Chapter 89: 087 Senior Brother

"That Seeing Yu Xing in your company is really good. You are going to build the number one workplace social website in China!"

"Hmm, our goal is number one. This is a segmented field, and we have a great chance."

Song Yufeng ate two buns in the morning, and then squatted downstairs to call his girlfriend Kong Huilin before going to work. As for the goal the boss publicly released yesterday...

It is indeed number one, but he feels the real goal should be—China's number one workplace paparazzi platform.

If it were said by himself, the chairman, the website could have a slogan, "Everyone in the workplace can be a paparazzi for five minutes."

There are no paparazzi in the workplace because we can be anonymous.

Because we can be anonymous, everyone is a paparazzi.

Of course, paparazzi doesn't sound good. Social networking, we focus on social networking.

Song Yufeng just thought about it in his heart. What he communicated with his girlfriend was the significance of doing things when the website first opened. No matter what happened later, it could still help a group of people.

Kong Huilin chatted for a while and suddenly said: "If job opportunities are fixed, aren't there a group of students who haven't been on the website slower?"

Song Yufeng was immediately stumped. You this...

Coincidentally, Seeing Yu Xing also came to work at this time, passed by and said casually: "Time to work."

Song Yufeng took the opportunity to end the phone call and ended the phone porridge with work.

He even threw his girlfriend's question to the boss in the elevator.

"Information is always better to be transparent," Seeing Yu Xing replied without hesitation. "I am not a saint who knows everything. If I have to say it, I can only manage what I see and what sees me, or, when all college students know our website, the problem will be solved."

He looked at Song Yufeng strangely and laughed: "What kind of person do you think you are? What kind of people do you think we are? It's not bad to be able to do the things in your hands well, no need to think too far."

Song Yufeng thought this answer was good, but then found that he seemed unable to be as righteous as the boss...

He laughed: "I was just blindly pondering when eating buns."

"Then you strive to make us stronger," Seeing Yu Xing laughed.

Song Yufeng really had good news: "Brother Xing, my girlfriend wrote a draft about us providing employment information for college students, striving to report it before resigning! But she still has to let colleagues interview our company!"

Seeing Yu Xing was very happy and asked: "Can it be reported? Is there any certainty?"

Song Yufeng replied firmly: "Certainty! Brother Xing, this kind of news is in line with the orientation. The treatment of news related to college students is different. There is no problem with this."

Seeing Yu Xing nodded: "Okay, since this is the case, then you accept the interview."

Song Yufeng was stunned: "Ah? I accept the interview?"

"Yes, you are the chairman of the company, one of the founders, and you were a reporter before. Is there any problem with this kind of scene?" Seeing Yu Xing said.

Song Yufeng said hesitantly: "If I am asked about some company strategy..."

He was afraid of delaying the business and weakening the publicity effect.

"You said it was an orientation. Isn't this kind of report of yours steady?" Seeing Yu Xing thought about it and gave an extra small suggestion. "If you want to have something to say, then pull another company on the market out. Tianji Net can also be considered a competitor in a sense. It is doing workplace social networking, but they don't care much about the college student group and want to strictly control the proportion of customers."

He said while walking: "Although it is a different business cognition and strategy, you can also chat. You can search before accepting the interview."

Song Yufeng's eyes lit up. So tactful, what different business cognition and strategy, isn't it just stepping on it!

He nodded heavily: "Brother Xing, I understand!"

"You look at this matter yourself, strive to have this report released before our wave ends," Seeing Yu Xing said. "I have also been busy recently. The company has to adjust constantly. I see that I have to spend more money this month."

Song Yufeng immediately said: "Okay, Brother Xing, don't worry."

Seeing Yu Xing nodded slightly and walked into his office.

After discussion with Liu Wan Ying, plus repeated thinking about the website's status quo and future, the focus for the next period of time was more clearly defined as "Internet Industry" and "Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou."

The good feedback at the starting stage is indeed good, but we must not mess up our position, and we must take the opportunity to develop a more appropriate strategy.

Seeing Yu Xing repeatedly considered and wrote on the whiteboard in his office, but because the soundproofing was poor, he could also hear the voices of the newly joined employees today.

At eleven o'clock in the morning, Zhong Zhiling and Lu Haiying knocked on the door and walked into the office.

"Xiaoying, from now on, our own recruitment can try from the website, which is considered close to the water."

"Zhiling, from now until the end of the year, we need to do one more job, this is very important."

Seeing Yu Xing didn't have any pleasantries. His own company's online recruitment was just a small matter. What Zhong Zhiling needed to do was to execute the strategy of internet industry promotion in first-tier cities.

He didn't speak too loudly, pointing to the ideas already cleared on the whiteboard to explain the advantages and limitations of the company's vertical segmentation, and why these two items were the focus and how to do these two items.

Since the strategy is determined, no matter whether it is the correct one in imagination, it must be executed.

"Online and offline advertisements are relatively expensive, and we cannot push website advertisements to those big company employees."

"I thought about it, the effective method now is to run directly to their company to promote."

"Online advertisements cannot be pushed, offline advertisement scope is too wide, we put our company's introduction into their hands with our own hands, this is the most stupid and most effective."

"So, we need a ground promotion team."

"And you, Zhong Zhiling, you need to be responsible for building and leading this team to achieve results."

Seeing Yu Xing pointed to Zhong Zhiling who was listening carefully, and wrote "Ground Promotion" on the whiteboard. Then, he thought about it and added two "Directional" in front.

——Directional Ground Promotion.

Online advertisements like pop-ups, bottom-ups, banners, text links, search engine marketing, offline advertisements like newspapers, radio, billboards, subways, bus bodies, these are not impossible to do, just not suitable for Bai Xiaosheng to do now.

One is high cost, and the other is that it cannot accurately reach priority customers.

Directional ground promotion is different.

Just like Seeing Yu Xing counting screens one by one in Pengcheng, the method is stupid, but it works.

As long as Bai Xiaosheng can save 50,000 real users, he dares to find investors to raise money, and then do those online and offline advertisements to further roll the snowball.

Zhong Zhiling followed his senior brother's strategic thinking, understood the importance of internet company employees, and now that this task was handed to him, his heart tightened, but he didn't fear difficulty, but instead thought about it by connecting existing experience.

The identity of a college student is easy to use.

Whether it is the development of Gui'ai Net or the starting of Bai Xiaosheng, it has already proved this point. Can it be used again when doing ground promotion for internet companies?

Zhong Zhiling thought carefully for a while and asked: "Brother Xing, you say, if I go to the front of internet company employees and say to him, 'Brother, I am a college student, please, register as a website member,' is this effective?"

Seeing Yu Xing laughed loudly: "Maybe it's effective, however, since it is benchmarking the workplace, one point we need to consider is what we can provide."

Lu Haiying tried to think from another perspective and said: "Hmm, senior brother, the workplace and campus are too different. Is the workplace more utilitarian?"

Seeing Yu Xing looked at the second-in-command in surprise and praised: "Yes, work is already very tiring. Who does things without benefits? This is different from college students, although we are now providing information for college students."

Bai Xiaosheng can become a place for revelations in the future, but before it becomes one, it still needs to give potential users attractiveness.

Therefore, after the strategy is clear, Seeing Yu Xing thought of a setting of the "Maimai" company this morning, contacts.

This is an important promotion of the "Maimai" company in addition to anonymity, opening up user contacts and achieving career dreams.

Seeing Yu Xing reached out and wrote a line on the whiteboard—rely on friends when going out.

He laughed: "This is our common saying, workplace social platforms can provide workplace groups with, in addition to the emotional value we expected, material aspects have to rely on this."

Seeing Yu Xing reached out and wrote two words—Noble.

He continued: "I think what is more effective or can move workplace group users is these two words, and its transformation into our work is that we need to open up a batch of customers from the top, at least from the middle."

Zhong Zhiling heard this and realized: "Your immediate boss, your boss's boss, leaders of other companies, if there can be such a batch of people becoming registered users, it can bring attractiveness to employees."

He added: "More realistic attractiveness!"

Seeing Yu Xing nodded and put down the pen: "Yes, reality is like this, we have to talk about reality. When you go to work, if you can have a platform to know more leaders and know more elites in the industry, who wouldn't want to?"

This is a starting strategy that combines reality from the middle and top to the bottom.

Zhong Zhiling looked at the words "Workplace" and "Campus" on the whiteboard and rubbed his hands: "This is really different!"

He thought and thought, and said: "But we can use our current situation to invite those middle and upper levels of internet companies. I will take a few students to visit shamelessly, invite them to give messages or something, as long as their accounts are there, no matter if there are actual activities, at least there is a halo!"

What is Bai Xiaosheng's situation now?

According to Song Yufeng's experience, anything related to college students is an orientation. News reports have special treatment, and reality is the same.

Lu Haiying continued this idea and said: "Although it is a halo, as long as grassroots employees enter more because of this, those middle and high levels will also notice this situation, and they are likely to turn back and enter, and they will truly become our users."

Middle and high levels, due to orientation, due to shameless visits, give messages and encouragement in a routine way, but they will also have their own interest considerations. As long as real users roll the snowball, this batch of people will be truly activated.

Seeing Yu Xing used a pen to mark arrows on the whiteboard, and finally drew a large circle, circling all the words inside.

He put down the pen: "This is our complete starting strategy for the website."

From strategy to tactics, college students' confusion, Bai Xiaosheng's information on former customers, directional ground promotion in five cities, the utilitarian position of workplace people, the considerations of middle and high levels of the company, from top to bottom, from bottom to top...

This is all the resources Bai Xiaosheng can use and borrow now.

Zhong Zhiling and Lu Haiying looked at their senior brother's actions and the information on the whiteboard, looked at each other, and felt that they had gained a lot.

After a while, Zhong Zhiling decided decisively: "Okay, Brother Xing, then I will recruit people. Hmm, this has to recruit formal employees. In addition, go to famous schools to spend more money to find two part-time workers, and take two Fudan or Jiaotong students to visit together. Presumably the effect will be better."

Seeing Yu Xing laughed, quite good.

He thought about it and said: "You try, hmm, I will also practice and see, what specific situation can happen, besides letting them give messages, we can also let them share their success, who wouldn't want to chat about this."

Seeing Yu Xing thought of a video mode in TikTok, occasions where successful people are easily encountered, such as luxury cars, first class, etc., bloggers go up to ask about their path to success and messages to young people.

This is somewhat similar.

It can only be said that although the era and form are different, the inside is close.

"And the last time I participated in the Internet Conference in Jin Ling, at the end of the month, I will go back to my hometown, and go to Jin Ling in the middle to see the teacher, and by the way, find the organizing committee at that time to see if I can get more contact information for high levels."

"As long as we have a certain foundation, means like bombarding internet matchmaking can play the best effect. Otherwise, users will be diverted by reports."

Seeing Yu Xing laughed: "Let's do everything we can, and I believe we can get the interest of venture capital."

Zhong Zhiling nodded: "Brother Xing, I am very confident now anyway."

"Hmm, the more you communicate, the more you gain. The company's development needs us to think and communicate more. If you encounter anything in practice, feedback it. The company can be done," Seeing Yu Xing said. "You guys think about it again, I'll make a call."

Zhong Zhiling and Lu Haiying walked out of the office, and it was time for lunch.

The two went downstairs.

Zhong Zhiling couldn't help but say to his girlfriend: "Senior brother really teaches things. I think this direction and strategy are really more and more correct."

"Yes, senior brother naturally teaches. I see that the post about the development stage of the internet industry hanging on our website now also has a lot of college student discussions," Lu Haiying said with a smile. "Senior brother is not just our senior brother, he wants to be the senior brother of many college students!"

Industry thinking and prediction are not cherished, workplace information after the financial crisis is shared for free, and company middle and high levels are about to be found to encourage college students, and Bai Xiaosheng intends to have similar actions every year.

Zhong Zhiling stopped, clapped his hands, and realized: "It really is, if this is done, the senior brother really becomes the senior brother!" ===== CHAPTER 90 =====