must not burn it down."

Yu Xing laughed: "Raise a question, but get the answer to two questions. Oh, Xiao Ying, the joy of this discussion and exchange is really joyful. How can I share it with you? It's really joyful!"

Liu Wan Ying said with a smile: "Is it? Me too."

"Oh, so joyful, I really want to have a sweet love!" Yu Xing was overjoyed.

"Is it? I... hmm?" Liu Wan Ying reacted and asked knowingly, "Which junior sister did you fancy? Do you see young and beautiful girls every day?"

"Xiao Ying, don't think about those messy things, let's complete our first short-selling goal first!" Yu Xing mentioned the matter he chatted with Xiao Ying before, "Don't rush."

Liu Wan Ying: "..."

Yu Xing's topic jumped quickly: "I found that advertising for the company is really expensive. I see that the effect of natural user registration is so good, I really don't want to spend the money earned so hard."

Liu Wan Ying followed the chat and persuaded: "If you should spend it, you have to spend it. The more you spend, the more you raise."

"Okay," Yu Xing asked, "Since this is the case, Xiao Ying, when will your 500,000 be transferred to the company's account?"

Liu Wan Ying was stunned for two seconds and laughed: "Okay, okay, okay, it hurts to spend your own money, but it doesn't hurt to spend my money, right!"

Yu Xing replied righteously: "Of course it is like this, otherwise what?"

Liu Wan Ying: "..."

She pretended to be angry: "Boss Yu solved the problem, this is refreshed again."

"I can be more refreshed. I am driving to Jin Ling to find you now," Yu Xing said so.

Liu Wan Ying was startled: "Don't be crazy!"

"I lied to you," Yu Xing laughed, "I don't have a car, and the battery of the electric bike is not enough."

Liu Wan Ying gave a "chi."

Yu Xing added: "Although, I really want to find you."

Liu Wan Ying was quiet for a few seconds and warned: "Don't come to me with this set."

"Okay, good night, remember to transfer money," Yu Xing ended the call neatly.

Liu Wan Ying hadn't had time to say anything before hearing the beep in the phone.

She held the phone, only feeling her teeth a bit itchy.

Turning her face and not recognizing people, turning her face and not recognizing people...

Liu Wan Ying quickly calmed her emotions. She had to invest in this kind of entrepreneur who turned his face and didn't recognize people.

She curled up on the sofa, turned on the TV, and couldn't help but recall the discussion and exchange just now.

Regarding the company's promotion strategy, this point is undoubtedly very important. She really didn't think of that aspect. Looking back, there is indeed a kind of joy after discussion.

Liu Wan Ying smoothed her hair, and a smile flashed at the corner of her mouth.

On November 17, JD. com, which had raised money again, eased its breath and continued to firmly follow its own development path, and the management trainee program that was temporarily shelved due to lack of money was also quickly launched.

Different from the 8 people set before, this time the scale was expanded to 20 people.

As JD. com's human resources vice director, Zhai Chengmei announced the latest plan through various channels and the official website.

——JD. com's second management trainee program recruits 20 people.

This kind of news was quickly posted on the performance website Bai Xiaosheng's layout, which stirred up a lot of the newly poured users.

"Ah? JD. com really still has a management trainee program?"

"No, really 20 people? Last year there were only 2!!"

"What's going on? The forum released news several days earlier than JD. com..."

It wouldn't be that he really knows Liu Qiangdong, right.

JD. com is not a particularly large company, but many college students willing to develop in the e-commerce field are also very familiar with it.

Some people felt that this situation was quite strange and directly dialed the phone according to the contact information under the management trainee program.

Bai Xiaosheng? Never heard of it.

Earlier and more accurate recruitment number? Impossible!

Zhai Chengmei responded confidently to the outside world's doubts on the phone and told the other party personally: "This is something we decided at the meeting this morning. It's impossible, there won't be any internal determination."

"But, it was revealed on the forum long ago, and the time is earlier than yours. You really didn't determine it internally?"

Zhai Chengmei gave a negative answer confidently again, but also searched and logged in to the "Bai Xiaosheng" website that college students talked about.

A very conspicuous first post.

Zhai Chengmei saw the time and content, and saw the replies below. In addition to being confused, she replied below: Did you really ask Liu Zong?

She registered with her real name as required, and continued to reply to the second one with amusement: I suddenly can't tell, is it JD. com or you JD. com?

Zhai Chengmei was very sure that it was decided at the meeting this morning.

About half an hour later, Yu Xing noticed the constantly cited replies and also noticed the JD. com human resources vice director who was recognized by everyone.

He replied: No, I didn't ask Liu Zong, Liu Zong asked me.

Zhai Chengmei:...

Yu Xing followed: Just kidding, Director Zhai, welcome to pick people on the spot. Our forum is full of hidden dragons and crouching tigers, and there must be management trainees very suitable for JD. com.

The replies to this post increased rapidly. On one hand, it was to watch the fun, and on the other hand, some people really recommended themselves.

It's just that a doubt still appeared in many people's hearts: who is behind this website?

In the evening, a clear answer appeared.

Yu Xing posted the industry stage theory he spoke at the Internet Conference to a new post, and topped and featured it, hoping that the flowers of the motherland could benefit from it.

By the way, he replied to himself for the first time, which was also the goal of this entrepreneurship.

——I want to build China's first workplace social platform. ===== CHAPTER 89 =====